"Haha, just kidding, Mr. Zhu doesn't care. "Wang Ye really didn't want to take advantage of people's danger, this kind of thing, you and I are willing to have fun, relying on grace to coerce others, that is not a gentleman's doing.

"If Wan Feng wants to operate like a traditional department store, I dare to assert that he will definitely die!" Wang Ye dared to make such an assertion. He naturally knows Wan Feng very well in his dreams, Wan Feng still took the road of traditional department stores before 2014, and deliberately built a department store called Ten Million Department Store in a good shopping center.

As a result, in the past few years, tens of millions of department stores have been doing nothing, losing money every year. It wasn't until 2014 that the strong man broke his wrist, closed the department store, transformed into a real shopping mall model, and then began to become popular!

Although she was very dissatisfied with Wang Yexia's assertion, the current status quo was indeed this trend, and Juliet could only be helplessly silent.

"I don't understand, obviously Wanfeng has an unparalleled advantage, why do you have to use your own shortcomings to fight for other people's strengths?"

Juliet was immediately interested, and asked, "What do you see as an unbeatable advantage?"

"Of course, it's a huge site area! Look at how big the business area of those department stores is, they don't exceed 10,000 square meters! And how big is your Wanfeng? Not counting the parking lot and hotel office buildings, the business area in the shopping mall alone is 50,000 or 60,000 yuan! The area of several department stores together is not as big as yours!"

This goes back to the old topic of "there are no good brands stationed", and Juliet stopped talking.

Wang Ye understood what she wanted to say, and smiled indifferently: "That's why I said that the thinking of your company's management is wrong, why do you want to focus on big brands at home and abroad? Why do you have to keep up with the product categories of traditional department stores? Why don't you compete differently?"

Listening to Wang Ye's three consecutive questions, Juliet's eyes widened more and more! When she heard the last "differentiated competition," she excitedly attached herself, grabbed Wang Ye's hand and hurriedly asked, "How to differentiate the competition? Where should I start?"

Glancing at the soft little hand that grabbed his right hand, Wang Ye's eyes were full of smiles.

Realizing that she was too excited, Juliet took her hand back a little embarrassed.

"Since the high-end customer group is monopolized by those major department stores, why not consider the middle and low consumers, which group is larger, you also understand. And don't keep your eyes on the department stores, you see if those pedestrian streets are more popular, why don't you grab the customers of the pedestrian streets?"

Wang Ye began to guide Juliet's thoughts, "Think about it, is the shopping mall an upgraded version of the pedestrian street? The environment is better and more comfortable, you don't have to be exposed to the wind and rain, you don't have to worry about the sun in summer, and you don't have to worry about the cold weather in winter." ”

Juliet's eyes began to glow, and she muttered, "yes, isn't our shopping mall an indoor pedestrian street?" Adopt the business model of the pedestrian street, plan the area, rent out the shops, and then help the merchants drain the traffic!"

Seeing that Juliet finally got her senses, Wang Ye further guided her: "Have you ever thought about the functional difference between the shopping mall model and department stores and pedestrian streets?"

"Isn't it just shopping, what else can you do?" Juliet was a little dazed.

A little hated the feeling that iron could not become steel, Wang Ye gritted his teeth and said: "Aren't you stupid? Can't you push through the old and bring forth the new, won't you play some gimmicks? Wouldn't it be too monotonous to sell clothing, shoes, bags, cosmetics in such a large area!"

Seeing that Juliet still looked confused, she didn't react at all.

We can only uncover the mystery by ourselves, "create a one-stop leisure experience space for eating, drinking, and playing!" This is called the innovation of the business model! In order to attract consumers to experience, and attract people to stay! What large supermarkets, special restaurants, cinemas and playgrounds can be introduced, and strive to make consumers reluctant to go out for a day!"

"As for the target group, what age group is more eager to spend now? Young people! They have the energy to play and are willing to spend money for it. Therefore, the shopping mall is positioned as a paradise for young people to consume and entertain. Is this avoiding direct competition with traditional department stores, and is it far beyond the pedestrian street in terms of model?"

Juliet was really shocked now, Wang Ye's theory was unheard of to her, but it did sound very operational, and she was stunned.

grabbed Wang Ye and said hurriedly: "Let's go, let's go to the shopping mall, you explain it to me on the spot." ”

Wang Ye was helpless, so he could only go with her.

The people of Wanfeng Ganxi Branch were surprised to see that Mr. Zhu, who usually had a non-approachable expression, actually took a strange man's hand and went out.

The little Zhu who had just received Wang Ye was so shocked that his jaw was about to drop, but he knew that Wang Ye and Mr. Zhu had just met, and they hadn't talked about it for a long time, so why was it so close. Could it be that Wang Ye has any secret that makes Mr. Zhu, a person with such a high vision, look at him differently?

Ignoring the surprise of everyone in the company, Juliet grabbed Wang Ye's arm tightly, as if she was afraid that he would run away. Take the elevator down the stairs to the main entrance of the shopping mall.

A pair of beautiful eyes stared at Wang Ye, meaning that he should start performing.

Since he is going to help this girl open his mind today, Wang Ye has no intention of hiding his secrets, he also wants to take this opportunity to connect with Wan Feng's high-level executives, after all, the future is an era when channels are king......

Starting from the gate of the shopping center, what store should be placed on the outside of the nearest gate, of course, it is KFC, McDonald's, Starbucks, and other restaurants! As for why, do you need to explain, young people like it! It can bring customer flow! It can also retain people!

As long as the shopping mall is popular, are you still afraid that business will not be good?

Turning around, I don't know when, Juliet took out a small notebook, took a pen and quickly memorized what Wang Ye said.

Funnily knocked her little head with his hand: "Remember it carefully, this is all the point, and the exam has to be tested." ”

Juliet did not avoid Wang Ye's intimate actions, but nodded her little head, looking well-behaved.

Since she can mix in the position of the general manager of branch operations, she naturally has a high IQ and high emotional intelligence, and she is also a graduate of an Ivy League school.

Juliet understands what Wang Ye said to her today, this is a new type of business model!

If this business model can be born in her hands, it will not only be fame and fortune, but not to exaggerate, she will become the founder of the new model of shopping malls!

Wang Ye doesn't care about this name, the new model says that it doesn't matter, it's fake, but it depends on who it is. And even if he doesn't propose this model to Juliet, it won't be two years before he can find out.

Now take this opportunity to make friends with the executives of domestic commercial real estate giants in the future. For Wang Ye, it is natural that there is no harm in all benefits!