Chapter 1441: Zhonghua brand cigarettes
"Mr. Mo, Mr. Mo, I'm making instant noodles, do you think instant noodles are still doing it now?"
"There are heads, of course there are heads. ”
"But, Mr. Mo, now everyone doesn't like to eat instant noodles very much. ”
"Then you have to innovate. ”
"How to innovate. ”
"For example, make an old jar sauerkraut instant noodles. ”
……
"Mr. Mo, we are engaged in catering and want to open a Chinese catering interlocking store. ”
"It's a good idea, and I support it. ”
"But I found that Chinese food interlocking is good, but some stores make money, and some lose money. Moreover, this catering interlock has relatively high requirements for chefs, and if a suitable chef is not invited, the traffic of the store will drop rapidly. What I would like to ask is whether it is possible to make a standard in the field of Chinese food, just like Western food, and the taste of the food will not change greatly because of the chef's level. ”
"It's easy. ”
"Mr. Mo, do you really have an idea?"
"It's not nonsense, I'm a master of food. ”
"Yes, yes, Mr. Mo, please advise. ”
"Why don't you make steamed vegetables?"
"Steamed vegetables?"
"Yes. As you said earlier, engaging in other Chinese cuisine is very demanding for chefs. This requires not only a very skilled chef, but also a uniform style of these chefs. However, this is not possible. The more savvy the chef, the more pronounced their style becomes. The more low-end the chef, the less good the taste will be. What to do, then use steaming. ”
"But the steamed vegetables don't taste particularly good. ”
"Not necessarily, steamed vegetables are not just steamed, we can also add other varieties. Even if it's Sichuan food, we can also make it by steaming. Of course, in this, you have to work hard. How to express other dishes in a steamed way is a science. Because, through steaming, you can develop the same set of standards as Western food. ”
"Thank you, Mr. Mo, I must think seriously when I look back. ”
……
"Mr. Mo, we are engaged in tobacco, and we also want to give you advice. ”
"Big brother, you are so rich in tobacco, you can guide me. ”
"Don't, Mr. Mo, no matter how rich we are in tobacco, we can't compare to Mr. Mo. ”
"I know you're talking nonsense, but I'm enjoying this ass. The CEO of the tobacco company, you say. ”
"Well, we've always wanted to make a high-end brand cigarette. However, when we got these high-end brand cigarettes out, we found that these cigarettes were high-end, but ordinary users would not buy them. If you want to buy it, it's just a gift. Although the profit is also very large, the plate is too small, and we have not been able to increase this amount. ”
"The volume of high-end brands is naturally small, and you still want to be high-end and large at the same time. ”
"Of course we do. No, isn't your Moutai also a high-end liquor, but the quantity is also terrifying. ”
"Uh...... Well, you're right. So, you're trying to get the average user to buy your high-end cigarettes as well. ”
"Yes. ”
"It's a bit tricky. ”
"Mr. Mo, I believe in your strength. ”
"I ...... Well, you make me think. Hey, there it is. ”
"Mr. Mo, is there really one?"
"Of course. ”
You say. ”
"Actually, it's a name change. ”
"Wouldn't it, that easy?"
"It's that easy. Let me ask you first, what was the name of your previous high-end cigarettes?"
"Ninety-five supreme smoke. ”
"I'll ...... It's a domineering name. However, it is too domineering, and ordinary people dare not buy it at all. ”
"Mr. Mo, you're so right. Now this kind of cigarette has become a joke, and it is said on the Internet that those who buy this cigarette do not smoke, and those who smoke this cigarette do not buy it. In particular, some media have exposed this kind of cigarette before, saying that this kind of cigarette is too corrupt, and even the relevant departments have investigated us. You say, we're just selling cigarettes, what's the matter with us? Does someone who kills someone with a knife have to go into trouble selling knives?"
"So, you'll have to change your name. ”
"Swap it for what?"
"China. ”
"China?"
"Yes, the Chinese of China, the Chinese of China. ”
……
"Mr. Mo, we also want to ask you for advice. ”
"Mr. Mo, can the mobile phone industry still be engaged?"
"Mr. Mo, what do you think is the business prospect of my software that cracks other people's IFI passwords?"
"Mr. Mo, how about you say that you produce men's hygiene?"
"Mr. Mo......"
finally came to power in vain.
The CEOs of the companies in the audience threw out all the questions they had been unable to understand.
For this, Mo Bai knows everything, and he has no end to it.
As for whether they can listen to it or not, it's none of the business.
But Mo Bai can guarantee it.
As long as they follow their own ideas, they can definitely break a path.
Don't say it, it's true.
……
After the end of the China Promotion Conference, the heads of major companies went home.
Chen Hongdao of Hongdao Group really carefully inspected the domestic herbal tea market.
At present, the domestic herbal tea market is mainly concentrated in the eastern part of Guangzhou, but the taste is not particularly good, but often drinking herbal tea has a very unique effect on reducing fire. Especially during the dinner, it is inevitable to get angry after eating all kinds of dishes, and drinking some herbal tea at this time can not only quench thirst and quench greasy, but also reduce fire and moisten the intestines.
To this end, Chen Hongdao specially cooperated with Guangzhou Pharmaceutical Group to purchase the recipe of their Wanglaoji herbal tea.
And on the basis of the formula of Wanglaoji, further research has been carried out to develop an authentic Wanglaoji that is more suitable for the sense of the Chinese population.
……
Xu Shubiao's functional drink, he also changed his name to Red Bull at the first time.
In addition, it immediately shifted from the original sports event market to all users.
He also spent a lot of money to contact various TV stations, and he decided to bring Red Bull drinks to market as soon as possible.
……
Jiang Bai was originally a liquor brand for young users, and he also directly changed his name to Jiang Xiaobai.
It's very easy to change the name, anyway, the wine is still the same wine, as long as you change the packaging.
However, at a deeper level, it's not just about changing the packaging.
In order to completely capture young users, it is necessary to thoroughly make the brand of Jiang Xiaobai deeply rooted in the hearts of the people.
Fortunately, the name Jiang Xiaobai highlights his youthfulness incomparably.
After changing the name to Jiang Xiaobai, Jiang Bai also began to promote the original advertisement more youthfully.
[I am Jiang Xiaobai, and my life is very simple. 】
[Slip carefully, pulling the egg.] 】
[Drinking constantly is to find an excuse for yourself to think about you presumptuously. 】
[Immortal youth, drink a glass of wine]
This is the advertising slogan of "Jiang Xiaobai".
He decided to find an opportunity to promote it fiercely.
……
Later, Mo Bai looked casual about Laotan sauerkraut instant noodles, and the Uni-President Group also decided to try it.
And, of course, "Chinese" cigarettes.
Yes.
As soon as the cigarette boss heard the word "China", he was completely conquered by this cigarette brand.
China, China.
Damn, the name of this cigarette is more explosive than the Ninety-Five Supreme Cigarette.
No, no, no, he's not just domineering, he's still so low-key and luxurious.
Not to mention an ordinary user, even if it's him, he wants to smoke.
No matter what, we will never make the Ninth Five-Year Supreme Cigarette in the future, and we will only produce one high-end brand cigarette in the future - Zhonghua.
.。 m.