Chapter 836: Hunger Marketing
"Dabai, how do you look like you're going to cheat people. ”
"I never cheat people. ”
"I believe that you are a ghost, reveal a little wow, how much does the big white phone plan to sell in the United States?"
"Trade secrets, for the time being, cannot be disclosed. ”
"Cut ......"
Mo Bai doesn't say it, and a group of fans are no longer entangled in this issue.
After all, other ridicule and the like are fine, but this kind of trade secret thing, how can you joke.
Immediately, Mo Bai and Bai Yutang's disciples chatted nonsense for a while, and Mo Bai went offline.
"Tingting, what's wrong, look at your face all the time. ”
"How can it not collapse, in a few days our mobile phone will be listed in the United States, whether it is life or death I don't know. ”
"Hehe, what's this, haven't you seen that the big white mobile phone is so popular in China?"
"But the problem is that it is the United States. ”
"The same is true of the United States, our mobile phones can conquer the people, and we can also conquer them. ”
"You can't say that. You are so famous in China, you have many fans, and your products are powerful, everyone will buy them if you save face. But the rice country is different, maybe you also have a little fame in the rice country, but it is definitely not liked by everyone, and it is impossible to compare it to the country. Moreover, our Huaguo mobile phones have never entered the rice market, and the people of the United States have no impression of our Chinese mobile phones. The most important point is that you also set a price of 1,999 US dollars, my God, converted to RMB, that is more than 10,000 yuan...... I really don't know if the people of the United States will buy it. ”
"Whether you will buy it or not, you will know after it goes on the market. ”
"You can think about it. ”
Su Ting glared at Mo Bai: "If I wait for the listing, I, the CEO, will do it in vain." I did a data survey for you to see. ”
"What investigation?"
"The survey is the recognition of the people of the United States for the big white mobile phone, unfortunately, although we have a lot of advertising, but the people of the United States are still more cautious about our big white mobile phone. ”
"Oh, really?"
Mo Bai picked up the data report.
The report surveyed more than 1,000 people in the United States.
30% of them have no interest in big white phones.
30% said they could find out.
20% of people said that the phone is good, but there is no desire to buy it for the time being.
15% are willing to spend money on it, but they are only willing to spend up to $500.
Only 5% are willing to give $2,000.
"Not bad. ”
After reading the data, Mo Bai said very calmly.
"Oh my God, Mo Bai, only 5% of people are willing to buy, do you still think this number is not bad?"
"Of course, my president Su Da, and said how about me, are you expecting too much, didn't you say it, the country is the country, the country is the country, the country is domestic, the country is so hot, maybe the country can also be popular, and only 5% of the people in the country are willing to buy it, isn't it normal?"
"Uh......"
Su Ting was angry with Mo Bai: "You say so, I have too high expectations?"
"Let's just say that. ”
Mo Bai nodded.
In fact, when Apple's first-generation mobile phone came out in the previous life, it was just eye-catching, and it was not crazy to sell.
As for the reason, one is that the first generation of Apple mobile phones has a single function, and the other reason is that everyone has not fully adapted to the innovation of touch.
Only after the Apple 3 did the Apple mobile phone show an explosive trend, and it was not until the Apple 4 that it was sold all over the world.
Now the big white mobile phone developed by Mo Bai is only the first generation, although this first generation is much more powerful than the first generation of Apple mobile phones.
However, the latter series of more practical functions have not yet been launched.
In addition, the big white mobile phone has just been sold for a short time, and a series of apps and applications are not rich enough, so it is impossible to become popular all over the world.
In addition, the big white mobile phone is developed by Huaguo, which is naturally hostile to the United States.
This also restricts the sales of Dabai mobile phones on the other hand.
Therefore, when he saw the survey data taken out by Su Ting, Mo Bai was extremely calm.
"You guy, it seems like this company is mine, you are not in a hurry, I am so anxious that my head is dizzy. ”
"Tingting, mine is yours. ”
"Come less. ”
Su Ting glared at Mo Bai.
"Okay, don't worry, don't be in a hurry. If our mobile phones destroy all the mobile phone manufacturers in the world at once, then the United States must not go crazy, are you right? If he doesn't let us sell them, what will you do? If you want to really break into their market, you must conquer their city step by step. When the time comes, as long as we grow up with white mobile phones, they can't ban it even if they want to. ”
"That's true, but it's a bit of a rush to think that our mobile phones are so innovative, but we can't break into their market all at once. Hey, by the way, you have a lot of ideas, you can't think of a way. ”
"What can I think of? I have a lot of ghost ideas, but no matter how many ghost ideas I have, I can't come up with a ghost idea, and our mobile phone will directly capture the Mi people. ”
Mo Bai is also helpless.
Although the big white mobile phone is innovative, it is also a mobile phone after all.
Since it is a mobile phone, he is a commodity.
Since it is a commodity, he must abide by the laws of commerce.
It's not your product that sells well, you can sell well.
It's not that your product is innovative and users have to accept it.
In particular, this is still in foreign markets.
"I didn't ask you to dominate their market, I just told you to come up with some ghost ideas, not to mention seizing all their markets, it's good to grab more %5 of the market." ”
"Grab 5% more of the market. ”
Touched his head: "It's a little difficult, but you can really give it a try." ”
"Wouldn't you, you have a ghost idea so soon?"
Su Ting was stunned.
She was just complaining just now.
How strong the competition in the rice market is, let alone 5%, even if it is 1% of the market, there are hundreds of competitors.
Often many mobile phone giants say that their market share is 1% more than last year in their annual reports, it is definitely a champagne celebration.
Not to mention a mobile phone like the big white phone, which has never entered the rice market.
"Really. ”
"Really, quick, I'll hear it. ”
"It's okay, but are there any benefits?"
Saying that, Mo Bai looked at Su Ting directly.
"You're a pervert, this is the office. ”
"I know it's the office. ”
"Office you also. ”
"Isn't that more emotional? ”
"Why don't you die...... Ah, don't. ”
After a fierce battle, Mo Bai told the marketing strategy he had just thought of.
"I think the marketing strategy of Dabai mobile phones listed in the United States should be changed, not like in China, we can sell as many mobile phones as we want, we should properly control sales. ”
"Control, how to control?"
"For example, we only sold 1,000 units on the first day, 2,000 units on the second day, and 3,000 units on the third day......"
"Is this useful, then if this is the case, the user can't buy our mobile phone, then wouldn't it be impatient to wait?"
"No, no, no, as long as we have confidence in our products, then, I believe that users will definitely wait. ”
"Are you sure?"
"Of course. ”
Mo Bai nodded: "Let's take a simple example, do you remember the one that sold hot and sour noodles a few days ago?"
"Of course, I remember that the boss was too lazy, he only sold 100 copies a day, and when 100 copies were sold out, he stopped selling. Moreover, each person can only order one bowl. I wanted to eat it for days, but I couldn't. ”
"That's right. If this boss doesn't do this, but eats whenever you want, and you can eat as many bowls as you want, I'm sure you will get tired of eating in no more than three days. ”
"I see, it's to hang their appetite. ”
"Yes. However, it is not only to whet their appetite, but also to create a phenomenon of hot sales. ”
This kind of sales method has actually appeared for a long time, and it is a kind of hunger marketing.
It's just that very few companies use this method for electronic products.
Until the iPhone came out in the previous life, hunger marketing was popular all over the world.
The big white mobile phone went abroad for the first time, and it can really be tried in the United States for hunger marketing.