Chapter 885: Cutting off the beard
The ratings of "A Teacher's Day" are not good, and Tomato Satellite TV has no intention of buying it, but because the two sides were previously a cooperative relationship, a cabbage price was offered the next day, and Lingxiao Pavilion Educational Film and Television has nothing to say.
Of course, this is just the first episode of the trial program, and the ratings can reach 0.5, Zhang Hong and Yu Hong are actually quite satisfied.
But they didn't expect that Tomato Satellite TV directly rejected the trial broadcast of the second issue.
Today's TV stations operate differently than in the past, nominally completely separating production and broadcasting.
The same is true for Tomato Satellite TV, Tomato Satellite TV, in addition to the purchased programs and TV series, other programs are purchased from Oriental Film and Television, a subsidiary of Dongguang Group.
Of course, in fact, it is the left hand for the right hand, and the early Oriental Film and Television basically only produced programs for Tomato Satellite TV, or it is not an exaggeration to say that it is a vassal of Tomato Satellite TV.
But as the market gets bigger and bigger, Oriental Film and Television has gradually begun to break away from Tomato Satellite TV and begin to develop outward.
Of course, the TV part is still directly under Tomato Satellite TV.
However, there is really a bit of marketization.
For example, although Tomato Satellite TV and Oriental Film and Television are actually their own people with left and right hands, therefore, most of the time, Tomato Satellite TV's procurement of programs produced by Oriental Film and Television is directly based on the ratings.
This is also a collective effort to put pressure and motivation on Oriental Film and Television.
Therefore, a program with high ratings is naturally extremely important for Oriental Film and Television.
The key is that Tomato Satellite TV has gradually become a platform, and it is still the core of Dongguang Group, but the external copyright transaction basically falls on the side of Oriental Film and Television, because of the separation of production and broadcasting, therefore, the copyright belongs to Oriental Film and Television.
Although Oriental Film and Television is a national prefix, it also has performance pressure.
In fact, most of the really popular programs on Tomato Satellite TV in recent years have been purchased, and Oriental Film and Television doesn't want to make popular programs?
After all, when a popular show comes out, more money and less money are secondary, but it's a long face, isn't it?
Zhang Dong is the CEO of Oriental Film and Television, and he has a very good relationship with Ni Jian, the two are alumni, of course, the alumni are not the key to a good relationship between the two parties, the key is that Ni Jian is the cousin-in-law of Zhang Dong's wife.
Everyone is also a relative, there is such a relationship, and they are in the same system, not to mention, Ni Jian is the deputy director of the purchasing department, Zhang Dong is the boss of Oriental Film and Television, and the two are also related in business.
Inside the teahouse.
Ni Jian and Zhang Dong were drinking tea.
The beautiful waitress in a cheongsam waved away by Ni Jian after performing a kung fu tea for the two.
"What's so mysterious?" asked Zhang Dong with some curiosity.
"It's not a big deal, but it's a good opportunity. Ni Jian said with a smile.
"Oh?" Zhang Dong was a little surprised.
"That's the case, Lingxiao Pavilion Education, Film and Television Brother-in-law, have you heard of it?" asked Ni Jian.
"Well, of course I've heard that I'm not doing some kind of educational program "Being a Teacher" recently, and the propaganda is boiling, what's the matter?" Zhang Dong of course has a certain concern about Ling Xiao Pavilion, or people in this circle will pay more or less attention to Ling Xiao Pavilion.
After all, although it is not recognized, Ling Xiaoge's influence is definitely recognized as the second in the industry, and no one dares to recognize the first.
Even in terms of TV variety shows, it is relatively weak, but Ling Xiao Pavilion has never been defeated.
"Recently, Lingxiao Pavilion Film and Television has a program over there, which is very interesting, and it has been piloted on our Tomato Satellite TV. Ni Jian said.
"Oh, what show, why haven't I heard of it?" Zhang Dong was a little puzzled.
"The ratings of the pilot broadcast were not very good, at 10:30 p.m. on Friday, the ratings were 0.5!" Ni Jian said.
"Well, that's not great, but what does this have to do with me?" Zhang Dong was a little puzzled.
"That show is called "A Teacher's Day", although the ratings are only 0.5 for the time being, but this show has not undergone any publicity from beginning to end. Ni Jian said.
"So what? The platform of Tomato Satellite TV is there, and this rating is normal even if it is not promoted, right?" Zhang Dong said puzzled.
"Yes, but the next day, the online reviews of the show were very good. Ni Jian said.
"You mean this show has a lot of potential to explode?" Zhang Dong was a little suspicious.
"But even if that's the case, that's the show of Ling Xiao Pavilion. Is it possible to snatch it up?" Zhang Dong said disapprovingly.
"Of course, we can't do that for other programs, although we in China are not so easy to define the copyright and patents of this kind of program, but it is definitely not easy to imitate. Ni Jian said with a smile.
"But this show is different, this show is not an original program of Lingxiao Pavilion Educational Film and Television, this show actually has a precedent on the Internet, but it is not on a scale. There is no such thing as Lingxiao Pavilion Educational Film and Television, which directly made this show into a series. Ni Jian took a sip of the teacup and smashed it.
"This tea is good. Ni Jian said with a smile.
Zhang Dong also took a sip of the cup, then shook his head and said, "A program with 0.5 ratings is not worth it, right?"
"0.5 is only temporary, I think this show is done well, it is very marketable, the key is that this show, the production cost is very low, and the difficulty is very small, the key is that this time I think that Ling Xiaoge is here, doing this show, some of them have not let go. Ni Jian said with a smile.
"Oh? Zhang Dong put down the cup and said with some expectation.
"First of all, let's talk about this issue of "A Teacher's Day", how to say the teacher chosen by Ling Xiaoge? It's too ordinary, it's hard to cause any controversy, but I think it's okay, this kind of program, if you find some more controversial candidates to do it, the ratings of the program will definitely not be bad, especially in terms of online broadcasts. ”
"But have you thought about it, what if the controversy is big and public opinion is not controlled?" Zhang Dong frowned.
"Public opinion is not controlled? Brother-in-law, although a program like "A Day in the Teacher" cannot be regarded as an entertainment program, it can be made into a program of social topics. ”
"We just do the show, do the facts, and bring out the topic, and as for how everyone discusses, we can guide it. ”
"Besides, which of those popular programs is not controversial? But what is the result? Only controversial programs can have good ratings, and uncontroversial programs often do not perform well. Ni Jian said with a smile.
Zhang Dong was a little hesitant.
"Brother-in-law, Oriental Film and Television has rarely produced any hits in recent years. In the end, Ni Jian's words became the last straw.
That's right, Zhang Dong's position is actually not so stable, although it is within the system, but after all, it is a company, look at people's mangoes, look at people's Beijing Satellite TV, it can be a hit every year, but Dragon TV has always been a step behind, and there have been many dissatisfied voices for a long time.