"Mr. Mo, contemptible Xu Shubiao, is currently engaged in the beverage business. However, our beverages are mainly in collaboration with major sporting events. At the moment, I'm ready to take our fast tigers out into the world, into global sporting events, do you think there's a development?"

After Chen Hongdao, another businessman, Xu Shubiao, stood up.

"What's the name of your drink?"

"Hurry Tiger. ”

"Fast Tiger?"

Mo Bai had heard of this drink.

At that time, when Mo Bai was in mixed sports, he drank Kuaihu.

"I've drunk it, it's not bad. ”

Mo Bai nodded.

This fast tiger is actually a functional drink, that is, a drink that replenishes energy.

Generally, practitioners with huge energy consumption such as athletes choose to drink functional drinks.

Therefore, Xu Shubiao's "Fast Tiger" appeared in various domestic sports events.

"However, I don't think it's a good idea to break into the international sports market. ”

Shaking his head, Mo Bai denied Xu Shubiao's idea.

"Mr. Mo, do you think the foreign sports market is hugely risky?"

Xu Shubiao asked puzzled.

"I don't know if the foreign sports market is risky, but what I do know is that even if you open up all the cooperation of all sports events in the world, the whole market is very small. After all, just rely on these athletes to drink your fast tigers, no matter how much the athletes consume, how much can you sell? Why don't you focus the main market on ordinary domestic users, instead of on athletes?"

"Mr. Mo, our drink is not an ordinary drink, as you said, it is a functional drink, which replenishes the energy of athletes. The average user probably won't buy this functional drink. ”

"How do you know if you don't try? ”

Mo Bai continued: "I don't think that functional drinks have to be drunk by athletes, and ordinary users also have a demand for functional drinks. For example, those who are long-distance drivers, office workers who work overtime, and those who are sleepy but need to cheer up...... At this time, there is an absolute demand for your functional beverages. ”

"If these users choose to buy your drinks, even if only one in ten, or even one percent, of these users buys your fast tiger, then the market is ten or even a hundred times the consumption of your athletes. ”

Think of a series of functional drinks in China in the past life.

Isn't this similar to Xu Shubiao's fast tiger?

Although he was prepared for athletes at the beginning, when it was sold later, ordinary users became the main force of consumption.

"Thank you, Mr. Mo. ”

Xu Shubiao was a little excited in his heart.

Mo Bai's words were like an empowerment, and he suddenly opened a bright path for Xu Shubiao.

What a fool.

Why must athletes always be considered, and why can't ordinary users drink their fast tigers?

Although this may seem a little difficult, once the market is completed, he can be the leader of the industry.

"Mr. Mo, is there anything else you can point out?"

"This ......"

After thinking about it, Mo Bai said: "How to do it, I can't arrange it for you personally, I guess you also have your own ideas." However, since you said that, I think your names could be changed. ”

"You're referring to the name of the drink. ”

"Yes. ”

Mo Bai nodded: "The name Kuaihu is not bad, but I don't think it's imposing enough." ”

"So what do you think you could call it? ”

"Red Bull. ”

"Red Bull. ”

"Yes, Red Bull. ”

In the previous life, as the boss of functional drinks, Red Bull can be described as a representative of functional drinks.

As long as it is mentioned that you want to drink functional drinks, you are referring to Red Bull.

Although in the previous life, there were also functional drinks like Lehu and Dongpeng Special Drink, which were the same as Red Bull.

However, everyone's first choice is still Red Bull.

As for the reason, in addition to Red Bull being the first to make functional drinks, the biggest reason is probably the brand of the word Red Bull.

What Lehu, what Dongpeng special drink...... As soon as you hear the name, you know it's no fun.

Only Red Bull not only listens to and remembers, but also deeply expresses the characteristics of functional drinks.

"Fast Tiger, Red Bull, Red Bull, Fast Tiger......"

These two names are pronounced in the corners of their mouths.

One is Kuaihu, the fast word in Kuaihu, which is taken from athletes who are higher, stronger and faster......

As for the tiger, the tiger is powerful, and people feel powerful when they hear it.

Overall, the name Kuaihu is not bad.

However, although the name Kuaihu is good, compared with Red Bull, it will be a superior judgment.

What is the most powerful expression in this world?

Not a tiger, not an elephant, but a cow.

Look at the stock market, bear market, bull market, there is never a tiger market.

Look at the word bull again, bullishness, and only cows can best show the characteristics of cows.

"Great, Mr. Mo, in the future, our drink will be called Red Bull. ”

Excited, Xu Shubiao shouted.

Red Bull, Red Bull, the more Xu Shubiao reads this name, the more he likes it.

He believes that in the future, the drinks he produces will sell well in the national market because of the name Red Bull.

……

"Mr. Mo, it's great that you've achieved the name of Red Bull. ”

"It's okay. ”

"Mr. Mo, could you also give us a name. ”

"You also make drinks?"

"No, no, no, we're not. ”

After Xu Shubiao, a middle-aged man in his 40s stood up and asked Mo Bai for advice.

"We're actually making baijiu just like you. ”

"It turned out to be a peer. ”

"Hehe......"

The middle-aged man smiled awkwardly: "It stands to reason that my peers are enemies, and it is not good for me to ask you for advice." However, I think that Mr. Mo is so broad-minded that it is impossible for us to deal with these little people. ”

"You're a good fart, but you're not a little person, and I'm not that high-minded, you name it. ”

Mo Bai didn't care, and replied with a smile.

"I'll just say, Mr. Mo, your heart is as broad as the sea. ”

"Okay, stop shooting, what name do you want to give me?"

"Mr. Mo, let me first introduce you to the characteristics of our liquor. ”

The middle-aged man was a little excited, sorted out his thoughts, and said: "The market that our liquor is mainly aimed at is not the same as Moutai under Mr. Mo, we do not go to the high-end market, we go to the young consumer market. I think that as a young person, he should drink a liquor that belongs to young people. In recent years, I have been working hard in this area, and I have also achieved certain results. However, I don't feel very satisfied, I feel that the market is still very large, and I am far from tapping into it. ”

"Young liquor consumer market. ”

The corners of Mo Bai's mouth curled, he felt that this middle-aged man was very interesting.

The industry is becoming more and more subdivided, even if it is liquor, there are countless subdivided industries.

Although Moutai is awesome, it sells in the high-end market.

But not everyone will buy Moutai, and not everyone can afford to buy Moutai.

Since you can't afford it, don't you drink baijiu?

No.

If you like to drink, you still have to drink.

Since it is to be drunk, then a more low-end liquor brand that belongs to a specific group of people can be established.

For example, the liquor brand for young people.

"What's the name of your liquor?"

"Sorry, I forgot to tell you that the name of the liquor we produce is Jiangbai. ”

"Jiang Bai?"

"Yes, Mr. Mo, my name is Jiang Chao. Because Mr. Mo is too famous, I will change my name to Jiang Bai. The white here is the white of Mo Bai. ”

"I see. ”

Mo Bai burst into tears.

I didn't expect myself to be so famous, and even my name was modeled.

This greatly satisfied Mo Bai's vanity, thought about it, and said: "Jiang Bai's name is good, but just like your liquor, he belongs to the young market. Jiang Bai's name sounds okay, but it's still not young enough. ”

"Yes, I think so too, I don't know if Mr. Mo can give me a fresh and refined name. ”

"This is also simple, it is better to add a small character in the middle of the name Jiang Bai. ”

"Jiang Xiaobai?"

"That's right. ”

This is Jiang Xiaobai, a well-known liquor brand in the previous life.