Chapter 667: The exclamatory Bo Ruituo

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"The Huaxia automobile market is indeed as the boss said, and has huge development potential in the future. And Red Star has all the potential to become a giant in the automotive industry in China. ”

After a pause, "Of course, before rejuvenating this potential, we also have to make rectifications within the Red Star Automobile Group." ”

Guo Shouyun made a gesture of quiet listening.

"The first is Hongyan Heavy Duty Truck Company, which currently has two production bases in Huaxia Shancheng and Chang'an. Shancheng's production base is to cooperate with Shancheng Heavy Duty Truck Group, which can get the support of the other party in technology, channels and personnel, coupled with our advantages in gearbox, gear, spark plug, etc., we can focus on the development of heavy truck business, and focus on the production and research and development of 15 tons, 25 tons, 35 tons, three heavy truck market segments. In particular, 15-ton heavy trucks are currently the main force of our sales, with annual sales of 15,800 units, accounting for 40.3% of the 15-ton heavy truck market in Huaxia, and we must maintain this advantage. In the 25-ton and 35-ton markets, Hongyan Automobile only had 5,823 units last year, and 2,210 units were sold. Compared with FAW and Dongfeng, these traditional factories are much worse, and this is what we will focus on strengthening in the future. ”

“… Hongyan Heavy Duty Truck Chang'an Plant is mainly a heavy-duty truck company jointly established by integrating Bao~Ji Vehicle Factory in Shaanxi Automobile Manufacturing General Factory, Shaanxi Donglong Group Co., Ltd., Shancheng Kafu Parts Co., Ltd., and Delong Group, the predecessor of our Red Star, plus Shaanxi Automobile. But compared to the Shancheng production plant, the core of the Chang'an plant is the Shaanxi Provincial Automobile Manufacturing Plant and the Bao~Ji Vehicle Factory, and these two enterprises are Huaxia military off-road vehicle production plants, in the boss decided to sell this part of the assets to Shaanxi Automobile, the production technology of the 'ironclad' off-road vehicle sold to the Dongfeng Group, Hongyan Heavy Duty Truck Chang'an Factory strength has been weakened by half. Therefore, I think that the Changan plant should abandon the production of heavy trucks and instead use the existing production lines and technologies to produce large and medium-sized buses and medium-light trucks. ”

There is no doubt that according to Bo Ruituo's plan, Hongyan Automobile Shancheng Factory will be the focus of the company in the future, and almost all of the heavy trucks of the company's main revenue are produced here.

However, if Guo Shouyun remembers correctly, in the ranking of Huaxia heavy truck production brands in later generations, Shaanxi Automobile is second only to FAW Jiefang, Dongfeng, and China National Heavy Duty Truck, ranking fourth in China. In contrast, Yamashiro Heavy Duty Truck can't even find a name.

"I have no objection to Hongyan Heavy Duty Truck Company entering the production of large and medium-sized buses and medium and light trucks. But you can't put all the heavy truck business in the mountain city. There are two reasons: first, Shaanxi Automobile's automobile production capacity and technical reserves are far better than Shancheng Heavy Duty Truck, and there are enough rich parts manufacturers here to facilitate our production and operation. Second, Chang'an is the city with the highest density of universities and the largest number of people with higher education in China, and has an important position in the country, and is one of the five major education and scientific research centers in China. It has 63 colleges and universities, 46 postgraduate training units, more than 60 academicians of the Chinese Academy of Sciences and the Chinese Academy of Sciences, 1.2 million college students, and more than 300,000 graduates every year. Among the universities, there are 2 universities of the '985 Project' and 7 universities of the '211 Project'. In comparison, the mountain town is much worse. ”

"Bo Ruituo, you have also read the information of Hongyan Automobile, although we now occupy a certain position in the heavy truck industry in China. However, compared with the world's mainstream Sinotruk companies, the technology we use is more than a generation behind them. In the future, Hongyan Automobile wants to occupy the international market, and the technical gap is a short board that we have to make up. If you want to improve your automotive technology, talent comes first. And Chang'an's foundation in this regard far exceeds that of the mountain city. And in addition to scientific research talents, there are also enough skilled workers needed to build cars. Therefore, the Chang'an plant not only cannot be weakened, but must be strengthened. It is not only the strengthening of car-making capabilities, but also the strengthening of research and development. ”

After a pause, Guo Shouyun solemnly explained: "In the future, Hongyan Heavy Duty Truck Company's annual R&D investment will account for 10% of the total revenue. Especially when it comes to engines. ”

Before his rebirth, ZTE and Huawei, two examples, one against the other, fully proved the importance of technology research and development. The former was sanctioned by the United States and fell into bad luck, with both stock prices and revenues falling. The latter, on the other hand, has too many core technologies on 5G equipment, making US imperialist sanctions free propaganda. Huawei, which was originally only well-known in the field of Huaxia and communication equipment, suddenly became a world-famous communication equipment giant under the propaganda of the United States imperialism, and became more and more active and chic.

There is no example that makes the Chinese people understand the importance of technology patents more than this.

As a top professional manager, Bo Ruituo naturally understands the importance of technology research and development. Regarding Guo Shouyun's proposal, he thought about it for a moment and then nodded.

"In the future, the Chang'an plant will be the core of our Hongyan heavy-duty truck production and research and development. The Yamashiro plant is only a production base. ”

"Anyway, after selling the production equipment and technology of off-road vehicles, we already have 100% of the shares in Chang'an Factory. Although the foundation is weaker, there is also less constraints from other companies, and we can invest and develop wholeheartedly. Guo Shouyun said.

Bo Ruituo nodded in agreement.

"The main business of Hunan Torch is auto parts. At present, it is the largest manufacturer of spark plugs and piston pins in China, the second largest manufacturer of air conditioning compressors in China, and the largest export manufacturer of automotive brake systems in China to the United States. Spark plugs and other products have a market share of 40% in China. But compared with world-class auto parts giants such as Bosch, Magna, and Continental. Hunan Torch does not have its own technical reserves, and the auto parts produced are not systematic, and there are problems such as low profit margin and low added value. ”

"Therefore, I believe that Hunan Torch should shift from simple auto parts production to systematic R&D and production, which is also the practice of international auto parts industry giants. For example, we can extend from spark plugs to the entire ignition system including spark plugs, high-voltage wires, ignition coils, ignition switches, ignition modules and other spare parts, from the production of gears and piston pins to crank connecting rod mechanisms including gears, piston pins, connecting rods, crankshafts, connecting rod pads, crankshaft bearings, piston rings, and the entire engine system, and from air conditioning compressors to vehicle air conditioning systems including compressors, condensers, drying bottles, air conditioning pipes, evaporation tanks, blowers, and air conditioning fans. ”

"Systematic R&D and production can bring more profits and stronger industry influence. Moreover, we have already established a certain foundation in these systems, and it is relatively easy to deploy. Therefore, I think Hunan Torch should give up the non-core auto parts business and focus on the ignition system, engine system, air conditioning system and brake system that we already have a certain foundation. Continuously invest money, time and energy in R&D, and become a world-class company in this field through appropriate international mergers and acquisitions!"

Guo Shouyun nodded, "The fragmented and unsystematic auto parts business is indeed less profitable, and there is no industry influence. I completely agree with your views on the reform of the Hunan fire cabinet. ”

"Red Star Automobile Company, at the moment we have two production plants. The first is the original Sanjiang Renault plant located in Xiao~gan, Hubei Province, and now the Xiao~gan factory of Hongxing Automobile, which has the capacity to produce 150,000 light commercial vehicles. It has now been fully acquired by us and is 100% controlled. ”

"Although the Chinese MPV market is developing rapidly, the demand for light commercial vehicles is not large, and the total sales of similar models in 2003 were 478,000 units, including imported models. Therefore, I think we should modify the production line of the Xiao~gan factory to a certain extent, retain the production capacity of 50,000 light commercial vehicles, and change the remaining two production lines to produce the Chinese version of the Rover 75 sedan. ”

"As for the Ning~Bo factory in Zhejiang Province, I propose to split the Rover production line in Longbridge, England into two. The production capacity of 50,000 units will be retained. The remaining 5 production lines are relocated year by year. The relocation of two factories this year and next year will bring the Ning~Bo plant to a production capacity of 100,000 vehicles. Then, depending on the sales situation of Dongxing Automobile Group, it is decided to relocate or sell the remaining production lines. ”

When he said the last two words, Bo Ruituo's tone became heavy. Even if he is confident in his own ability, he does not feel that he can make a car company that produces and sells almost zero family cars into a large car group with sales of more than 450,000 cars in two years.

Guo Shouyun could understand his concerns. In the eyes of outsiders, it is indeed unlikely that a car company that has never produced a family car will sell more than 450,000 cars in a year or two. No, it's completely impossible.

But in Guo Shouyun's view, this is not impossible. First of all, Rover Motors though now broken. But after all, it is a large automobile company that has existed for more than 100 years and has extremely high brand awareness, strong R&D capabilities and perfect sales channels in Europe. It's just that there is no good product that makes it look old, and now it is almost on the verge of bankruptcy, and it has been sold repeatedly.

Perhaps in the eyes of outsiders, Rover has completely lost its value except for technology, plants, and sales channels. But in Guo Shouyun's eyes, these are the most valuable things. He has the ability to reach the sky, and he can't conjure these things in a short period of time. But he has the ability to let Rover come up with a good product in a short period of time.

In Bo Ruituo's surprised eyes, Guo Shouyun got up and hugged his laptop. After opening it, after a few simple operations, he beckoned to Bo Ruituo.

"Come and see!"

With a strong curiosity, Bo Ruituo did as he said, but when he stood behind Guo Shouyun and saw the computer display screen clearly, his eyes instantly widened, his mouth turned into an O-shape, and his face was full of shock!