Chapter 165: So Many Tricks (3/5)

If it's going to be a new industry, that's interesting.

In Wang Ye's style, entering a new industry will inevitably turn that industry upside down, and his company will inevitably become a leading enterprise in the industry.

After looking around at a few people, Wang Ye smiled and said: "No, this time it's not a new industry, it's still an old business! Huashang International, everyone is familiar with it." ”

The people present are, of course, very familiar with Huashang International, that is, this company made Li Youlun and Fang Haohua know Wang Ye and become partners.

But what does this 6 billion funds have to do with Huashang International, does Wang Ye want to invest the money in Huashang International again and make a fixed increase?

Li Youlun couldn't hold back a little, and asked anxiously: "Is Huashang International going to increase it?" But if you invest money in it now, won't it be too cost-effective? I feel that the development of Huashang is a bit slow, this traditional clothing brand, the momentum has been very weak in the past two years. IF YOU REALLY WANT TO INVEST, I'M VERY OPTIMISTIC ABOUT YOUR TOP SHOP. ”

Nie Dingwen and Fang Haohua also nodded in agreement.

"Indeed, I feel that the THE TOP SHOP model is the most advanced clothing brand model at present, with light assets and high profitability, and high brand positioning, and the future development prospects are very good......!

"I'M ALSO WILLING TO INVEST IN THE TOP SHOP, VALUATION, WANG DONG WILL LOOK AT IT HIMSELF!" FANG HAOHUA ALSO SAID.

Originally, it was to discuss investing in Huashang International, but as a result, everyone was more optimistic about THE TOP SHOP and wanted to take a stake in this company.

Wang Ye spread his hands and said with a wry smile: "Everyone wait for me to finish speaking, am I the kind of person who eats alone, THE TOP SHOP WILL ACCEPT FINANCING." ”

The three of them smiled at each other and quieted down to wait for Wang Ye to tell him his plan.

"The model of THE TOP SHOP is of course very good, but it also has weaknesses, and it is not very obvious that there are fewer stores now, but when there are more stores, the weaknesses will be magnified, and if it is not made up, then its scale is destined not to be too big. ”

After listening to Wang Ye's words, the three of them were a little confused, they didn't know much about the clothing industry, and of course they didn't see where the weaknesses of THE TOP SHOP WERE.

The two stores in Xiangjiang alone have sales of hundreds of millions of dollars a year, and the major shopping malls in China are begging THE TOP SHOP to enter, and the conditions offered are more favorable than the other.

NIE DINGWEN'S OWN STARLIGHT COMMERCIAL REAL ESTATE, SEVERAL SHOPPING MALLS HAVE INTRODUCED THE TOP SHOP, AND THE CONDITIONS FOR SIGNING THE CONTRACT ARE SO PREFERENTIAL THAT HE WANTS TO SCOLD THE VICE PRESIDENT OF INVESTMENT PROMOTION.

The store is a free gift!

But he also understands that this kind of popular Internet celebrity brand can bring a lot of high-quality consumers to the shopping center, which seems to be a loss to introduce, but on the whole, it can be introduced.

Now Wang Ye suddenly said that THE TOP SHOP HAS WEAKNESSES, AND IF THERE ARE MORE STORES, IT WILL BE MAGNIFIED, AND HE DOESN'T UNDERSTAND.

Wang Ye also knew that the few people present didn't know much about the clothing industry, so he didn't sell it, and explained directly: "The core of THE TOP SHOP now seems to be designers, which is its biggest selling point, right?" ”

Everyone knows this, and Qi Qi nodded yes.

"But this is only the core selling point on the surface, do you know why the model of THE TOP SHOP is so popular now, but there are no established clothing companies to follow up and imitate?

It's not because the designer team is not large enough, designers are easy to recruit, as long as they are willing to offer high salaries, they can always recruit people. However, with dozens of new models coming to the shelves every week, such as THE TOP SHOP, the requirements for ready-to-wear processing are too high.

It takes three to four months for a traditional brand to launch a style, because their supply system determines that they can't do rapid design, rapid production, and rapid sales!

Now THE TOP SHOP CAN DO IT, AND IT IS ONLY BECAUSE OF THE SMALL NUMBER OF STORES! When the number of stores expands to hundreds, hundreds, the core of supporting store sales, or the core of maintaining this model, has become a production and supply system!

THE TOP SHOP doesn't have this production and supply system now, while Huashang International does!"

When these words came out, several people present woke up like a dream.

Everyone remembered the Lihua factory owned by Huashang International, as well as the huge garment production base that was about to be put into use.

Only their own factories can arrange the production time in full accordance with their own loading plans, and can achieve the ultimate speed of two weeks of delivery in Wang Ye's ideal!

If the production is outsourced, it will be a matter of weeks, and it may take several weeks for the processing plant to purchase the fabrics and accessories. Besides, other people's production lines are not empty and waiting for your order, and there may be other orders, and you want to place an order for production, so line up.

In this way, it will take three or four months for a style to go from design to sale.

"Fixed increase, mergers and acquisitions?" Fang Haohua guessed Wang Ye's purpose.

"YES, FIRST EXPAND THE SHARES AND INCREASE THE FIXED INCREASE, AND THEN GET THE MONEY AND MERGE THE TOP SHOP! THE TOP SHOP WILL NO LONGER BE LIMITED BY PRODUCTION, AND HUASHANG INTERNATIONAL'S EXCESS PRODUCTION CAPACITY WILL BE FULLY UTILIZED!"

Nie Dingwen smiled silently, Li Youlun and Fang Haohua glanced at each other, and could only admire.

When Wang Ye played this hand, it can be said that he was not clever, when he was listed, after getting a huge amount of money, he tried his best to build the largest garment production base in China, and everyone still couldn't understand his layout at that time.

During the construction of the garment base, Wang Ye put down the Huashang stall, took out to make cosmetics, and also created the Internet e-commerce platform with unlimited prospects. These aside, he also got THE TOP SHOP OUT, AND NOW THIS COMPANY HAS BASICALLY GATHERED A GROUP OF THE BEST YOUNG DESIGNERS IN CHINA.

Now that Huashang International's garment production base has been built, and THE TOP SHOP HAS ALSO MADE A NAME, WANG YE HAS TURNED HIS HEAD AGAIN TO COMBINE THE TWO.

The effect of 1+1 is far greater than 2!

However, is this the end of it, Wang Ye said that they are still too young, and his plan has a deeper meaning.

"I don't know if you have noticed that this merger and acquisition can actually be completed by issuing additional shares, and it can be acquired without money. ”

With that, Wang Ye got up and went to the pantry and took out a box of cigars.

Of the four people present, all three smoked cigars, only Fang Haohua did not smoke, he smoked cigarettes.

Several people began to swallow the clouds and spit out fog, and the three of them were still thinking about what Wang Ye had just said. Yes, THE TOP SHOP IS WANG YE'S OWN COMPANY, HE CAN ASK FOR ADDITIONAL MERGERS AND ACQUISITIONS, NO CASH, SO WHAT IS THE 6 BILLION USED FOR NOW.

After thinking about it for a while, the three of them didn't have a clue.

Nie Dingwen smiled and said: "Don't sell it, everyone knows that you are the best at layout and calculation, just say it, let's just invest money!"

Wang Ye raised his head and spit out a smoke ring, and then said calmly: "The old rule, refer to the investment ratio of Weiye Jiahua." ”

Li Youlun, Nie Dingwen, and Fang Haohua were stunned for a moment when they heard this, they didn't understand what he meant, and then they reacted, and everyone looked different.

Nie Dingwen shook his head and smiled bitterly, and stretched out his hand to point at Wang Ye: "You, every time you eat meat by yourself, give us bones to gnaw, but it's okay, gnawing bones is better than drinking soup, and drinking soup is better than drinking the northwest wind, haha......"

Li Youlun also shook his head helplessly: "Just obey Wang Dong's point! Take advantage of it above board, and we are also willing, rushing to let Wang Dong take advantage!"

"I don't have to say it, just do what Wang Dong said, if the funds are not enough, I will add more!" Fang Haohua said in an affirmative tone.

"Haha, take advantage of a small loss, to be honest, the people who want me to take advantage now can line up from Mingguang Science and Technology Park to the east gate!" Wang Ye said with a smile.

He said that this old rule is the model and proportion of Weiye Jiahua's original investment.

Several people present are old acquaintances, and they are all very powerful partners, and Wang Ye is willing to take them to play together. However, Wang Ye does not do wrongs!

If you want to get on the royal industry, you can, but you have to buy a ticket, and the price is very expensive!

At the beginning, Weiye Jiahua raised 10 billion yuan, of which Wang Ye's capital was only 4 billion, and the other three people each paid 2 billion. But when the equity was distributed, Wang Ye took 70%, and the other three people only had 10% each.

At that time, it was the first time that everyone invested and cooperated together, although they were very convinced of Wang Ye, but it was only after Wang Ye made a performance commitment that a cooperation agreement was reached.

Now, Wang Ye didn't say what he was going to do with the money, and the three of them were completely willing to keep up with the investment.

There is no need to promise, because Wang Ye's performance in the past year has said it all, follow him and make a lot of money!

Of the 6 billion funds, 4.2 billion belong to Wang Ye, and the other three people each have 800 million. In the end, Wang Ye took 2.2 billion yuan, leaving 2 billion, and the other three people not only couldn't take a penny, but also added 200 million each, enough 5 billion, and established a new investment company for the target and funds of Huashang International's fixed increase.

For Nie Dingwen and the three of them, it is not difficult to get another 200 million, seeing that Wang Ye has made such a big move this time, the three of them are also full of expectations, and they don't know how much return this investment can bring.

……

Huashang International Headquarters, during this period of time, Cai Ziang's life is not easy.

The market competition has become more and more fierce, and the company's store opening speed has slowed down significantly this year, and more importantly, the store sales performance has also declined.

Of course, because the store base is large enough, the decline in average store sales is inevitable. In the beginning, the stores that may be opened are all in prime locations, and the sales are naturally high. But after the opening of the store in the prime location, the second-level business district will also be stationed, so the sales of such a store will naturally not be comparable with the store in the core business district.

By the end of 2011, Huashang International had opened 8,000 stores, which was truly spread all over the country.

Now not only in first- and second-tier cities, but also in fourth- and fifth-tier cities, there are Huashang stores.

The quantity is up, but the quality has declined, this year's company's sales are as high as more than 12 billion, but the profit is only more than 2 billion.