Others don't know the power of computers and the Internet, even those at home and abroad who are already in contact with or even use a lot of computers and the Internet, it is estimated that there is a rough and benign estimate of the development potential of this new thing in the future, but Li Qian knows this.

So, knowing that under the impact of the Internet that will develop in the future, the record industry is about to collapse, and before that, the golden development period of the record industry is only eight to ten years away, is it necessary to go to great lengths to build your own record distribution network?

In Li Qian's view, if it can be built, it is good, even if it is to make a few more money before the arrival of the tide of Internet piracy, it will definitely be a great gain, but the question is, how can it be so easy to say that the distribution network can be built?

Production, production, and distribution are like an eternal triangle, which is three-legged and naturally stable.

But why are there so many record companies in China that have independent distribution capabilities, and there are only about four or five with independent production capacity?

Production is okay to say. For the time being, the vast majority of domestic record companies do not have their own production lines, and in fact, professional-grade CD production lines and tape production lines are not something that small and medium-sized record companies can play, so although they have their own production system, it must be extremely important for the long-term development of a record company, but after all, even if it is handed over to other companies, the actual cost of production is not too high.

In particular, in order to promote CD technology and standards, the production lines of several companies such as Sony, which currently has CD filling capabilities in China, are running at a cost-effective basis, and the cost of production is not even much higher than that of tape.

Therefore, for the vast majority of small and medium-sized record companies, in fact, it is the easiest to be controlled by others, and it is also the biggest ceiling for small and medium-sized record companies to develop and grow. It's this ability to publicize.

The importance of distribution capacity for a company engaged in the production of cultural and artistic products cannot be overemphasized. One might even say. The ability to distribute is the lifeline.

In that time and space, the top director and producer Spielberg, the top filmmaker and animated filmmaker Katzenberg, and the top musician and producer David Geffen. These three people once co-founded DreamWorks Films, and with the strength and connections of the three founders, it can be said that whether it is a live-action film or an animated film, they have been able to achieve the best quality of the film without relying on anyone, and in fact, in the years of DreamWorks' existence, the company's production was indeed known for its high quality.

But such a company that dreams of becoming the seventh largest film producer in Hollywood. In the end, it only existed for more than ten years, and it collapsed under the encirclement and suppression of the six major Hollywood production companies.

The movies they produce are generally of high quality, and even the box office is generally good, but they just go out of business.

Because they haven't been able to establish their own distribution channels all along.

The distribution channel is controlled by others, so no matter how good the box office of the film is, the real profit will still fall into the hands of the distribution company, and once the box office fails. What they have to deal with is a loss. In the long run, how can it be done?

It's true for the film industry, and it's the same for the record industry.

Sony, Huage, Cinda. Why are they recognized as the Big Three in the recording industry? Not only because they have the most and most popular singers under their roof, but also because they have a strong distribution ability to sell a record of average quality to the point where they can make money.

An album may only sell 300,000 copies at a medium-sized record label that also has independent distribution capabilities, but the same album is handed over to Sony for distribution. It could sell 500,000 copies or more.

It is precisely because of this that when he learned that Liao Liao's contract was about to expire, Xie Mingyuan had met with Liao Liao several times, and he mentioned more than once that if he handed over an album like "The Sound of the Waves" to Sony, Sony could guarantee to sell you 10 million copies! But in Changsheng Records, they can sell you at most 8 million copies. Can it be more than 10 million? Maybe, maybe not, it depends on luck! -- that's the power of distribution.

Moreover, for Changsheng Records, they can sell Liao Liao's album more than 8 million copies, in fact, it is not something to be proud of, because a singer has reached the level of Liao Liao, in fact, even if your distribution ability is not good, there will be many dealers who will take the initiative to come to the door to ask for goods, as long as you have a certain channel base, then with Liao Liao's album, you can even expand your own distribution channels - at this time, it is the opposite, this is the charm of a superstar.

So, then again, in the future, Li Qian's studio will sign Liao Liao as the first singer to sign a contract, so can the studio take advantage of Liao Liao's superstar to do its own distribution?

No kidding!

Spielberg's appeal and influence on movies is much greater than Liao Liao's influence on records, and in the eyes of the DreamWorks Triumvirate, wouldn't they want to form their own distribution network? But what was the end result?

Therefore, Li Qian still tends to be conservative about the issue of forming his own distribution network.

And most importantly, he knows very well that he is really not good at this. In the final analysis, he can be a qualified musician, a qualified singer, a qualified actor, and may be a qualified director in the future, but he knows that he is not a qualified businessman.

Therefore, in his vision, although he will be taken away from a large piece of profit, but first steadily earn the money that can be earned, the key is to do a good job in the business he likes, which is the most important.

But at this time, after listening to her words, Wang Jinglu couldn't help but interject and ask: "Distribution...... It's selling, right? It's making an album and sending it to one video store, another."

Li Qian smiled and nodded, "That's not wrong at all, at first glance, it's very simple, right? But it's such a simple thing, once it involves the whole country, even if every province and every city will definitely have big dealers, and there is no need to run one store at all, but this is still a difficult thing." ”

There was a pause. He added: "In fact, the truth is almost the same, records and albums are also a commodity, and all commodities face the same problem. It's hard to sell!"

Liao Liao nodded when he heard this, and said with some feeling: "You may have all heard a little, in fact, Lao Chen doesn't know much about music or something, he founded Changsheng Records." And all the way to the present, he has basically been growing and growing, and the reason is that he sold this back then, so his rules for this line are Menqing. ”

"With him, although the company is not big, Changsheng Records has its own distribution channel from the beginning, so even if the sales are a little lower, it is in a company without a distribution channel. It may be an album that wants to lose money, but in Changsheng Records, it is just as possible to make a profit just by selling albums. Like my two albums, it makes Lao Chen even more profitable. In fact, I have always felt that this is the main reason why Lao Chen obviously doesn't understand music, and Changsheng Records' level of making music has always been limited, but the company's business is thriving. ”

"Hmm. Li Qian nodded, and smiled helplessly: "This is the problem, only musicians, in fact, they can't make music." On the contrary, he is a pure businessman, and he is better at making popular music. ”

After a pause, he added: "Or, in fact, good music doesn't necessarily make money. Bad music doesn't necessarily mean you can't make money. And when it comes to making money, businessmen must be better at it than musicians!"

At this point, the topic seems to be a bit deadlocked, and the atmosphere suddenly seems a little dull.

In fact, it is not difficult to imagine, even according to what Liao Liao said. Three years later, we tried to make the studio so that others waved checks to compete for the right to distribute agents, but after everyone's chat just now has penetrated into the entire pop music industry and pointed out the importance of distribution, even laymen such as Wang Jinglu have understood that no matter how good the studio's music is, there is a feeling of "making wedding clothes for others". In the end, the right to publish, after all, still has to be handed over to someone else.

Thinking about it like this, it suddenly makes people feel a little discouraged.

But there is no good way to solve this problem.

But at this time, Qi Jie, who had been silent from beginning to end, suddenly spoke: "It may indeed be difficult to set up a distribution network, but I think you can still try to do it yourself, right?"

Everyone was stunned when they heard this, and they all turned their heads to look at her.

Seeing this, Qi Jie was stunned for a moment, quickly waved his hand, and said: "I mean, then you see, I make music, I definitely can't do it, you Li Qian, and Liao Liao are both experts in making music, but what about me doing management and administration? Is it just responsible for managing a few secretaries and cleaning every day?"

"If you can easily take so much money like this, I feel embarrassed, like now, I am an agent for Li Qian, in fact, I feel that I have not done anything from beginning to end, but when Liao Liao's "The Sound of the Waves Remains" is almost settled, it is estimated that I will have hundreds of thousands of dollars in the account!

"So...... I just listened to you chatting, since you all think it's too troublesome to do distribution, I don't think so, I've done sales, I know what sales is all about, so ...... So...... Let me try, shall you?"

When everyone heard this, they couldn't help but look at her in surprise.

Li Qian smiled, knowing that Qi Jie might be impulsive and wanted to solve problems for herself and Liao Liao, but at this time, of course, it was not good to directly hit her enthusiasm, so he smiled and encouraged: "If you really don't want to be troublesome, then go back and wait for the shelves in the studio to be set up, and you have time, so just try it." ”

Hearing this, Qi Jie nodded seriously.

…………

After chatting, before I knew it, it was noon, Liao Liao wanted to have a treat, after all, she and Wang Jinglu met for the first time, so everyone drove two cars out to find a restaurant to eat, and after eating, Li Qian drove Wang Jinglu away, went to a large supermarket near the community where he rented a house, and went in to sweep the necessities for the start of school.

You must know that the day after tomorrow is September 1, and he and Wang Jinglu will officially start their college life.

Maybe it will be very busy in the future, but at least in the next two days, it must belong to the two-person world of him and Wang Jinglu, because when he enters school, many things will inevitably be involuntarily again.

…………

After eating, on the way home, Qi Jie called the vice president who was in charge of talking about cooperation with him on the other side of Hua Singing, and relayed Li Qian's words.

And as soon as she hung up the phone, Liao Liao couldn't help but ask: "Before eating just now, you said that you were going to do something about the distribution network, are you serious?"

Qi Jie nodded, "Ah! Of course it's serious!"

Liao Liao stared at her for a moment, and persuaded: "You also saw it, even Li Qian can't do anything about this matter, he promised you to let you try, it is estimated that he just doesn't want to beat your enthusiasm, this matter is not something that can be done casually, I advise you, forget it, it's really not that easy!"

Qi Jie just smiled when he heard this, raised his hand and brushed up a lock of hair, and said flatly: "I just want to try it and see if I can do something that will help you and him." ”

After a pause, she ignored Liao Liao's surprised gaze, and said calmly, "You and he are busy making music, these are businessmen's work, of course, they are too lazy to lower their stature to do it, then, let me try it! In three years, you have completely made the studio famous in music, and in three years, even if it is a county or a county, I will build a distribution and sales network for you!"

She said calmly and smiled calmly, but Liao Liao looked at her blankly for a moment when she heard this, but she just sighed helplessly.

"Okay, whatever you want, when you encounter real difficulties, don't cry to me!"

And what answered her was still just a calm smile from Qi Jie.

After a few moments, she said in a small, almost murmuring voice: "Making good music is what you have to do, and taking care of everything else for you except music is what I have to do." ”

***

This is a plus for the alliance leader "Sumatra"!

And then, well, I haven't asked for a ticket in a long time, and it's the end of the month, so let's ask for a monthly pass! (To be continued.) )