Wang Ye was on vacation during this time, which was something that the executives of his company knew about, and if there was no particularly urgent and important work, it would not bother him.

But on this day, Li Qinghuan made a phone call to Wang Ye, and on the phone, Li Qinghuan's tone was obviously anxious.

"Wang Dong, things are a little wrong, our floating dream brand seems to be targeted. ”

Wang Ye said unhurriedly: "Don't worry, say it slowly, how was it targeted?"

Li Qinghuan gave a detailed account of the causes and consequences of the incident.

It turned out that although there were only six stores around the world after the brand was launched, the business of each store was particularly prosperous, and the supply of goods even exceeded demand.

Because the products that are like a dream, whether it is fabric or embroidery process, are particularly troublesome, it is impossible to produce on the assembly line like other brands, and even outsource them to processing factories for processing, and they do not have a factory themselves. In that case, it is natural that as much as the sales volume is, it can produce as much as possible, and even the supply is unlimited.

However, the momentum before the listing of Fusheng Ruomeng was too good, and the follow-up publicity and word-of-mouth could also keep up, and it has become a phenomenal brand in the high-end consumer circle.

There are a lot of people who want to buy, but the product output is not enough, so it is often a new model that is sold out as soon as it is launched, and the business is very prosperous.

It is said that in this case, Li Qinghuan should be happy, but what happened during this period of time made her really unhappy.

Perhaps it is the listing of the floating dream, which has touched the interests of many luxury brands, and some of the previous paragraph, in the fashion circle, some well-known designers have begun to post on their social media to criticize the floating dream.

Emerson, Givenchy's creative design director, said in a Facebook post.

"Recently, a lot of people have been talking about floating dreams, but I feel that everyone has a misunderstanding, that is, although the oriental charm is charming, but that style is difficult to control, in short, the clothes that are floating like dreams are very provocative. Especially for Westerners, wearing dreamy clothes will look a bit nondescript in most cases......"

This is a very subtle statement, but it is full of deep meaning.

What he means is that clothes that are like dreams look good when hung or worn by models, but this kind of clothes are only suitable for appreciation, not for ordinary people to wear. Because you can't handle that style!

Prada's design director also jumped out and posted on his social media as well.

"I've always been very straightforward, and frankly speaking, I can't appreciate the design of the dream, that style is very different from the current mainstream aesthetics! Maybe the designers of the dream think this is their style, then I can tell them, this is wrong! Because fashion is to conform to the mainstream aesthetics, look at the style of our brands, and then compare the dream, you will feel the gap. ”

These are the two main designers who directly began to attack the floating dream, and directly made the decision, that is, the style of the floating dream is not the mainstream.

If it was just one or two people who jumped out to say cool things, then Li Qinghuan wouldn't care, but now it's not one or two, but the design directors of many mainstream Western brands, who have jumped out, either directly or reflectively, and said bad things like a dream.

In the end, even the most influential Lafayette in the fashion industry, Karl Lagerfeld, made unfavorable remarks about the floating life.

"I appreciate the courage of Fushengruo to dream of being a high-end brand, but do Oriental people really understand fashion? Seriously, when people told me that a Chinese-Chinese company wanted to be a big luxury brand, and it was a clothing brand, I thought that others were telling jokes, haha. ”

Although Karl Lagerfeld is very old, he has not become kind at all, and he still speaks so directly......

and, mercilessly......

Karl Lagerfeld is famous for his big mouth, and has been sued many times for all kinds of strange remarks.

Just a few days ago, Karl Lagerfeld's discrimination against obese people caused another storm, and the French women's group "Beautiful, plump, sexy, I am me" sued the court for his comments on "defamation and differential treatment", which caused a controversy.

Last month, Karl Lagerfeld said on the French television program Le Grand 8 that the "overly obese" are a vulnerability in social security and the cause of all diseases. Plus the point he once mentioned: "No one wants to see a woman who is too plump and curvy on the runway." ”

These controversial statements annoyed the public.

Betty Obrière, a spokeswoman for a women's group, said they couldn't bear it, and many young girls were upset by it and horrified to hear the comments. "Today he insulted us, who will he replace tomorrow?" she said.

Karl Lagerfeld is known for his strict body standards, and in a 2012 interview with Metro France, he criticized British singer Adele for being too fat, but he has a pretty face and a great voice.

Adele said, "I never wanted to be a model on a magazine cover. I am very proud of the majority of my fellow women. ”

Although the fashion show has forced the models to maintain a thin figure in order to show off the beauty of artistic design, art is art after all, and it is not surprising that "Galeries Lafayette", as a public figure, will cause a backlash against the public with the same strict standards.

After being sued, Karl Lagerfeld publicly apologized and admitted his mistake.

It didn't stop for long, and I couldn't help but jump out and criticize others.

And what he said this time is really a bit racist.

……

Li Qinghuan saw that the situation was wrong, so he contacted Anna Wintour to find out what the situation was.

If there is one of the most well-informed people in the fashion industry, it is, of course, Anna Wintour, the editor-in-chief of the American edition of VOGUE.

She has been in the fashion industry for decades, and has always been the top person in the circle, basically all the big-name designers know, and all the big-name luxury executives have dealt with.

If you want to know the latest trends in the fashion industry, you must be right to look for her.

After Wang Ye acquired the fashion group, he also gave Anna Wintour a heavy responsibility, not only continued to let her serve as the editor-in-chief of VOGUE, but even promoted her to the position of vice president of the fashion group.

Publicly and privately, Anna Wintour is grateful to Wang Ye's side.

Since THE TOP SHOP launched the high-end brand of Floating Dreams, Li Qinghuan has dealt with her a lot, and recently, in the major fashion magazines under the fashion group, there are also various praises for Floating Dreams.

Li Qinghuan called Anna Wintour to find out if anyone was targeting the brand in an organized manner.

Sure enough, Anna Wintour knew something.

"Li, I do hear some rumors, those old luxury brands, their design directors know each other, the fashion circle, said that it is big, because it includes many industries, but to say small, it is really small, because there are only a few people who really have the right to speak. ”

"The floating life launched by your company is a super-high-end positioning brand that has risen the fastest in recent years. And the high-end consumer circle is so big, you are now tantamount to grabbing someone else's cake to eat. So, it's normal for those people to jump out and lash out. ”

For this matter, to be honest, Anna Wintour doesn't care much about it, she has been in this circle for so many years, and she has seen too many similar things.

In fact, over the years, there have been many very talented young designers who want to make their own high-end brands, but there is basically no success.

If you want to succeed, the only way is to sell the brand to those established luxury groups and then work for them yourself.

The reason is very simple, it's all because of interests, if you rob someone else's cake to eat, then don't blame others for cutting off your wealth.

It can even be said that not only are there no designers who have successfully launched new luxury brands, but even those large companies are easily afraid to set foot in the luxury industry.

Because of this circle, the threshold is too high!

Moreover, it is very closed and can hardly accommodate new members.

In the fashion circle, everyone knows that the top circle can be summed up by a few numbers, that is, "3/4/6/8/10".

Speaking of these numbers, basically people in the fashion circle understand what they represent.

To put it simply, it is three major jewels, four major magazines, six blue bloods, eight red bloods, and ten famous watches!

These brands basically control the discourse in the fashion circle, and those brands at the top of the pyramid.

Let's not talk about magazines except for magazines, because this is not a brand, but belongs to the media, and with the advent of the Internet era, the influence of the four major magazines is far less than before.

Just talking about the three major jewelry, six blue blood, eight red blood, ten famous watches, this is a total of 27 brands, any brand, take a closer look, basically have a history of two or three hundred years or even longer!

The three jewels are Cartier, Tiffany & Co., and Van Cleef & Arpels.

In fact, there are many ways to say about jewelry, such as the four major jewelry, the top ten jewelry, etc., but no matter how they are arranged, these three brands must be counted, so the more recognized ones are actually these three major brands.

The rest of the brands are always a little bit lower than them.

As for the six blue blood and eight red blood, this is all clothing and bag brands, of course, mainly clothing, and bag brands Hermes and LV can be ranked among luxury brands.

The six blue blood fingers are Dior (Dior), Chanel (Chanel), Louis Vuitton (Louis Vuitton), Gucci (Gucci), Prada (Prada) and Calvin Klein (CK).

However, it should be noted here that CK is not a very high-end brand in people's impressions, why can it be ranked among the six blue-blood brands. In fact, not all CK lines are blue blood, but only the Calvin Klein collection is blue blood, and the Calvin Klein collection is also CK's highest-end product line.

The first-line luxury brands that are mutually reciprocal with the six blue blood are the "eight red bloods".

These include Givenchy, Giorgio Armani, Valentino, YvesSaintLaurent (YSL), Versace, Hermes, Lanvin, Burberry.

Yes, Hermès does belong to the category of red blood

However, in fact, the concept of red blood and blue blood first came from the "model circle", for example, if you generally endorse the main line of LV's brand, it will be called "blue blood".

But now it seems that the scope is getting wider and wider, and many entertainment industry endorsements often say that they endorse red-blooded brands or blue-blooded brands.

Many people may feel that the blue-blood brand seems to be a little higher than the red-blood brand, because there are only six blue-blood brands, and there are eight red-blood brands.

In fact, it is not wrong to understand it this way, but you must know that this so-called blue-blood brand and red-blood brand was just selected by MDC itself in order to facilitate the statistics of the model list.

What is MDC?

Most ordinary people don't know that this is a website, an American website.

This website is a professional modeling website, and it is also recognized as the most authoritative information and ranking of models in the world.

All the models are proud to be on MDC's top 50 list.

is like Lin Xiu, who was originally on MDC's top 50 list, ranking very low, only more than 40.

However, after the last time he appeared in the finale of the Floating Dream Show, and won the endorsement of the Bourne Foundation, and received the knighthood, the ranking immediately rose rapidly, and now it is among the top five.

However, it has not yet reached the top.

Because she hasn't collected all the six blue bloods, the eight red bloods, and the four covers!

The four covers refer to the cover characters of the four major magazines.

If you can collect all these achievements, then you can really be called the top person in the modeling circle.

……

After listening to Anna Wintour's words, Li Qinghuan understood that the floating life was really targeted.

Those old luxury brands definitely don't want a new big brand to emerge to steal their limelight.

This is a matter of interest, if not suppressed, it will even affect the brand value of those old brands!

That's going to be fatal.

After figuring it out, Li Qinghuan thought about it for a long time, and finally decided to tell Wang Ye.

This kind of thing involves the struggle with foreign interest groups, and the other party is a big man who has been famous for a long time and controls the right to speak in the fashion circle.

The best way at the moment is to let Wang Ye know as soon as possible that only he has the ability to solve this crisis.

This should not be underestimated, although on the surface, it seems that some well-known designers have belittled the style and design of the floating dream on their social media, and the layman may think that it does not matter.

Anyway, the mouth is on others, let them say it if you want to say it, and I'll just do my business as usual.

However, reputation is too important for a brand, especially a big luxury brand!

If everyone is praising a brand, with strong style and taste, coupled with the lead of well-known people, then everyone may feel that this is indeed a good brand.

On the other hand, if a well-known public figure is attacking a brand, even if you like the brand more, you may want to reconsider it later.