Chapter 668: Red Star, Rover, MG

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An all-red grille with a tiger-like mouth, sharp and coherent headlights, a nearly parallel front bonnet, two ridged lines, curved front windows, a smooth rear body, and a raised trunk. The wheels are no longer simply horizontal and vertical, but have a bifurcated design, which looks more sci-fi.

Ever since deciding to become CEO of Red Star Auto Group, he has been reading about automobiles, and he himself likes to drive, so he has a certain understanding of the main products of the world's major automotive groups. But in his memory, there was no car as beautiful and impressive as the one he saw now.

"My god!

Listening to his almost moaning exclamation, the corners of Guo Shouyun's mouth couldn't help but curl. After all, he is also a reborn person, who has been driving for five or six years, and he is too clear about the styling of popular cars in later generations.

Just like the car design that Bo Ruituo sees now, it has Kia's tiger-roaring grille, which has become standard with sharp headlights, a low front cabin, a hatchback design, and the forked wheels that BMW often uses.

In addition, in the interior of the car, Guo Shouyun also combined his later experience to make significant changes to the shape of the backrest, center console, steering wheel, doors and other parts of the car. Of course, he didn't come up with designs that were too advanced, such as button-type steering wheels, LED headlights, floating central controls, and LCD monitors. But just what he has already taken out is enough to shock the whole world.

Look at the 'box car' that is running all over the street now, in Guo Shouyun's eyes, it is stupid and coarse, and there is no beauty at all. Compared with it, Guo Shouyun's car design drawings do not mention the difference between cloud and mud.

"And that's not all!"

As he spoke, Guo Shouyun dragged the mouse, and soon a new design came out.

Compared with the red set, Guo Shouyun's newly opened blue car design is roughly similar to the former, but the grille is horizontal, the bottom is smooth, and the middle is the Rover logo, similar to Buick Yinglang.

After Bo Ruituo read it, Guo Shouyun opened another set of black car design drawings, which are generally similar to the previous two, with small changes in the corners, the grille is hexagonal mesh, and the center is the MG logo.

The last set of yellow car design drawings is MG's sports car series, although in 07, when Jinling Automobile acquired Rover, it did not acquire MG's sports car series, but MG TS is the best-selling sports car in the UK.

For the sake of the reputation of the MG sports car series, Guo Shouyun took out the classic shark face and scissor door.

By the time he had read all the blueprints, his nerves were completely numb.

"How is it? Now you have confidence in the future of Red Star, right?" Guo Shouyun said with a smile.

Bo Ruituo nodded vigorously, took a deep breath to calm the excitement in his heart, and then said in a slightly trembling tone: "Boss, where did these car blueprints come from?

"They are all from my own hands!"

Guo Shouyun said directly.

"You?"

Bo Ruituo's eyes widened instantly. He felt like he hadn't been shocked as much in the past year as he was now.

"That's right!"

Guo Shouyun nodded affirmatively, "I took over the Hunan Torch, but I was not completely unprepared. ”

That being said, these car design drawings were made by people in his secretariat who were proficient in industrial design according to his own requirements after he won the Hunan torch.

Because of Apple's relationship, Guo Shouyun copied a lot of iPhone, iPod, iPad, MacBook Pro and other electronic product designs from his memory, but he only knew what it looked like, but he couldn't draw, so he asked Wang Jue to find a few people and set up a special drawing department under the secretariat. There weren't many people, just four or five, but it was enough for him.

Guo Shouyun is not in vain, according to the agreement he reached with Steve Jobs, he used the iPod he designed, and he had to pay him a design fee of $2 for each one sold. Today, hundreds of millions of iPods have been sold, and Guo Shouyun has collected more than 200 million US dollars for the design fee alone. Computer products such as the MacBook Pro, which are more expensive, are more expensive, and he asks for higher royalties, Apple sells one, and he asks for $5.

Of course, if it weren't for the fact that he was Apple's chairman of the board, Jobs' tough personality would not have signed such a contract with him! Therefore, in most cases, power and money go hand in hand.

Now the income from patent fees under Guo Shouyun's name, although it is not as good as writing books and film copyrights, is also rising.

Therefore, he also spared no effort in the design of the car this time. I thought of every design that was ahead of my time. In a few months, the drawing team was expanded four or five times, and 27 sets of drawings and thousands of drawings were drawn according to his requirements. The Secretariat's patent application team has also allowed Guo Shouyun to have hundreds of more automotive appearance patents under his name.

In the future, no matter which car company wants to develop a new model, it will not be able to avoid him. All have to pay him royalties. And the income from royalties will exceed his copyright.

Of course, this will come after the shock launch of the new car of Red Star Motors.

"Boss, you are really a genius!!" said Bo Ruituo in admiration after a long time.

"Not to mention, do you think these blueprints can make Red Star's new car an instant hit?"

"Of course, there is no doubt about it. Bo Ruituo nodded affirmatively. Even though he is new to the automotive industry, as a person who loves cars, each of these four cars has the urge to pay for them.

The design is just outstanding!

Thinking of this, he couldn't help but look at the man next to him with admiration again! At the same time, he also felt for the first time how correct it was for him to agree to the other party to be the CEO of Red Star Automobile Group.

Guo Shouyun nodded, "According to my plan for Red Star Automobile Company, there should be three brands under its umbrella, Red Star, Rover and MG. ”

"The Red Star brand has two series: the H series and the K series, which correspond to sedans and SUVs, respectively. Among them, the H series is divided into two levels, namely H1 light commercial vehicle, 1.2~1.5 displacement, and the price range is 4~60,000. H3, compact sedan, displacement 1.4~1.5, price range of 8~120,000. ”

"The K series, for the time being, is only one model. That is, K1, compact SUV, 1.5~2.0 displacement, price range 9~150,000. ”

It's not ten years from now, and there are still people who want a purely domestic mid-size car ten years later. Now the quality of a purely domestic medium-sized car is not too bad, how can it cost more than 150,000. With so much money, most people buy joint venture cars, and few want to be purely domestic. Therefore, Guo Shouyun will not bother to do this, and will go directly to electric in the future.

"There is only one series of Rover brands, namely R25, compact sedan, displacement of 1.5~2.0, price range of 16~250,000 Huaxia yuan, R45, medium sedan, displacement of 2.0, price range of 25~300,000, R75, medium and large sedan, displacement of 2.0~3.0, price of 40~650,000, R85 large and medium-sized station wagon, price is similar to R75. ”

In fact, the four brands of Rover are Rover25, 45, 75, and 75Tourer, but Guo Shouyun doesn't like letters, he likes BMW's simple and clear grading method of letters and numbers, so he uses it here according to his preferences.

"The MG brand has two series, namely the M series and the S series. The M series is an SUV model, with four levels, namely: M1 compact SUV, 1.5~2.0 displacement, and a price range of 23~350,000. M3 mid-size SUV, 2.0 displacement, price range 40~550,000. M5 large and medium-sized SUV, 3.0 displacement, price range 76~850,000. M6 large and medium-sized SUV SUV SUV, 3.0 displacement, price range 77~880,000. ”

"The S series is a sports car model with two levels. They are, the S3 small sports car, 2.0~2.5 displacement, and the price range is 55~900,000 Huaxia yuan. S5 medium-sized sports car, 3.0~4.0 displacement, price 120~3.8 million Huaxia coin. ”

Like Rover, MG's brand and model line were originally MGZR, ZS, ZT, ZT-T and the UK's best-selling MGTF sports car. Guo Shouyun also changed everything according to his preferences.

"Of course, the price is set by me according to the situation in Huaxia. As for the international one, you decide according to the actual situation. But Rover and MG are both luxury brands, and this positioning cannot be changed. ”

As a century-old British brand, Rover was once loved by the Queen of England, the Pope and other high society, as well as the middle class, and it can also support the positioning of luxury.

"Of the four cars I designed, the red ones correspond to the H and K series of the Red Star brand, the blue ones correspond to the Rover brand, the black ones correspond to the MG M series, and finally the yellow sports car designs naturally correspond to the MG S series. This year, we will focus on the H1, R25, M3 and S3 models. The company aims to launch its products at the Geneva Motor Show in March next year. Wait until the Frankfurt Motor Show in September to launch four models, and wait until next year's Geneva. ”

"In addition, I agree with the modification of the filial piety ~ gan factory you proposed, but the content should be changed. Three production lines for H1, H3 and K1. Ning~Bo factory, two new production lines, respectively to produce R25 and M1. The six production lines at the Longbridge plant in the UK will not be relocated for the time being. ”

"Boss, if you follow your plan, in two years, the production capacity of our Red Star Automobile will reach 550,000 units, isn't it too much?" Although the design of the four cars is amazing, the production capacity of 550,000 units is too high.

"So you have to work harder!" Guo Shouyun patted him on the shoulder.

Bo Ruituo smiled bitterly, "I will do my best!"

"Don't be so unconfident. Maybe then you won't think it's too much, but you'll find that it's not enough. ”

No one knows better than Guo Shouyun how fast China's auto market will develop in the next decade. And how much novices value the appearance of the car. If it weren't for the fact that Bo Ruituo would not be too opposed. He also wanted to expand the scale of the filial piety ~ gan factory.

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