Once the initial direction was set, everything went smoothly.

When Ma Ling mentioned publicity, the thoughts of Liu Jia and Li Meiwen also returned to reality. The people here, except for Lin Xuan, know everything about the next work.

"This year's 11.11 was originally planned to start around October 20 and will last for about a month. Liu Jia said indifferently, as a strong woman, she naturally has a plan in her heart.

Ma Ling nodded, "It's about the same time." Last year, we made mistakes, publicized too early, and did not concentrate resources, so we must learn a lesson this year. Liu Jia hummed and nodded in understanding.

"I'm planning here, and I'm going to have some time to sort it out. Because you have to coordinate with other people. ”

"The specific planning charter is roughly divided into 3 parts, one is the double 11 preview, the second is the live broadcast on Lu Ran's side, and the third is the double 11 party. The first block has already been filed, so it can be skipped. ”

"The third block can barely cope with it, but the second piece, the team has not been in contact with it, and it needs to be guided. ”

Li Meiwen began to tell with a pair of black frames. The sudden planning is actually the busiest, rushed, and cumbersome on his side.

"Let Jiang Xin coordinate with you at the Double 11 party. Including the matter of contacting celebrities, it is also handled by her. All you have to do is plan the process. ”

"Live broadcast, Lu Ran, what do you say here?" Ma Ling asked with a frown, the actual operation actually gave him a headache.

Lu Ran was looking at Lin Xuan's mobile phone, because he had just vaguely seen that Yao Bei seemed to have sent a text message. Hearing Ma Ling's question, he said: "Actually, in the final analysis, a live broadcast is similar to a party. Just make a plan for what you should do at each point in time. ”

"It's similar to my street singing model. But because I'm a selling streamer, I can't be as slow as I am in terms of atmosphere. The overall rhythm should be similar to a store sale, with only one goal, which is to promote users to place orders. ”

"Then the content of the live broadcast is nothing more than replacing the song with the selling point of the product. The products provided by the merchant should have a burst point to make users amazed. ”

"Once the plan is made, rehearse a few more times and you'll almost understand. ”

When Lu Ran finished speaking, Ma Ling was a little puzzled, "Isn't the atmosphere of a store-like store too low-end?"

"No, it won't. I usually broadcast live, mainly to communicate with the audience, which is why it creates that kind of slow-paced situation. But on the day of Double 11, it must be an atmosphere of buying, buying, buying, and buying, and we must give up slow behavior, and the rhythm cannot be delayed for a moment. To put it bluntly, it is to turn celebrities into hawkers. Lu Ran replied with a smile

Those in the room thoughtfully said, "It should be possible to return to the essence of business." Zhang Yong interjected on the side.

After thinking about it carefully, Ma Ling also understood, giving Lu Ran a thumbs up, what he had just thought was too complicated.

"Then it's decided. Let's go and tell the people below tomorrow to start. Ma Ling said.

At this time, Jiang Peng, who was sitting on the side, suddenly asked: "I think we seem to have some shortcomings in this year's Double 11." With our current plan, there is no sense of national madness. ”

As soon as these words came out, half of Ah Li's country was silent, indeed, they all felt this problem.

The initial plan is good, but I always feel that there are shortcomings.

Ma Ling picked up the teacup, took a sip of tea and said, "Indeed, I also feel that there is something wrong. The atmosphere of Double 11 is getting more and more enthusiastic, and last year's national carnival was comparable to the Spring Festival. That's something we didn't think of ourselves. But after realizing this this year, this plan always lacks that feeling. We have to stir up that atmosphere. ”

Lu Ran approached Lin Xuan, and this time he confirmed that it was a text message from Yao Bei, because he saw the name on it. After a hurried glance, I saw only a small line of words: how was the talk?

Before she could see the back clearly, Lin Xuan immediately felt the voyeurism. He raised his head and glared at Lu Ran, and put the phone back in his bag.

"What did Bena say?" Lu Ran asked in a whisper.

"She said I want to call you when our dinner is over. Lin Xuan replied with a smile.

Lu Ran finally put his mind at ease, and it seemed that there was no need for a cold war.

At this time, Ma Ling stood up and shouted to the waiter outside the door to serve the food, then sat down and patted Lu Ran, and asked in a low voice: "Where do you feel that there is a problem with this atmosphere? Is there a solution?"

Lu Ran really thinks that Ah Li's people are really enough!. After the basic questions are solved, it is now necessary to find problems to solve them based on feelings, and the problems caused by this metaphysical factor are still on the table.

The waiter served the food quickly, and it seemed that it was prepared in advance. It didn't take long for the table to be filled with dishes. Everyone in the room began to move their chopsticks, but they were a little absent-minded. Because there is a big problem in front of us, and it seems that it cannot be solved.

After recalling the next few years a little, Lu Ran thought about it carefully, and suddenly woke up, what should I do if there is no atmosphere? It's very simple! Throw money, where there is money, there will be an atmosphere.

Lu Ran said with a smile: "Mr. Ma, there is a way." It's just that it can make you bleed profusely. ”

Ma Ling was stunned for a moment, "Tell me about it." Makes me bleed profusely, which is not a small amount. ”

"Isn't Double 11 comparable to the Spring Festival, you will directly find the golden red envelope to the whole of China. Those jewelry stores, using gold bricks, cash or something to promote, are not able to immediately attract a large number of people to watch, the atmosphere must be warm. ”

After Lu Ran finished speaking. Ma Ling's eyes lit up, this seems to be possible! At least the publicity stunt can definitely attract a large group of onlookers.

"Let's be specific, I found that Jin can't take care of everyone, and it will affect Ah Li's reputation. ”

"Then you can't just grab the red envelope. Use Alipay to achieve it, enter the password, and the amount will be directly transferred to the user's account. ”

Ma Ling slapped the table and was very excited, "Lu Ran, you are really my lucky star." Be sure to have two drinks later. ”

The others looked confused, and Ma Ling was rarely so excited.

"Just now, Lu Ran made a suggestion to me, that is, on the day of Double 11, we used Alipay to discover golden red envelopes from users across China. Since Double 11 is comparable to the Spring Festival, the use of red envelopes is definitely the most coaxing thing. ”

Zhang Yong and Jiang Peng glanced at each other, crying and laughing, "The idea is good! This amount is too huge." Can't take care of everyone. It's going to be said."

"Well, so you can publicize how many yuan of red envelopes you grab. You can also set a maximum amount, such as a maximum of 4999 or something. And according to the total budget, it can be placed in different time periods on the day of Double 11. Lu Ran took over and said.

This time, everyone's eyes lit up, as if there was a head.

"It can be used on Double 11 parties and live broadcasts, and it will enhance user stay. Liu Jia, as the person in charge of Ah Li's publicity, immediately thought of how to use it. Anyway, just use a total amount for external publicity.

"You can also ask some celebrities to also send red envelopes. That's okay too. Li Meiwen seconded.

Lu Ran touched his nose, fortunately he didn't think about starting a business, when he encountered this kind of competition, as long as he gave them an idea, the next operation would make you stunned, and you would have to call your father if you beat it!