"But...... I can only do R&D, and I don't know how to make a brand. Mu Shiting is a little unconfident, she has always been engaged in product research and development, and now she suddenly has to run a brand by herself. She was afraid that she would not be able to do it well and mess things up. In particular, Wang Ye has such great expectations for this new brand.

"No one is born knowing, it doesn't matter if you haven't done it before, there will always be a first time for anything. Besides, with me here, don't worry. Wang Ye smiled and encouraged her.

Mu Shiting is really moved, and being able to make a well-known brand with her own hands has a fatal attraction to her.

"Okay! I accept this job!" Mu Shiting figured it out, she decided to accept this challenge, and now is the best chance to realize her dream. With the full support of Wang Ye, the big financier, what else do you have to be afraid of.

Wang Ye's purpose in staying in the magic capital was to get the mask matter, and in the next few days, he soaked in Mu Shiting's laboratory every day, and the two first decided on the name of the mask brand. I thought about this name for several days, and among countless alternatives, I finally decided to choose "Flower Story".

Cosmetics names, you must choose a nice one, it is best to mention the name to make people associate with beauty, this "flower story" is more in line with this condition.

In fact, Wang Ye also thought of another name, that is, "Floating Like a Dream", but about this name, he had other uses, so he didn't say it.

made a phone call to Li Qinghuan in Pengcheng and asked her to register the name and brand name of the new company, "Flower Story" and "Floating Dream" were registered at the same time, respectively, two companies, both of which belong to the wholly-owned subsidiaries of Weiye Jiahua.

In Wang Ye's planning, "Flower Story" focuses on the mid-end market, and "Floating Like a Dream" is a sharp weapon to impact the high-end and ultra-high-end, but the conditions for the high-end market are not yet mature, and the time has not yet come, so we can only prepare first.

Regarding the planning of the product line, Mu Shiting is an expert in this regard, and she divides the products into four categories: "moisturizing", "whitening", "maintenance" and "anti-aging".

As for the essences needed for these types of masks, Modu Jiahua has a lot of ready-made formulas, which can be used with only a little improvement.

This is the advantage of having your own home company, otherwise, to make the most critical component of the mask - essence, you have to purchase other companies' products, which is equivalent to the lifeblood being held by others, and the price and cost will be much higher.

The main production cost of patch mask is composed of the following four parts: mask paper, essence, product packaging, and processing costs, and the packaging cost of regular products and the processing cost of regular factories are basically the same, and there will only be a small fluctuation due to the number of orders, so the real price of the mask plays an important role in the mask paper and essence.

Now Weiye Jiahua has its own cosmetics company and membrane cloth production factory, the two main production costs have been greatly reduced, and the profits will naturally be greatly increased under the same sales price.

According to Mu Shiting's estimate, the Flower Story mask uses silk process mask cloth, because it has its own production factory, the cost of film cloth should be controlled within 0.5 yuan. With the addition of 20-30ml of essence, the formula is ready-made, and Modu Jahwa also has a production factory, and the cost of the essence is also within 0.5 yuan.

As for the cost of product packaging, even if you use a more exquisite kind and purchase it in large quantities, it will be evenly distributed to each mask, which is less than 0.5 yuan.

In other words, the total cost of a mask is less than 1.5 yuan. Of course, this is far from the true cost of the mask, and many intangible expenses have not yet been factored in.

The R&D cost of essence, product advertising cost, and company labor cost are all very high, and they must be converted into product costs.

In addition, if the product goes through the traditional channel, the cost is higher, and the dealer has to make money, and if you enter the department store counter, the shopping mall deduction point will be as high as twenty or thirty points! This is not counting the wages and commissions of terminal sales personnel.

Therefore, you can't just calculate the cost of cosmetics products and think that those companies are black-hearted businessmen who make huge profits, but in fact this is not the case. A mask with a factory cost of 2 yuan will eventually be sold for 10 yuan, and if the brand manufacturer does not control the cost of the intermediate links, it will not make much money in the end.

Wang Ye does not plan to do it in the traditional way, he wants to operate his own sales channels, do vertical e-commerce, sell directly online, and cut all unnecessary links. Eventually, no dealer makes the difference!

In this way, if the mask with a factory cost of about 1.5 yuan is sold for 10 yuan, the gross profit in the middle can really earn 8.5 yuan, and then remove the related expenses, the net profit can also reach more than 5 yuan, which is the real profit!

After finishing the mask matter, let Mu Shiting do a good job of handing over here, and move the entire laboratory to Pengcheng.

Li Qinghuan has already made a few phone calls, urging him to return to Pengcheng as soon as possible, and she can handle general things by herself, but there are some things that Wang Ye must go back to make decisions. For example, some of the company's top candidates, such as the acquisition of an e-commerce company......

Regarding the acquisition of an e-commerce company, or the acquisition of a mature technical team, now the headhunter has a goal, and there is more than one, and now wait for Wang Ye to go back and make a decision.

And Xue Yiyi and Doudou have also returned to China and returned to their home in Pengcheng, they have been running for a few months this time, and they are finally over, so they can rest for a while. Tang Doudou also secretly told Wang Ye that it would be Xue Yiyi's birthday soon, and asked him to prepare in advance and surprise Xue Yiyi then.

So many things are all together, so Wang Ye can't help but feel big. A year ago, when he had no money, he lived a very leisurely life. Now that his net worth has skyrocketed and his career has been successful, he is getting busier and busier, and he can't rest for a few days if he wants to be lazy.

This is really the greater the ability, the greater the responsibility, the happiness of the rich is beyond the imagination of ordinary people. In the same way, the troubles of rich people are also incomprehensible to ordinary people.

Wang Ye, who sat in the bar on the top floor of the Bund Peace Hotel, looked at the charming night view of the Bund through the crystal floor-to-ceiling windows, feeling melancholy.

He was in the magic capital during this time, and he lived in the most prestigious Bund Peace Hotel, and he had been busy a few days ago, that is, today, he had some time to rest, sit down and drink a glass of wine, and enjoy the scenery of the Bund.

Built in 1929, the Peace Hotel, formerly known as the Chinachem Hotel, is a Chicago School Gothic building, with a height of 77 meters and a total of 12 floors. The hotel is located at the intersection of East Nanjing Road and the Bund in the magic city.

In 1929, Jewish businessman Victor Sassoon conceived and created the "Cathay Hotel", which became known as the Peace Hotel.

Designed by Palmer & Turner, architect of the Chicago School Gothic design style, it features a green copper-sheathed roof 77 meters above sea level.

The exterior wall is made of granite stone blocks, entered by the revolving hall door, the lobby floor is paved with milky white Italian marble, and the top bronze openwork chandelier is luxurious and elegant, and has the reputation of "the first floor in the Far East".

Elegantly decorated rooms and suites combine modern technology with the most luxurious accommodations to create an unrivalled hotel experience.

Luxury suites or premium suites offer panoramic views of the Huangpu River and the Bund's international architecture, and the famous Nine Nations Specialty Suites record the immortal legend of the old Peace Hotel. In addition, the Sassoon Presidential Suite, located on the top floor, was once the residence of the hotel's original founder, Victor Sassoon.

And Wang Ye stayed in the Sassoon Presidential Suite on the top floor this time, and the room fee for one night was 80,000!

For his career, Wang Ye is working hard, and for life, he pursues enjoyment and will never treat himself badly.

Wang Ye sat alone in the booth next to the bed drinking, and the booth not far away was Zhao Jinlong and Zhao San. Now by Wang Ye's side, he often follows two bodyguards, especially when he goes out alone.

Zhao Jinlong and the two ordered two beers, but they didn't drink them, but sat there quietly, always paying attention to the movements on Wang Ye's side.

"There is a situation!" Zhao San said in a low voice, and was about to get up.

Zhao Jinlong looked at it, smiled, and waved his hand to signal him to sit down.

It turned out to be a tall beauty who walked up to Wang Ye's side. This kind of thing, Zhao San doesn't understand, but Zhao Jinlong still understands, this is indeed a situation, but it is not a bad thing. If the two of them rush forward, it will be annoying.

That beautiful woman has been observing Wang Ye for a while, she is single, handsome and golden, which is her goal. Handsomeness can be seen at a glance, and as for Dorkin, she has a lot of experience.

Just looking at Wang Ye's clothes, you can see from the material of the suit that it is definitely worth a lot. What's more, when Wang Ye picked up the wine glass and drank, the watch that appeared on his wrist from time to time, the sharp-eyed beauty had already seen the symbol of Patek Philippe's "Doji".

Can a man who can wear a Patek Philippe be a poor man!

Walking to Wang Ye's side, the beautiful woman smiled and went down, and asked softly, "Is Mr. alone?"

Wang Ye turned his head when he heard this, and saw a long-haired beauty standing beside him, wearing a tight black dress, revealing her good figure. Because the body is leaned down, the low-cut neckline is infinitely beautiful.

He knew that this was the kind of woman who did that kind of profession.

Truth be told, the professional girls who have the confidence to appear in the bar on the top floor of the Peace Hotel are truly high-quality. I don't have to pick my appearance and figure, of course, the cost is also very high, and it is estimated that the service fee for one night will be tens of thousands.

This woman is good, but Wang Ye doesn't like to accept passively, he prefers to take the initiative!

So he smiled and said politely, "I'm sorry, I'm waiting for someone." ”

This is a polite refusal, although the beauty regretted, but did not dwell on it much, just smiled and turned to leave.