Yes, Wang Ye borrowed from the marketing model of Pinduoduo in later generations. Although in the impression of many people, inferior, cheap, and fake goods are synonymous with Pinduoduo.

However, Pinduoduo, which was sprayed by users and exploded on the spot, not only did not "die", but also proved to everyone that he was living a wonderful life......

Pinduoduo was founded in 2015, and in less than three years, it has achieved a terrifying scale of 40 billion monthly turnover.

Even its valuation reached $30 billion in just three years!

Pinduoduo's product design prioritizes the gamified nature of commerce to make shopping more fun and happier, and greatly reduces customer acquisition costs through a social sharing model that spreads incentives. With the help of a large engineering team's high-quality algorithms, predicting user preferences and recommending products accordingly are all indispensable factors in their success.

Pinduoduo is significantly different from traditional group buying in terms of variety, simultaneity, social distancing, product design, and value proposition. To put it simply, the Pinduoduo model is a social-based online shopping ecology with a variety of ways to play.

Meigou is now borrowing the essence of Pinduoduo's marketing model, and where it is criticized, Meigou can be completely avoided, because Meigou is a direct website!

In order to prepare for this shopping festival, Li Xin went straight to Hong Kong in the past few days and made an appointment to meet with the presidents of Estee Lauder and L'Oreal in Asia Pacific.

Because in the agency agreement, the brands of these two companies sold by Meigou are not allowed to be less than 10% off. Li Xin came this time to solve this problem.

Seeing Li Xin again, Wen Boyuan, president of Estee Lauder Asia Pacific, laughed and gave him a warm hug. Recently, Wen Boyuan has been proud.

According to last month's sales statistics, it only took a month for the three brands sold by Meigou Online, including La Mer, Estee Lauder and Clinique, to reach 900 million!

It's only been a month, how much can it get in a year? 8 billion or 10 billion?!

Although this is sales, the actual revenue of Estee Lauder is calculated according to the five-fold discount on the supply and marketing agreement, which is also billions.

This number far exceeds their company's self-operated offline market, so Wenbo foresighted Li Xin and felt very cordial.

"Mr. Li is here this time, is there anything important?" Warmly inviting Li Xin to sit down on the sofa, Wen Boyuan asked.

"I do have something to talk to Mr. Wen, yes, we are planning a large-scale shopping festival recently......," Li Xin told Wen Boyuan about the company's event to be held on June 18.

After hearing this, Wen Boyuan patted his thigh and said with a happy face: "This is a good thing, engaging in activities can promote the growth of sales!"

"However, Mr. Wen should also understand that there must be a discount for the event, so the price of your company's products ......" Li Xin smiled and pointed out the intention.

Because the relationship between Meigou and Estee Lauder is authorized sales, even if this event is a price reduction, it will not affect Estee Lauder's revenue, but will promote their shipments.

But Wen Boyuan has to take into account the impact of the price reduction on the brand, the shelves of high-end cosmetics are very large, no price reduction and no promotion!

He pondered for a moment, feeling that the question was tricky. On the one hand, they did not want to give up the large number of sales brought by this event, and on the other hand, they were worried that the price reduction promotion would harm the brand reputation.

"Our Estee Lauder brand does not have a tradition of price reduction promotion, and Mr. Li should also know this......" Wen Boyuan said slowly.

"Tradition is used to change, and sales are king!" Li Xin replied without being soft or hard.

Wen Boyuan is a little unable to continue, it's true, the so-called traditions, aren't they slowly changing. What's the point of insisting on a company that goes to a slow death in order to cling to the so-called tradition?

However, he also had to consider the company's directly operated stores, if the price of Meigo.com was greatly reduced, what should happen to the physical store, it would be the company's own son.

With a long sigh, Wen Boyuan said, "I don't know if Mr. Li has any good suggestions?"

Before he came, Li Xin already had a belly case, and he also knew that it was not easy to make these European and American big names lower their "noble heads", but there was room for flexibility in everything, and the plan he thought of was to be flexible.

"Is this good, the brand of Estee Lauder Company has only reduced the price to 9% off, maintaining the same price as the physical counter. But ......"

Li Xin changed his words and said the following words: "But our website users will receive gifts when they shop for your company's brand products! And the cost of the gifts will be borne by your company! Of course, Estee Lauder can also choose not to participate in this event, and I think L'Oreal should be happy to participate." ”

In terms of event promotion, L'Oreal is indeed a lot more flexible, and their company itself is constantly engaged in activities, which Wen Boyuan is very clear.

After listening to Li Xin's words, Wen Boyuan fell into deep thought, he had to consider the adverse consequences that would come if he rejected Li Xin's proposal.

If this large-scale event of Meigou.com, Estee Lauder did not participate, but L'Oreal participated. The consequences can be devastating, and most of the cosmetic users are very loyal, and once they get used to a certain brand of cosmetics, they will easily not change it.

At that time, a large number of users of their own brand will be snatched away by L'Oreal! This may lead to the collapse of their own brand on the Internet. This situation is absolutely unacceptable to itself, and it is absolutely impossible for the company's headquarters to accept it.

In this way, the plan proposed by Li Xin is the best solution.

There is no need to make concessions on price, maintaining the high-end image of the company's brand, and bringing benefits to users, which is equivalent to a disguised price reduction.

Now that Meigo.com has undoubtedly become the leader of cosmetics e-commerce, our company must not lose this largest sales channel!

However, although this plan is acceptable, the cost of the gift is all borne by the company, which is a bit too much, and this has to be negotiated.

So, the two had a heated discussion on how to share the cost of the giveaway. In the end, an agreement was reached that both parties would bear half of the cost of the gift at cost.

Estee Lauder's side, it was successfully resolved!

Li Xin came to L'Oreal again, and he even directly informed the other party that Estee Lauder had agreed to this promotion plan, and now it's up to you.

There is no doubt that L'Oréal has no room for resistance but to agree to participate in the shopping festival on Estée Lauder's terms.

This is why two big-name cosmetics companies of the same scale and grade were chosen to cooperate in the first place, because there is a competitive relationship and mutual constraints.

Of course, the current sales scale of Meigo.com, as well as its leading position in the market, are even more indispensable. As the saying goes, the store is a big bully, and the customer is a big bully!

When Meigou was just starting out, it had no status to negotiate terms with these two companies, and could only use large-scale purchases to obtain authorization, and even the other party's proposal to be consistent with the price of the offline counter could only be agreed.

But feng shui takes turns, and now Meigo.com has soared and become the boss of the cosmetics e-commerce platform. It has become that Estee Lauder and L'Oreal are inseparable from the channel of Meigou.com. What price does not drop, what European and American big brands, in front of Li Xin, must obediently bow their heads.

Not only did I accept the price reduction in the de facto sense, but I also had to bear half of the promotion cost!

Well, there are a lot of companies that are willing to accept it, you know, there is no monopoly brand in the cosmetics market!

In the case of unequal status, the party with the lower status has no room for bargaining.

……

Solved the problems of these two companies, as for the magic capital Jiahua and Flower Story, it's easy to say, they are both brother companies.

Even the gifts that Estee Lauder and Ole participated in the event were all products of Magic City Jiahua and Flower Story.

When consumers buy Estee Lauder products, there will be several levels of promotions. For example, if you buy more than 500 yuan, you can choose as many gifts as you want, and when you buy more than 1000 yuan, you can choose more gifts.

And these giveaways are the products of the magic capital Jiahua and the story of flowers.

The promotion plan of the shopping festival has been decided, and the heaviest task is the technical department. They have to work overtime day and night, adjust website pages, make background algorithms, increase the number of server visits, and expand bandwidth......

Liu An found that since the website was acquired by Wang Ye, he seemed to be working overtime every day! It has only been more than a month, and he has lost weight for several years. Wang Ye's whimsical ideas are one after another, which makes people overwhelmed.

Along with this, the technical team on its own side, although it has been desperately recruiting and expanding, it still can't catch up with the progress, and can only use overtime to make up for the lack of manpower.

Fortunately, Wang Ye is a generous boss, and he is paid enough overtime wages. So the guys in the technical department, although they are all tired, are still in good spirits. With a salary of tens of thousands of dollars every month, of course, the spirit is good.

Everyone is working overtime, while scolding the company for too heavy tasks, and not treating their skills as human beings. But every time after the salary, everyone smiled happily and turned around and went to work overtime.

It's so fragrant, I can still work overtime, and it's no problem to go without sleeping for three days and three nights!

……

On June 12th, all the preliminary work of Meigo.com was prepared, and the posters were officially promoted everywhere on the website, and the countdown to the 6.18 Flower Season Shopping Festival began!