After Wang Ye understood the ins and outs of the matter, he also had a headache.

In business, competition is unavoidable, and I have not faced competition for a long time.

When I started Meigou.com, I also fought with the other two cosmetics group buying websites, but seriously, those two competitors were a little too weak at that time......

Wang Ye basically didn't use much effort to defeat those two websites and monopolize the domestic cosmetics e-commerce industry.

Later, when I bought SUPREME, I did it with the mafia.

At that time, he had already achieved the general trend, and he didn't need to come forward by himself, and directly used his connections in Europe to uproot the other party.

In terms of truth, the means he used that time were not very open.

However, this is commercial competition, especially after achieving a certain height, competition is really no longer limited to the commercial level or the bright side.

You have a wide range of connections, so of course you have to take advantage of them.

If you have a lot of influence, then using public opinion guidance is also a powerful weapon.

In short, there are too many things involved behind high-level business competition, and sometimes, you can't understand how to lose.

This time, the old luxury giants began to attack themselves in a group, and Wang Ye can also understand it.

If you move someone else's cake, then someone else wants to do what you said in the past, there is nothing to be wronged about.

But it's a bit troublesome to deal with it yourself.

Because the other party didn't do anything, just spoke out on their social media, as a design master, and criticized the style and style of your product.

Moreover, the other party is just "talking and cannon", and he has not made any small moves, so he can't make a big deal on his side.

Otherwise, wouldn't you be stingy and unreceptive to any different voices.

After pondering for a moment, Wang Ye considered how to solve this dilemma.

Public opinion......

Criticize......

Debate......

These words swirled in his mind, and slowly, Wang Ye had an eyebrow, and he spoke.

In this way, you let the two chief designers of the company, unite their designer friends in the circle, and start a public opinion war with each other, isn't it to criticize our dreamy oriental style is not fashionable enough, the current fashion circle, about the Oriental, especially the style of China, but there are quite a number of cutting-edge designers who like it very much. Just grasp this point and debate it with them. In addition, if we really want to fight a war of public opinion, will we be afraid of them? Don't forget, the four major magazines in the fashion circle are now in our hands, and this is the critical moment for them to play a role!"

Since the other party wants to play with public opinion and literature, then Wang Ye will also accompany him to the end, and if he doesn't use his other strength, everyone will talk about it.

What is the purpose of buying a fashion group in advance?

Isn't that what you're dealing with now?

After all, no matter how well-known you are a designer, how many followers can you have on Facebook and Twitter?

However, I hold the most influential media magazine in the fashion industry, and who has the greater right to speak, this time I want those old guys to understand that their time has passed!

Fashion circles, now it's up to me to decide!

In addition, Wang Ye now feels that after really setting off this public opinion war, it is not a bad thing for the floating dream brand.

In this era, attention and popularity are the most important things.

Whether it is a low-end brand or a luxury brand, if you stay away from the public's attention for a long time, your brand is also going downhill.

As long as there is heat, whether it is argument or praise, it is excellent.

Of course, it can't be the kind of one-sided negative news, which will hurt the brand too much.

……

After receiving Wang Ye's instructions, Li Qinghuan pondered for a long time and understood Wang Ye's intentions, so she immediately began to implement them.

On the one hand, it is to inform King Alexander and King Vera to contact their designer friends and start speaking out against those big-name designers.

On the other hand, Li Qinghuan contacted Anna Wintour and asked her to open a special topic in the four major fashion magazines, specially inviting cutting-edge designers from all over the world to discuss the impact of oriental elements, Chinese elements, and the current fashion circle and fashion.

The feature is titled "The Confrontation of Old and New Fashion!"

Yes, Li Qinghuan gave a definition of this public opinion war, which is the confrontation between the new fashion and the old fashion.

The representative designers of the new fashion are, of course, the cutting-edge designers such as Alexander King and Vera Wang, and the representative brand is naturally like a dream. This brand is full of fashion elements unique to the East and China, using a large number of silk fabrics, embroidery technology, absorbing the essence of textile embroidery technology from the peak period of ancient China, and improving it to meet the aesthetic concept of modern people.

And the representatives of the old fashion are Givenchy's creative design director Emerson, Prada's design director, Chanel's Karl Lagerfeld and others.

These old luxury brands represent Western aesthetics and are also trends that have dominated the fashion industry for many years.

This is a confrontation between the new luxury brands and the old luxury brands, and it is also a key to whether the floating dream can really be accepted by the fashion circle, and it is also a dissatisfaction and resistance of the cutting-edge designers to the old-school design masters who have always controlled the right to speak.

……

On August 10, a new issue of "VOGUE" was released, and now "VOGUE" paper magazines are relatively rarely published, of course, there will still be many petty bourgeois women who prefer paper magazines.

Electronic magazines can never replace the pleasure of reading with the fine printing of paper magazines.

At the same time, after cooperating with Meigou.com, the electronic version of "VOGUE" and the fashion website have already been integrated and launched, not to mention other regions, just in Asia, relying on the strong online and offline channels of Meigo.com, the electronic version of "VOGUE" can be ordered directly on Meigo.com.

It can be said that the users of Meigou are actually potential users of "VOGUE", because among the users of Meigao, female consumers account for the vast majority, and women are the most interested in fashion.

Perhaps many women have not bought Vogue magazine because it is inconvenient to buy before, or because they are in a small city and do not have this atmosphere around them.

But now, after the popularization of science in the discussion area of the United States shopping network, as well as everyone's tap water, everyone knows that "VOGUE" magazine turned out to be the most authoritative and trendy magazine in the world's fashion circle.

This is a semi-monthly magazine, that is, it will only be published in half a month, although the price is not cheap, and a paper version costs more than 20 yuan.

But this year, it's only more than 20 yuan, and two copies a month is less than 50 yuan, so who can't afford it.

Moreover, this kind of magazine is actually very cost-effective to buy, not only is it very beautifully printed, but also very thick!

It can be hundreds of pages, and of course, many of them are beautiful advertisements and come with all kinds of small gifts all year round......

For example, a trial sample of a certain cosmetics brand, a beautiful shopping bag of a certain brand, etc., although it is not worth much, but who doesn't like something that doesn't cost money.

What's more, this magazine's introduction to the latest trends is the most authoritative and comprehensive, take a look at the latest developments in the fashion circle, find out what new styles are coming out of major luxury brands, or how top supermodels match their clothes when they shoot on the street.

These are the most popular among female users.

Therefore, many users on the current Meigou website have become accustomed to buying a copy of "VOGUE" magazine when they place an order to buy cosmetics, and they buy a paper version.

A few months after the fashion group was acquired by Meigo.com, in China, the sales of print magazines on the online channel of Meigou alone have far exceeded the sales of its original channels combined......

……

In addition, don't forget that Meigou also has its own offline channel, Meigo-Watsons personal care chain.

This offline channel, in China, and even in Asia, is the premier cosmetics store with a very large influence.

Similarly, the chain's main customers are also female consumers, and when Meigou acquired the fashion group, a small shelf was set up next to the cash register in the chain for fashion magazines, which were used to sell fashion magazines such as "VOGUE".

I have to say that the sales of this channel are definitely much better than those traditional bookstores.

Sometimes, when looking for sales channels, it's not about looking for the attributes of your products, it's about finding potential customers.

In the past, magazines must have been sold in bookstores or newsstands, but now the consumer trend is very different from the past, traditional bookstores are deserted, except for primary and secondary school students who like to visit, the average adult goes to relatively few.

As for the newsstand, can you still find it......

……

In short, since the fashion group was controlled by Meigou.com, life has been much more nourishing than before, and sales have bottomed out.

And its influence among female consumers has risen again, and in the latest issue of the issue in August, the cover used a photo of Lin Xiu when she appeared in the finale of the dreamy show.

The eye-catching headline "Are you ready for the Oriental Element?"

In this issue of the magazine, Anna Wintour gathered a large number of cutting-edge designers and top editors in the industry to have a discussion on the use of oriental elements in modern fashion design.

In fact, not only fashion, but also in bags, shoes, and even jewelry and watches, over the years, there have been more and more uses of oriental elements.

It is said that it is an oriental element, but in fact, it is also a Chinese element, maybe those brand designers really like Chinese elements, or maybe they are to please Chinese consumers, who knows......

In this feature, a series of big names in the industry are listed on the use of "oriental elements" and "Chinese style", and exquisite pictures are added.

Among the many big brands, LV is the first luxury brand to take the lead in showing favor to Chinese consumers, it not only uses a large number of Chinese elements in its own products, but also specially launched a brand for Chinese people.

In the LV show at Paris Fashion Week in the spring and summer of 2011, Chinese elements became one of the protagonists: cheongsam, horse coat, folding fan, panda bead embroidery, etc. LV has made a modern improvement on Chinese elements with Western aesthetics, although it is far from the essence of Oriental subtle beauty, but as an alternative interpretation of exotics, as a catwalk viewing, it also has a different kind of beauty.

Its contrasting cheongsam series is an alternative demonstration of the Chinese style that is out of place and exaggerated.

The fan is an oriental element in the eyes of Westerners, LV's see-through series, and the see-through folding fan is an important accessory, which reconciles and dilutes the over-nakedness of the see-through outfit.

The panda is a national treasure of China, and in the eyes of many Westerners, when it comes to pandas, it represents Chinese elements. Therefore, LV directly printed the panda as bead embroidery on the jacket, and after shrugging the shoulders, the shoulders were exaggerated in the style of a Chinese horse coat.

Many people may know that LV has launched a large handbag, which looks basically exactly the same as the snakeskin bag that is essential for migrant workers in China......

It is said that this is their designer, after seeing the spectacular scene of the Spring Festival in China, especially the Spring Festival personnel are carrying snakeskin bags, the designer was greatly inspired to develop this style.

Even, LV has launched a new brand, which is aimed at the Chinese market.

Pu'er because of the effect of slimming and scraping oil, in recent years, it has received special attention from women, plus tea has natural antioxidant properties, in fact, there are many selling points for female consumers, but the first to think of Pu'er tea into skin care products, is the French LVMH group, recently they launched a Pu'er tea as a raw material cosmetics brand Cha Ling, Chinese name Cha Ling.

From the packaging point of view, Cha Ling's brand positioning is to take the high-end route, and the pure white porcelain texture bottle body was specially designed by the French ceramic brand Limouge, and the price of the products ranges from 20 euros to 250 euros, which is on par with the lady-grade makeup brand.

The first 26 products to be launched include cleansers, masks, serums, creams, perfumes and aromatherapy, with the price of the cream being about RMB1,000 and the price of the mask being about RMB1,700. In addition, the brand also offers massage treatments and meditation classes inspired by traditional Chinese medicine in an attempt to create an all-encompassing beauty lifestyle brand.

At present, Cha Ling is only available at Hong Kong Harbour City, and in addition to skincare products, the store also offers a full tea experience and tea utensils for sale.

Part of the reason for the establishment of the Cha Ling brand is that Louis Vuitton wants to get closer to the Chinese market.

From this, it can be seen that the Louis Vuitton Group's intention to please Chinese consumers has been undoubtedly revealed.

……

In addition, those who pay attention to Victoria's Secret must have seen the big show of Victoria's Secret one year, which is basically a full "Chinese style".

That year was the Year of the Dragon in the Chinese lunar calendar, so in that Victoria's Secret show, it was full of dragon elements.

One of the most terrifying scenes is when a model, dressed in sexy lingerie, walked onto the runway with a dragon coiled on her body......

It is not the kind of big lizard in the West, but a serious 800 Huaguo dragon, it is conceivable that the thick dragon body is coiled on the model's body, and the huge dragon head is lying on the model's shoulder, that picture is really ...... I can't bear to look at it!