Chapter 535: The Next Step for Fruit Shell Mobile

There are many factions within Time Holdings, which are divided into locals, returnees, and overseas Chinese, and there are also European, American, Indian, and Chinese ethnic groups abroad. Of course, there are contradictions in various project departments, but there is a flow of personnel between various project departments, and the competition is mainly between the person in charge. However, these are more of healthy competition, and Zhou Shi did not make a fuss. There are no factional strife within a large organization, that's a strange thing.

The issue of husks, nuts and Huawei's equity in Time Android is a problem that Zhou Shi has to face. Coupled with the financing of Guohu, Zhou Shi soon left the United States and flew to Xiangjiang.

For some reason, Zhou Shi decided to set up Guoke's headquarters in Xiangjiang, but fortunately, Guoke's financing negotiations did not go smoothly, and the planned headquarters in Singapore was not implemented. In fact, the tax revenue in Hong Kong is also less than that of the mainland, and it is much simpler, mainly including salaries tax, property tax and profits tax, and the most important is the profits tax, which only needs to pay 16.5% of the profits generated in Hong Kong. Overseas income is not subject to tax, and if there are no employees and no physical office in Hong Kong, the first two taxes are not payable. Therefore, Xiangjiang is actually an offshore financial center, but due to well-known reasons, I am worried that the mainland government knows too much and other factors, so Bermuda and the British Virgin Islands have higher popularity.

Although it was decided to set up its headquarters in Xiangjiang, it would not change so suddenly, and it was always necessary to be reserved, and Xiangjiang in the mainland should also have something to say. His focus is not on these preferential measures, after showing his attitude, the preferential treatment can have the best, and it is acceptable if there is none.

Feng Xing is in charge of Guoke's financing, and has been stranded in the Asia-Pacific region for a long time, and Guoke's CEO chose Zhao Kelin, the former president of Nokia China. This man single-handedly created Nokia's hegemony in China.

"Mr. Zhou, I don't think there is any need for Guoke to accept venture capital, and direct IPO is a better choice. Feng Xing saw Zhou Shi and couldn't wait to speak.

"Are we eligible for an IPO?" Zhou Shi did not directly refuse

"I've consulted with some experts, and from our financial statements and sales, there are some flaws, but it's not a big problem. The main thing is that the VC doesn't meet our requirements and doesn't help us much. "Feng Xing

"Tens of billions of dollars are not willing to give us?" Zhou Shi

"It's not, they want to interfere too much in the company's operations!" Feng Xing

"There is no way to do this, this contradiction is difficult to reconcile. If it goes public, have you thought about where to go public?"

"The best ones are, of course, NASDAQ and New York! "Feng Xing

"Then suspend the venture capital negotiations and reject all offers!" Zhou Shi

"Okay! Feng Xing didn't expect Zhou Shi's decision-making to be so simple and rude.

Zhou Shi was thinking about how to use various conditions to achieve his goals, and it was not simple to make every decision, and the direct IPO of Guoke had long been in his consideration. This time, because of various circumstances, he wanted to use this matter to get some help.

From accepting venture capital to direct IPO, this change is not small, and the company will inevitably complain. Of course, an IPO will inevitably come with an employee stock ownership plan, and such good news is obviously enough to offset all kinds of complaints.

2010 went by quickly, with the iPhone 4 and iPad coming out in quick succession, struggling to maintain a higher price tag than the shell. The sales of Guoke have never been less than half of the iPhone, and even surpassed the sales of Samsung smartphones and LG phones at one point. The sales of the Shell Pad far exceed that of the iPad, although a large part of the reason is because the Shell Pad has been sold for a long time, although there are some minor problems, but the overall user experience is quite good. The first-generation IPad didn't exceed expectations, neither the aesthetic design nor the user experience were refreshing. Coupled with the marketing concept of "useless use" given by Guoke to tablets, Apple culture has no place in front of it.

"We sold more than 6 million phones in the first quarter and more than 10 million by the end of May. Shell PAD sales exceeded 3 million units from last year to the first quarter, and by the end of May, it had exceeded 5 million units. Sales revenue exceeded $8 billion, and the full year is expected to reach $20 billion in sales revenue. Feng Xing said excitedly that 20 billion US dollars exceeded the annual sales revenue of 100 billion soft sister coins. This is mainly due to the increasing improvement of sales channels and after-sales service system. Needless to say, mobile phones are known to be operator channels, even with the strength of the iPhone, more than eighty percent of mobile phones sold through operator channels after a few years, and Guoke mobile phones will not be an exception. Channels such as Best Buy are just supplements, and the proportion of official website and e-commerce sales is gradually increasing.

Assuming that Guoke's annual operating income in 2010 exceeded 20 billion US dollars, that is, 138 billion soft sister coins, this is not a small amount. All the enterprises in the country combined, there are only 63 companies with operating income of more than 100 billion soft sister coins (2010). There are no more than ten private enterprises, even if they are among the top 500 Chinese enterprises, Guoke can rank 43rd in the country. This is a company that has been established for no more than 5 years, which exceeds the Lenovo company in the same period, and this is obviously not the limit of the husk, do you say that Feng Xing is happy or not.

"Thank you for your hard work, you did a great job!" Zhou Shi was not surprised by this, he was at the best time, brand and pricing, and inherently positioned the smartphone at the high-end, the HTC mobile phone in the previous life was based on this historical opportunity, becoming the best mobile phone brand after the IPhone, and the market value rose from more than 10 billion to more than 30 billion US dollars within 2 years, exceeding the market value of Nokia. Much of that was done at the right time. It's a pity that the foundation is insufficient, the patent accumulation is not enough, and some problems in the operation of the enterprise (low allocation and high price) will soon fall into the dust.

It can be seen from the selling price that the lowest price of the new iPhone is 499, and the shell is at most $100 lower than the iPhone, but the total average price is also about $500. There are not too many feature phones under $99, and there are a lot of feature phones under $50 in China. Even if the market share is not 5%, the profit margin exceeds that of most mobile phone companies. Especially for the marketing of the retina screen, there is also useless advertising, the price of the shell mobile phone is basically the same as Apple, but the price coverage is wider (399~699), and the price factor is also one of the reasons for the sharp increase in the sales of the shell.

"However, ad spending has increased significantly during this period, and according to the plan, it is planned that the annual ad spend could exceed $1 billion. "We may face patent litigation from Microsoft, Apple, Nokia and other companies on patents, which is our potential risk, and the maintenance of brand image is also a problem that we need to consider urgently, and the lack of after-sales force seriously restricts our development ......"

(End of chapter)