Chapter Twenty-Eight: Imagining the Future
Several people sat around and discussed topics such as the future and development route of the future studio, and the people present, even Huang Wenjuan is an inevitable employee of the future studio, and they are all very concerned about this, even Wang Jinglu, although looking at her appearance, should be a little confused about this topic, but she still looks very interested.
Seeing that everyone was discussing hotly, it seemed that after being pointed out by himself the difficulties to face in the future development, everyone became emotional, and Li Qian couldn't help but say some of his ideas for the future development of the studio and communicate with everyone.
What he is going to set up now is just a personal studio for music and entertainment, but the foundation is laid according to the specifications of a small record company, including the size of the office address, including the direction of the overall decoration design, and some professional equipment that will slowly arrive and be installed in the future.
So, is it difficult to start a record label, a record label that can gain a foothold in the industry?
In Li Qian's view, it is easy to say, and it is difficult to say.
Generally speaking, a mature record company needs to be composed of three parts: production capacity, distribution ability, and singers.
And to some extent, the first two determine the latter.
Of course, if you think about it from the perspective of the whole industry, if you don't want to be controlled by others in the future, then it is better for a record company to have its own independent production capacity.
It's just that from the current point of view, this point is not necessary. The most important thing is the above three points.
Of course, to talk about these, logically speaking, Liao Liao, a famous singer, should be more expert, but firstly, because she became famous too quickly, she has not had time to contact and savor in detail the process of struggling and struggling from the bottom little by little, and secondly, when it comes to understanding and grasping the entire record industry, she is still not as good as Li Qian, who has had 20 years of in-depth experience. So more often than not, Li Qian is still talking, and she listens as carefully as everyone else.
For her, Li Qian occasionally has some words. It is quite a sense of enlightenment, and I feel that I have gained a lot, and for people like Qi Jie, Wang Jinglu and Huang Wenjuan, it is pure popular science indoctrination - I don't want them to have a deep understanding, and they generally understand how the record is made. And how did it get to the fans, it's enough.
For record companies, the number one thing is the production capacity.
In fact, in the future, Li Qian's studio will make records, and what it can have at the very beginning, and it must be the best, and even can be used to pave the way for the development of the studio and overcome all obstacles, it is this production ability.
And the so-called production capacity is divided into several large pieces.
First of all, you have to have songs, and there are a lot of new ones every year. This requires a record company, whether it is a contracted songwriter or a broad network in the industry, to be able to get works from many independent musicians, in short, the work is the source of music, and this must be guaranteed.
Maybe in the end, a company collects 1,000 new works a year, but in the end, only 100 or even dozens of songs are actually selected and made into songs for release, but the 900 works that are eliminated. It's not that they're worthless, even though they're not suitable, or because they're not of the right quality, or they don't taste the same. In short, they are eliminated, but their existence is a key part of ensuring the quality of a record company's production, and it is what the record company must get.
Speaking of this, Li Qian smiled and gave analogies to a few girls. He said: "It's like the entire Tang Dynasty doesn't know how many tens of thousands, or even hundreds of thousands, of poets are writing poems, and there may be hundreds of thousands, or even millions, of which most of them do not have any literary value, but it is precisely because of their existence that the entire Tang Dynasty has formed a great atmosphere of writing poetry." In the end, generation after generation of people naturally selected the best of them from the vast poetry library and let them be handed down, which gave rise to the magnificent and magnificent poems of the Tang Dynasty. ”
This example is very simple, even if you graduate from junior high school, you can fully understand it, so everyone listens and nods constantly, and at this time, Liao Liao also said: "Needless to say about the second album, "The Sound of the Waves is Still" is completely arranged by you, for me, for the producer, of course, it is easy to do, but when I made the first album, you don't know, a total of sixty or seventy songs were collected, but in the end, it was able to enter my eyes and make me fall in love. Before I got those five songs from you, there were only five songs, and you can imagine this elimination rate! Of course, I think the main reason is that Lao Chen's connections on the side of Changsheng Records have not been opened, so you can also get works, but the works of those who are too good are not easy to get. ”
Li Qian nodded, expressing his approval of her statement.
Of course, it is still the same sentence, this part may be a very important and important department for other record companies, but for Li Qian, who has massive resources, at least in the first few years of his start, he is still not afraid of lack of resources, and he can be treated lightly.
Basically, if you don't consider the problem of long-term benign development, then at least in the short term, Li Qian himself can take care of the work that other record companies need to spend a lot of money to support a large number of lyricists, composers, arrangers, etc., and whether it is efficiency or quality of works, they can be killed in seconds, ensuring that the shot is a high-quality product.
Then, after having an abundance of music to choose from, the next step is the producer.
The role of the producer is to connect the past and the future, and to control the overall situation.
He is responsible for selecting high-quality, easy-to-listen, easy-to-sing, and suitable works for the singer's singing style from so many music works, and then, perhaps the company's contracted musicians, or independent musicians, in short, these works that are finally selected by the producer will be used to arrange, or even recorded as a sample, which becomes an important choice for singers when releasing records.
And once it's confirmed that it's on a new album of a certain singer, the song will have to go through another polishing process, some of which will need to be slightly modified and adjusted to the lyrics or tune, and some of which will need to be re-arranged.
At this time, a song will really come to a singer.
Is the style of music suitable? Can the emotional tone be accurate? Is the sound suitable for interpretation? Is the arrangement appropriate?
At this stage, after the constant back-and-forth between the singer and the producer, a song may even change multiple versions of the arrangement, and almost always have to go through many adjustments in the way of singing. Eventually, it began to take shape.
In this series of processes, a record company can either sign a musician or go out to contact an independent musician. It needs to provide several versions of the music arranged by different people, professional producers or producers to control the quality, a large number of musicians above the standard, and several versions of the accompaniment due to different arrangements.
At this point, the production department of a record company has only completed the first part of the work.
And at this stage, there are also many who have done it with their hearts. But in the end, it is likely that there is no work at all - for example, if a singer wants to release a new album and uses ten to twelve new songs, then in order to prepare the album, the producer needs to prepare at least twenty, or even thirty or forty songs, and these songs, except for those that are eliminated from the first start, the rest of the works may have to go through the above process.
But, in the end. The album only featured ten songs for its final release.
Then, after the first stage of preliminary production, the next step is the second part of the producer's work, which is to help the singer find the emotional tone and polish the best recording state through continuous adjustment of the singer, so as to complete the recording.
And at this step, in addition to the professional producers and singers themselves, it is often necessary to add the role of producer and, of course, the recording engineer. and a professional recording studio, it is even more indispensable.
Or, as an additional mention, a good sound engineer. It's also very difficult to cultivate.
He must have a pair of extremely sensitive ears and a very sensitive musical heart. A good recording engineer can always find the best and most beautiful part of the voice for the singer through detailed adjustments, including the adjustment of the microphone, including the placement of the radio, etc. The final recorded version will be full and emotional.
Then, the recording phase is complete, and the second part of the producer's work is over, but then, there is the third part.
That is, post-production.
No one's voice is perfect, even if Liu Mingming, even Zhen Zhen, even Liao Liao, is definitely not perfect. Although after polishing over and over again, recording again and again, and finally getting the version from the studio, it must be the best state and best performance that a singer can come up with, but it will still have some flaws.
What to do? It can only be corrected and retouched through post-production. Even some of the sonic details presented by some singers in the studio version have no choice but to erase them.
And here, not only a large number of professional equipment is required, but also a large number of professional post-production personnel.
At this stage, it can be said that a song, or even the essential and basic part of an album, can be regarded as finally completed. However, for the producers, there is a fourth part of their work.
That's the end of the whole album, which may include choreography, music video shooting, but the most important thing is the cover shooting, as well as the design and production of the cover, songbook and inner pages, etc.
At this stage, whether it is the producer himself or the company's resources, in short, he needs to contact the right photographer, and the art design is above the standard, and sometimes he needs an illustrator.
Then, finally, the production stage is all completed, after the professional-level audition, under normal circumstances, the producer can get rid of it, and the album that is finally polished will be handed over to the company, on the one hand, the factory will fill CDs and tapes, on the other hand, the printing plant will print the cover and inner pages, and then carry out the overall packaging, on the other hand, the publicity and distribution department will formulate a detailed publicity and distribution strategy, and then go on the market, and the product will be distributed to the whole country.
It can be said that the level of a producer determines the level and quality of an album to a large extent, because an album and a song, except for the part of singing, the singer accounts for a relatively large proportion, and almost all the other parts are the producer's work scope.
In the past year or so, Li Qian has participated in the production of two albums, including "Sister and Sister Stand Up" by Wu Xingwusu and "The Sound of the Waves Remains" by Liao Liao, but in those two albums, he played the role of "producer", not producer. The producer of "Sister and Sister Stand Up" is Li Jinlong, and the producer of "The Sound of the Waves Remains" is Zhao Meifeng.
So in fact, Li Qian is only responsible for controlling the quality of an album on the music side, and all other trivial chores are completely left to the producer to deal with.
Next, after the establishment of the studio, he will take over the album production list and make an album for Liao Liao, although Li Qian is likely to gradually participate in the whole process of producing an album from beginning to end, but he is still reluctant to take on the role of producer, but prefers to still focus more energy on music.
This is also the fundamental reason why he knew that it would cause unhappiness on the side of Hua Opera, but he still nodded and agreed to Li Jinlong's joining - he can't and is not willing to spend so much time dealing with these trivial things, so he needs to have an expert who is proficient in business to do it for him.
Speaking of which, in fact, the whole process of the birth of an album is basically analyzed, at this time, not to mention people like Liao Liao and Huang Wenjuan who are already familiar with this process, even Qi Jie and Wang Jinglu have a look of complete understanding.
At this time, Li Qiancai said: "At present, even if the studio is established, our business is mainly focused on this area, that is, production." Make albums for other record companies and other singers, needless to say, even if it is an album for Liao Liao, we will do a good job of the album, and then choose another company to distribute it as an agent. This, although I am also very reluctant, in fact, if you want to become bigger and stronger, then the two links of production and distribution, you must have, but for us, it is too difficult, although it will definitely be stuck, and you can only come step by step. ”
Of course, that's what he said, but in fact, Li Qian naturally had another idea in his heart.
***
It's been decadent for a long time, and since I've been sick this month, I feel like I can't lift my energy. However, seeing that this month is about to pass, you can't be decadent forever, right?
Let's start today, whether it's a recommended ticket, a monthly pass, or a reward, everyone will give me a boost and cheer me up, at least I will write another chapter tonight!
I want to cheer up!(To be continued.) )