After chatting with her father for an hour and a half, Lin Xuan called to inform her to leave. At this point, vehicles in Hangzhou City gradually began to be congested, and Lin Xuan planned to go to the restaurant early.

When I arrived at the Baiwei Museum, it was almost 6 o'clock. After Lin Xuan called, she learned that Ma Ling had come earlier than them.

At this time, a waiter stepped forward to greet him and led Lu Ran and Lin Xuan to the box on the third floor.

After pushing the door open, it was quite lively inside, including Ma Ling and Wang Ming, there were a total of 8 people sitting.

"It's coming very fast!I thought you'd be stuck in traffic!" Ma Ling smiled and stepped forward to greet Lu Ran, making the faces of the people at the table a little unnatural.

Lu Ran smiled, "Mr. Ma." We set off early. I'm afraid of traffic jams. ”

"Hey, the traffic in Hangzhou still has to be sorted out. It's a pity that we can't manage it. Come, I'll introduce you. Ma Ling pulled Lu Ran into the box.

"Zhang Yong, Ah, the executive officer. ”

"Jiang Peng, CEO of Ah Liba"

"Jiang Xin, the person in charge of the big entertainment plan"

"Dong Zhao, Head of Angel Investment"

"Wang Ming, you know. CEO of Xingxiu"

"Li Meiwen, the head of the planning department of Ah Li. ”

"Liu Jia, head of the propaganda department of Ali"

Lu Ran was a little flustered, there are really half of the people here. It's just a meal, and Boss Ma is making such a big move.

Lin Xuan was a little unnatural on the side. Every decision made here can really affect many people.

Ma Ling patted Lu Ran on the shoulder and introduced: "This young man is the Lu Ran I just said, a student of The Voice plus a celebrity anchor." The person next to him is called Lin Xuan, Lu Ran's economic person. ”

Seeing that Lin Xuan didn't move, after Ma Ling's introduction, Lu Ran hurriedly stepped forward and shook hands around the dining table one by one to say hello.

After some conversation, Ah Li's people began to become familiar with Lu Ran. Three of the girls naturally knew Lu Ran, but they really didn't expect that this young man was really as said on the Internet, very polite, completely different from those little fresh meat in South Korea.

"I came to dinner with everyone today because I had a meeting with Lu Ran and Wang Ming in the afternoon. The content of the discussion will be of great help to the direction of development in the next ten years. So I'll tell you in advance, and if there's something you don't understand, we'll discuss it with each other. Go back and put it into practice right away. Ma Ling smiled and announced, almost all of them are their own people here, so they don't need to be so particular.

When the others heard Ma Ling's words, they were all secretly thinking, and it was obvious that the strategic attributes of this thing had been prioritized in Ma Ling's heart. Otherwise, Ma Ling would never find someone to talk about practical operations.

Tea to a boil. Ma Ling explained all the contents of the afternoon's discussion. made everyone suddenly realize that except for Lin Xuan, who had not yet understood the relationship, the others instantly understood their positioning.

"So taking advantage of this Double 11, the resources are just shared by the three parties, and then the development of the live broadcast industry will be accelerated. Ma Ling took a sip of water and finished all he had to say.

"The live broadcast is scheduled for 8 p.m. on Double 11, lasts for 4 hours, and ends at 24 o'clock?

After hearing this, Ma Ling nodded, looked at Lu Ran and asked, "Lu Ran, what do you think?"

After thinking about it carefully, Lu Ran nodded and agreed: "This node is the most suitable for live broadcasting. 0 o'clock to 3 o'clock is the rush to buy. Then during the double 11 day, let customers choose by themselves, there will be a certain degree of fatigue. The direction of our live broadcast is to let customers not have to think about it, just look good and place an order to buy. ”

When Zhang Yong heard Lu Ran's words, he was surprised, "Lu Ran, you also know a lot about operation control." ”

Lu Ran smiled and said, "No, I just think about it according to my own shopping habits." After all, every minute and every second of Double 11 is very important, and if you want to set a record, you must still make good use of every time period. ”

"What about the choice of products, do you have any ideas?" CEO Jiang Peng suddenly asked.

"The main thing is to focus on high customer unit value, so that we can better increase sales. FMCG products, when the time comes, you can hang directly on the live broadcast entrance. We regularly display and promote FMCG products. Lu Ran thought about returning.

After all, with a high customer unit price, such as digital products, etc., you can have hundreds of thousands of sales if you take 100 pieces. What's more, at that time, how could it be calculated according to the amount of 100 pieces? Lu Ran estimated that this situation would appear for the first time, and maybe it would explode.

Jiang Peng nodded, "It's similar to what I thought, similar to luxury goods, etc., can create high sales, just introduce them well." FMCG products can be placed in a specific location to drain traffic, and there is no need to explain more. ”

When the people around heard it, they also estimated this rhythm. Ma Ling smiled: "Then it's decided." The most important part of this is all discussed, and the rest is drainage and page problems. ”

"Well, I'll make a plan for the product and list the specific pit situation. It's just that the clothing industry is more troublesome, and women's clothing is the largest market, and Lu Ran doesn't seem to be able to publicize it. Jiang Peng asked.

Zhang Yong said on the side, "This is not Lu Ran alone. Go back and let the brand's own spokesperson introduce it, and the spokesperson for women's clothing can try it on. ”

The last questions are all cleared, and the rest is nothing more than the planning of the product.

Ma Ling nodded in approval, "Then this one is over." The direction is there, and after going back and listing the specific plans, we are discussing. ”

"The rest is the landing page issue. Luo Qingfeng didn't come today, go back to Zhang Yong, you can have a meeting with him to explain. What changes do we need?"

The people at the table suddenly quieted down, after all, they had just learned about this plan, and the general direction was discussed, and this kind of landing operation was not as detailed as it was thought.

Lu Ran looked around and said: "In addition to basic beautification and typesetting, let's go in two steps, one is Xingxiu, and the other is the client of Taobao Tmall." ”

"After all, it is impossible to force Taobao users to register for Xingxiu to watch live broadcasts, and even if they go, they can't hold it with Xingxiu's server. It is better to open the live broadcast interface directly on Taobao's APP and connect with Xingxiu for simultaneous live broadcast. When Taobao's server completed this Double 11 live broadcast. It's up to you to decide how to revise it in the future. ”

In addition, on the same day, you can put live broadcast link channels inside and outside the station through the diamond booth according to the time period. ”

Speaking of this, Lu Ran paused, "By the way, you can also set a reminder to start broadcasting like Juhuasuan." After the point is reached, send a hand-to-hand Tao message to summon the user to go online. In this way, basically the traffic can be maximized. As for the other details, they will be discussed at that time. ”

The others were very surprised, this set of operations simply took all aspects into account.

"What kind of star are you still on, just come to work in Ah Li! With your thinking, I can give you a P7 seat. Ma Ling couldn't help but say.

Zhang Yong smiled: "Lu Ran, you don't know how to do Taobao! ”

Lu Ran can only laugh embarrassedly at this, you must know that basically most young people have been exposed to Taobao in the future.

At present, Taobao's various tools and pages are still very simple, but in the future, when the database is huge and the traffic is more accurate. The operational aspect is more complex.

It was because Ali proposed the concept of personalization a few years later that such a thing happened, and those who did Taobao in those years were really guilty.

As a result, when buy+ was launched, Taobao returned to its original appearance, but the threshold for merchants was raised to the point that people were speechless.

After thinking about it carefully, Ma Ling said to Wang Ming: "Wang Ming, you should upgrade the server recently." Lu Ran is right, Taobao users can't force them to download Xingxiu, and they can't hold it. It is better to directly connect with this channel in Taobao. But there will definitely be a traffic impact, and Xingxiu must seize this opportunity. In addition, in terms of page rectification, I will send someone to hand over to you tomorrow. ”

Wang Ming hurriedly agreed, now is the time to hug his thighs, this traffic impact, just think about that picture and feel shocked.

"That's it. Now that's all that's left for publicity. Ma Ling took a sip of tea and said.