Chapter 646: The Ruins Left Behind by Hua Chen

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"On the surface, Ning ~ Bo is indeed a good choice to build a factory, there is the best deep-water port in the country, there are many auto parts companies around, Ning ~ Bo Municipal Government also showed a strong interest, a one-time grant of 3,000 acres of land to Brilliance, the transfer price of one acre is only 50,000 yuan. What makes Yang Rong even more excited is that he was allowed to invest in the Ning~Bo Sea-crossing Bridge, which is said to bring tens of billions of cash flow. ”

"Yangrong and Brilliance's plans are not inaccurate, and the strategic decisions are interlocking. But he ignored the attitude of the Mukden city government. Fengtian has always regarded the automobile industry as the most important pillar industry in the province, and has never given up the plan to become the 'Detroit of China'; in the past ten years, they have responded to Brilliance's needs and spared no effort to support him, but not let him 'marry a good girl'." In the words of a Fengtian City leader at the time, 'For the sake of Brilliance, we even paid for the pants'. Therefore, when he was preparing to put the Rover project in Ning~Bo instead of Mukden, the contradictions between the two sides intensified. ”

"When we first sought to go public in the United States, in order to convince First Boston, Yangrong once put the ownership of Brilliance under the umbrella of a 'Huaxia Education Development Foundation', which is a public welfare organization, but it is also a state unit, so in this respect, Brilliance is a state-owned enterprise. ”

"When Brilliance and the Fengtian municipal government cooperated well before, both sides tacitly avoided this issue. However, when the conflict intensified, because of the nature of Brilliance as a state-owned enterprise, it was dismissed as chairman of the board of directors and president of Brilliance Group in June 2002. He cashed out his shares in Hong Kong and went to the United States. ”

After Yang Rong was out, his four assistants, Su Qiang, known as the 'Four King Kongs' to the outside world, took over as president and chief executive officer of Brilliance China, Wu Xiaoan took over as chairman of Brilliance China, and Hong Xing and He Tao became vice chairman and chief financial officer of Brilliance China respectively. Subsequently, all the projects of Brilliance Group were concentrated in Fengtian, the Rover project of Ning~Bo, the Sanjiang Renault of Xiao~gan of Hubei Province, and a large number of parts suppliers, all of which were abandoned. As a result, Brilliance lost more than 500 million Huaxia coins. ”

After that, with the background of the blowout of China's car sales, Brilliance went downhill. In 2003, the sales volume of Zhonghua cars fell to 13,400 units, a year-on-year decrease of 15%, and the operating loss was 600 million Chinese dollars. The sales of Jinbei 'Sea Lion' also fell rapidly to 61,000 units, a year-on-year decrease of 18%, losing the national sales championship that had been maintained for five years. None of the five golden flowers in the Yangrong period bloomed. In addition, according to the news just got, Brilliance Su Qiang and Wu Xiaogang just sold the Brilliance stocks in their hands, and all the Brilliance stock prices, including Brilliance A shares, Brilliance Jinbei, and Zhongxi Pharmaceutical, plummeted. If it is not rectified, there is basically no possibility of Brilliance resurrection!"

After listening, Guo Shouyun smashed his mouth.

"It was originally a good pot of soup, but it was ruined by a few mice!" After a pause, "What do you think of this person Yangrong?"

"Courageous and superhuman, good at corporate strategy, principled at critical moments, this can be seen from his refusal of Delong and Zhongke's cooperation, and his abandonment of bank loans to speculate in stocks. In this era of rampant bookmakers, there are few large groups like Brilliance that stick to the bottom line. However, this man was too politically immature to handle the relationship with the government, and finally caused the final collapse of Brilliance. In addition, he is too obsessed with power, if he was not in a hurry to use equity replacement to change Brilliance from public to private after the conflict broke out with the Fengtian Municipal Government in 01, I am afraid he would not have ended up in the United States, and now he has been arrested by the Fengtian Municipal Government for economic crimes. ”

Guo Shouyun nodded, and then sighed: "If you accidentally lose all the plates!"

"Boss, the plane is about to land!"

Wang Jue came over to remind.

"Got it. ”

After answering the sound and fastening the seat belt, the plane began to reduce its altitude, and it did not take long to land at Ning~Bo Airport.

Originally, Guo Shouyun planned to come by car, but now the Ning~Bo cross-sea bridge has not yet opened, and it takes more than four hours to walk from the magic capital to here, which is too much time, and it is convenient to take a plane, and it will take half an hour to arrive.

After getting off the plane, Wu Xiaojing, who arrived here in advance, walked over. Under her leadership, everyone drove to an industrial area on the outskirts of Ning~Bo City. As one of the core cities in the Yangtze River Delta region, and with good port conditions, there is naturally no shortage of factories here. However, surrounded by the roar of many factories, there is a vast ruin surrounded by blue iron sheets.

"Here we are, here it is!"

As Guo Shouyun got out of the car, looking at the reinforced concrete frame that stretched for hundreds of meters in front of him, surrounded by a large area of weeds, like a giant with deep feet in the mud, standing alone in the setting sun, Zhang Lei couldn't help but feel a trace of desolation in his heart.

From where they got off the bus to the factory, there was a hardened concrete road that allowed them to avoid the waist-high dense grass infested with snakes, rats and mosquitoes.

Stepping on the dead branches and leaves, walking to the factory, although there are human and animal feces scattered on the ground, as well as domestic garbage and dead branches and leaves, but the continuous reinforced concrete structure with a height of more than ten meters and a length of hundreds of meters can not help but make people marvel at the grandeur here.

"This should be the factory built by Brilliance and Rover after cooperating with Rover, right?" Zhang Lei asked after looking around.

According to the original design scale, it can accommodate six production lines and produce 300,000 cars per year. It's a pity that with the departure of Yang Rong and the withdrawal of Brilliance, although the Ning~Bo Municipal Government has been looking for other institutions willing to take over, it has not been looking for a suitable automobile company in the past two years, and it has been abandoned. I also noticed it when I was reading Rover's profile. ”

"After two years of sun and rain, can these factories still be used?" Zhang Lei said.

"I have asked Wu Xiaojing to take someone to do a test in advance, and the materials used by Brilliance are very solid, and these factories can continue to be used!"

Zhang Lei nodded, "The boss plans to put the site of the Red Star Automobile Company here?"

Half of the auto parts factories in Hunan Torch are around the magic capital, and placing the Red Star Automobile Factory here can also save costs to the greatest extent. And with the foundation of Brilliance, we can build 3 production lines in one year. The remaining land also leaves us with plenty of room for expansion. In addition, we acquired Rover, and they are familiar with the place, so there is less preparation work in the early stage. ”

"The boss's consideration is indeed very thoughtful!" Zhang Lei nodded and said.

"What do you think of letting Yang Rong be the CEO of Red Star Automobile Group?" Guo Shouyun suddenly asked.

"Boss, how dare he return to China now?"

If he hadn't been kicked out of Brilliance, he wouldn't have been in trouble if he was unconvinced. It's a complete farce. If he bows his head and admits his mistake, he may be able to relieve himself of trouble. ”

"Boss, you're American. may not be very familiar with the situation in Huaxia. It's not like in the United States, where everything can be solved with money. In addition, if the Brilliance Group is doing well, maybe your previous plan may still be realized. But now that the Brilliance Group is going downhill, Yang Rong is the biggest target of anger, and he can't be forgiven no matter what!"

Guo Shouyun nodded and said with a wry smile: "It's me who take it for granted!" After sighing, "Originally, I planned to use Yangrong's successful experience in the Jinbei 'Sea Lion' to revitalize the production capacity of the 150,000 light commercial vehicles of Sanjiang Renault that we took over, but now it seems that it is impossible." ”

"Boss, in fact, you can hire a consultant from Yangrong Danghongxing Automobile Group, I think with your influence in the American business community, he will not refuse!"

Guo Shouyun nodded, "These days, I've been thinking about who to let be the CEO of Red Star Automobile Group. If Yang Rong can't do it, who do you think is suitable?"

"Bo Ruituo!" Zhang Lei said after thinking about it.

"Why?" asked Guo Shouyun with slightly narrowed eyes.

"When compiling Delong's information and discussing the restructuring plan of Delong Group later, this Brazilian can hit the core of almost every suggestion or question, and his vision is sharp, which shows that he has rich experience and outstanding talent in business operations. Moreover, after more than a month of getting along, I found that this person is thoughtful, and will give opinions only after careful thinking about everything, and is a stable and experienced person, and is an excellent business manager. Moreover, the business environment in Brazil is quite similar to that of Huaxia, and he can run Bolang Beer there with great success, and I believe that he can also show his strength in Huaxia!"

Guo Shouyun nodded, and after a moment of silence, "But he has no experience in the automotive industry." ”

"Yang Rong was also a layman in the enterprise industry at the beginning, but didn't he also run the Brilliance Group well?!Bo Ruituo had always been an investment banker in Brecco before he became the CEO of Bolang Beer, but after entering the industrial field, didn't he also achieve success?!" After a pause, he looked at Guo Shouyun and smiled, "The boss went to great lengths to dig him up from Brecco, do you still plan to let him go?"

Guo Shouyun smiled.

"In the beginning, I just admired Breco's talent and Brecco's business philosophy, and wanted him to help us deal with Delong's problems and then train the executives of various companies. Now it seems necessary to keep him. ”

"Then the boss should think carefully about what the reason is. Based on my contact with him these days, Bo Ruituo is not a person who can be easily convinced!"

Guo Shouyun nodded, and after taking Zhang Lei to earn a lap here, he went to the seat of the Ning~Bo Municipal Government under the leadership of Wu Xiaojing. After discussing the acquisition of the former factory of Brilliance Rover and the follow-up investment, after initialing the contract, he flew back to the magic capital with Zhang Lei.