With the help of wine, Sha Zhengyang's mouth is like a hanging river.

He wants to take this opportunity to speak thoroughly and point out the direction for the future development of Dongfanghong Group, which may not be accurate or smooth, but it can go down this path.

"From the current point of view, Dongfanghong Group has gradually formed a food industry cluster with liquor, mineral water and tea drinks as the core, that is to say, our Dongfanghong foundation is in the food industry, which is beyond doubt, and will only strengthen ,......"

"Food, clothing, housing and transportation have always been the basis of people's lives, so the food industry will never become outdated, and it will never become a sunset industry, but everyone is a practitioner in this industry, and it should be clear that consumers' perception of food consumption is often changing, or some like the new and hate the old, of course, this is a special case in the liquor industry,......

"From the current situation, it can be seen that the profit ratio of mineral water and bottled water in the whole group is rising, of course, in absolute value it can not be compared with the liquor company, and I also believe that the fun drink will bring us a huge surprise in the second half of this year, when liquor, mineral water and tea drinks will form the three profit pillars of Dongfanghong Group,......"

"It seems that our Dongfanghong Group is strong, growing rapidly in all aspects, and it seems that there is no need to worry about the future, but wrong, I can clearly tell you that no matter how brilliant the enterprise, it will not be more than 18 months from bankruptcy and closure, this is the nature of Microsoft founder Bill Gates for his own business, a company that has been ranked at the top of the world is so in times of peace and danger is walking on thin ice, you can imagine how turbulent and changeable the times and situation we are facing,......"

Bill Gates has not yet become the richest man in the world, but now he is just as famous, and in April he appeared in the American "Wired" magazine, and his entrepreneurial history has become an inspirational legend that inspires countless people to strive for it.

"The advantage of the food industry is that it is not too volatile due to the economic cycle, but its disadvantage is just as obvious, that is, it is affected by people's preferences, and its appeal will gradually decline over time, unless you can build a legendary classic brand or continue to launch products that make consumers feel novel, the former will still face the impact of the fading brand power, but it will last longer, and the latter is the source of maintaining the vitality of a company,......"

"As you all know, I am now working in the government, and one of my preferences is to observe the relationship between the development of the macroeconomic situation and the changes in the microeconomy,......

"Dongfanghong Group to develop, to be based on the food industry, but also to go out to make a difference, Huafeng Electric and Ruosi Electric is a test of the waters, from the current point of view, Huafeng Electric is successful, but that is someone else holding, Ruosi Electric remains to be seen, but from the data I have, with the improvement of living standards, the initial demand for household appliances and replacement demand will show an explosive trend, I judge that the future home appliance industry will be a new field worth looking forward to,......"

Needless to say, Sha Zhengyang pointed out the way for Dongfanghong, the food industry is the foundation of Dongfanghong, unswervingly develop and expand, and the home appliance industry should enter at the right time according to the situation.

Sha Zhengyang felt as if he was in a state of floating in the clouds, dizzy, but very comfortable.

Drink like a fish.

He had never been like this before.

Didn't throw up, but it was more uncomfortable.

If you know it again, you won't hold it hard, and it's better to vomit.

No matter who can't withstand the wheel war, in this case, Sha Zhengyang also hopes to relax, but this relaxation gives opportunities to those executives of various companies who are not very familiar with him, but want to leave a deep impression in front of him.

And so, it became so.

Sha Zhengyang vaguely heard Ning Yuechan's angry voice, and also heard Ning Yuefeng's explanation, but then he didn't know.

As if sensing that someone was around, Sha Zhengyang waved his hand casually, wanting to move, but he touched a soft and firm part, which caused a short scream, followed by a familiar scolding: "It's not honest to sleep." ”

The head is too dizzy, it seems to be Yuechan, and it looks like Jiao Hong, is it Bai Ling?

I had a headache, but I couldn't open my eyes, and Sha Zhengyang fell asleep again.

I slept until nine o'clock in the evening, and when Sha Zhengyang woke up, he felt a little hungry and his mouth was a little bitter.

Soon the hotel delivered supper, and guests who were able to stay in the VIP suite could have any request in this regard, which was nothing more than money.

After a brief wash, Sha Zhengyang came out of the bedroom, and saw a steaming bowl of omelette noodles and a bowl of rice balls on the table, which immediately made him have an appetite, and he didn't have time to talk to Jiao Hong, Ning Yuechan, Gao Baishan, Ning Yuefeng and Wang Shu who were chatting in the outer room, so he just picked up the bowl and started drying.

I ate a bowl of fried egg noodles in one go, swallowed eight rice balls like a wind and clouds, and then drank the water in the rice balls cleanly, patted my belly, breathed a sigh of relief, and was full.

"I don't know what you're doing with so much drinking, I really think you're a wine fairy. Ning Yuechan's tone was full of the care of the eldest sister for her younger brother, but it seemed very natural, "You can bear it when you are young, and you will know how powerful you will be when you are older." ”

Sha Zhengyang touched his belly, "It's rare once, people are so enthusiastic, I can't be lazy, right? Who asked a few of you not to help me block the wine?"

"Help you block it? You have put on a posture of not refusing to come, how can we block it?" Gao Baishan said angrily: "But then again, it is true that there are some people who are not familiar with you in front of you, and it is normal to take this opportunity to deepen your feelings and impressions, at least you are drunk, and everyone thinks that you are upright and bold." ”

"Bullshit! When people drink and lie down, they are called upright and bold? What kind of mentality is this? Zhengyang, you are not stupid, and you will do it if people ask you to do it?"

Ning Yuechan said unceremoniously, so that Gao Baishan could only touch his head, grinning and shrinking his neck, so that Sha Zhengyang could only ask for more blessings.

"Uh, be sure to pay attention in the future, be sure to pay attention. Sha Zhengyang was also a little embarrassed, this criticism was the first time, especially in front of so many people, but this was about his body, and he had to bear it.

Ning Yuechan also seemed to be aware of some of her gaffes, and her face was hot, but after all, she was also a person who had experienced a lot of ups and downs, and she quickly returned to normal: "Zhengyang, you are also sober now, we were still discussing the issue of fun drinks just now, Yuefeng, you can tell me about the situation." ”

"From today onwards, ice green tea and honey jasmine tea are going to be fully listed, the goods have been basically laid down, from the preliminary investigation, the effect is very good, but after all, it is just a taste, no one knows how popular it can be, today CCTV advertising is also out, it is estimated that it will form a pull stimulus for the market. ”

Ning Yuefeng seemed to be very imposing, and her tone was also full of confidence.

"Xinhu's production base is established in accordance with the daily production line of 500ml bottles, and has now built four bottling production lines, which can produce 100 tons of ice green tea and honey jasmine tea per day, 200,000 bottles, and two boxed production lines are under construction, which is expected to be produced in July, when the fun drink can achieve the goal of 150 tons of tea drinks per day, 200,000 bottles and 200,000 boxes. ”

The daily output of 150 tons of 200,000 plus 200,000 still sounds quite a terrifying amount, but everyone here is not a layman in the beverage industry, and the annual output is more than 50,000 tons.

This scale is nothing to mention for both the mineral water and carbonated beverage markets.

Although I can't remember how big the tea beverage market was when Master Kong and the unified double tea war, Sha Zhengyang at least knew that it would not be less than 10 million tons.

Even if it is more than ten years ahead now, tea drinks should have entered a period of rapid growth since 1998, and the growth rate of this market is much higher than that of mineral water and fruit juice drinks, not to mention carbonated drinks.

Previously, Sha Zhengyang had also considered whether to stop Pepsi from swallowing Jiazhou Coke in his national feelings, but after thinking about it, he felt that for the current Dongfanghong, there was still something to be done, especially to challenge the current trend of joint ventures, which was obviously a bit "against the trend".

Even you yourself are in a joint venture with a Japanese-funded company, but now you want to jump out of another joint venture with an American-funded company.

"Judging from the current situation, the tea beverage market is still in a blank period, because of the process and production threshold of tea drinks and brand recognition problems, tea drinks are obviously much higher than mineral water, so this market share and brand recognition rate, who goes to the front, the less easy it is to be caught up by competitors, which will be greater than the gap between mineral water, and the latecomers are more difficult to catch up with the pioneers, as long as the pioneers do not have fatal problems. ”

Ning Yuefeng's eyes lit up, "Director Sha, do you mean that our pace is still slow now?"

"The market also needs a cultivation process, tea drinks in the profit margin certainly can not be compared with mineral water, but once established its own position, it is more difficult to be challenged, the stability of the profit margin will be higher, but the annual output of 50,000 tons must be significantly smaller, and the base of Xinhu covers the southwest area at most, at most plus the northwest area, and the market activity is the highest, the strongest consumption capacity of the South China and East China markets, as well as the North China market including Beijing and Tianjin can not be blank. ”

Sha Zhengyang's attitude is very clear, when the two giants of tea drinks are still sharpening their knives for the instant noodle market in the future, they must not let them grow up and regret it.