May 2, 9 o'clock in the morning.

After breakfast, Xiaohu sat in front of the computer and chatted with friends in the QQ group from time to time.

Her husband walked back and forth next to her several times, trying to play games on the computer. On weekends or holidays, Xiaohu either watches TV, or goes out to go shopping with friends, and her husband can happily play with the computer all day.

But today it is strange that Xiaohu took possession of the computer very early, and sadly, there is only one computer at home......

After wandering for a while, he saw that Xiao Hu had no intention of standing up at all, and he couldn't hold it back. He stepped forward, smiled flatteringly, and said, "Well, wife, let me play games on the computer." You can chat about QQ, you can also use your mobile phone. ”

Who knew that Xiaohu waved his hand impatiently and said, "While playing, I will use the computer and have something to do in a while." ”

Xiaohu's husband wanted to say a few words, but he saw Xiaohu's face stiffened, so he had to walk out stupidly, muttering as he walked: "If you don't use it, you won't use it, I'll go to an Internet café to play, it's better than the computer at home!"

Nowadays, mobile apps are not very commonly used, and everyone is accustomed to surfing the Internet on the computer. Especially when you need to grab gifts with Internet speed, how can mobile phones compare with computers.

The time came to 9:55, and Xiaohu sent a message in the QQ group, "Sisters, get ready, there are five minutes left!"

Someone in the group immediately replied, "I'm ready, I'm waiting for the point!"

"It feels like time flies so slowly, there's still five minutes left......"

At this time, not only many website users waiting in front of the computer feel that time flies slowly, but in the Mingguang Science and Technology Park, the No. 2 office building, Liu An has also been restless, he is in charge of the technical department, and looks at the time on the watch from time to time.

Wang Ye and other senior executives of the company also gathered in the No. 2 office building, ready to welcome the moment when the new version of the Meigou online was launched.

9:59:55, five seconds left, that was the exciting moment, and everyone got nervous.

The employees of the company present were nervous and began to silently recite the countdown in their hearts

“5……”

“4……”

“3……”

“2……”

“1……”

At ten o'clock, Liu An gave an order: "Go online!"

At the same time, tens of millions of users waiting in front of the computer found that the countdown on the homepage of Meigou disappeared, revealing the true face of the new version of Meigao.com.

Xiao Hu let out an exclamation: "It turns out that he sells cosmetics!"

I saw that the overall page of Meigo.com was designed concisely and elegantly, and on the left side of the top row were the three big words "Meigo.com", and in the middle of the side by side was a search box. Behind the search box is where the user signs up and logs in.

The following point is the large banner that occupies almost the entire computer screen, it is this site opening activity, 680 million gifts giveback!

Xiao Hu didn't care to look at the rest of the website, and quickly clicked on the banner ad and entered the event page. I also saw the specific content of this event.

It turns out that this 680 million gift is the "Flower Story" mask, which has been very popular on the Internet in the past two days, which is a cosmetics recommended by the national goddess Xue Yiyi and the queen Xie Bing. Now registered users of Meigo.com can buy a box of ten tablets with only 0.01 yuan, that is, 1 cent, worth 68 yuan! And this event, 10 million copies will be given away!

The event lasted for three days, with 5 million gifts on the first day, 3 million on the second day, and the remaining 2 million on the third day. Each registered user has only one chance to make a purchase.

Xiao Hu smacked his tongue while quickly clicking the mouse with his hand to snap up the purchase.

The website experience is very good, you can add the product to the shopping cart with one click, and then go to the shopping cart to checkout.

Xiaohu has already filled in the delivery address, and bound the online banking, after entering the shopping cart, click on the checkout, and then enter the payment password. In just a few seconds, a gift worth 68 yuan has been successfully grabbed. Seeing the words "successful payment", Xiaohu breathed a sigh of relief.

At this time, in the No. 2 office building of Mingguang Science and Technology Park, all the senior executives of Meigo.com are nervously watching the background data.

10:00:05, it only takes five seconds, the first transaction is successful, the amount is 0.01 yuan!

Although it was only a penny, everyone also cheered, this is the first step taken after the revision of Meigo.com!

Then the data began to beat rapidly, and the number of transactions increased sharply, of course, for 1 cent.

"50,000 ......"

"280,000 ......"

"Break through 1 million!"

"2 million ......"

"5 million! Today's gifts have been snatched up!"

In less than 3 minutes, the 5 million gifts sent by Meigou have been snatched up. This also means that at least 5 million registered users have been activated!

Although the sales figure is only 50,000 yuan, the significance of this is not measured by money.

You must know that the registered users of Lebee and Jumei are only about 3 million, and the real paying users are less than 2 million. But on the first day of its online launch, there were 5 million paying users!

Internet companies know that it is the most difficult to get a user to pay the first penny, but as long as the user pays for the first time, it is much easier to make him pay more money later.

There are only zero times and countless times in everything, as long as there is a first time, then there will be countless times later!

That's why you have to pay a penny to grab this gift. A penny is insignificant, and no one cares. However, by paying this penny, users are not only familiar with the purchase and payment process of Meigo.com, but more importantly, this is the first step to cultivate users' payment habits.

Although only 5 million gifts were given out today, the number of users sitting in front of the computer ready to grab them is more than 5 million.

Xiaohu posted an order in her friend group

"Haha, the hand speed is fast enough, I grabbed it!

"I grabbed it, I looked at the order number and it was more than 4 million, and I almost didn't grab it......"

"Ah...... I didn't grab it, so I casually looked at what brands of cosmetics were sold on the website, but when I went to check out again, I found that it had been snatched up. It's a whole five million copies, how did they get sold out so quickly!"

It's really that fast, and that's the difference between an Internet company and a traditional business. Internet companies are facing users in the whole country or even the world, as long as your product is good enough, or your activity is attractive enough, then the company's growth rate is explosive, and the ceiling is high enough.

Like Meigou.com, which has a certain foundation and reputation, coupled with the fan drainage of big stars, this feedback activity itself is attractive enough, so it is reasonable to detonate the Internet as soon as it is launched.

Today's event is officially over, and users who have grabbed gifts and those who have not grabbed them have begun to browse the rest of the website.

Everyone was pleasantly surprised to find that the products of Meigou are still very rich, and the website is mainly for female users, so the cosmetics brand is also biased towards women, as many as a dozen.

There are only two men's cosmetics brands, one is Gaofu under Modu Jiahua, which is also a popular men's skin care brand in recent years, positioned in the mid-range. The other is Biotherm, this brand is very famous, especially its men's skin care products, which are very professional, of course, the price is not cheap, it is a high-end brand.

When Xiaohu browsed the website, she was pleasantly surprised to find that there were all the products of "Megas.com", which she used to use when she was a child, but she hadn't bought it for a long time now.

In fact, it's not that she doesn't like this brand anymore, but she can't buy it, there are very few counters in department stores, and sometimes I don't know where to buy it. What's more, there are so many choices of cosmetics nowadays, and generally no one will go far to buy a brand.

However, now I saw this brand again on the Meigou website, which aroused Xiaohu's interest. The price is cheap and it is very good to use, which is the impression of Xiaohu's generation on domestic brands such as Mejiajing.

By comparison, look at Estee Lauder Lancôme, which is often hundreds or thousands, and the price of La Mer Herena is even more outrageous, any small bottle of essence is thousands of yuan, and then look at Mejiajing, a large bottle of lotion is only fifty or sixty yuan.

"It's still a domestic brand conscience!" Xiaohu sighed, it just so happens that the skin care products at home should also be bought, so buy some Mejiajing, cheap and easy to use!

Thinking about it, Xiao Hu did not hesitate to place an order and bought a few skin care products, such as facial cleanser, cream, and essence, and the price was cheap anyway. Well, I have to buy some for my husband, and men should also pay attention to maintenance, otherwise an old face will go out and embarrass himself.

I took a look at Biotherm first, a good thing, but the price is too expensive......

Compare it with the Golf of the Demon Capital Jiahua, this price is acceptable. Now I am doing activities, a complete set of skin care products, including facial cleanser, cream, lotion, essence, only more than a hundred, cost-effective, buy!

I bought it seven or seven or eight times, and it was a small 500 yuan, cosmetics are like this, and the unit price is high enough. Xiaohu still picks a cheap one to buy, a high-spending big consumer like Xie Bing is very powerful when he goes down with an order.

In order to show her support for her friend's company, the diva Xie Bing really placed an order to buy something on the Meigou website, of course, affordable products are not in her consideration, and the only thing that can enter her eyes is La Mer, which is also her usual skin care brand.

For La Mer's products, Xie Bing is of course very familiar with them. Essence cream, choose 100ml, 3900 yuan, eye serum, 30ml, 2000 yuan, repair essence, 50ml, 4100 yuan, of course, there is base makeup, a set of base makeup with powder brush is four or five thousand.

Just such a set of choices, fifteen thousand, this is the power of high-end brands......

Users who can afford a top brand like La Mer are naturally a minority, and most users still choose the affordable brand under Modu Jiahua, and some users with a higher consumption level choose high-priced products such as Estee Lauder Lancôme.

Of course, the best-selling is the Flower Story Mask!

After yesterday's Weibo promotion by Xue Yiyi and Xie Bing, the Flower Story mask has become an Internet celebrity product, and many users came to Meigou for this mask.

Chasing stars, that's it, if you have the opportunity to buy something that your idol is using, that kind of satisfaction is not something that people who don't chase stars can't experience.

When I opened the U.S. shopping network and looked for it, everyone was pleasantly surprised to find that this mask was not expensive at all! The moisturizing and whitening series was only 6.8 yuan per piece, and a box of ten pieces was only 68 yuan! This price is too conscientious, you know, similar products on the market now basically cost more than ten or twenty pieces, and that box will cost one or two hundred, which is really unaffordable.

It's good now, a box is only more than sixty yuan, even if it is used every day, it is only two hundred yuan a month, and most people can still afford this money.

Hami from Sishui City, Ganxi Province, is on the morning shift today, and when she returns home from work, the gift giving activity has already been snatched up.

Looking at the event screen regretfully, Hami decided to grab one tomorrow anyway, just because he didn't have to go to the morning shift tomorrow.

But even if you grab one, it's not enough, let's buy a few boxes first, in addition to using it yourself, you also have to buy two boxes for your mother, this time, she has been chattering for a long time.

Looking at the price of the mask, "It's so cheap!" Hami sighed.

This price is indeed very cheap for her now, not to mention anything else, just every month's salary plus sales commission, Hami has already earned more than 10,000 yuan a month, and 20,000 or 30,000 yuan is normal in a good sales month!

What's more, this is Dong Wang's new company, and he has to support it no matter what. Hami did not hesitate, five boxes of moisturizing and five boxes of whitening, plus two boxes of anti-wrinkle and anti-aging, and put them in the shopping cart.

Looking at the others, she has been famous for the Lancôme little black bottle for a long time, but she has not bought it yet, because there is no Lancôme counter in the local area. Buy a set for use, girls, you still have to pay attention to skin maintenance. However, looking at the price, it still hurts a little, and a set of Lancôme skin care products will cost more than three thousand.

Gritted his teeth, buying, isn't it just to spend money?

Therefore, when it comes to spending power, women are the strongest, and men can only bow to the upper hand. Especially in clothes and cosmetics, women's desire to buy and purchasing power far exceed that of men!

……

On May 2nd, Meigou.com was officially launched, of course, not only for activities, but also for the sales of various brand products. As of five o'clock in the afternoon, when Wang Ye was about to get off work, Liu An reported to him all kinds of data for today.

The number of website users logged in reached 13 million, the average online time was 24 minutes, of which the female users were online for a longer time, and the male users stayed for a shorter time, and in addition to the 5 million gift lists, another 968,000 orders were transacted, and the transaction amount reached 126 million!

13 million, 968,000 orders, 126 million, these three numbers, any one of them is enough to cause a shock in the domestic Internet industry, not to mention, it is now concentrated in one company, and it is the first day of the e-commerce launch!

If you compare, you will know how amazing the performance of Meigou is today! Lebee.com, established in 2008, has been established for three years, and is now the leading enterprise of cosmetics vertical e-commerce, but in the past April, the company's monthly sales have just exceeded 50 million, the number of transactions is less than 800,000, and the number of registered users is only 3 million.

On the first day, the data of Meigou fully surpassed Lebee.com, that is to say, on the first day of launch, Meigo.com became the first place in the cosmetics vertical e-commerce industry!

At 10 o'clock in the evening, Meigo.com officially issued an official statement to celebrate the official sales orders of the website exceeded 1 million orders and sales exceeded 150 million!

As soon as this news was released, it immediately caused a sensation in the entire Internet circle. This means that another e-commerce giant was born!

Because Meigou is only engaged in cosmetics direct sales, other Internet companies are still only envious and will not worry about any competition with Meigou, but Lebee and Jumei are different, they are direct competitors.

Capital, tonight, the founders of Lefeng and Jumei, both chose to work overtime, staying in the company's office, thinking about how to face the sudden emergence of the opponent of Meigou.com.

Xu Jing turned on the computer and carefully browsed the website of Meigo.com. She saw the "680 million gift feedback", and also saw the full line of products under Modu Jahwa, as well as the star brands of Estee Lauder and L'Oreal.

With a deep sigh, Xu Jing felt a sense of powerlessness, and she understood why Meigo.com had achieved such outstanding results just after it was launched. It's not that I'm incompetent, it's that the enemy is too strong.

10 million boxes of facial masks, Xu Jing is also a cosmetics expert, she knows that even if Weiye Jahwa has a mask cloth production factory and Modu Jahwa, the cost is almost 21 boxes, and 10 million boxes is 200 million!

This is a real money to give away 200 million! Her Lefeng network raised 30 million US dollars in the last round of financing, which was converted into RMB, which was more than 200 million. How to play this, all the company's funds can also fight with each other for an event.

At this moment, she deeply realized the pain of being crushed by capital. Others are richer than you, and throwing money can kill you, what do you use to compete with others!

The website that has worked hard for three years is surpassed by others one day, which is the gap in hard power. What's more, looking at the brand on Meigou.com, it goes without saying that Modu Jahwa is also a company owned by Weiye Jahwa. But it is not a simple matter to get the star brands of Estee Lauder and L'Oreal.

Lebee mainly operates its own brand, so it has not talked to Estee Lauder and L'Oreal about brand agency. But Chen Jing knew that if she wanted to get the sales rights of these brands, Meigou must have paid a lot of price, and this price was also something that Lebee could not afford......

After discussing with the company's executives, everyone reluctantly admitted that there was no way to confront Meigou head-on, and the gap in strength was too great. In the end, Chen Jing decided to do her own thing and don't care about others, since Meigo.com is mainly a domestic brand and a big European and American brand. Then its own Lefeng network will be a Japanese and Korean brand, and if this piece is done well, the market share will not be small.

This is a wise choice, in the case of insufficient strength, take the route of specialization and refinement, if the management is done properly, it is not a good way out.

……

As for Jumei Youpin Company, the atmosphere was even more tense, and Chen Haiyang's face was gloomy after reading the website of Meigou.com. He really didn't expect Wang Ye to make such a big move. 10 million boxes of masks, how can the cost cost be two or three hundred million, just give it away?!

At this moment, he is really envious, jealous and hateful! I can't wait for his own Jumei Youpin to have billions of huge money in his account, so that he can also do several big activities and quickly expand the scale of Jumei.

It's not just throwing money, it's just burning money......

One activity burns hundreds of millions, which is indeed beyond Chen Haiyang's understanding. Looking at Wang Ye's generosity, and then thinking about the fact that he sold 40% of the company's shares in exchange for less than 200 million yuan, what can Chen Haiyang do, he is also very helpless.

But he is really unwilling, you know, he is ambitiously ready to surpass Lebee.com, become a leading enterprise in the vertical e-commerce of cosmetics, and then go public on the NASDAQ and go to the peak of his life. Now it's a good thing, Meigou was born and took away all the limelight from Jumei.

No, we must find a way to hit the limelight of Meigo.com, otherwise all users will be snatched away by them. Jumei is not like Lebee.com, their website is also mainly for group buying of European and American brands, and now Meigou has directly taken away several best-selling brands in Europe and the United States, and let Jumei play it!

Jumei actually wanted to get the agency rights of brands such as Estee Lauder and Lancôme Clinique, and Chen Haiyang had contacted these two companies several times, but they were rejected without exception.

In desperation, Jumei can only take some low-cost products from some channels in other Asian countries for group buying, which is often referred to as parallel goods. For these, insiders know that Estee Lauder and L'Oreal also pretended not to see it, anyway, they are helping them increase sales.

"Hey, no, why can Meigou get a large number of Estee Lauder products and Lancôme products!" Chen Haiyang suddenly discovered a problem, the best-selling products of these two brands, the small black bottle and the small brown bottle, are actually available in unlimited quantities on Meigo!

You must know that these two single products are the best-selling, and Jumei often can't get the goods, so they can only be supplied in limited quantities......

Thinking of this, Chen Haiyang smiled, cosmetics e-commerce, the most important thing is the quality problem, because this is a product directly used on the skin, users are very sensitive to quality!

Why Lebee joins forces with consumer associations to promise product quality assurance. Why did Jumei join forces with insurance companies and promise to pay three for one false? It's all to alleviate consumers' concerns and let them buy with confidence.

Now Chen Haiyang has found that Meigou does not have a similar quality commitment!

Needless to say, the products of Modu Jiahua are also subsidiaries of Weiye Jiahua, and they must be genuine, but the products of Estee Lauder and L'Oreal are difficult to say.

Chen Haiyang quickly called his assistant and arranged: "Contact those Weibo influencers who have a good relationship and tell them ......"

The assistant took the order and left, and Chen Haiyang lay comfortably on the chair, fantasizing about waiting for tomorrow's news to break out, and Meigo.com would be anxious. Look at how you respond to the doubts of the majority of consumers, sample, it's still too young......