Helping You Wangang write things was just extra work, and Sha Zhengyang didn't plan to write these things in great detail, it wasn't his job.

It's good to give creative ideas, but it should be done by the people of the human society, why do they have to help them work by themselves when they get their salaries and bonuses, and make a move, so that they should do some work.

"I didn't expect Lao Cao to know so much about auto trade. ”

Cao Hanjin came to Sha Zhengyang and talked about the auto trade, which took two hours, which made Sha Zhengyang look at Cao Hanjin with admiration.

I have to say that everyone has their own strengths, and it is no accident that they have been able to get to this point.

Sha Zhengyang estimated that Cao Hanjin felt that he attached importance to construction, real estate and building materials, and had a somewhat neglectful attitude towards others, so he came to him to discuss the work of automobile trade.

It can be said that Changchuan Industrial's auto trade is now a leader even in China, which depends on Zhang Ke, the former director of the Changhe Petroleum Administration, for his preference for automobiles, and of course, it has a lot to do with the good benefits of Changhe Petroleum in the past few years, which has given great support to the auto trade.

It is precisely because of the strong support of Changhe Petroleum that Changchuan Auto Trade is now the leading seller of imported cars in Hanchuan Province, whether it is Mercedes-Benz, BMW, Audi, or Lexus Jaguar Porsche Volvo, in addition to Ferrari Rolls-Royce, which is indeed too rare in China and has no consumer groups of imported luxury cars, foreign car brands, Changchuan Auto Trade has basically established import channels.

"Sort of. Cao Hanjin is not very easy to answer this question, but he is indeed a little worried that Sha Zhengyang will suddenly cut off the auto trade, because the number of employees in the auto trade is not much, but the amount of funds occupied is not small, in the future Changchuan Industry will pay more attention to the construction, real estate and building materials sector, it is hard to say whether the auto trade is worth keeping.

"However, Mr. Sha, I think that although the living standards of the domestic people have improved, whether it is for public consumption or private consumption, the auto trade will usher in a relatively large period of high growth, and if we can use our existing advantages to transform our advantages into commanding heights, I think there is still a lot to be done in the auto trade. ”

Sha Zhengyang did not consider abolishing the auto trade, on the contrary, he knew very well that with the rapid development of the domestic economy, the automobile industry will usher in a period of high growth.

Whether it is the rise of bus consumption or private cars, it will become a car buying frenzy for one or two decades, and in this piece, the development of 4S stores is undoubtedly to China to become the number one automobile consumer country, and the same 4S store model has also made such as Zhongsheng, Guanghui and other auto trade groups rise rapidly, becoming one of the leaders, both assets and benefits are considerable.

With the rise of the 4S store model, the auto trade has gradually become a comprehensive business integrating vehicle sales, parts sales, and maintenance and repair, especially in cultivating customer loyalty, which plays a pivotal role, and a loyal customer can also bring unimaginable benefits to the enterprise.

But now the country is still in a blank period in this regard, whether it is an imported car brand, or the only few joint venture brands in China have not yet realized the power of the 4S store model, on this issue, Sha Zhengyang believes that his own concept can help Changchuan Auto Trade in the future of the automobile comprehensive service provider in the forefront of the country.

Cao Hanjin only saw that the future automobile market is promising, but in what model to adopt to become bigger and stronger, it is impossible to have such a long-term vision, at this point, it is not until Guangqi Honda introduces the domestic direct sales model in Japan to begin to really shine, but now Sha Zhengyang is ready to cut off.

"Lao Liang, then how do you think the current Changchuan Auto Trade will become bigger and stronger? Continue to use the current sales model?" Sha Zhengyang interrupted to test the other party.

"Mr. Sha, I'm just optimistic about the future car sales market, but to be honest, if you want me to come up with a specific strategy, I don't know it. Cao Hanjin pondered for a while, "But I think the current car sales market, parts market and maintenance market are very chaotic, the integrity is very low, of course, this may be related to the special situation of our domestic market, such as the parts market all kinds of fakes, dismantling is substantial, shoddy situation is very prominent, the same original, the original factory, the auxiliary factory and the dismantling have different channels, and in the maintenance because the main group is still public, so the quotation at will, Rebates are common, which makes consumers unhappy, but it is difficult to curb this situation. ”

"I'm thinking about whether it is a car sold from our Changchuan Auto Trade, whether we can establish a more stable and continuous information channel, from the store to repair and maintenance, we can provide one-stop professional services, and this is also in line with the opinions of some foreign manufacturers who value their brand reputation,......"

I have to say that Cao Hanjin still has some market sensitivity, especially in this area, although he did not put forward the 4S store sales model, but he also realized the connection between brand building and integrity, customer loyalty cultivation, and one-stop service.

"Lao Liang, this problem should be divided into several aspects, one is our auto trade enterprise itself, how to shape its own brand, enhance its own credibility, this is very important, but also our own fundamental, on the other hand, is the problem of automobile manufacturers and brand selection, we Changchuan auto trade is now a hodgepodge, one is the import brand is very large, but in terms of quantity is relatively small, but such as Shanghai Volkswagen, The joint venture brands of FAW-Volkswagen and Dongfeng Citroen, these types of sales are huge and occupy the mainstream, but they cannot be compared with imported cars in terms of brand reputation, so how do we balance the relationship between them,......

Sha Zhengyang came easily, and the concept of rotten streets in 20 years is put now, that is, it is deafening.

"Then there's the issue of customer development. Now our auto trade customers are mainly government departments and enterprises, but maybe you have noticed that the number of private cars is growing rapidly, and the momentum will become more and more fierce and irreversible, so how do we now actively cultivate and expand new customers under the condition of ensuring the stability of corporate users—— Private consumer group, this is a long-term and long-lasting process, many consumers may not be able to buy a car in one or two years or even three or five years, but we have to look at the long-term, from now on to cultivate our Changchuan Auto Trade and customer emotional interaction, which many people may disdain, but I think it is very important,......"

Cao Hanjin left, and after being ruthlessly instilled with a new theory of buying a car by Sha Zhengyang, he was ignorant and left, and he already felt that Sha Zhengyang might let him be responsible for the integration of the entire auto trade and commerce sector of Changchuan Industry, which was also reasonable.

This can be regarded as seeking benevolence.

When he took the initiative to "lose sincerity" to Sha Zhengyang, he showed his attitude, and also showed his ability, of course Sha Zhengyang would not be indifferent.

It's not that there are no talents, the key is whether you can use people, whether you can win people, at this point, Sha Zhengyang is quite calm.

Even the ambitious Fu Lei dares to use it, and if he wants to use it greatly, can he still tolerate a few people?

Some people are reluctant to hold the power in their hands at any time, in fact, it is a manifestation of lack of self-confidence, for Sha Zhengyang, he hates that the people under his hands are more capable than one another, then it is the best, he has this confidence to control the other party, because no one can know what the future world will be like him.

Liang Fengchun showed a strong interest in building materials and the construction sector, but Sha Zhengyang needs to investigate whether the other party can control this situation, Ding Xuesong and Wei Junyong are not good people, if you can't suppress them, it will make the situation out of control.

************

"Are you ready to go to Kazakhstan?" Sha Zhengyang asked casually.

"How can it be that simple?" Xu Liping sighed.

In a word, the leader broke his leg below, and he became more and more handy as the chairman and general manager of Sha Zhengyang.

When he saw Liang Fengchun and Cao Hanjin both going in and out of Sha Zhengyang's office again and again, he was actually a little jealous.

These two guys can also be regarded as the hob meat of Changchuan Industry, Wu Qinglong and Li Bofeng pulled these two guys into the water, these two guys are as smooth as fish in the water, and they don't give you a chance at all, and you have to say that these two people will easily surrender to Sha Zhengyang, and it is not so simple.

But Sha Zhengyang came over so seemingly lightly, and pocketed Liang Fengchun and Cao Hanjin bit by bit.

Maybe Liang Cao's dedication is not very strong, and you can't expect to be spotless if you want to say that their character, but you can't deny that these two people can gain a firm foothold in Changchuan Industry, and naturally they have to have some doorways.

But Sha Zhengyang didn't seem to use any means, just Shi Shiran's water mill worked, and the two of them were cowardly, so they bowed their heads to their ears, maybe this is the general trend?

"The Foreign Affairs Office of the Provincial Government has contacted the Kazakh Embassy, and the next step may be that the Provincial Department of Agriculture will go to Aktobe Prefecture of Kazakhstan for inspection. ”

"Liping, you pay more attention to things here, now Fu Lei and I are thinking about the restructuring, to ensure success, no major problems, can not affect the overall situation, Lao Liang I consider letting him ask more about the construction and building materials sector, Lao Cao is responsible for business, auto trade and transportation and warehousing, and you may have to worry more about the rest." ”

Xu Liping was a little nervous and excited, although Sha Zhengyang's words did not reveal other meanings, and even his identity was somewhat marginalized, but it was precisely the lack of clarity about his division of labor that illustrated some problems.