At the end of the day, the shop closed at 10 p.m.

"Hey, Xiaoxue helped me, I feel like I can't walk......" Xiao Hong leaned on the side of the cash register and shouted weakly.

Xiaoxue didn't get much better, she sat on a cargo platform and never wanted to get up again.

Today's busyness is indeed beyond everyone's imagination, and at lunchtime, everyone hurriedly stuffed a few mouthfuls and went to work again.

The door opened at 10 o'clock in the morning, and now the door closes at 10 o'clock in the evening, and for the twelve hours in between, there is basically no stopping to rest.

This kind of high-intensity work, everyone really can't adapt to it. However, this is also because the store opened on the first day, and it is estimated that it will not be so busy later.

Originally, Xiao Hong said that she would invite all the employees of the store to have a big meal after work today, but now in this situation, who has the strength to eat.

However, the store should be cleaned up, and after a rest, everyone gritted their teeth and stood up, sorted out the goods and something, and cleaned the store.

Xiao Hong announced that she would get off work, and everyone left together and went back to their apartments.

……

It's not just their store that's so busy today, it's all the shops that are so busy!

The advent of the best products, the real interpretation of what is called "good quality and low price", in the current clothing market full of "high quality and high price" and "low price and low quality", it is like a dark horse suddenly killed.

All consumers who enter the store are all impressed by the high quality and low price of the best products, if you count the "number of stores" and "transaction rate", you will find a very terrifying thing.

That is, more than 95% of all customers who enter the store have purchased the best products!

This kind of turnover rate is absolutely extremely rare.

……

In Pengcheng, the Preferred Premium Building has been put into use, this building, until ten o'clock in the evening, is still brightly lit, and the company's employees are working overtime.

Although there is no scattered store, the sales and inventory of all stores are monitored in real time by the people at the headquarters.

In the store of the best products, a unified monitoring system is installed, one is to prevent theft, and the other is to facilitate the headquarters to grasp the situation of the store at any time.

In addition, through the ERP system, every product sold in each store can be seen immediately by the headquarters.

Wang Ye didn't leave work early today, just after ten o'clock in the evening, all the stores were proofed, and today's sales data summary was also counted.

The store with the highest sales today was beyond Wang Ye's expectations, and he originally thought it would be a store in one of the four first-tier cities.

The result data shows that the store with the highest sales is the Nandu Xinjiekou Deji Plaza store!

With sales of 3.2 million, this store ranks first among the 100 stores in the country!

3.2 million, this figure does not seem to be high, and it is not as good as the first day of sales of THE TOP SHOP XIANGJIANG STORE.

However, the price of the best products is low, and the price is generally more than 100 yuan. And the average price of THE TOP SHOP's products is over 3,000!

These 3.2 million sales mean that the store has sold at least 20,000 pieces of clothing in one day, or even more!

Wang Ye took a rough look again, and among the 100 stores in the country, as many as 36 have sales of more than 2 million today. And all stores, sales have exceeded one million!

The total sales of all stores is as high as 230 million!

Of course, this is the first day of opening, which is usually the peak of sales, and this data may not be reached later.

But from this data, it can be seen that the best products are recognized by the market and consumers, which is the key.

The products with low prices are the ones with the widest audience, which is why Wang Ye has launched the best products when he already has THE TOP SHOP.

THE TOP SHOP IS REALLY GOOD, THE AVERAGE SINGLE STORE SALES DEFINITELY EXCEED THE BEST PRODUCTS, BUT IT HAS A BIG LIMITATION, THAT IS, THE NUMBER OF STORES IS NOT ENOUGH.

It's not that Wang Ye doesn't want to open it, but because the price of THE TOP SHOP's products is too high, and there are really not many places suitable for it to open a store.

Now there are 38 STORES IN THE TOP SHOP in China, and Wang Ye originally wanted to expand more after the year, but after Li Qinghuan inspected a lot of new shopping centers, there were very few that met the conditions for opening a store.

Half a year later, THE TOP SHOP HAS ONLY OPENED 5 NEW STORES, AND NOW THE TOTAL NUMBER OF STORES HAS REACHED 43.

And further back, it is estimated that it will be even more difficult to open a store.

But the best product is different, at this price, not only can be opened in first-tier cities, but also in second- and third-tier cities, there are many potential consumer groups, and even in fourth-tier cities, as long as the population is large enough, you can also open a store.

Take the current domestic market as a point of view, the upper limit of the number of stores opened by the best products may be more than 500!

500 super stores, what is this concept?

Not to mention that the single-day sales exceeded 3 million, even if the average monthly sales reached more than 20 million, this month is 10 billion sales, and every year is 120 billion!

Can this sales be reached? Wang Ye is full of confidence in this.

According to the public financial report of ZARA's parent company, ZARA's stores in the domestic market have an average monthly sales of more than 15 million, of course, this is also its hottest few years, and then it will decline.

ZARA's stores can achieve an average monthly sales of 15 million, then Wang Ye has full confidence that the stores with excellent products can sell an average of 20 million per month, or even higher!

If you are not afraid of not knowing the goods, you are afraid of comparing goods.

ZARA is indeed very powerful, it can be regarded as the pioneer of fast fashion, but it is also a representative of the standard "high price and poor quality".

In the past, there was no strong opponent to compete with it, so it lived very well, but now Wang Ye has been preparing for two years, and the launch of the best products will give ZARA a head-on blow.

……

On the second day, many fashion media and the Internet, the brand "Preferred Premium" successfully swiped the screen.

"Huaguoren's own fast fashion brand!"

"High quality and low price, you have to choose the brand!"

Why can the best clothes be sold so cheaply?

"The most cost-effective brand, synonymous with good quality and low price, the best product!"

……

All kinds of reports are full of traditional media and the Internet, in which there are advertorial promotions made by Preferred Premium Company, but more of them are "tap water".

The best clothing really "scared" many people, and it was really unprecedented, such cheap and high-quality clothes.

Even many people feel that the best products are losing money and making money?

A professional reporter from "Huaguo Clothing News" specially wrote an article to analyze the product cost of the best products.

"Take a dress of the best product as an example, a cotton long skirt, the sales price is 168 yuan. ”

"Among the light fabrics, experts in the clothing industry told me that the cost of the fabric needs 20 yuan. ”

"Plus the accessories on the long skirt, lace, zipper or something, the cost is about 10 yuan. ”

"Such a long skirt, according to this cutting process, is considered to be the first-class level in the industry. If it is outsourced to a processing plant, the processing fee will be no less than 20 yuan. ”

"This is the ex-factory price of the product, which has reached 50 yuan. Be aware that there are still a lot of hidden costs that are not taken into account. ”

"Product design needs designers, and designers need to be paid, which is also a cost. Brands need advertising, and everyone has seen the advertising of preferred products, which must be expensive, which is also a cost. ”

"In addition, there is another big head, that is, the cost of store operation! The stores of the best products are all very good shopping centers, super stores. Store rent and labor are a lot of expenses. ”

"Although I can't come up with an exact cost, I can roughly estimate that the cost of such a dress has reached about a hundred. So I'm also wondering, is it really profitable to sell at this price?"

……

This article has also been widely reprinted on the Internet, which has also popularized the knowledge of costing clothing to many consumers.

Many people suddenly realized after watching it.

"It's no wonder that a pair of small underwear from those big brands are sold for 100 yuan, it turns out that the invisible cost is so much. ”

"Well, I won't say that big brands are black-hearted in the future, and sure enough, the cost can only be calculated according to the raw materials of the product itself. ”

"This is actually the same as the beef noodles sold at the airport, the same thing, a bowl of noodles at the airport costs seventy or eighty, but in the roadside food stalls may only cost a dozen yuan. The rent of the shop is different!"

However, everyone talked about it, and they couldn't understand why the best clothes were sold so cheaply.

Is it really like everyone thinks, losing money and making money?

Of course, Wang Ye is not so stupid, this is business, doing business is to make money, and he will never do a loss-making business.

Why are the best clothes so cheap and the price so low, which is not a factor of one or two links, but the combination of the entire chain, and the cost is compressed from each link!

Wang Ye dared to boldly say that there is no brand that can compete with the best products at present!

If the quality is to the extent of the best product, the cost is definitely higher than the retail price of the best product.

If the price is the same as the preferred product, the quality must be miserable!

Because other brands do not have the software and hardware foundation of the best products!

Preferred products have the largest garment production base in China, from fabric accessories to garment processing, all are self-produced and sold, in this link, it has reduced a lot of costs.

The reporter calculated the basic cost of the clothes at fifty yuan, but that was only calculated according to ordinary brands on the market. In fact, within the company, the basic cost of this dress is controlled within 30 yuan!

As for labor, there is nothing to say about this, this cost cannot be saved, and because of the large number of employees in the store, the cost of labor is more than that of other brands.

But in terms of store rent, there is a lot of money left in the best products!

A strong company, a strong brand, when stationed in a shopping mall, of course, has different conditions from ordinary brands!

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