In the screening hall of a movie theater in New York, as the screen went black, many audience members let out an exclamation.

But the witch they were expecting didn't show up, and the credits for the ending of the movie soon appeared on the screen.

"What's going on, the witches don't show up in the end?"

A young man in a t-shirt jeans got up from his seat in dissatisfaction.

"I seem to see a shadow, just after Joe disappeared. The girlfriend next to him, who still had a little fear on her face, said uncertainly.

"Where is it, you must be wrong, I've been staring, how come I don't remember that picture. The man next to him interjected.

"Not really, and I don't see it. Another interjected.

"That's a bit disappointing, it's not that scary, there are so few horror shots and frames, it's less than twenty minutes. ”

"It's okay, I didn't show up, so that it can lead people to reverie, just now because of this curiosity, I have been following the movie and didn't go to the toilet.

“

"That's right, it's a lot of fun, it's going to be fascinating. However, I still think that this movie is not exciting and bloody enough, but it is better than the truth, the sense of substitution is strong, those three students are really pitiful, may they be well in heaven. ”

"May they be well in heaven. The horror atmosphere of the movie is really good, but the plot is not exciting enough, and there are too few conflicts in the process of the witch in the middle, and they are all grabbing people with the suspense of the witch, anyway, I don't like it, I like a more exciting plot. ”

In addition to New York, most of the audiences who have just finished watching the movie in theaters in other parts of North America at the moment also have similar evaluations.

After they walked out of the theater, they were a little regretful, but they felt good and were not very disappointed.

Some even take the three young men in the movie as a warning that they don't want to do the dead anymore, while a few are planning to go to the town of Morno to find out.

In the movie theater not far from the USC campus in Los Angeles, Zhou Chen, Zhang Kejia and others, as well as Jack, Steve and others from Artisan Films, had just finished watching the movie, and were sitting in the last seats of the theater listening to the discussion of these fans who were walking out.

Many of them are USC students.

"What happened to our school five years ago? I didn't expect that there was no trace at all, and the school deliberately concealed it?"

"I don't know, maybe, if we know that something like this is happening, we don't all want to know about the situation, maybe someone wants to make another documentary. ”

"Then let's go check it out, I really want to see that Mono Town, it's not far from us. ”

"Curiosity kills the cat, you'd better not die. Witches are eighty percent fake, and what horror murderers are hiding may be real. The camera didn't move in the end, and there was no picture of the witch, which just seemed more realistic, indicating that the killer knew not to show his face in front of the camera. ”

"I agree with you, if it's a general horror movie, the big boss will at least show his face in the end. But then why not ruin the cameras and the documentaries that were filmed?"

"It's hard to say, I might want to attract other people to die again. ”

…………

Listening to these various discussions, Zhou Chen and the others finally got up and walked out of the screening hall with the crowd, left the movie theater, and walked towards the restaurant they had booked nearby.

"Zhou, don't worry, even if the true information is disclosed, the movie screening has already formed a craze, even if some people suspect that it is fake, they will be curious, and they will continue to watch the movie. ”

Jack on the side saw that Zhou Chen seemed to be a little worried, and said with a smile.

He was very satisfied with the audience's reaction, and at the moment almost no one said that the film was too bland and the standard was too poor.

In this way, the reputation of the movie will not collapse, and even if the truth is exposed, it will be screened for a long time with discussion.

"Well, I hope so, how about the follow-up movie schedule?" Zhou Chen nodded and asked.

According to the data provided by the system, the original movie was only screened in 27 theaters in the first week, but I didn't expect the response after the release, and the number of theaters expanded to 1,100 in the second week.

Later, the copies of 2,142 theaters made the film company and the copy printing company busy to the point that people turned over.

Now the film has nearly 40 times more theaters in its first week, and I hope to replicate such a miracle.

"If our films perform well enough for three days this weekend, the next week's schedule will be expanded to 1,500 to 2,000 theaters, which is difficult for many big productions of tens of millions to do. ”

Steve next to Jack said

"But now there are a lot of blockbusters in theaters, "Harry Potter Half-Blood Prince", "Guinea Pig Squad", "Ice Age 2", "Transformers 2" are all being screened, and the whole situation is not good for us. ”

Zhou Chen hadn't spoken yet, but Zhang Kejia on the side was worried.

The effect of the movie screening was not bad, there were not a few empty seats in the whole show, and after the screening, the audience's evaluation was okay.

It's just that even if the audience responds well, it doesn't seem to be useful compared to the general situation.

"This is normal, now is the summer file, with the normal elimination rate of the North American market, even if these blockbusters are only a week or two of popularity, the box office will quickly decline.

We're releasing at this time, these movies have been in theaters for a week, and there are no blockbusters like this in the next two weeks, so we just need to get enough schedules. Don't worry about these Big Macs, we're not on the same competitive line, we all have little influence on each other. ”

When Jack saw Zhou Chen looking over, he immediately explained.

Zhou Chen didn't know much about the North American market, and he didn't go through anything, so he didn't ask more.

A few people arrived at a nearby restaurant and entered the box to celebrate.

………………

With the release of the movie, more people are paying attention to the story behind the movie.

The number of views on the film's official website has also increased significantly.

The website is mainly about the legend of the witch and some strange events, as well as old news about the disappearance of Ellie, Joe, and Green, as well as old photos of missing posters.

Nowadays, due to the excessive number of visitors, the website often freezes and even crashes occasionally.

But there are links to other sites, most of which are horror stories from all over North America.

Some of the information and legends related to the Alyssa Witch in the town of Mono are even more detailed.

From the gold rush more than 100 years ago, the girl who died for unknown reasons, to the gold seeker who went crazy 70 years ago, to the disappearance of the three Ellie because of the filming of a witch documentary, and even other local accidents, there are also detailed records.

These are real stories about witches in the small town of Mono.

Some of the cases are real in history, such as Lake Mono or the Valley of Mono.

However, it is uncertain whether the murderer is a witch or not, it is just a legend.

The stories on these websites have been created with a certain degree of processing, and they are leading to describe these cases, and they are in the direction of "witches" for people to speculate.

This is naturally one of the marketing methods of artisan filmmakers.

It's just that these stories used to be spread in a small area, and not many people knew about them, but now the relevant documentary films have been released, which naturally attracted the attention of a large number of netizens, and many people really set off for an adventure in Mono Town under the urge of exploration.

In addition to these purely curious people who want to explore the truth of the documentary, Zhou Chen doesn't know that there is another person who also wants to discover the truth of this movie.

I even want to block their movies with this.

At Lionsgate's Los Angeles company, Dan Jeffrey, deputy head of film buying, is talking to his subordinates in his office.

"Haven't you found out yet, is the whole incident true or false?"

"No, after calling the local police, the other party will not respond on the grounds of confidentiality, unless you find a relevant lawyer or police detective to help. ”

"Hmph, these people are trying to use this event to attract more tourists to the local area. Dan snorted coldly.

"Yes, so I decided to go to Mono in person, and in three or four days at most, I will be able to find out the situation. ”

"Okay, you go as soon as possible, I don't want to see this movie really become a dark horse myth this summer vacation with this promotional point. Dan nodded, looking ugly.

Lionsgate hasn't had a good project released this summer, and he doesn't want his boss to know that he's missing out on this small-budget horror movie that is about to explode.

But if this movie is average, then even if you know it, it doesn't matter.

Otherwise, not only the boss, but also the boss Jaime will definitely use the success of this movie to mock his vision and ability!

PS: This Saturday and Sunday will make up a chapter each, thank you for your support.