Run, bro?!

Wang Ye was shocked, is this show going to be introduced now?

However, he can't remember the year the first season of "Run, Brother" started, Wang Ye only remembered that this show was very popular!

In his memory, there are two phenomenal entertainment programs, one is "Run, Brother", and the other is "Where Are You Going, Dad".

Of course, in the years when entertainment was dying, many very popular entertainment programs also emerged, but none of them reached the height of these two programs.

"Run, Brother" is not only popular enough, but also can be a celebrity, several guests in the first season, when they first started on the show, they were not really first-line artists, and several of them were unknowns, saying that the third-line people were all promoting them.

But after the show aired, it all became popular!

Especially the female guest among them, who has become the first generation of "traffic flowers"!

Now it seems that this opportunity is about to be taken away by Ling Fei......

"Do you know when this show will start airing?" Wang Ye asked.

"It's expected to be July or August, and it's going to be broadcast during the students' holidays, so it's not like young people to watch such programs. Mencius replied.

This time is very good, almost in time for the opening of the first batch of stores, Wang Ye made up his mind to win the sponsor of this show!

"Then has the matter of Ling Fei entering the show as a regular guest been discussed?" Wang Ye asked again.

"Not yet, it is said that the strongest entertainment agency in the circle also wants to send several of their artists to participate, including a female artist they are ready to support. And this show is only going to set up a female guest. ”

Meng Zimei was a little distressed, and on the side of Zhejiang Blue Satellite TV, her relationship was not very iron. And the media relationship on Wang Ye's side, one south and one north, is beyond the reach of East China.

She just called the chief planner of the "Run, Brother" program, and after listening to what the other party meant, she was a little inclined to cooperate with the capital's entertainment agency.

Wang Ye pondered for a moment and said, "It's okay, I'll handle this matter, you just let Ling Fei's side get ready." By the way, she has to behave well after she goes to this show, and she is not allowed to drop the chain. ”

Hearing Wang Ye say this, Meng Zimei immediately put her mind at ease and said happily: "Okay, then I'll wait for Wang Dong's good news! Ling Fei will personally help her plan, and I will definitely package a perfect character for her." ”

Wang Ye smiled dumbly, Meng Zimei is really a master in the circle, Ling Fei participated in the Run Brothers show this time, and as a regular guest, it can be regarded as an official debut and appeared in front of the national audience.

This is a very critical step, in the past, fans' understanding of Ling Fei was through Weibo or news, which was a fragmented understanding, and the impression of Ling Fei was not three-dimensional and complete.

Therefore, Ling Fei's character in this show is very important, if the packaging is good and Ling Fei does not drop the chain, then her future image will be stereotyped.

As long as the character does not collapse, it can still be popular for a few years.

……

Wang Ye was also very curious about what kind of character Meng Zimei was going to package Ling Fei into.

"Ling Fei's family background can't be hidden, so I plan to package her as a girl from a poor family, but who is strong and self-improving. Mencius explained.

"Then isn't she going to move out of Tomson Yipin and live in a dilapidated house?" asked Wang Ye with a smile.

"No, have you forgotten that Ling Fei still has two endorsement contracts for Hermes and Cartier, the endorsement contracts of these big names have never announced the endorsement fee, so you can also hype up Ling Fei's endorsements are sky-high. Let's just say that after Ling Fei took the endorsement fee, she took out a loan to buy a house there, and now she has to work hard to pay off the mortgage. In this way, it is easy to arouse everyone's sympathy. Meng Zimei said with a smile.

When it comes to endorsements, Wang Ye remembered one more thing, and said: "That's right, the endorsement contract for my new brand is also good for Ling Fei." ”

"That's great! When we announce this endorsement contract, we can say that the endorsement fee is a little higher, so that we can speculate on Ling Fei's value, and secondly, it will also help you advertise your new brand." Meng Zimei said in surprise.

……

Zhelan TV, Run, Brothers, Chief Producer Yu Ying has also had a headache recently.

The program he is doing now is imported from SBS TV, and it is also all the rage abroad, and of course the cost of introduction is not low.

After the introduction of the program, of course, it is impossible for Zhelan TV to pay for it by itself, and it is necessary to find a title sponsor to pay for it.

He has been contacting this matter recently, and I have to say that this show is still favored by many companies, and many large companies have bid for the title.

The problem is that none of these bids have reached the expected price in Yuying's mind.

In his opinion, this kind of large-scale entertainment program is destined to be popular, but I don't know how popular it will be, and the naming fee will be hundreds of millions! You must know that the introduction of copyright, plus the cost of inviting celebrities, and the cost of filming, will add up to tens of millions.

It turns out that he thinks too much, in the history of mainland TV, there has not been an entertainment program naming fee of hundreds of millions, at least as of 2012.

Recently, he has been communicating with the public of Modu, and the other party is still more interested, and the price is also the highest among the current many offers, a full 90 million!

"Mr. Zhang, can you raise it a little more, make up an integer, 100 million! This is also good. If your company can pay 100 million naming fees, I will give you the exclusive naming rights of this program, and there will be no other brand advertisements in the whole program!"

Yu Ying is still making her last efforts, communicating with the senior management of the Modu Volkswagen on the phone.

"Mr. Yu, I'm really sorry, our company's budget is so much. I also know that 100 million sounds good to say, but I really can't take out the extra 10 million. Mr. Zhang of the public said leisurely.

He was convinced, because as far as he knew, there were no competitors who were outbidding him.

Hung up the phone in frustration, Yu Ying thought to herself that it would be better to forget it, 90 million is 90 million, and the price is not low.

"Mr. Yu, a company contacted me and said that it wanted to talk about the title of the show!" the assistant knocked on the door of Yu Ying's office and told him.

As soon as Yu Ying heard this, she came to her senses, another company is going to bid? This is a great thing.

The more companies that compete, the easier it is to bid a high price.

If there is no competition, it will be difficult to raise the price.

"What company, what is the strength?"

Yu Ying asked, this question is very critical, if it is a small company, it must not be able to afford any high prices, then it is meaningless.

"I checked it roughly, it's a new company, a clothing brand, called Preferred Premium. The assistant reported.

Yu Ying thought about it, she hadn't heard of it, and it was a new company, was it the kind of small company that wanted to spend millions to try her luck?

"Have you made it clear to the other party? This is a big show, and it takes more than a dozen episodes a season! It's not the kind of tepid small show, you can get the naming rights for a few million!"

Yu Ying said impatiently, she had been upset recently, how could there be such a small company to make trouble.

"I said it, but the other party is still quite powerful, although it is a new company, but the company's major shareholder is a listed company, with a market value of tens of billions. "The assistant is still more conscientious, at least he has a clear understanding of the strength of the other company.

"Oh, tens of billions of market capitalization, that's a bit of a show, so let's reply to the other party, let them come to our station the day after tomorrow, and then the people from the public in the magic capital will also come, everyone bids in person, and the one with the highest price wins!"

Yu Ying rolled her eyes and came up with this idea.

Originally, the day after tomorrow, the Modu Volkswagen was going to come over for the last round of negotiations, and if there were no problems after the talks, they would sign a contract.

Now a new company has emerged, although Yu Ying judged that the bid of this company is basically impossible to exceed that of the Modu Volkswagen, but it is good to pull it over as a "support".

At that time, the representatives of the Magic City Volkswagen will see that there are still competitors! Maybe the bid will be even higher......

……

The person who contacted Zhelan's side was Liu Xinya, and after she received the other party's reply, she came to Wang Ye's office and made a report.

After Wang Ye pondered for a moment, he raised his head and said: "Then you can go the day after tomorrow, remember, we want exclusive naming rights! Exclusive! In addition, the regular female guests of this show are also designated by us." ”

This is too strong, Liu Xinya was a little weak-hearted, she asked cautiously: "I understand the exclusive naming right, but ...... This show has a fixed female guest, can we designate it? Will the other party object?"

Wang Ye smiled and said briskly: "Xinya, you must know that in the entertainment industry, capital is the real father." As long as we pay a high naming fee, let alone designate female guests, even if we make excessive requests, they will agree. So, don't hesitate to ask. ”

Liu Xinya smacked her tongue, she had less contact with the entertainment industry, and she couldn't figure out the doorway inside. But Wang Ye knows very well that in order to make the title sponsor pay more sponsorship, the programs of later generations will simply do everything!

Not to mention the designation of a female guest, and the designated female star is still more suitable, even if it is normal to call the sponsor "Dad" directly in the show.

In the final analysis, all the staff of the entire entertainment program, including the celebrity guests, are paid for by the "gold owner's father".

"Then how much is the right price for us, I heard the assistant of the chief producer of the show, Yu, say that the highest bidder is now nearly 100 million in the Modu Volkswagen. He told us to be prepared to bid directly the day after tomorrow, and the highest bidder won. ”

This is also Yu Ying's idea, and in the end, there will be a small bidding, maybe the two sides will fight out of anger and raise the price, and the income will be their Zhelan TV.

Yu Ying also hopes that this new company that participated in the last one can bring him a surprise.