Friday, February 13th. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

On this day, even before QQ's pop-up advertisement was launched, major theaters across the country received feedback from various theaters and stores under their jurisdiction - "My Sassy Girlfriend" is going to be a hit!

On this day, at least 20 theaters across the country held an emergency meeting, and six of them, like Boguan Cinemas, made an emergency response, greatly increasing the canvas and film schedule of "My Sassy Girlfriend", and reducing the corresponding proportion of other films.

However, although "My Sassy Girlfriend" suddenly showed a hot trend on Friday, for many large theaters, it will not be so reckless to make hasty adjustments, even after a meeting and discussion, there are only a few theaters, and in the best stores where "My Sassy Girlfriend" tickets are sold, the authority of the store manager has been moderately relaxed, allowing them to adjust the number of films in a timely and appropriate manner according to the market in a larger range.

However, even so, the release canvas of "My Sassy Girlfriend" still surged from the original 1073 canvases to the actual 1486 canvases on February 13, and the schedule and canvas on February 14 further surged to 1711 canvases!

In particular, it cannot be ignored that when the supply of tickets for "My Sassy Girlfriend" exceeds the demand, the first emergency measure adopted by many theaters is to adjust the largest screening room in their own theaters to it!

You must know that the seats in a large screening hall are often dozens or even more than 100 seats more than those in ordinary small and medium-sized screening halls! Even many large chain cinemas have super-large screening halls, and one screening hall can accommodate more than 300 or even 400 people watching movies at the same time!

So, even though the total number of canvases seems to have not changed, the overall number of tickets issued has still surged!

And when February 14th arrives, needless to say, no matter how conservative the theater chain is, seeing that "My Sassy Girlfriend" is heating up all the way, even if it is temporarily unwilling to take the risk of adjusting the film schedule and canvas, it is to free up a larger screening room for "My Sassy Girlfriend" as much as possible!

And at the same time, as time goes by, when the film has been released for three or four days, although the absolute number of moviegoers is not so much, word of mouth is still gradually accumulating and fermenting.

Especially when the QQ pop-up push advertisement was released in the evening of the same day, the influence of "My Sassy Girlfriend" on the Internet suddenly increased again!

The name Li Qian is already popular enough, but "My Sassy Girlfriend" is his film director's work, although it must be tied to him when it is promoted, but when it comes to popularity, it is obviously impossible to compare with Li Qian's music fame.

To tell the truth, Li Qian, as a director, is even far less promotional than him as an actor, and what he wants to do is more attractive to Li Qian's fans!

In these years, just as most people don't pay attention to the lyrics, composers and producers when they listen to songs, but only pay attention to who sings the song, when most people watch movies, they only pay attention to who the hero and heroine of the movie are!

The so-called Venice Golden Lion Award, fans will talk about it, and insiders will be in awe, but an ordinary person, where does he have the heart to care about you! Most of them are most concerned about one point: Is this film good-looking? Is it worth my ticket money!

And the fans, always a minority, ordinary people, will always be the absolute majority!

This theory is extended, and this is also the fundamental reason why the palace-level works of the art master Qin Wei can't sell Zhao Meicheng's urban comedies!

In fact, even in another ten years, with the increasing development of communication, the vast majority of ordinary people have more and more channels to obtain information and know more and more things, in fact, the publicity effect of "this is a film starring Tom Cruise" and "This is a film starring Leonardo" still far exceeds "This is a film directed by Spielberg" and "This is a film directed by Nolan"!

Celebrities are celebrities, that's what they are!

Of course, Li Qian's fame is not covered after all.

The films he made as a director, his influence among fans, at least in today's country, is still not comparable to the films directed by any star!

It's just that for the first time as a film director, he still needs to establish some of his reputation in this area!

And at this time, as various publicity methods on the Internet were smashed out one by one, as many fans who had watched the movie came back to share their viewing feelings, and praised it without hesitation, finally, the fame of "My Sassy Girlfriend" on the Internet is getting bigger and bigger!

If it is said that for Li Qian's original fans and TV series fans, there were originally only about 10% to 15% of the hardcore and die-hard loyalists, who would have made up their minds to watch this movie from the beginning, and less than 5% of them, or even only 23% of them, would choose to watch the movie as soon as it was released, then now, this proportion is expanding rapidly!

Maybe the number of people who want to see this movie has increased to 20%, or even 30%, and the popularity of wanting to find time to watch it as soon as possible may have reached 10%?

In short, as a film director, the reputation of Li Qian's film works is gradually building up on the Internet and in the praise posts one after another!

But...... Fans' orientation to works has always been too narrow, and from the very beginning, Li Qian chose to shoot "My Sassy Girlfriend" with his first film work, although he has the meaning of making a youth comedy first, but he definitely does not go to the fans to the works!

"My Sassy Girlfriend" is basically for everyone from their teens to their thirties and forties - unless you have an unusually strong sense of machismo!

And facts have proved that with the progress of society and the enlightenment and progress of people's hearts, even many men with concubines will choose to publish film reviews on the Internet after watching it, telling their evaluation and opinions on this movie, and they also recognize and like this movie!

So, basically, although for the time being, it is still not as good as the number of canvases of "Escape Hero" and "Hello Woman!", but the canvas that "My Sassy Girlfriend" can get on February 14 is not too far from the first two!

"My Sassy Girlfriend" is 1711 yuan! And almost all of them are the largest screening halls that can be sold in the theater where they are released, and the seats are the most!

After two consecutive reductions, "Escape Hero" still retains 2,062 canvases, and the ones obtained are basically medium-sized or above screening halls, and there are also many large screening rooms.

The screening canvas of "Hello Woman!" was further reduced to 1735 pieces, and because of Lu Ping's strong literary film attributes, although "Hello Woman!" is already a relatively commercial work that Lu Ping can make, it is still habitually treated by the theater side as a partial literary film, and most of the screening halls allocated to it are small screening halls, which can accommodate more than 200 seats in a single screening hall, almost none!

"Escape Hero" seems to have more than 300 canvases than "My Sassy Girlfriend", but considering the difference in the size of the screening hall, in fact, the difference in the number of tickets available between the two is not too big, at best, "Escape Hero" is still slightly more than "My Sassy Girlfriend"!

If you take into account that in many small and medium-sized theaters, because of the limited number of screening rooms, after reducing the schedule of "Escape Hero" again, in fact, many screening halls that originally belonged to this film will also be moved out of one or two shows in one day and arranged for "My Sassy Girlfriend".

Therefore, between the two, in terms of the pre-hardware conditions of whether they are popular or not, they are basically tied!

As for "Hello Woman!", although it is still ahead of the twenty-four canvases of "My Sassy Girlfriend" on the canvas, the screening hall is small, and the number of films is also squeezed, so in fact, in terms of pre-hardware conditions, it has been thrown off by "My Sassy Girlfriend"!

This is the cinema chain!

This is the most naked, naked, naked business!

On Valentine's Day on February 14, there are about 9,000 canvases that can be counted across the country, and these three hottest flagship films directly joined forces to take away 5,508 canvases, accounting for more than 61% of the country's total canvases!

Then, under the attention of major domestic production companies, film companies, brokerage companies, cinema operators, directors, producers, actors, etc., the first film market small explosion day in 2001 finally came!

Valentine's Day, plus Saturday...... The power of the entire domestic film market, even after a big landslide today, is still a day that should not be underestimated!

All year round, it can be classified as a small schedule!

At present, there are more than 1,000 cinemas in the country, after this round of bankruptcy and acquisition, single-hall cinemas are a blockbuster, and now only in some relatively underdeveloped places and cities, there are still barely surviving, and the others are basically multiplex cinemas, at least two-hall cinemas.

And on this very day, from the teenage students and young people, to the middle-aged and elderly people in their thirties and forties, and even in their forties and fifties, all took to the streets, bought bouquets of flowers, had a meal together, and then went to the malls and watched movies -- a scene that would not have happened for many days before and after today was that almost all the movie theaters were crowded with people from early in the morning!

There are more than 1,800 movie theaters and nearly 9,000 screening halls in the country, and each screening hall has as few as six screenings and as many as seven or eight screenings a day, plus midnight screenings, and up to nine movie screenings can be discharged!

Of course, movies like "My Sassy Girlfriend" and "Hello Woman!" are both 120-minute movies, and if you add a night show a day, you can schedule eight shows if you die.

And all these screenings combined, the whole country can show about 70,000 screenings a day today, and if the average screening hall is 200 seats, it means that the whole country can accommodate a total of 14 million moviegoers today - will there be so many people watching the movie?

The answer is, yes!

Maybe the absolute value is not so much, but tens of millions of moviegoers are for sure!

Since eight o'clock in the morning, the movie theater is open, and many people have begun to come in to buy tickets, especially young people, and people who often come to watch movies, they all know that Valentine's Day is a day to buy tickets in advance for movies - especially in large and medium-sized cities, the fixed consumer group of movie-watching consumers has long been formed, as long as they have the intention of going to see a movie today, there will be many people who choose to book tickets in advance!

So, on Valentine's Day, many movie theaters are in full swing from the moment they open in the morning!

Some people go with a purpose, for example, I just like Zheng Yuan, I just want to watch his "Escape Hero", and the goal is extremely firm, then of course there are people who go to "Hello Woman!", and even a group of audiences, who have not watched "Let's Talk About a Big Business" before, but want to watch it, at this time, take the time to watch the movie, the first choice is, of course!

Of course, more people, especially the vast majority of young people, finally caught the weekend, and may have made an appointment with a goddess, the first target is, of course, to see the first movie made by their idol - "My Sassy Girlfriend"!

But in fact, by the same token, all of the above crowds are not the most mainstream of today's tens of millions of moviegoers!

The most mainstream and largest group of moviegoers actually don't have a goal in mind before they come to the cinema, they often make a temporary decision after coming to the cinema by looking at the poster, the introduction, and even the name of the movie, the starring role, the director, and so on!

It's just that the only special thing about today is that it's Valentine's Day!

On Valentine's Day, there are many people who accompany their girlfriends and wives to watch movies, so of course, the first choice is to watch some sweet love movies!

And today, when they walk into the cinema, whether they look at the poster, or look at the schedule and time in the hall, the first thing they will find is a movie that is obviously related to love - "My Sassy Girlfriend"!

So, there are some scenes and dialogues that happen frequently in different places and in different movie theaters, such as-

"What are we looking at? uh...... This film...... My sassy girlfriend, it looks like a romance movie? Why don't you just watch this?"

"Okay!"

"Hey, husband, husband, why do they all buy tickets for "My Sassy Girlfriend"? Why don't we also see that? So many people buy and watch it, it should be the best, right?"

"Uh...... That's fine, it doesn't matter!

"Hey, beauty, you just finished watching "My Sassy Girlfriend", right?

"Beautiful, very good!"

And then......

"Hello, I want two copies of My Sassy Girlfriend. ”

"Okay!"

"Hello, I want a copy of My Sassy Girlfriend. ”

"I'm sorry sir, the morning show is all sold out, do you want to watch the afternoon show?"

"Okay, it's okay in the afternoon!"

"Hello, I want two copies of My Sassy Girlfriend. ”

"I'm sorry sir, the afternoon show is all sold out, do you want to see the evening show?"

"Uh...... What time is it?"

"For the 8:45 p.m. session, there are still a dozen tickets left!"

"Okay, that's it!"

"Hello, I want two copies of My Sassy Girlfriend. ”

“……”

"Hello, I want two copies of My Sassy Girlfriend. ”

"I'm sorry sir, all the tickets for "My Sassy Girlfriend" have been sold out today, can you see anything else?"

"Uh...... But it's just noon, and the evening is gone?"

"I'm sorry, it's gone!"

"Don't you have a midnight show on Saturdays? I want a midnight show!"

"I'm sorry sir, the midnight show is gone! Why don't you watch "Hello Woman!"? It's also a love movie, and there are gunfights and action scenes, all of which are said to be very good-looking, and it's also suitable for watching with your girlfriend!"

"But I'm just here to watch "My Sassy Girlfriend", everyone recommends that!"

“……”

"Hello, I want two copies of My Sassy Girlfriend. ”

“……”

It was just noon, and on the ticket counters of many movie theaters, a small sign made of A4 or A5 paper that had been temporarily printed out had been erected on the table.

All the performances of "My Sassy Girlfriend" have been sold out today!

***

Three things:

First, thank you for the heavy reward of the Cucumber League and Crape Myrtle, congratulations to Crape Myrtle for becoming the 20th leader of this book, your addition will be sent after I get home after the annual meeting;

Second, when you see the update of this chapter, I must have arrived in Shanghai, whether I can write a chapter today, I am not sure at the moment, after all, I have been writing a book for so long, and I am particularly eager to have an opportunity to communicate face-to-face with my peers and seniors, and the annual meeting, the opportunity is rare, I want to talk to you more, ask some questions, for example, I want to ask the water fish how to water ^-^...... In particular, there will be many old friends for many years at the annual meeting, all of whom have known each other online for many years but have never met, and it is easy to forget the time when chatting;

Three, I will try my best to draw time code words, and strive to keep changing, but if there is no change in the past two days on the 10th and 11th, please forgive me, as a writer and author, this is a rare social activity in a year.

If I can't write it out by then, I'll apologize in advance now, and I'll make it up after the annual meeting! )