In order not to affect Facebook's listing, Zhou Shi did not let the long-prepared Yahoo Pass official account plan be implemented with great fanfare, but was ready to promote it quietly. Of course, the revamp of the app, which has more than 100 million users worldwide, is sure to cause a sensation. However, under the premise that Yahoo did not take the initiative to extend, in order to sell it at a good price, it is natural that someone will help cover up the information.

Yahoo Official Account is not limited to Yahoo Pass, depending on the selection, it can appear in Yahoo Pass, Yahoo News and Toutiao at the same time or in part.

Yahoo News is a bit more serious, and its financial and sports news has a wide range of credibility and popularity, an advantage that is not to be easily abandoned. Toutiao will be an all-encompassing news aggregator client.

"Yahoo Finance and Yahoo Sports and other sectors should become an independent entity and join Yahoo News, Toutiao and Yahoo Messenger official accounts. That is to say, even the news that appears on the Yahoo News client in the future must be added to the title of Yahoo Finance. Zhou Shi has put his magic hand of change into the powerful department of Yahoo's tradition.

"Is this necessary?" said the editor-in-chief of Yahoo News

"Yes, Yahoo News is a relatively separate entity, and their interests are not aligned with those of the newsroom. "Zhou Shi, Yahoo has a large editorial team, which is both an advantage and a disadvantage.

"Since Yahoo Portal, Yahoo News, Toutiao, etc. are all part of the big data department, it is clear that we will use data to speak......," Zhou continued, explaining in detail his intentions for the future.

Toutiao is a recommendation engine product based on data mining, which provides users with an accurate and personalized mobile information platform to achieve accurate connection between content and users. Yahoo News, on the other hand, adheres to traditional values, and its development will refer to big data and user preferences, but it is more insistent on disseminating valuable news reports.

There are many channels for the dissemination of information, social networks, microblogs have largely replaced the functions of some portals and have become a source of information for many people. However, this kind of open-ended information dissemination will inevitably lead to violence, horror, blood, pornography and false information, which is also the source of rumors. But open social networks are bound to face such problems, which are in his genes. Professional news media are different, after all, there is a certain barrier to entry. Even in China, Toutiao has a lot of headlines, and the party still has a higher credibility than Weibo and other channels. Not to mention social networks in the United States, which do not have such strict censorship as in China.

On the premise of adhering to traditional values, making various technological innovations, and also having a support plan for the official account in the future, Zhou Shi communicated with the bigwigs of various departments of Yahoo Portal with confidence.

He has clearly positioned Yahoo News as a content production platform, and Toutiao is a content distribution platform and a technology-driven enterprise. However, the two are not absolute opposites, and they will inevitably end up in the same direction in the later stage of development.

He chose this time to start with Yahoo's last department outside his rights, the main foundation has been stable, even if Yahoo's various departments are facing many external disturbances, including his management team did not panic, but can continue to promote Zhou Shi's arrangements with peace of mind (disobedient in this short Yahoo and Yahoo split was excluded), it can be said that at this time, although no results have been made, but Yahoo is indeed in his hands.

Yahoo Portal News, Yahoo Mail, and other traditional advantage projects are also difficult to continue to maintain the previous Yin Feng Yang Yang violation. The promotion of Yahoo's official account, even in terms of product considerations, is also due to corporate political considerations. Zhou Shi abandoned the portal on the PC side and retained some power for the conservative forces within the company. However, focusing on mobile apps and using them to measure the performance of the company's teams will also continue to weaken their influence through various means.

If the Yahoo Official Account plan is nothing, then the release of the Yahoo Moments feature is to break the social monopoly of Facebook and Friendster. The function of the circle of friends is to build a social network for users to show themselves to all acquaintances, and satisfy everyone's desire to "set up a person". The circle of friends function in the previous life is said to be 100 million people swiping the circle of friends every day. The official account also reaches the majority of users through the circle of friends, and without the circle of friends, how can the official account expand rapidly? It is also these two product settings that make Zhou Shi gain more respect.

Yahoo Mail and Maps are in charge of Marissa Mayer and Brett Taylor, two Yahoo executives from Google, and even the founders of Google's two products, and Zhou Shi believes that it is much better than him to intervene. The only thing he emphasized: I don't need a duplicate "Google", but an equally good "Yahoo" (product).

Yahoo's e-commerce department was transferred to yelp, and the big data department was left on Flickr. In Flickr's heyday, it was regarded as the most professional photo site. The world's leading photographers are willing to upload their work to Flickr, and license it to photo agencies and commercial users through Flickr to generate income. Photography enthusiasts will share their favorite works on Flickr and discuss them with other enthusiasts. It's more of a picture storage and sharing platform than a social one. After Zhou Shi joined Yahoo, he first liberated the storage space of Flickr, from the previous free space of less than 100MB, charging a monthly fee to get unlimited space, and now he has 1T of free space. Then began the social shift, but user habits were difficult to change for a while.

The Flickr team is actually very good, and has made many attempts, such as using image data to do statistics, analyzing the camera brands used by the most people in the world, and the number of photos uploaded by mobile phones soon began to surpass the camera photos. And at what time of day in various locations around the world are more likely to take photos and upload them...... The concept of big data has germinated in their minds. It's just that the choice of product model limits their development. The social attributes of the product are very important, the more developed the technology, the more lonely people are, so that later even the reading and trading software added social functions, and Zhou Shi strengthened the social attributes of Flickr, learned the excellent characteristics of Instagram and Pinterest, maintained his professional and first-mover advantage, and in the future, with the small video strategy, as well as some functions of Snapchat, it should not be left behind.

"Simon, don't worry, we'll do a good AB test. The head of Flickr assured him. After introducing the concept of big data into Yahoo's AB test, it was considered from multiple dimensions, which suddenly made the previous simple test much more complicated, but when Yahoo Brain was initially successful, the situation will be much better. Take a hundred plating to read the latest chapter of "The Rebirth of the Post-80s Legend Claw Book House" for free for the first time.