This is the business creed that Wang Ye has always admired, and he is doing the same today.

Throwing out a new business model to help Wanfeng open the predicament, it can also help Juliet's influence within Wanfeng to improve and stabilize her position. I've helped so much, a few stores, is that okay?

From the beginning of entering the gate of the shopping center, Wang Ye began to explain in detail the design of the crowd flow line. Circulation design is very important for any shopping center, and if it is done well, it can leave no dead ends, and consumers will involuntarily follow the designed route all the way through the door from the moment they enter the gate. And whenever there are some shops in any shopping mall, it means that there is a problem with the circulation design of this field.

One of the key points of circulation design is not to concentrate all the stores of the same type in one area.

If you pay attention, you will find that when you go to a shopping mall, when you want to find a certain type of store, you may have to run a few laps upstairs and downstairs to walk around the whole place, which is the circulation design.

As for Juliet's saying that she can't introduce big brands, Wang Ye said that it's not a problem, we don't do high-end consumption!

UNIQLO has heard of it, ZARA knows it, HM understands it, the first floor is full of this kind of big store, with various styles and cheap prices, which is definitely the favorite of young people!

As for the electric escalator, Wang Ye looked around and said that it was too much! Cancel a few! Just keep the two sides on the line, and now do so many things to let consumers go downstairs and leave directly after buying things?

Juliet was already impressed, nodding her head frequently while quickly recording in her small notebook.

After walking around, Wang Ye said with a dry mouth, and Juliet memorized several pages.

"Okay, that's the general idea, you can think about the specific details, after all, you are a professional. Wang Ye said with a smile.

When she looked at Wang Ye again, Juliet's eyes were full of little stars, and she found that she was a little moved by this man who had a night of love.

She is a bachelor, she has never thought about getting married and falling in love, and she has met a very suitable man for a few times, at most it is just a one-night stand.

Suppressing the strange feeling in her heart, Juliet chuckled and said, "Today is really a big harvest, listening to your words, it is really better than reading ten years." There are so many so-called elites in our commercial real estate industry, and they have no place to be ashamed in front of you. ”

Waving his hand, Wang Ye said modestly: "It's just that you look at the problem from different angles, you belong to insiders, and you are easy to be influenced by traditional thinking." And I'm a layman, so it's easier to have ideas that are out of fashion. ”

It was noon, and the two found a quiet place nearby to have lunch.

During the meal, talking about the Huashang brand's entry into Wanfeng, Juliet happily said that except for the prime location on the first floor that just entered the gate, other places can be picked casually, and the rent will be reduced by 30%.

This condition is very favorable, but it does not meet Wang Ye's assumption. He looked down and thought about it for a moment, but didn't talk about it directly. Instead, he changed the topic and said: "Although we want to transform, we must be mentally prepared, there are still many difficulties." ”

Juliet didn't react for a moment, and then continued, "What's the difficulty?"

"For example, if you want to introduce a well-known supermarket, why should others choose you here, after all, your place has not yet flourished. Similarly, why would KFC McDonald's be stationed? ”

Juliet blinked: "Yes, these international giants are very picky. Heck, if you say that, you will also have trouble introducing brands from other categories. ”

She calmed down from the excitement just now, frowned and began to think about reality.

Wang Ye looked at her funny: "Since it is a great transformation, then be mentally prepared for labor pain, a strong man breaking his wrist not only needs determination, but also needs to endure the pain." ”

"Our company can afford a temporary loss, originally a few years ago, large-scale commercial projects were losing money to support popularity, the company has long been psychologically prepared. The question now is how to convince those ideal brands to move in. ”

"Please, please, and I'll tell you. Wang Ye teased her.

"Phew, say it quickly, otherwise~ otherwise you won't let your brand enter all the shopping malls of Wanfeng!" Juliet deliberately threatened viciously.

"Haha, I won't tease you. Since I am determined to transform, I am also prepared to lose money for a certain period of time. As long as the brand mix is appropriate, after the popularity of the later period is booming, the rent will naturally make up for the losses in the early stage. ”

Listening to Wang Ye's analysis, Juliet nodded frequently.

"How do you attract brands to come in? First, make an overall plan and list all the brands to be introduced, so that the other party knows what your mall will look like in the later stage and dispel the other party's doubts. Second, isn't the brand afraid that the early popularity will not make money, is he willing to come rent-free? If you are not willing, you can package the basic decoration, the cost of doing the basic decoration is not high for your real estate company, but it will save too much trouble for the brand!"

"You have a lot of ideas!" Juliet was a little dumbfounded, only to realize that she could still play such a trick.

Wang Ye couldn't cry or laugh, and his kind idea was actually said to be a ghost idea, you must know that these routines are necessary for the opening of new shopping malls in later generations, and there is a killer feature Wang Ye did not say, and the current situation should not use that kind of killer feature.

Juliet pondered for a moment, raised her head and said firmly: "You're right, transformation is never easy, and it's better to have the courage to try than to wait for death! ”

Raising his eyebrows, Wang Ye said briskly: "You Wanfeng now have a total of twelve venues in Ganxi, eight of them are in business, and four of them will open soon, right?" ”

Juliet nodded, Wang Ye was right, basically every city in western Jiangxi has Wanfeng's commercial plaza.

"Then all the fields, I will enter, the area is between 150 square meters and 200 square meters, how about a rent-free period for a year, including basic decoration. ”

Suddenly realized, Juliet stretched out her finger and pointed at Wang Ye, and said angrily: "It turns out that the purpose of you giving me so many ghost ideas is to wait for me here." ”

Wang Ye laughed heartily: "Haha, our brand is barely a domestic famous brand, it's no problem to take advantage of your transformation to take a ride, in fact, it can be regarded as supporting your work." ”

"Okay, for the sake of you helping me, I'll promise you!"

Wang Ye stretched out his right hand: "Then we will make up our minds, and we will cooperate happily!"

"A word is a certainty, happy cooperation!" Juliet also stretched out her hand and high-fived Wang Ye.