262: Pull Chida to Charlotte
Lu Ran's idea is actually very simple, since Jingxi promised to guide Qianda, then directly let Qianda herself have an area to play the spelling mode and be independent on the website.
The only difference is that merchants in Jingxi can directly put together orders and successfully deliver goods, while Qianda mainly uses goods to attract customers to enter the store for consumption in person.
"The difference between this spelling mode is that there will be a cycle time for Jingxi spelling. However, offline consumers who enter Qianda will promote other conversions during this time. Lu Ran opened his mouth to introduce.
Explain some of these doorways. Don't look at Qianda, it seems to be at a loss, and she is promoting the transaction for Jingxi. However, if the transaction is made according to the e-commerce order model, the conversion of the physical store will also be very high, and it will blossom in many aspects.
"Qianda can also implement the issuance of a single card model, if the customer who comes first, does not succeed in the order, then let him go shopping for a few hours, it will also be automatically successful. In this way, the flow of people in the physical store can be fully utilized. The subsequent income is also relatively objective. Lu Ran explained again.
This time, Wang Donglin completely understood Lu Ran's thoughts. Jingxi spelled the order for a direct deal, but Qianda's spelling was to seize the middle 3 hours.
The physical store is not as intuitive as the e-commerce page, and a very large part of the order is not successful.
However, he told him that he would make a successful order, but after a few hours, the consumer would definitely be playing and shopping in the mall. This is completely in line with the positioning of the offline business center!
"Okay, this plan can be used!" Wang Donglin couldn't help but applaud in the conference room.
Lu Ran's starting point is completely different, and in the mode of cooperation, he has found an offline way. It is also in line with the strategy of cooperation with BWI, which is very rare.
Liu Qiangdong heard this thoughtfully. The focus is completely different.
With the development of e-commerce to the present, everyone has explored a lot of marketing models, and everyone who should understand them also understands. However, Lu Ran's vision is not on the transaction, but on the time when the customer is waiting, this angle is not suitable for e-commerce, but it is suitable for entities.
"What does Jingxi think, Qianda's merchants form a single shopping mall on their own, and Jingxi is responsible for diversion. Wang Donglin asked directly.
Things have developed to this point, originally just to block Ah Li, but after finding Qianda's way, it will be different, Wang Donglin feels that there is a trick.
"Mr. Wang, how about giving our team 1 hour and giving you an answer as soon as we discuss it?"
Liu Qiangdong thought about it. At this time, the team has to discuss it together. The plan may sound good, but businessmen, the more you get to this point, the more cautious you be.
Wang Donglin didn't care, and smiled for the first time: "Whatever, but Liu Qiangdong, let me remind you, if this cooperation is good, then in the future, Qianda may be able to have a share exchange with Jingxi." ”
Hearing this, Lu Ran choked, Mom, Tengxun exchanged shares with Jingxi once last year, if Qianda is added, then the three are close cooperation.
Lu Ran thought about it for a while, and sighed without secretly sighing that ginger was still old and spicy.
Wang Donglin knows that Qianda will not engage in e-commerce, and the main energy is still on the entity. But this does not prevent Qianda from opening a similar e-commerce platform in Jingxi.
Thinking of this, Lu Ran didn't show any expression.
In this way, in the scope of China, the first attempt to connect offline and online has appeared.
Ali seems to have become less terrifying, Ma Ling's new retail in the future, at this moment, Qianda and Jingxi can be quickly realized.
Liu Qiangdong was also stunned by this, and then a smile appeared, "Mr. Wang, go and sit in the conference room for a while, you need to eat something, and tell the people next to you when the time comes." ”
"Okay, I'll wait for you! In three hours, I'm going to Kyoto, so I'd better hurry. Wang Donglin opened his mouth and replied, and the people from Jingxi were led to another lounge.
And Lu Ran also got up and followed. Leave the space to the team at BWI. Wang Siming, who had not moved, also got up at this moment, followed his father, and went to the lounge together.
"Lu Ran, are you interested in coming to Qianda as a consultant, your perspective on the problem is very similar to mine. The first thing he said when he entered the conference room, Wang Donglin invited Lu Ran to join Qianda.
Hearing this, Lu Ran smiled and hurriedly shook his head, "Mr. Wang, forget it, I'm either the material at work, or I'm a little smart, you should also know about me and Mr. Ma." ”
Wang Donglin looked at this little boy again, and after observing him for a long time, he always felt that he was very smart.
The festival with Ma Ling, from the early stage of the plan, Wang Donglin has already inquired about it. I have to say that in Wang Donglin's eyes, this image is called stunned.
But the interesting things in the back, Lu Ran can still be at ease. And dangling, I came over to cooperate with myself and two other people of the same level.
Thinking of this, Wang Donglin also understood that this young man was probably lazy, so he clashed with Ma Ling. Nothing else in mind, that's it.
If he is allowed to enter Qianda, it is not in line with himself. Who allowed himself to come out of the army.
Forget it! Wang Donglin mentioned it, and then put down his mind of inviting Lu Ran.
"Okay, then I won't dwell on it. If this cooperation is successful, Qianda will pay you 200 million labor fees. ”
Wang Donglin opened his mouth and said directly. Things have developed to this point, all the hidden interests have been dug up, and Wang Donglin feels that the money is worth it.
Hearing this, Lu Ran nodded, "Then thank Mr. Wang first." ”
It's nice to say, the cooperation is successful, but if it doesn't work out, the benefits are in vain. These big companies, who figured it out.
When the reception of Jingxi brought tea, several people took a short rest.
But after a while, Wang Donglin broke the silence and asked: "In addition to Tengxun's WeChat drainage, do you think there are any other channels that can be strengthened?"
Hearing this, Lu Ran thought about it and said blankly: "A lot, movies, TV, variety shows, games, these can attract traffic." ”
"It seems to be all entertainment. Wang Donglin thought for a while.
Lu Ran smiled, "Yes, after all, the target group of the younger generation is now all contained in entertainment." Like the older generation, they can only rely on offline advertising to spread, but that investment is expensive, and if you calculate it, it is a bit worth the loss. ”
Wang Donglin nodded thoughtfully, and couldn't help but say, "You think very clearly. ”
Lu Ran didn't answer, and smiled slightly, Qianda has its own cinema chain, and it must have an advantage in investment.
Thinking of this, Lu Ran was suddenly stunned, Qianda Cinema Line?
I'll go!
If Qianda is brought in, what will happen to invest in "Charlotte's Troubles"? Movies, commercial centers, e-commerce, and Double 11 publicity, is this a win-win situation for several parties?
It seems to be completely funny! Especially for "Charlotte's Troubles", it will be even more helpful.
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