"Actually, there's nothing to hide, it's just to market with real events. Jack stared at Zhou Chen and said, observing Zhou Chen's reaction.

And so it was!

Seeing that the other party was so straightforward, Zhou Chen knew in his heart, and looked at the vice president of Yijiang Pictures indifferently: "Is that it? We have been doing this for a long time, and after reaching a cooperation with Lionsgate, we will immediately start publicity." ”

"In that case, why do you need to cooperate with Lionsgate, you can find a theater chain by yourself, so the benefits are obviously greater. Jack shrugged.

"It's inconvenient to say this. ”

"Is it because the publicity funds are insufficient, there is no experience, there are no channels and connections, I am worried that it will backfire?" Jack asked confidently.

"Pretty much. Is Artisan Film willing to treat our film as a key project and invest a lot of money in promoting it? In this case, it is not that it cannot cooperate. ”

Zhou Chen shrugged and sat down again.

As far as he knows, Artisan Films is not a big company, and has only released a few small-budget horror movies before.

Their strength determines that it is not a key project, and the investment in publicity and distribution will not be higher than 3 million US dollars.

The release of this movie pays attention to timeliness, and during the limited information confidentiality period, a large-scale screening is formed, which attracts fans to watch the movie on a large scale, and then quickly collects the box office.

These must be preempted before the relevant truth is exposed, otherwise, before the movie takes off, it will decline quickly, and the box office performance will not be very high.

This is also why Zhou Chen's first choice is to find other companies to cooperate with the distribution, rather than contacting the theater chain himself.

"It depends on how much you're willing to concede. Jack stared at Zhou Chen and said seriously.

"Yes, I can get to the bottom of this and provide you with another choice for artisan films. Our request is simple, according to the box office ladder. If the box office is less than 10 million US dollars, we will have 45% of the box office share, and for every 10 million US dollars raised, we can make 1% of the box office share. ”

Zhou Chen stared at the other party and said lightly.

"Is this how you work with Lionsgate?" Jack promised.

"It's pretty much the same, but Lionsgate will give us $2 million in promotional expenses. Zhou Chen said half-truths again.

Negotiating with different opponents, of course, requires different conditions.

Lionsgate is a big company, and it is stronger, they are increasing the box office share, and with the small company Artisan Pictures, he is just the opposite, so that the box office share can be increased, so as to increase the enthusiasm of the other party.

"If the starting box office is 5 million US dollars, and for every 1 million US dollars of box office increase, we get 0.1% of the box office share, and we are very willing to cooperate in the release of this film. ”

"yes, so how much can you put into this movie?"

"Rest assured, we will carry out the most effective and adequate publicity before the test screening, and after the release of the film, we will evaluate it and decide whether to continue to increase the marketing campaign. In short, we value this film very much, and we want to make this film as a success story to increase the visibility of our company. ”

Jack looked at Zhou Chen and immediately said solemnly.

"Oh, oh. Seeing that the other party was so resolute, Zhou Chen nodded and thought about it.

Steve and Jack didn't bother when they saw Zhou Chen pondering.

Lionsgate and Artisan Pictures have good cooperation conditions, and both can ensure that the film will achieve certain box office results.

But now he seems to have no choice in who to work with.

Artisan Pictures has gained insight into the promotional focus of this film, and they are ambitious and more ambitious, wanting to use this film to achieve higher goals, and obviously have more initiative to do things.

Relatively speaking, Lionsgate may just cast a wide net to catch fish, and may wait until the movie breaks out to carry out large-scale publicity, which obviously cannot be compared with the enthusiasm of the craftsmen.

In addition, he can't just stay in the United States all the time, the sooner the movie is released, the sooner he can return to China.

After quickly figuring out this, Zhou Chen raised his head and looked at Jack: "Okay, then let's talk about more detailed cooperation matters first, I would like to know why you are so confident and how you will promote this movie." ”

"Okay, it's negotiated tonight, and tomorrow we can draw up a contract and promote the movie a day earlier. Jack, vice president of Artisan Films, said happily.

Ever since he read Steve's film review report, he had a fantastic marketing plan.

Especially knowing that the three main characters of the movie did not appear from beginning to end, this confirmed his guess even more.

He understood what Zhou Chen and the others were thinking.

But it is obvious that Zhou Chen and his Chenjia Film and Television are not capable enough to carry out the plan.

Then this is naturally a great opportunity for him and Artisan Pictures.

Now Zhou Chen's cooperation conditions are also very good, it is worth betting, if the cooperation intention is reached tonight, this may become the most proud and wonderful marketing and publicity plan in his life!

At that moment, Jack and Steve talked to Zhou Chen about their ideas for the promotion and distribution of their films.

Most of the time, it was Zhou Chen who was asking, and Jack and Steve were explaining.

They all answered in detail one by one, and they were not afraid of Zhou Chen's remorse.

Because they grasp the key to the success of the movie, and this is why Zhou Chen chose to cooperate with them.

After in-depth exchanges, Zhou Chen basically understood the operation plan of Yijiang Film and Television.

It is indeed more meticulous than him, and he is more professional and experienced in publicity.

When to invite the theater to watch the film, how to carry out the first wave of publicity, the initial box office sharing with the theater, and the follow-up publicity cooperation are all linked one by one.

Knowing these situations, especially hearing the other party say that the police had sent 100 people to find the three missing students, Zhou Chen had nothing to worry about.

This is not news that he dares to fake, the other party is obviously much more professional than him in the aspect, and he just took the opportunity to get rid of this matter.

The next day, the two sides reached a cooperation agreement and signed a contract for related cooperation.

Zhou Chen's film official website that they had previously built, and the related publicity things were also handed over to Yijiang Pictures, and the two sides merged to jointly promote the movie.

Zhou Chen, Zhang Kejia and others also supervised the craftsmen at the same time.

Time flies quickly, a week has passed in the blink of an eye, everything is ready, and the movie has entered the stage of overwhelming online publicity.

Facebook, YouTube, Twitter and other netizen gathering places began to circulate a video of a mysterious disappearance five years ago and related news.

Three USC Los Angeles film school students, Ellie, Joe, and Green, traveled to the town of Mono in July 2004 with their film equipment to investigate and film the local legend about the witch of Elisa, but they mysteriously disappeared.

Five days later, people began to search for them, and the local police called more than 100 people to find them, and used helicopters and even satellites at the same time, but after 10 days, there was no result at all, so they had to abandon the search work.

But two years later, a few locals found a package containing Ellie's cell phone and their video camera, including a documentary they had filmed about witches, which documented all the horrors that had taken place when the three had disappeared.

Now the documentary of this event will be released in theaters in the form of a movie.

People's curiosity about horror and mysterious events soon pushed the heat of related news to the height of North America.

With the official website of the relevant movie breaking out, all kinds of old news about the disappearance of the three leading actors, as well as various old posters of missing people offline, are displayed in front of the world, many people believe or half-believe in this matter, and have a great interest in the movie "Witch Elisa".

At the same time, with the popularity of the movie, under the expectation of everyone, the film was finally officially released in North America at 0:00 on Friday, July 24, with a small scale of 840 theaters.

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