The market competition is fierce, which will inevitably lead to an increase in marketing expenses, which means that profit margins will become smaller.

These profits have to be filled into the bottomless pit of the clothing base.

Cai Ziang is not very optimistic about this clothing base, he thinks there is no need, what is the use of building such a large production base.

There are many factories here in Pengcheng, and it is easy to purchase anything, so why bother to build a factory yourself.

It is said that the Lihua factory, and then outsource a part of the orders, can already support the sales of Huashang brand stores.

The key thing is that in the new production base, hundreds of workshops have been built!

Cai Ziang shook his head again and again after going to see it once, saying that he couldn't understand.

But this is the resolution of the board of directors, he, the general manager, has no right to speak, and this base is also the responsibility of Vice President Wang, who reports directly to the board of directors.

Although the situation is not too good, Cai Ziang feels that he has a clear conscience, and he is worthy of Wang Ye's entrustment.

In the past year, he has also devoted all his body and mind to the company, and he is basically the earliest to come and the last to leave every day, and he has never slackened.

Of course, in the year and a half since entering Huashang International, Cai Ziang is no longer the former Cai Ziang.

used to drive a broken car with hundreds of thousands, but now, millions of Daben are also driving.

This time, Huashang International has been listed for a year, and Cai Ziang has also cashed out some of the shares, and the stocks in his hand are the same as Li Qinghuan's, which are lifted on an annual basis.

I also bought a big house, and now my life is much happier than before.

At 8 o'clock in the morning, Cai Ziang came to the company in advance as usual, sat in the office, and first turned on the computer to read yesterday's national sales data.

Well, the Chinese New Year is approaching soon, many places are on holiday, and now the sales in the first-tier cities have declined, but the sales in small cities have risen.

Overall, it's pretty smooth.

Stand up reassuringly and start making tea.

After Cai Ziang drank two pots of tea, the employees went to work one after another.

"Hey, today's young people, they're too lazy, and they're not active at work, and they don't come as early as me, the general manager. Cai Ziang shook his head and sighed.

The Chinese New Year is about to begin, the company has launched a large-scale promotional event, and Cai Ziang is not at ease about the specific details, he instructed the secretary to invite Liu Xinya over and prepare to discuss it again.

Not long after, Liu Xinya knocked on the door and walked in.

"Mr. Cai, are you looking for me?"

Closed her small advertising company and entered Huashang International to work, Liu Xinya's life has also been nourished a lot in the past year.

Although she can't compare with Cai Ziang, a veteran who holds the company's original shares, her annual salary is also more than one million, and she has a lot of power, and she has dozens of people under her.

"Mr. Liu, please take a seat, I want to know more about the company's New Year's promotion plan. ”

Cai Ziang smiled and beckoned Liu Xinya to sit down, and poured her another cup of tea.

"Oh, that plan has been decided, mainly for third- and fourth-tier cities, mainly for gifts. Liu Xinya tapped her fingers on the coffee table and thanked Cai Ziang for pouring tea for her.

"I thought about it again last night, whether the strength of the buy gift is not big enough, and whether it will be better to buy and reduce. ”

Cai Ziang said euphemistically that he is also a veteran of marketing and has his own ideas.

"No, I don't approve of buying and reducing, which will affect our company's brand image! In the short term, it can indeed increase sales, but in the long run, the damage to the brand is not something that the current sales can make up. ”

Liu Xinya didn't think about it, and decisively rejected Cai Ziang's proposal.

Cai Ziang was speechless, and he didn't know how to refute it for a while.

……

Buy-to-giveaway and buy-minus are both promotional terms.

Buying and giving generally refers to giving the corresponding gift when the customer buys enough money. The gift may be a specified style or a small customized gift.

And buying and reducing, it is more straightforward, that is, how much you buy and how much you directly reduce. For example, if you buy more than 500 yuan, then when you pay the bill, you will be directly reduced by 200 yuan!

Of course, this is all a gimmick, and the most real thing should be a discount, how much discount is directly on the original price, it is really clear, this is a conscience promotion. However, this discount should be based on not raising the retail price.

Now some e-commerce, the most common fake promotion, is to first increase the retail price of the product, and then give you a discount, consumers generally do not notice how much the original retail price of a certain product is, and buy it happily when they see the discount, and they will be deceived.

For example, the original retail price of a piece of clothing is 100 yuan, and it is ready to be promoted on a certain holiday. A few days in advance, the merchant will raise the price to 200 yuan, and when the promotion is held, it will give you a 6% discount!

Some consumers take a look, oh yes, it's good, and you can get a six-percent discount, buy, buy, buy!

So, I spent 120 and bought a dress that usually only sells for 100.

Don't think it's a joke, it's all too normal now. It's not just e-commerce platforms that play like this, offline shopping malls, shopping malls, and even street-side specialty stores often do the same.

However, businesses also have their difficulties, and many are forced to do so.

The market competition is so fierce, other brands are discounting, do you dare not discount?

Except for those big brands, general brands can only compete by discount promotions, and competition comes and goes, which becomes vicious competition.

You have a 50% discount promotion, right, I'll directly 4% off!

You also follow the four folds, then I will fold three!

But commodities have a cost, so you can't sell them at a loss, so this kind of small trick of raising prices and then discounting them has been widely used.

……

Cai Ziang cares about sales, and as one of the indicators to assess him as a general manager, sales data is also the largest proportion.

This involves the year-end bonus, how can you not care.

But Liu Xinya is different, this woman is a relatively pure advertising person, she values the brand reputation and communication more much, and she doesn't care about sales.

Now for the sake of sales, to hurt the brand, she naturally will not agree.

Cai Ziang is the general manager and is in charge of the overall situation, and Liu Xinya is in charge of brand promotion. Although Cai Ziang has a higher position and more power than Liu Xinya, in this professional field, he cannot force Liu Xinya to do what he wants.

After all, he is only the general manager, not the chairman yet.

After thinking about it for a while, Cai Ziang didn't have a better reason to persuade Liu Xinya, so he could only reluctantly sign the promotion plan and do it according to Liu Xinya's opinion.

After seeing Liu Xinya away, Cai Ziang got up and stood in front of the floor-to-ceiling window, looking at the green mountains in the distance, feeling a little depressed.

I am still the general manager, but I was dismissed by a vice president, of course I can't be happy.

But after thinking about it for a while, he also felt that he was a little impatient.

When Wang Ye talked to him and was about to hand over the burden of the general manager to him, he once said that the higher the position, the farther he should see.

I am now the general manager, not the sales manager, so I naturally can't just stare at sales. Liu Xinya is right, for the sake of temporary sales, the customer's impression of the brand has deteriorated, so in the long run, the gains outweigh the losses.

The high-level team left by Wang Ye in Huashang International is also a check and balance between them, and no one can dominate them.

Just like Cai Ziang, he has an overview of the overall situation and can supervise the work of various vice presidents, but he cannot overstep his authority and directly meddle in the affairs of the vice presidents' departments, unless the vice president has made a serious and obvious mistake.

Similarly, each vice president is in charge of his own share, but he must report to Cai Ziang and accept Cai Ziang's supervision and questioning.

This is also Wang Ye's intention, he doesn't want to wait for himself to come back, he is facing a mess, after all, Huashang International, but his foundation is there.

……

At noon, Cai Ziang received a notice from Liu Ruomei that the board of directors will be held in the Huashang International Conference Room the morning after tomorrow!

This is also normal, it is now January, and it is long overdue for the board of directors.

The board of directors of Huashang International is quite large, and there are also many shareholder representatives from all parties.

On the company's side alone, there are Wang Ye, Cai Ziang, Li Qinghuan and others.

In addition, there are old shareholders Liu Weiguo, Shi Guoqiang and others.

There are also investors Nie Dingwen and others.

In addition, there are also shareholders of sales companies in the following cities, and there are many people.

Since the board of directors is going to be held, Cai Ziang has been busy again in the past two days, and he has to report to the major shareholders at the board of directors!

All kinds of data for the company this year are definitely indispensable, and sales data and store opening data are the top priorities. This is also the focus on the planning outlook for next year.

Obviously, a beautiful PPT is a must, and you can't talk to the major shareholders in the vernacular.

……

Li Qinghuan also received a notice to join the board of directors of Huashang International, and she was still a little puzzled. With the little shares in her hand, she is not qualified to participate in the company meeting, and since following Wang Ye here, her position as secretary of the board of directors has also stepped down.

How do you make yourself a board member?

was thinking hard about it, and received a call from Wang Ye asking her to come over.

got up and went to Wang Ye's office, knocked on the door and walked in.

"Wang Dong, are you looking for me?"

Wang Ye was sitting behind his desk, reading a document, and when he saw Li Qinghuan coming in, he smiled and beckoned her to come over.

Sitting on the chair in front of Wang Ye's desk, Li Qinghuan said, "I just received a notice from Secretary Liu, saying that I want to join the board of directors of Huashang International, do you need me to prepare?"

"Well, I called you over to talk to you about it. Wang Ye replied with a smile.

Seeing Li Qinghuan's puzzled face, he continued to explain: "In the past two days, you have counted all the relevant data of THE TOP SHOP, and in addition, you have made a preliminary estimate of the company's current value. Oh, the expected number of stores to open next year, as well as the expected sales, are all made, and this time the board of directors will use it. ”

Now Li Qinghuan is even more confused, it is the board of directors of Huashang International, why should he let himself count the data of THE TOP SHOP, and do valuation?

Could it be ......

Li Qinghuan looked at Wang Ye in surprise: "Huashang International wants to acquire THE TOP SHOP?!"