"Coordinated with CCTV?" Sha Zhengyang leaned back on the sofa and asked sideways, "I'm afraid it took a lot of thought, right?"

"It's okay, after all, we Dongfanghong smashes so much advertising money in it every year, this convenience still has to be given, anyway, our advertising money is not less than a penny for them, and it is said that CCTV will change some bidding methods this year to increase publicity. ”

Wang Shu wore a well-fitting white shirt with buttons, fitted trousers and shiny pointed scalp shoes, a very eye-catching Rolex on his wrist, and a deliberately maintained body shape, revealing the smell of a male god.

"Oh, are you going to change the bidding method?" Sha Zhengyang nodded slightly, it's time to come, it seems that the CCTV bidder is still coming as promised, "Is this a good thing or a bad thing?"

"It's not certain yet, the price will definitely increase significantly, but it is said that there will definitely be more publicity on the winner of the bid, well, or a gimmick. Wang Shu shrugged his shoulders and smiled, "Fortune and misfortune depend on each other, there are gains and losses." ”

If there is no accident, the first CCTV standard king will be taken away by the Confucian banquet, but now Sha Zhengyang will definitely not let it fall to another family, and this first CCTV standard king is none other than Dongfanghong.

However, Sha Zhengyang feels that this standard king does not necessarily have to be limited to the Oriental Red Wine Industry, Natural Hall mineral water and interesting drinks must be added, and even Huafeng and Ruosi Electric Appliances can also be packed in, which is the most cost-effective, and it is necessary to make full use of the resources of CCTV.

"At present, the advantages of CCTV advertising resources have not been replaced by other media methods, the historical heritage of Dongfanghong is still a little weaker, and it is still necessary to use this way to consolidate and open up the market, but it should not be too amplified, so it is necessary to use enough, the mineral water of the natural hall, the interesting ice green tea and honey jasmine tea, just used to try the power. ”

Sha Zhengyang wore a casual shirt, simple half-worn slacks, and a pair of nubuck leather shoes, which was different from Wang Shu's need to maintain his demeanor at any time, he was not so particular.

Today is a small gathering of Dongfanghong Group at the Hanjiang International Hotel, basically the high-level leaders within the group have to attend, and Sha Zhengyang naturally cannot be left behind.

In fact, Sha Zhengyang also considered whether it would be good for him to attend such an occasion as a first-level government official, but after thinking about it, he felt that he still couldn't be too rigid, let alone live up to the kindness of others.

Hanjiang International Hotel is located on the bank of the Hanjiang River, which is a five-star hotel under the Provincial Commerce and Trade Group, and is currently one of the few five-star hotels in Hanchuan Province.

The conference rooms have already been set up, and senior executives from various group related companies are also arriving.

"Have you seen the advertisement for the fun tea drink, what do you think? I think Aaron Kwok's shooting effect is very good, it can definitely be an instant hit, and it will officially debut tonight. ”

When it comes to choosing an advertising spokesperson, fun drinks are also painstaking.

According to the design concept and coverage of tea drinks, cheerful, sunny and energetic teenagers are the main group, so Aaron Kwok, who is the Four Heavenly Kings, is included in the field of vision.

Aaron Kwok's advertisement for the Gwangyang locomotive a few years ago is still fresh in people's minds, and with his efforts in the music industry, his image is more handsome and energetic, so the fun drink is also to be a hit in one fell swoop, so Aaron Kwok was specially invited to shoot an advertisement for iced green tea.

"I watched it, and it was okay. After the commercial was filmed, Sha Zhengyang watched it for the first time, but Sha Zhengyang appreciated the commercial for honey jasmine tea shot by Xia Yu and Tranquility.

In that advertisement, the two vividly reflected the youthful and sweet feeling between boys and girls.

It's just that the current Xia Yu is not famous at all, so at the beginning, including Gao Baishan, Ning Yuefeng and even Wang Shu, they all objected to inviting Xia Yu and Ning Ning to shoot this advertisement, but at Sha Zhengyang's insistence, this advertisement was still filmed.

Even Wang Shu, who has always been picky, admits that this advertisement is indeed very well filmed, and the only regret is that Xia Yu, who just filmed "Sunny Days", is not famous.

However, Sha Zhengyang knew that the value of this advertisement would not be revealed until Xia Yu became emperor at the Venice Film Festival in September this year, but there were still some twists and turns in the release of this movie in the mainland, but in my impression, it was finally released, so it was not a loss.

"I don't know what you think, even if you want to please Lao Jiang, you won't let Xia Yu and Tranquility shoot this advertisement, right? I admit that the shooting is very good, but the problem is that consumers want to see stars. Wang Shu still has some regrets, "Besides, I think Lao Jiang's film can be released in China is a little suspenseful." ”

"Wang Shu, the film "Sunny Days" is a film worthy of special mention, you should know that it entrusts the memory of an era. Sha Zhengyang shook his head, "I believe that good things will not be buried, and Xia Yu's jade will always shine, and now I can get it first, and it can be regarded as earning." ”

Do you know that the price we offer is enough for Xia Yu and Tranquility to earn for a few years. Wang Shu shook his head dissatisfiedly, "I don't know if it's satisfying your bad taste, why do you think the two of them will become popular?"

"You don't understand. ”

Sha Zhengyang blocked Wang Shu speechless with a word, and then he realized that although this person was no longer in Dongfanghong, the influence accumulated over a long period of time still gave him the right to speak in the Dongfanghong Group.

Sha Zhengyang didn't bother to say more to the other party, and some things you couldn't tell.

"All in all, let's see, if I look away, then I will apologize to you, and invite you to a meal, in any place you choose. Sha Zhengyang also felt that his previous words were a little rushed, and continued quietly.

"That's what you said, I'll choose the location, then you can wait for bankruptcy. Wang Shu didn't care too much, the two had been in contact for so long, and he had a general understanding of Sha Zhengyang's character.

The people who participated in the party finally gathered slowly, and Sha Zhengyang realized that although most of the people knew each other, there were still some people who seemed a little strange.

Although the continuous expansion of the Dongfanghong Group system involves an increasing number of enterprises, the number of senior executives is also expanding.

Taking fun drinks as an example, in addition to Ning Yuefeng as the general manager, two deputy general managers and one assistant to the general manager, except for one deputy general manager who came from the natural hall water industry, the other two can only be said to have heard the name and seen the person, and even the name and appearance do not match.

After three rounds of drinking, he continued to toast, so that Sha Zhengyang finally realized that he seemed to have become a grinding heart, constantly being "besieged" by these new and old friends, Rao is that he has a lot of alcohol, but he can't withstand such destruction.

He had tried to make himself more like an outsider invited to such a party, but the others apparently didn't think so.

On this occasion, Sha Zhengyang didn't want to take the lead, but whether it was Ning Yuechan, Jiao Hong and Mao Guorong, as well as Gao Baishan and Ning Yuefeng, they all pushed him to the steps that were difficult to come down, if he didn't say a few words, I am afraid it would be really difficult to give an explanation to the below.

"Well, since Sister Yuechan and Sister Hong have to let me say a few words, I'll say a few words. Sha Zhengyang stood up, half-raised his hands, and gestured, "Many people have said why I want to leave Dongfanghong, this is called leaving the team halfway, and even after I arrived in Wanzhou, there are some colleagues and friends in Wanzhou who are also asking, just say why I want to leave Dongfanghong Group, well, say how much is the sales revenue of Dongfanghong Group, well, the annual salary and monthly salary are much higher than the dead salary earned in the government, I lost a lot, my head is dizzy, and so on,......"

One sentence drew everyone's attention, whether they were familiar with Sha Zhengyang or unfamiliar with Sha Zhengyang.

They all know that if Sha Zhengyang didn't leave and continued to serve as the boss of Dongfanghong Group, no one would be able to move his position, and even now, if he is willing to come back, he may be able to regain his position, at least from Ning Yuechan and Jiao Hong.

"I'm here to say that at the beginning, Sister Yuechan, Brother Baishan, Brother Mao, and later Sister Hong joined, as well as Mr. Dong and Mr. Hu, our only wish at the beginning was just to save Hongqi Distillery, and we couldn't let this brand with a history of hundreds of years die out, we really didn't have many other ideas,......"

"Of course, people's ideals and aspirations are accumulated step by step, when Dongfanghong opens up the situation, we have to think, why can Moutai Wuliangye take the lead, why can Quanxing and Jiannanchun sell us ten times the price, and how much inferior is our wine? No, in fact, we can do ,......."

“……”

"The wine industry has become bigger, but it is not stable, because the market is changing, and the same competitors will not continue to let us go on, the competition will become more and more fierce, everyone here is the core member of our Dongfanghong Group, it should be clear that the market economy is like this, to this point, is to fight the brand, fight the channel, fight the capital,...... , brand and channel, we have done a good job, but in the capital area, we have a thin foundation, and we have indeed accumulated some in the past two years, but this is far from enough,......"

"We all know the changes in the market, the changes in consumer preferences, the failure of our development of new products, and the vicious competition of channels, all of which have this huge risk, how can we share our risks?......"

"Diversification is a double-edged sword, there are pros and cons, but my understanding of diversification depends not only on the situation, but also on the field, how to do a good job in the allocation of diversified resources around the main business, it is very important, then what is our main business? This also has to be ,...... in stages" ()

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