Chapter 34: Takeaway Ideas

Next, under the witness of Bai Xin, they signed contracts with each other.

After finishing the matter, the three of them had a lunch together, and at the same time, Su Yang paid Bai Xin the corresponding remuneration.

After Bai Xin left, Su Yang and Fang Yousheng were left in the private room.

Su Yang asked, "When can you start work?"

"Anytime. ”

"Alright, I'll take you around the company now. ”

"Okay!" Fang Yousheng's eyes lit up.

The two of them came to Yuanyang Company by car, and when Fang Yousheng saw that there was no one here, the whole person was a little confused.

"Boss, don't tell me, this is our company?"

Su Yang smiled lightly on his lips: "Isn't there some surprise?"

"Oh my God!" Fang Yousheng cried bitterly: "Where are you surprised, completely frightened!"

"Okay, okay, don't look like a mourner. The contracts are all signed, and within three months, you can't resign, either work hard or ......"

Su Yang had an evil smile on his face: "Don't work, let me use a piece of paper to sue you in court." ”

"Moreover, your current reputation is no longer usable in Jianghai's CBD circle, and only I, a start-up company, dare to accept you. ”

"It's the reality, you have to understand. ”

Fang Yousheng cried with a sad face, cursing Bai Xin in his heart.

This guy, what kind of company is he introducing, it's completely an empty shell, isn't this a trick for him?

Depressed for a while, Fang Yousheng was not the kind of indecisive person after all, and quickly accepted the reality.

sighed: "Since I'm here, I'll work hard, but you have to tell me first, what is the direction of our company's business?"

"What do you think of the restaurant industry?" said Su Yang.

"Of course, it is the most profitable industry now, I have seen a report before, last year's national catering industry revenue, amounted to 4 trillion, is our company's business direction, is to do catering?"

Su Yang nodded, but shook his head again: "It has something to do with catering, but it's not catering, in this era, the catering market is too big, the water is too deep, and it's not easy to do." ”

"That's?"

"Takeaway. Su Yang spat out two words.

"Takeaway?" Fang Yousheng didn't know, so he didn't understand.

"The earliest way to appear in takeaway is packaging and delivery, and the takeaway I refer to can be understood as the delivery service of fast food, and you have worked as a logistics manager in the United States, so you must be very familiar with the logistics and distribution industry. ”

"That's right, but boss, do you mean that our business direction is to change from conventional logistics distribution to logistics distribution in catering, and call it takeaway?"

"Well understood, that's what it means. ”

Fang Yousheng's eyes flashed: "When I was in the United States, there were similar industries, but they were only niche, and it was difficult for this industry to form and develop, right?"

"You're referring to the fast-food chains that deliver their own food to customers, right?"

"That's right. ”

Su Yang chuckled: "They are not takeaway in the real sense, and it is impossible to make catering distribution bigger from the source, so we are the third party in the middle." ”

Fang Yousheng's eyes sank slightly, his gaze locked on Su Yang, waiting for him to continue.

Su Yang didn't go around in circles, and said bluntly: "My plan is to build a takeaway website platform, develop PC clients and mobile phone clients, let businesses in the catering industry settle in, and then recruit takeaway delivery riders." ”

"If someone orders food online, the merchant takes the order and starts preparing the food, and the rider takes the order and rushes to the merchant, and after getting the food, it is delivered to the customer's designated location. ”

"It's no surprise that the takeaway can be delivered to the customer in an hour or even less, and from that, it can be regarded as a takeaway order. ”

Fang Yousheng shook his head and said, "Boss, you take this for granted, right?"

"Excuse me? ”

Fang Yousheng said: "Take our Jianghai City as an example, there are more than 20 million people, more than 10 districts, covering a vast area, if the customer orders 20 kilometers away, the merchant is 10 kilometers away, and the rider is 10 kilometers away, it is impossible to complete the delivery in a short time." ”

Su Yang smiled: "It's very simple to solve this problem, divide the area, and try to control the distance of customers ordering within a certain range." ”

"And depending on the delivery distance, the delivery time can be adjusted, and the longer the delivery distance, the longer the organic delivery time. ”

This is indicated when the customer orders, if he thinks it is okay, he will order the long-distance one, if not, he will naturally not order. ”

Fang Yousheng asked again: "The problem of time is solved, so how to carry out the complete delivery, in case the customer gives the wrong address and the rider is not familiar with the route?"

Su Yang said: "You can add a map to the software, I remember that the current GPS positioning, is already very accurate, right? If the address is wrong, the rider can also call the customer." ”

"So how do we make a profit?"

Su Yang said: "Extract from the merchant's goods, 20% of each order, of course, the merchant will also increase the price of the goods, for example, the eight yuan a bowl of rice noodles in the offline store can be increased to ten yuan, and the extra two yuan can be used for our fee extraction." ”

"It's only ten yuan per order? ”

Su Yang smiled: "I'm just giving an example, a single takeaway reaches a payable state, the reserve price is 20 yuan, in addition to the merchant's commission, in terms of delivery fees, we can also extract users, such as four yuan for an order during the day, and eight yuan for an order at night." ”

"Or set up takeaway delivery in a distant place, such as how many kilometers exceeded, the delivery cost will increase exponentially, and the delivery time is the same. ”

"One single four pieces...... Isn't that a little too high?"

"No, no, no, for those who are busy with work, or are lazy, a few dollars or even a dozen dollars, they don't care at all. ”

Fang Yousheng nodded slightly, thought about it, and continued to ask: "How should the rider's salary be calculated?"

"This is divided into fixed riders and part-time riders, the former has monthly task requirements, a basic salary of 1500, a commission of 3 yuan for each delivery fee, and the purchase of commercial insurance, and the latter has no basic salary and no insurance, and each delivery fee is 4 yuan. ”

"Of course, depending on market changes, the rider's delivery fee commission may also fluctuate up and down. ”

Hearing this, Fang Yousheng sighed, and looked at Su Yang's eyes with a layer of respect.

"Boss, you must have been making preparations for takeout for a long time, right?"

"Well, it's been a while. Su Yang's face was calm.

But he smiled secretly in his heart, what kind of preparations, he simply copied the marketing method of Meituan takeaway in his previous life.

Although Meituan Takeaway in the previous life was always criticized, it cannot be denied that it took only four or five years to reach the scale of 20 million takeaways per day, accounting for half of the takeaway market, and it is undoubtedly extremely successful in this industry.

Now the retail industry in China is still at its peak, without the impact of e-commerce, the express logistics industry is decent, resulting in no corresponding concept in takeaway, so this market is still a new cake.

As long as you seize the opportunity and work steadily, you may not be able to replicate the success of Meituan Takeaway in the previous life.