After the broadcast of this episode of the program, SUPERME also quickly parachuted into the Baidu hot search list, and became a hot topic of discussion among netizens on Weibo and major forums.

The tap water of netizens, coupled with the hired water army, added fuel to the fire, and for a while, SUPERME became the focus of public opinion!

Many netizens don't know about this brand, or have never heard of it.

"Can anyone popularize this SUPERME, why have I never heard of it?"

"What brand is this, is it famous for Nike Adi?"

"What is a trendy brand?"

Although it is niche, there is still a certain market for trendy brands in China, especially among teenagers in big cities.

Some netizens with better family conditions are also very happy to see that their favorite brands have suddenly become popular, so they actively popularized science for everyone, and translated some European and American magazines on SUPERME.

Many people have learned that there is such a great brand.

SUPERME was born in Manhattan, USA in 1994 and is a representative of skateboarding, hip-hop and hip-hop culture.

To sum it up in one word, it is: tide.

Some people will think that this is just an ordinary logo, simple spelling, without any features.

But it's been likened to Chanel by Vogue in the United States: the streetwear brand Chanel.

The top brands have also realized the influence of trendy brands and have begun to compete with SUPERME to launch various co-branded models

This brand is new every Thursday. Every time it comes to this time, fans will run to line up 24 hours in advance to buy.

The length of the queue will even exceed the length of the queue when Apple's new phone was launched.

Last year, SUPERME and RIMOWA launched a collaboration suitcase, the 45L model priced at $1,600!

This price is very exaggerated, and it is basically comparable to the price of LV.

When it was first launched, there were still doubts about whether anyone would buy it, but this product sold out in 34 seconds, and the stock of the 28-inch red model only lasted 17 seconds.

In fact, this box looks ordinary, it is the style of an ordinary trolley box. The whole body is bright red, and the huge SUPERME logo is printed on it. Many people jokingly say that you are the prettiest boy on the whole street when you pull it.

Needless to say, the joint model of LV and Supreme is popular all over the Internet!

All styles are basically grabbed by price increases, and celebrities are rushing to the upper body, and they will die if they don't wear them.

The pullover worn by Ling Fei is a joint model of LV and SUPERME, and those white flowers are LV's iconic old flowers.

The crossover between Supreme and LV has brought LV sales of 100 million euros in half a year, creating revenue that is the sum of LV's official website sales for the whole year, in addition, it has also made LV more understood and accepted by young people.

In fact, in 2000, when Supreme was still a dick silk brand, when the logo with the word "S" was integrated into LV's iconic print, it was ordered to stop selling by LV on suspicion of infringement, who would have expected that the treatment would be very different after 17 years.

In addition to these serious collaborations, Supreme has also produced many collaborations that are "useless" but "not surprisingly expensive".

For example, everyday tools such as fire extinguishers, hammers, nunchucks, etc., are at your fingertips for Supreme.

But these hammer fire extinguishers, in addition to functionality, are just more than 8,000 home furnishings.

Even the common bricks on the construction site, with the Supreme logo, are immediately different, the original price of 3 cents has risen sharply, and it has become 30 dollars, and building a house with such a turn will be smoked to death by the smell of money. When you're still wondering which sand sculpture will buy this thing, it's sold out in the blink of an eye.

In the hearts of die-hard fans around the world, Supreme has become equated with the level of religious belief.

The Chinese aunt hires more than 30 people to queue up for a price of $100 every new day, a $48 hat is sold to fans for $85 after passing through her hands, and the fans cry bitterly because they can't buy it, and the aunt only relies on reselling Supreme to earn tens of millions a year.

……

is not only promoting SUPERME through "Run, Brother", but also several stars of Wang Ye's entertainment agency.

Like Xie Bing, Xue Yiyi, and Lin Xiu also posted photos of themselves wearing SUPERME on their Weibo.

Xie Bing posted a photo of her pulling the well-known trolley case of SUPERME and appearing on the street at the airport.

Originally, the photo was taken beautifully, but it was spoofed by fans.

There is also a widely circulated photo in the media about this trolley case.

That is the increasingly famous Huaguo aunt shopping group in the world, and a photo has been published in foreign fashion media.

In the photo, a group of forty or fifty-year-old Chinese aunts, each carrying a large-sized SUPERME red trolley suitcase, appeared in a high-end department store in London "majestically" and began to sweep the goods.

In this kind of photo, "earth" and "tide" are perfectly combined, which has a great visual impact.

And the fans, the photo of Xie Bing pulling the SUPERME trolley case into this group of aunts, there is no sense of disobedience......

Everyone who has seen this P picture laughed, and then forwarded the P picture casually.

For a while, Xie Bing became an Internet celebrity again.

Originally, she was quite depressed, but she was a dignified diva-level star, but now she is being spoofed on the Internet, and she feels a little embarrassed.

called Meng Zimei to complain, and wanted the company to come forward to negotiate with various websites to take down this photo.

But Mencius did not agree with her idea, but enlightened her.

"Xie Bing, what era is it now, your idea is about to change. Now is the Internet era, if celebrities want to maintain their coffee position and keep their worth from falling, they must have enough heat!"

"What is heat? Everyone pays attention to you, that's heat!"

"It's not good now, though it's a spoof. But everyone knows what's going on, and everyone's impression of you won't get worse, but they will feel that your image is more intimate, which is a good thing. ”

"Don't you know that many celebrities are now using all kinds of malicious hype to increase their popularity, and you are not happy?"

Xie Bing was speechless by Meng Zimei.

She also understands that the entertainment industry is such a trend now, and everyone is desperately trying to attract everyone's attention.

It is not uncommon to become famous, self-destruct scandals, malicious hype, etc.

It can be said that many people will do anything to become famous.

If you think about it this way, it's not a big deal to be spoofed by yourself.

……

Facts have proved that after Meng Zimei's words, after Xie Bing's spoof pictures became popular on the Internet, there were more brand merchants who suddenly came to consult and endorse.

The price of the commercial show has also increased from 500,000 yuan to 700,000 yuan.

This fully proves that for artists, popularity is popularity, and popularity is money!

……

This craze has also made many young people who yearn for fashion and individuality ready to move, and everyone is asking around where to buy SUPERME.

"I'm in the magic capital, why did I search around the Internet and didn't find a store of this brand?"

"I'm in the capital, and I don't have this SUPERME store. ”

"There are so few brand stores, why don't you come to the mainland to open a store? ”

Well-informed people will tell everyone.

"There is a store opening notice on SUPERME's official website, and it seems that the store has been opening a lot recently. Originally, there were only a few stores in North America, but now it seems that twenty or thirty stores will be opened in major cities around the world, and three stores will be opened in Xiangjiang, Modu, and the capital in China. Exact opening hours to be determined. ”

Fans in these three cities are happy that they can finally see what this so-called trendy brand that is popular in Europe and the United States is like at their doorstep.

But fans in other cities are not happy, this is regional discrimination......

"I'm in Yangcheng, why didn't I open a store in Yangcheng! I protest against this unfair treatment!"

"I'm in Pengcheng, why can Xiangjiang open a store, Pengcheng can't open one!

But no matter what netizens say, it will not affect the store opening plan of SUPERME headquarters.

There are few shops, and it is difficult to buy, but it has whetted everyone's appetite.

Fans in Yangcheng and Pengcheng have said that when the SUPERME store in Xiangjiang opens, they will definitely go to Xiangjiang to queue up to buy it!

In this short window period, those who do overseas purchasing also took the opportunity to make a wave.

On Taobao, "SUPERME Overseas Purchasing Agency" once became a hot search store.

Many fans can't wait for the opening of domestic stores, or their cities have no plans to open stores, so they can only buy SUPERME products through overseas purchasing agents.

In the midst of this daigou boom, there is a store that has sprung up and made a name for itself in SUPERME's fandom.

This Taobao overseas purchasing store has a physical store.

Her physical store, opened in New York's Chinatown, is owned by a Chinese aunt, of course, who now has a green card, and should be said to be a Chinese-American aunt.

This store is not only famous in China, but also in the United States.

There are also magazines that have reported on her, praising the characteristics of this store is "I have you don't, you have me a lot!"

Every Thursday, the new SUPERME model is released, just go to the SUPERME official store in the morning, and in the afternoon, you can buy it in this aunt store!

Think about it, in the official store, you need to queue for 24 hours in advance, which makes you embarrassed, and it is likely that you will not be able to buy your favorite style.

But here, you can choose any style you want at will, how will everyone choose?

Of course, to buy here, you need to add some price, and the selling price will definitely be a little more expensive than the list price in the official store.

This is what Europeans and Americans call "speculators", and in China, we call them "scalpers".

For these speculators, SUPERME's attitude is discouraged, but it is not against it either.

Because this is also an integral part of the self-hype ecological chain of trendy brands, without these speculators, it is difficult to say whether SUPERME would have such a high reputation.

……

For SUPERME, as well as James at the helm, Wang Ye admires it very much.

Any small brand can go from a street retail store to the world's first in the fashion brand industry in just 20 years.

It's not a simple thing!

Among them, there is James's hard work, and there is also an element of luck, and the success of SUPERME is basically irreproducible.