The time came in August, the Premier League started, and Liverpool's transfer came to an end. Most of the list given by Zhou Shi was dug up, and some people did not come. In this year that changed world football, Zhou Shi has changed a lot. For example, Xavi Alonso did not transfer to Real Madrid, and Real Madrid did not sell Sneijder. For example, Liverpool intercepted Kaka, but it was unsuccessful, but Real Madrid forced Kaka's transfer price to 70 million euros. For example, Ibrahimovic, who wants Inter, bid 65 million, or was beaten by Barcelona's Eto' Ohlebga for 35 million euros.

Liverpool can be said to be the perfect supporting role for Real Madrid Barcelona this summer, Real Madrid bought Cristiano Ronaldo for nearly 100 million US dollars, making him the focus of the whole world. Liverpool struggled in such a situation, buying Luis Suarez, Vermaelen, Yaya Toure, Luka Modric, Gareth Bale, Thiago Silva, Mesut Ozil, Lucio and Hummels in one summer. Everyone didn't expect Liverpool to have such a big adjustment and almost change a team. Liverpool spent nearly £200 million over the summer, almost more than Real Madrid spent on transfers in the summer.

The name of Zhou Shi Tuhao finally appeared in various newspapers and magazines around the world again, and many people in China began to scold Zhou Shi for being a loser, who did not invest in China when he had money, especially in domestic football, and went overseas to transfer assets and seek political refuge. Fortunately, there are people who understand that his money was originally earned abroad, why can't it be used abroad, and he bought the team not for himself, but for the promotion of the company.

To say that publicity is indeed true, Zhou Shi's popularity has soared, and Time, Friends, Yelp, and Marvel have all benefited from it and received a lot of attention. Superheroes, dark knights, genius boys from China, all kinds of names.

Just when Zhou Shi was about to go to England to attend the first game of Liverpool's new season, there was news from China.

"What's the matter, so urgent?" Seeing Hu Zuniu, Zhou Shi couldn't help but complain. I had already booked to fly to London, but I turned to Flying Demon Capital.

"Mr. Zhou's previous flaunting of wealth has attracted the attention of many people in China, and many projects have found the Sixiang Fund, hoping that we can participate in it, including many local governments, I think this is a good opportunity, optimistic about two of the projects, so ......," Hu Zuniu explained

"Okay, what project, do you have detailed information?" Zhou Shi

"Yes!"

Coming to the headquarters of Modu Securities, Hu Zuniu, as the managing director of Sixiang Fund, also served as the chairman of Modu Securities. Vacating a floor from the headquarters building of Modu Securities for the Four Elephants Fund, this time they entered the office of the Four Elephants Fund.

Hu Zuniu took out the information, Zhou Shi looked around, Yishui's professional suit, the appearance of a senior elite, but unfortunately Zhou Shi didn't even know whether the suit was high-end, just look at the appearance, fortunately, there are not many beauties here, otherwise Zhou Shi would have doubted Hu Zuniu's integrity. After Zhou Shi read the name, he didn't look at the information, and let his assistant be responsible for these things. He himself recalled his previous memories, and he didn't have much of an impression of either project. After all, he pays the most attention to the Internet, one of the traditional industries pays relatively little attention, and the other industry, he only knows BOE, TCL actually wants to engage in the LCD panel industry, which is really strange.

"The background of Huiyuan is this: Coca-Cola began to plan to acquire Huiyuan juice last year, and the boards of directors of both parties had already approved it, but the Chinese Ministry of Commerce filed an anti-monopoly review and opposed the transaction. The problem now is that Huiyuan's boss, Zhu Xinli, thought that the acquisition would go well, so he made arrangements in advance. At the end of 2007, the total number of sales personnel in Huiyuan was 3,926, and by the end of 2008, there were only 1,160 people left, which means that Huiyuan has cut more than 65% of its sales staff in one year. At the same time, it is also planned to invest 2 billion yuan to build a juice upstream base project. Now they have cash flow problems, but the company's indicators are maintaining good growth. An employee of the Four Elephants Fund said

"What's wrong with Huiyuan Company?"

“......”

"No, what challenges are their management, competitors, and main business projects facing, and why do they maintain good growth, but Zhu Xinli wants to buy Huiyuan juice. Zhou Shi asked a little unhappily

According to Huiyuan Juice's 2008 interim report, the company's gross profit was only 391.5 million yuan, down 22% from 503.3 million yuan in the same period last year, and the company's diluted earnings per share were only 0.07 yuan, down 72% from 0.25 yuan in 2007. That is, their profitability is declining.

According to Euromonitor International, Huiyuan has a market share of 10.3% in China's juice market, ranking first among all juice brands. In addition, Huiyuan's sales volume of 100% fruit juice and medium-strength fruit and vegetable juice accounted for 43.8% and 42.4% of the total domestic market respectively. However, Huiyuan's market share in the domestic low-strength fruit juice beverage market is 6%. However, the ratio of low-strength fruit juice to medium- and high-strength fruit juice consumers is 7:3. ”

"Anything else?" Zhou Shi

"Zhu Xinli is not only a word in Huiyuan Company, but also a typical family business. 70% to 80% of Huiyuan's employees and management are Zhu Xinli's Shandong natives. For a long time, Zhu Xinli's son, daughter, brother, brother-in-law, son-in-law and many other relatives have held important positions in Huiyuan. The role that professional managers can play is small. ”

"Well, that's good!" Zhou Shi gave a thumbs up, "Then tell me if we want to participate in this project?"

"Actually, Huang Yongfa prepared a lot of Huiyuan's advantages just now, or you listen to him" Chen Ji took over Zhou Shi's questioning before, listing all kinds of disadvantages of Huiyuan Company.

"Summarize the advantages of Huiyuan in one sentence!" Zhou Shi, there was silence all around

"The production and sales of fruit juice are the first supercarbonated beverages, the market capacity is expanding rapidly, and Huiyuan is the dominant company in the field of pure juice. "Huang Yongfa

"The Huiyuan brand is loud enough, and the social influence is big enough!" Chen Ji

"Oh, Chen Ji, do they want us to invest or do they want us to buy?" Zhou Shi

"They want us to buy or take over Zhu Xinli's shares as a whole. "Their equity distribution is like this, Zhu Xinli 41 percent, Danone 23 percent, Fidelity International, Warburg Pincus, ABN AMRO are all 7 percent, and public shareholders are 15 percent. ”

"With such a concentration of equity, it seems that it can only be acquired as a whole. Zhou Shi, "Mr. Hu, what are you going to do?"

"If the price is right, we can try, and after this acquisition, if we can successfully integrate, it will play a great role in publicity and promotion for Sixiang Fund and Modu Securities. "Hu Zuniu

"But how to run this business well is really a big problem. "Zhou Shi

"Well, Huiyuan's internal management needs to be rectified, and the distribution system also needs to be restructured, which can be said to be difficult. But it is precisely because of this that no one competes with us. ”

"Although this matter has a huge harvest, the possibility of failure is too great, and there are too many opportunities to make money in China, and the gains of doing this kind of thing at this time outweigh the losses" Zhou Shi

"Haha, Mr. Zhou said with a smile, I remember you said many times that making money is not our goal, in addition to making money, we also have to do something more meaningful. "Hu Zuniu

"What, you want to use this as your own challenge goal?" Zhou Shi

"There's the next one, let's see!"

"Okay, wait, wait!"

(End of chapter)