A program like "A Day in the Teacher" is actually difficult to sell for a lot of money, but it doesn't mean that this kind of program has no market.

On the contrary, the market is still sufficient.

However, again, this kind of program has limited monetization conditions.

In the end, it was sold to the TV station, and it must be the price of cabbage.

In fact, this is also why, there are many such videos, but few are willing to make them large-scale, because, this kind of series is sold, and it can't be sold at any price.

If you simply sell to a video site, it is difficult to divide the ad into a video.

Because this kind of show, it is very easy to imitate and copy.

This is the consensus of many people, but in fact, it is not easy at all, especially this kind of program, which requires a very clear series of planning and routes.

When I say that the cost is low, I mean that compared with other programs, in fact, the production cost is not low when it is made into a high-quality program.

For example, in the episode of "A Teacher's Day", the program team selects the right object, enters the scene in advance to let the students and teachers get used to the camera, etc., plus post-editing, street interviews, etc.

Although the production cost cannot be compared with those celebrity reality shows, it is enough to produce some ordinary variety shows.

However, a program like "A Teacher's Day" is not the kind of program that can become popular all at once.

Therefore, the program "A Day in the Teacher" has been produced, but how to sell it at a good price is the biggest and most important problem to be solved at the moment.

Ling Xiao Pavilion and Tomato Satellite TV are two very close cooperation, after all, Lin Xiao of Ling Xiao Pavilion debuted from Tomato Satellite TV.

If it is a program produced by other small companies, it is estimated that Tomato Satellite TV will not be so cautious at all.

But Lingxiao Pavilion is different, so this time Tomato Satellite TV decided to take a look.

The place to try it out was placed in the Tomato TV Broadcasting Building.

Ni Jian is the deputy director of the procurement department of Tomato Satellite TV, which is definitely not a high position, but it has a lot of power.

If it weren't for the fact that Lin Xiao from Ling Xiao Pavilion greeted him in this show, Ni Jian would definitely not give face like this.

After watching "A Day in the Teacher", Ni Jian applauded: "The filming is very good, it is very different from similar programs in the past, and the biggest difference is that it is very plain and ordinary, which is very good." ”

"However, Mr. Zhang, with all due respect, it is difficult for us to give the right price for this kind of program. Even we, Tomato TV, have no precedent for buying this kind of program. Ni Jian turned his head and said. In fact, it was a more euphemistic refusal.

This is too normal, in Ni Jian's opinion, this kind of program can be produced by Tomato Satellite TV itself, and the cost can be very low, so why buy it?

"Director Ni, I don't understand this, since you think the show is very good, then why don't you?" asked Zhang Hong with a puzzled look.

"Because this kind of show is so simple to replicate. Ni Jian shook his head and said.

"Director Ni, in this way, I have a suggestion that our show can be carried out in another way of cooperation. Let's try to broadcast two episodes first, and then see how it works, and then let's talk about it?" Zhang Hong said after a moment of silence.

"Pilot?" Ni Jian was a little puzzled.

"Yes, the trial broadcast, in fact, in foreign countries, this method is very popular, first try to see, see the effect, if the effect is good, and then decide whether to buy it or not. Zhang Hong said with a smile.

"It's not going to work. Ni Jian said directly.

"Why?" Zhang Hong wondered.

"There is no precedent!" Ni Jian said lightly, but in fact, he shook his head in his heart, this model seems to be very beneficial to Tomato Satellite TV, but in fact it is not.

Why? Once this program is broadcast on Tomato TV, if it fails, it will be nothing, but if it succeeds, then how will the price be negotiated at that time?

Also, once successful, other TV stations will definitely be interested and join the competition.

However, in fact, Ni Jian is still inclined to this model, because, in his opinion, you can test the water, and if the effect is really good, Tomato Satellite TV can completely leave Ling Xiaoge and do it yourself.

But he really can't decide this matter directly.

Because there is no precedent.

"A Teacher's Day" was finally put on Tomato Satellite TV for a trial broadcast.

Yes, the pilot!

Originally, there was no such model in China, and most of the time, it was directly purchased in advance by gambling and then arranged for broadcasting.

But "A Teacher's Day" is a little special, first of all, this is the program of Lingxiao Pavilion Educational Film and Television Company, although it is a subsidiary of Lingxiao Pavilion, but after all, it also bears the name of Lingxiao Pavilion.

It is said that it is special because "A Day in the Teacher" cannot be regarded as a show strictly speaking, but more like a documentary.

Tomato TV has produced quite a few similar shows of its own, but most of the time it is used to fill the free time of the TV.

Tomato Satellite TV will definitely not be willing to pay a high price to buy it, because "A Day in the Teacher" is only the beginning of the "One Day Series".

And Lingxiao Pavilion was definitely not willing to sell cabbage at the price, so in the end, the two sides adopted the model of trial broadcast first and then purchase.

Of course, Zhang Hong knows that this model is also risky for Lingxiao Pavilion Educational Film and Television, once Tomato Satellite TV sets aside Lingxiao Pavilion to make this show on its own, then Lingxiao Pavilion will be equivalent to making a wedding dress for Tomato Satellite TV.

However, Tomato Satellite TV may not be so ugly, but no one can guarantee this kind of thing.

In fact, Zhang Hong still has confidence, it seems that this show seems to be very simple, but in fact, it is really not something that can be imitated by just someone with a hot brain.

Moreover, taking a step back, Tomato Satellite TV provides a trial broadcast platform, and even if Tomato Satellite TV doesn't want it, it can be sold to other TV stations.

So the two sides hit it off.

The pilot of "A Teacher's Day" was scheduled until half past ten on Friday night.

This time period is not the prime time, but it is not too bad.

"A Teacher's Day" did not invest much in publicity, so after the first episode was broadcast, the ratings did not have any special performance.

With a rating of more than 0.5, it's definitely not that good!

After Ni Jian got the data, he shook his head, this rating is obviously impossible for Tomato Satellite TV to buy at a good price.

However, the rating of 0.5 is not bad, and it is completely possible for the production team of the TV station to produce this similar program by itself.

As for Lingxiao Pavilion's educational film and television, Ni Jian can also explain the past, it was your program that did not perform well, and the trial broadcast was a failure.

When they received the news, Yu Hong and Zhang Hong were not too disappointed, after all, this kind of program itself lacks large-scale publicity, so it is already very good in their opinion to have a rating of 0.5.

After all, "A Teacher's Day" is not a big production, and there are no stars, some are just the most ordinary teachers.