As competitors of Meigou.com, Lebee.com and Jumei Youpin have not been idle during this time. Both companies received a new round of financing of 20 million or 30 million US dollars after the year, and they are gearing up to do a big job.

Although everyone knows that Weiye Jiahua also plans to launch a cosmetics e-commerce platform, Lebee and Jumei don't care too much. It still takes a long way for a new website to go from being established to having a certain scale, and their biggest competitors at the moment are only each other, so the activities launched are all aimed at each other.

At the end of April, Lebee.com and the China Consumers Association launched the "Advance Compensation" policy to protect the rights and interests of consumers in the form of a fund, becoming the first female vertical category e-commerce website in China to set up this fund.

Not to be left behind, Jumei immediately joined hands with the insurance company to launch the "fake one compensation three" policy, promising that every time the website user buys a fake, the insurance company will directly give three times the amount of compensation, which is also the first cosmetics e-commerce website of a joint insurance company in China.

Driven by this big move, the registered users of the two websites are also rising, and the registered users of Lebee.com have broken through the 3 million mark, and the sales volume in April has reached 54 million, and the annual sales are expected to exceed 600 million!

Jumei Youpin was established for a relatively short time, but the number of users has also exceeded 2 million, coupled with several large-scale group buying activities on the website, the sales in April have also exceeded 50 million, and the annual sales are expected to exceed 500 million!

The founders and shareholders of the two companies are also smiling, and seem to see the bright prospects of the company's future listing.

But what they didn't notice was that at this time, far away in Pengcheng in the south, there was still a fierce tiger sharpening its minions and preparing to be born.

……

On April 30, on the top floor of the No. 1 office building of Mingguang Science and Technology Park, in the chairman's office, all the senior executives of the company's headquarters gathered here to discuss the re-launch of Meigou.com.

Wang Ye first asked Liu Andao: "Are you technically ready, website revision, network, server, etc." ”

The website has been re-optimized and revised, which fully meets the requirements put forward by Wang Dong. We've expanded our bandwidth and added several clusters of servers, and now we have enough hardware to accommodate 100 million users visiting the site at the same time. Liu An replied with confidence.

For a while, he was busy with these things. The original website selling agricultural products has been revamped to an interface suitable for selling cosmetics. In accordance with the requirements put forward by Wang Ye, the website UI has been optimized, and now the Meigou website looks more beautiful and generous, and the various navigation bars and function menus are clear and easy to use.

In addition, we have renewed contracts with network service providers and have significantly expanded our bandwidth. In order to pursue performance, Wang Ye did not hesitate to let them purchase all of IBM's high-end server series, and the cost of optical server procurement was more than 50 million. However, these are basic hardware, which cannot be saved, and it is worth investing in advance now to bring a faster and more comfortable experience to website users.

"Are all the products of various brands of Modu Jahwa, as well as the products of Estee Lauder and L'Oreal, in storage?" Wang Ye asked Li Qinghuan again.

Now contacting several major manufacturers, as well as managing warehousing and delivery, these are Li Qinghuan's job responsibilities.

"All the products of Modu Jiahua have been put into storage yesterday, but the products of Estee Lauder and L'Oreal were only delivered to the warehouse today because they had to go through customs clearance, and now the warehouse staff are counting and sorting and placing them, and it is expected that all the warehousing will be completed tomorrow. Li Qinghuan reported.

"That's okay, it is estimated that tomorrow will usher in the peak period of delivery, if there is not enough manpower, hurry up and recruit. Wang Ye nodded with satisfaction, and instructed Li Qinghuan to continue recruiting employees from the warehouse.

Her eyes turned to Mu Shiting, and without waiting for Wang Ye to ask, she took the initiative to report: "30 million pieces of finished facial masks have been produced and packaged into storage, a total of 3 million boxes. And the production line is still producing 24 hours a day, as the workers become more and more skilled, today the output has reached 5 million pieces, and the estimated production capacity is capped at 6 million pieces!"

Wang Ye thought for a while and said: "The production capacity of 6 million pieces is okay, observe the sales situation, and then decide whether to continue to expand." By the way, how much does a box of finished products cost?"

Although Flower Story Cosmetics Company, Hezhong Diaphragm Factory, and Modu Jahwa are all subsidiaries of Weiye Jahwa, they also need to settle accounts between companies.

In other words, for each mask produced by Flower Story, it needs to purchase mask cloth from Hezhong, essence from Modu Jahwa, and packaging bags from outside companies, and then package them in its own factory. All of these costs add up to the true cost of a mask.

Of course, Mu Shiting is well aware of the cost, and she quickly replied: "Because it is a large-scale and long-term purchase, the cost of our Flower Story mask is relatively low. Calculated for a single piece, the membrane cloth is 0.4 yuan, the essence is 0.2 yuan, the packaging bag is 0.6 yuan, plus the packaging fee, the cost of a piece is about 1.3 yuan, and a box of 10 tablets is the cost of 13 yuan!"

Flower Story mask is positioned in the low-end, popular product, and the price is naturally not very expensive, so cost control is very important. For example, the key mask essence is its own subsidiary, and the procurement cost is greatly reduced, and if all are purchased, the estimated cost will be doubled.

The following is the important product pricing issue, on this issue, among the people present, Mu Shiting and Wang Ye have the most right to speak, and others can only provide reference opinions.

"Now there are not many brands of facial masks on the market The price is generally around 20 yuan, and the high-end brands are even more expensive, often more than 50. Let's price it between 10-15, so it's more appropriate. Mu Shiting analyzed.

She knows the most about cosmetics, and of course no one questioned what she said, and others agreed.

Wang Ye smiled and said, "Then have you ever thought about a question, that is, why there is this kind of mask on the market now, but it is not popular?"

"It should be that the brands didn't take the initiative to promote it...... Mu Shiting frowned, and after thinking for a while, she replied.

"No! it's because the price is too expensive, just imagine, if you have a monthly income of about 3,000 yuan, would you be willing to spend more than ten or twenty yuan a day to buy a mask to use?" Wang Ye asked, looking at the girls present.

"Definitely not, 20 yuan a day, that's 600 a month! I still have to buy other cosmetics, clothes, and food......" Liu Ruomei replied first.

"No, really, the mask is just a non-essential cosmetic product, and it is impossible to spend too much money on it. Li Qinghuan also said.

Wang Ye spread his hands and said with a smile: "Look, although girls love beauty and are willing to pay the price for beauty, if the price is too high, then few people are willing to pay." ”

Several people present laughed, and indeed as Wang Ye said, when the price of what is pursued is too high, most people will give up.

Regarding marketing, everyone knows that Wang Ye is the real master, so they all look up at Wang Ye, ready to listen to his views on pricing.

"Our Flower Story mask is divided into three series, moisturizing, whitening, anti-wrinkle and anti-aging. Among them, the two major series of moisturizing and whitening are the main sales forces, and the price cannot be too high, so the price is set at 6.8 yuan per piece!

6.8 yuan per piece, this is the price that most people can accept, if you spend a few dollars a day, you can make yourself comfortable with a mask, make yourself beautiful, I'm afraid every girl is willing.

As for the anti-wrinkle and anti-aging series, consumers who buy this series are all over thirty or forty years old, with sufficient spending power, and it is acceptable to be a little more expensive, so they are not so sensitive to price.

But everyone noticed that the prices of the three series were controlled within 10 yuan.

"Chairman, why is the price not higher than 10 yuan, I feel that the anti-wrinkle and anti-aging series is a little higher, even if it is set at 12 yuan, it is about the same. Liu An asked suspiciously.

"No, although it is only a little bit different, the feeling that 9.9 yuan and 10 yuan bring to consumers is completely different. The difference between single digits and tens of digits is huge. That's consumer psychology. Wang Ye explained with a smile.

The people present may also be able to Li Xin and Li Qinghuan can really understand Wang Ye's pricing strategy, and everyone else seems to understand it.

Finally, there is the issue of publicity, which is an issue that determines whether Meigou can become an instant hit, and it must be paid attention to.

The commercial has been filmed, but the post-editing production is still in progress, and the launch of major TV stations and video websites is still being negotiated, and the advertising is being placed in front of the majority of consumers, it is estimated that it will be five or six days later.

For the propaganda issue, Wang Ye already has a plan, no need to discuss it, just assign work to everyone.

He prepared a total of three waves of propaganda offensives, bombarding in turn within a week, and after these three waves of publicity, it is estimated that he will be able to establish the status of Meigou in the cosmetics e-commerce platform in one fell swoop.

"Liu An, you will ...... tonight This is the first wave of propaganda, and the second wave is ......" Wang Ye arranged tasks for the relevant people one by one, and everyone immediately took out their notebooks and wrote them down, preparing to carry out their tasks on time.

……

On the evening of April 30th, Xiaohu had dinner and was sitting on the sofa watching dramas, when his mobile phone suddenly vibrated and received a text message.

She picked up her mobile phone casually and looked at it, it turned out to be a message from Meigo.com, and her heart moved, so she clicked on it to take a look.

"Dear users of Meigo.com, I am honored to inform you that Meigo.com will be relaunched at 10 o'clock in the morning on May 2nd. In order to repay the support of the majority of old users, a total of 680 million yuan worth of mystery prizes will be given, so stay tuned!"

A prize of 680 million yuan?!Xiaohu was startled, is this true?

She is also an old netizen and often shops online, so Xiaohu also actively participated in the two poverty alleviation activities launched by Meigo.com before. However, she has never seen a website that dares or is willing to give away hundreds of millions of yuan in prizes!

Could it be that Meigou is fooling everyone? Xiaohu thought of this possibility, but she immediately denied it. Meigou is a conscientious website, the last "love apple" incident, would rather bear the end of the website bankruptcy and acquisition, but also to pay all users, and it is double the compensation, such a website, how can it fool users, impossible!

Xiaohu immediately turned on the computer and clicked on the URL of Meigou from his favorites, only to see that the entire website was covered by a hazy white veil, and the specific website content could not be seen, and there was only a huge countdown stopwatch on it, showing 35:59:52, oh, it was just after 10 o'clock, which meant that it should be a 36-hour countdown.

She felt a little itchy and wanted to know what kind of gift it was, and she wanted to give 680 million out.

was sitting in front of the computer thinking wildly, Xiao Hu suddenly remembered a question, that is, she should be the only one who received this text message, if everyone comes to grab the gift, there will be a limit to the number of gifts, can I grab it......

She immediately logged in to QQ and clicked on a group, which was full of her friends. Basically, they are all women of the same age as her, and they are all users of Meigo.com, and a considerable number of them were brought to Meigo.com by Xiao Anli.

Xiaohu left a message: "Have you just received a text message from Meigo.com?"

As soon as the message was sent, someone responded

"You got it too? I was about to ask you. ”

"Got it, I'm about to turn on my computer to see what it is. ”

"Is there really 680 million? Oh my God! Is Meigo.com so rich now?"

The group began to boil, and everyone talked about it, some believing and some skeptical. However, there is one thing that everyone agrees on, that is, wait until 10 o'clock in the morning the day after tomorrow, you must turn on the computer on time and grab the gifts!

This night, everyone of the original millions of old users of Meishang.com received this text message. Most of them are ready to log in to the U.S. shopping website on May 2 to see what they want to give.

This is to take advantage of people's curiosity and their natural tendency to take advantage. And this plan is full of gimmicks, 680 million, mysterious gifts, these two keywords are combined, who is not tempted, especially female users......

The first wave of propaganda campaign was officially launched, and the target was millions of old users of Meigo.com.

And most of these old users have a high loyalty to Meigo.com. At that time, after the "Love Apple" incident was successfully resolved, many old users left messages saying that the money refunded by Meigou would definitely be consumed on Meigou in the future, and everyone used this to express their support for Meigao.

……

On May 1st, May Day was officially closed, because the Golden Week has now been canceled, and there are only three days of holiday, so most people do not go out accurately, and basically rest at home.

Those users of Meigao.com are waiting for tomorrow's mysterious gifts, and the news has also spread in their chats with friends and colleagues' families.

Up to now, not only the old users of Meigo.com have paid attention to this event, but also many new users have poured into Meigo.com, registered users, and are ready to grab a wave of so-called "gifts with a total value of 680 million yuan"!

When a new user registers, it is found that there is more than one procedure in the registration process of Meigou compared with the general website, and the whole process is "register a user name - set a password - bind a mobile phone number - bind an ID card - bind a bank card that has opened online banking payment - fill in the commonly used delivery address".

This is a lot more complicated than the general website registration process, but this is exactly what Meigou deliberately set up, and this time the company spent a lot of money to attract real potential customers, not those "wool parties".

The mobile phone number, ID card, and bank card provided at the time of registration must also be the same person, and the same home address, can only receive one gift, so as to effectively prevent a person from registering multiple users to maliciously receive gifts.

Of course, you can also work around, for example, the husband registers a user and fills in the home address, and the wife registers another user and fills in the company address. Such a method cannot be prevented. Meigou didn't plan to completely eliminate this kind of behavior, and appropriately take advantage of users, which is harmless.

This relatively complex and strict registration process has indeed deterred some people who are troublesome from giving up registration. But there are many more people who have carefully filled in their information and become new users of Meigo.com.

According to Liu An's statistics, from the countdown on the evening of April 30 to 12 noon on May 1, the number of newly registered users on the website has soared by several million! Now the number of registered users of the entire website has reached 10 million!

Although there may be a significant number of users who are invalid users, that is, they only register but do not buy anything on Meigo.com, but this number is also staggering. You must know that the current leader of the cosmetics e-commerce platform, the registered users of Lebee and Jumei, is only about 3 million.

If you only look at registered users, in fact, Meigou has surpassed the other two and jumped to the first position in the industry!

On the same day, many fans of Xue Yiyi found that their idols had updated their Weibo when they swiped Weibo.

When I opened it, many people were startled, only to see Xue Yiyi post a photo of her daily life.

In the photo, she is lazily lying on the sofa listening to music, and there are some things messily placed on the small table next to the sofa. That's not the point, the point is her face, which is covered with a white "mask".

Immediately, many netizens left messages.

"Oh my God, what is the goddess playing with, what is it on her face. ”

"Yiyi, is this sick, why is there a piece of gauze on your face!"

……

Soon, knowledgeable netizens came out to popularize science for everyone.

"There's a bunch of silly hangers upstairs, it's a mask, it's just a cosmetic product. ”

"No wonder the goddess has such good skin, she still does maintenance every day. ”

"I really want to know what brand of cosmetics the goddess uses, the skin is so good, she must have chosen the right cosmetics, and I want to use it too!"

"Also want to know what brand of mask this is!"

Soon the topic was deviated, and everyone began to pay attention to what brand of mask Xue Yiyi used. People have a herd mentality, and out of idol worship, they subconsciously feel that the things used by idols must be good.

Many girls worship Xue Yiyi, but people are not as beautiful as Xue Yiyi, this appearance is natural, and it can't be changed, and it can't be imitated. But it's always okay to wear the same clothes with the same cosmetics as Xue Yiyi.

Well, in fact, many people can't afford the clothes that Xue Yiyi wears......

Then cosmetics can always be afforded, even if this kind of mask is expensive, where can it be expensive, a piece is nothing more than a few dozen dollars, gritting your teeth, you can still buy a box to try.

Sharp-eyed netizens found that in the photo, on the coffee table next to the sofa, there is a beautiful black cardboard box with the big words "Meigo.com" printed on it.

"Could it be that Yiyi's mask was bought from that Meigou website?" many people speculated.

Some fans just started searching for Meigo.com, ready to see what the site does.

Soon, they saw the countdown on Meigo.com, as well as the description of 680 million mysterious gifts. Suddenly, everyone's attraction shifted from what kind of mask Xue Yiyi used to the mysterious gifts of Meigo.com.

It's such a big bargain, so a fool doesn't make money, especially among Xue Yiyi's fans, there are many girls......

At the same time, the same photo was also posted on the Weibo of the diva Xie Bing, and she also specially noted, "Today, my good sister Yiyi recommended a mask to me, I tried it, and it was really comfortable." Women, especially women like us who are no longer young, should be kind to themselves. Everyone should pay attention to daily maintenance, and don't become a yellow-faced woman. ”

Xie Bing is in her thirties this year, and her fans are relatively older, and Xie Bing's words have also hit the hearts of many fans.

Yes, when people reach middle age, it is not only men who work hard, but women who work hard. Most women in their 30s are busy with work, housework, and childcare. The skin that used to be pink has become rough, and there seems to be a tendency to become a yellow-faced woman.

Most of the fans are related.

"Buy! The old lady is also extravagant today, and she uses the same cosmetics as the diva!"

"I buy it too, I just don't know if it's expensive or not......"

"Please, what brand is this?"

Finally, a fan asked if this was a brand, and Xie Bing made a wave of advertisements to inform everyone that this is "Flower Story", a new brand, which is exclusively available on Meigou Online.

She also mysteriously told everyone that there was a surprise in the price......

Another group of fans was diverted to Meigo.com, and after seeing the 680 million mysterious gifts of Meigo.com, they were retained and a large number of registered users were added.

Xie Bing is a friendly help this time, of course, for the cosmetics brand of Weiye Jahwa, she is not worried about the quality. After all, it is the acquisition of Modu Jahwa, how can there be quality problems, this is a leading company in domestic cosmetics, and it has many well-known domestic brands.

Xue Yiyi and Xie Bing, these two popular female stars, each have more than 10 million fans, although there may not be so many who are really active, but there are always millions, and this wave of drainage has brought more than 5 million new registered users to Meigo.com.

The number of registered users of Meigo.com has exceeded 15 million!

The second wave of propaganda offensive has achieved perfect results!