A better candidate, Liu Xinya was a little surprised, she couldn't think of any domestic star who would be more suitable than Xue Yiyi.

Young, good image, and famous! Xue Yiyi seems to be the number one star among the new generation of domestic artists, where is there more suitable than her.

Could it be from abroad?

Liu Xinya guessed.

"Ling Fei!" Wang Ye simply revealed the mystery.

Liu Xinya was a little stunned, she didn't expect Wang Ye to propose to use Ling Fei as the spokesperson. Of course she knows this female star, and she is also very popular at the moment, but does this female star have any masterpieces?

Liu Xinya thought hard for a while, but she didn't expect any TV series or movies Ling Fei had made.

"That...... How did Ling Fei become popular, I have always been confused. Liu Xinya asked with a puzzled face.

She advertises, although she knows something about the entertainment industry, but she definitely doesn't know much. Moreover, with her age, she has already passed the stage of chasing stars, so she will appreciate an actor like Xue Yiyi, who is both virtuous and artistic, but not interested in a star like Ling Fei, who has become inexplicably popular.

"Haha, you don't care how she became popular, as long as the spokesperson is famous enough and can bring enough attention, this is a qualified spokesperson. ”

Wang Ye laughed, he chose Ling Fei as the spokesperson, just to attract more young people to enter the best products to consume.

With the price point and product quality of the best products, there is no need to advertise to attract enough mature consumer groups.

However, what he wants to do is a brand that covers all ages, and young consumer groups naturally can't let go.

So I thought of using Ling Fei to make up for this shortcoming, relying on Ling Fei's fan economy effect to attract young people to enter the store of the best products and accept the brand.

Although Liu Xinya personally doesn't like Ling Fei very much, since Wang Ye said that she chose Ling Fei, of course she would not be stupid enough to go out of her mouth.

"I have made a draft of this year's advertising budget, and if I want to cover large and medium-sized cities across the country, I expect to need a budget of at least 200 million. Liu Xinya then reported.

Wang Ye nodded after hearing this, if you do TV commercials, this cost is almost enough. It's not to compete for the CCTV standard, one CCTV plus two or three local satellite TVs, each with an investment of 50 or 60 million, this standard is high enough.

Basically, in all prime time, you can see the advertisement of the best products.

As for the cost of title entertainment programs and product spokespersons, this needs to be calculated separately. The cost of the spokesperson is not very high, and in these years, you can invite a star at the level of a king and queen for one or two million.

An artist of Ling Fei's level, although very popular, is not worth much.

In the previous paragraph, a women's clothing brand also took a fancy to Ling Fei's popularity, and sent a fax to Weiye Entertainment Company, wanting to ask Ling Fei to endorse their brand.

Meng Zimei looked at the fax, the intended price was "1 million", she sneered, and threw the fax directly into the garbage basket.

With so much money, you still want to ask Ling Fei to be an endorsement?!

In order to win the popularity of Ling Fei, how many resources did Wang Ye throw in! How could the endorsement fee be so low.

However, the endorsement fee set by Meng Zimei for Ling Fei is only 5 million, and Xue Yiyi is 10 million.

As long as this criterion is met, further details of cooperation can be discussed.

Of course, no company has ever paid so much money to ask Ling Fei to be an endorsement.

……

After talking about brand promotion for the time being, Wang Ye turned to Liu Jian.

"Your department, belongs to the pre-work, pull up the team as soon as possible, and send out the personnel after they arrive at the post, I ask at least one full-time development staff from each province. Provincial cities and some economically developed cities to do detailed market research!"

Liu Jian nodded: "I understand, Wang Dong." The four first-tier cities, as well as the economically developed provinces in East China, I will send more people to delay the progress of the company. ”

"It should be noted that the brand positioning of the best product is relatively special. Although the price is very low, you can't go to those business districts with very low consumption levels, and you still have to try to enter the core business districts and the most popular places. ”

"In addition, for our brand, all stores must be large stores and main stores, that is, the area cannot be less than 2,000 square meters. ”

Wang Ye particularly emphasized that the 2,000-square-meter store can be called the main store in the shopping center.

It is also difficult to get a store of this size, which depends on the strength of the best products and the efforts of Liu Jian's development department.

However, Wang Ye is not too worried, because he has two major brand companies, Huashang and THE TOP SHOP, mainly saying that the best products are invested by Huashang International, so the shopping malls around the country will carefully weigh and weigh.

Popular shopping malls, of course, are the major brands rushing to enter. In the same way, good brands are also what major shopping malls are rushing to want.

At the beginning, the top shop was a good example when it opened stores in the mainland, shopping malls in major cities, you can choose at will, and the conditions are very favorable.

Because a good brand can bring a lot of traffic and popularity to the shopping center, with popularity, the shopping center is afraid that it will not make money.

……

After arranging the expansion, it was Chen Qifan's training department's turn.

"Within this year, the company plans to open at least 100 stores! All of the best products are directly operated, so the store managers and deputy managers of these stores, you have to train me before the store opens. ”

Chen Qifan nodded: "It's time to graduate soon, and I will negotiate with the human resources department to hold several school recruitments." This kind of store manager, deputy store manager, and even key employees, we can train them ourselves. ”

Wang Ye said with satisfaction: "Very good, there are a lot of vacant office buildings in Mingguang District, if not, let Mr. Wang go to see if he can buy another office building, and with the continuous expansion of the best products in the future, the scale of staff training will not be small." ”

This is a bit big, just buy an office building for the training department as a training venue!

Chen Qifan said in surprise: "Then let's directly set up a training academy, regularize the training of employees, and continue to deliver fresh blood to the company." ”

"Yes, your proposal is good, you can connect with Mr. Wang of the administrative center in a while and implement this matter as soon as possible. Wang Ye nodded in agreement with this suggestion.

For the training of employees, Wang Ye has always attached great importance to it. In fact, he wanted to do this thing for a long time, but he was busy with more important things, so he didn't bother to implement it.

Now is a good time, Chen Qifan has been trained in the Huashang brand department, and he is still more relieved to lead the training department.

Once this training academy is established, not only the employees of Youxuan Premium will benefit, but also the employees of Huashang Brand Department and THE TOP SHOP Brand Department can also participate in training on a regular basis.

In this way, when each brand expands and opens stores in the future, there is no need to worry about not being able to recruit a suitable store manager and shopping guide.

Of course, the cost of building such a training college is not small.

The cost of buying an office building is not small, and of course, the office building used for training does not need to be very high. In addition, because the trainees are training around the clock, they naturally need supporting living areas, which also need to buy or rent dormitories.

But this money will have to be spent sooner or later, this kind of money that can't be saved, Wang Ye is not distressed to spend it.

Moreover, these office buildings and dormitory buildings in Mingguang District are still very cheap, and buying them can be regarded as an investment, and they will increase in value in the future.

If it is in the central area of the city, it is estimated that Wang Ye will not be reluctant, and an office building there will be more than a billion billions at every turn, who can afford it.

……

Liu Xinya and the three of them left separately to go to their respective jobs, Wang Ye sat quietly for a while, and dialed Meng Zimei's phone.

"Mr. Meng, I am Wang Ye. ”

Of course, the office address of Weiye Entertainment Company will not be located in Mingguang District, and Meng Zimei chose an office building in the center of the city, NEO Building.

She had just spoken to someone on the phone when she received a call from Wang Ye.

"Wang Dong is good. ”

"Do you have any work arrangements for Xue Yiyi and Ling Fei recently?" asked Wang Ye.

Xue Yiyi has been resting at home since she finished filming Lao Mouzi's movie a few years ago, and she doesn't even bother to pay TV announcements.

However, she is a powerful faction, she eats by acting, it doesn't matter if she is on the notice or not, Meng Zimei can arrange it herself.

Ling Fei has been on a lot of entertainment programs and maintains her exposure rate at any time. Traffic stars, that's it, you must keep it hot, otherwise it will be easy to be forgotten by fans.

This is the sadness of not having a masterpiece.

Some veteran kings and queens have had classic works that have left a deep impression on everyone.

In the days to come, even if there are no new works, just by eating the old books, you can become popular for many years.

Yiyi is ready to take on a movie, and now she has said hello to several well-known directors in China, Hong Kong and Taiwan, to see whose script is more suitable for her. Now, according to the results of my contact, I may cooperate with Director Wang on the other side of Xiangjiang to make a literary film. ”

"As for Ling Fei, I've been contacting some large-scale entertainment programs recently, and I'm going to get a regular guest for her to do, and the kind of show that goes up and shows her face once is not interesting. ”

Meng Zimei replied that she had indeed put a lot of thought into Ling Fei recently.

The popular entertainment programs are the watchmen of various satellite TVs, and it is very difficult to get a regular guest, and various resources from both sides need to be replaced, so the progress is not much at present.

"Oh, are there any target programs?" asked Wang Ye with interest.

"Yes, recently, Zhejiang Blue Satellite TV is preparing to introduce a foreign entertainment program, called Run, Brother, I think this show has a lot of potential, and it needs seven regular guests, including a female artist, I am ready to help Ling Fei run this program. I feel like this show has the potential to be a hit!"

Meng Zimei said in an affirmative tone.

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