Chapter 11: Sit and Talk
Li Xin is not an indecisive person, and he does not have difficulty choosing, and the reason why he hesitates now is because he is not 100% optimistic about Lebee.com.
He couldn't help but recall the scene when he met Xu Jing, the founder and CEO of Lebee.com.
Xu Jing is an elegant and intellectual beauty in her early 30s. She used to be the gold medal host of a satellite TV, a genius producer, and also has her own cosmetics brand. In 2008, he resigned decisively, gave up his good job at the TV station, and founded Lebee.com.
This is a genius, a very charismatic personality, and a very good candidate if you are friends. But as the leader of an Internet company, Li Xin still feels that she lacks something.
Maybe it's because she's a woman, after all, I've been in the industry for so many years, and I've never seen a woman who can make an Internet company bigger. This can be regarded as a prejudice, Li Xin smiled self-deprecatingly.
After receiving a call from a headhunter in the afternoon, Li Xin was a little surprised. That job in Pengcheng was originally when he received a phone call from a headhunter two weeks ago, and when he heard that it was a new company with an investment of tens of billions, he promised that he was interested in continuing to contact and understand it, and he also gave the headhunter a copy of his resume.
There was no movement for two weeks, and he was surprised that things had turned yellow, but he didn't expect to receive a headhunter's notice at this juncture.
During this time, Li Xin has also been busy contacting the real estate company and Lebee.com, and he didn't bother to learn more about the specific situation of this Weiye Jiahua company.
After hanging up the phone, he went online to learn more about the information of Weiye Jiahua, and the results surprised him.
This company is indeed extraordinary and menacing. As soon as it was established, it acquired a leading domestic cosmetics company - Modu Jahwa, at a cost of 4 billion!
Although 4 billion is not a small amount, Li Xin is also used to seeing large acquisitions, which cannot surprise him too much. What intrigued him even more was the owner of this company!
After reading more than a dozen news reports about Wang Ye in a row, a full character image was established in front of Li Xin's eyes.
Wang Ye, male, 24 years old.
Born in an ordinary family, he came to Pengcheng in March last year and worked in a company that was still called Huamei International at that time.
In half a year, he was promoted from an ordinary grassroots employee to the general manager of the brand department.
Later, I don't know what opportunities there are, or through what tricks, the Huashang brand was stripped out, and several companies were merged, and the joint listing was successful.
And Wang Ye has also become the major shareholder and chairman of the new company, Huashang International!
In February this year, due to the soaring stock price of Huashang International, Wang Ye also briefly topped the Forbes mainland rich list, with a net worth of up to 60 billion!
What interests Li Xin the most, or what puzzles him, is that Huashang International's career is booming. As the chairman of the board, Wang Ye stepped down as the general manager, got out, joined forces with several big capitals, invested tens of billions, and entered the Jahwa industry!
This is a remarkable person, and he is also a person who has done great things! This was Li Xin's first impression of Wang Ye.
However, Li Xin is not optimistic about the Jahwa industry. He knows how strong Procter & Gamble and Unilever are. You know, last year, Procter & Gamble's global revenue was as high as more than 60 billion US dollars, which is nearly 500 billion yuan!
So, why did Wang Ye choose to do this industry, and is it not good to do his clothing industry well?
With this question, Li Xin finally stepped on the plane to Pengcheng, and he wanted to meet and talk to Wang Ye. This is not only a chance for Weiye Jiahua, but also a chance for yourself.
As soon as I got off the plane and walked out of the country to the exit, I saw a young girl holding an A4 card with the word "Li Xin" written on it.
This should be someone sent by Weiye Company, Li Xin walked over, smiled and said, "Hello, I am Li Xin." ”
The girl said happily: "Hello Mr. Li, I am the secretary of Wang Dong of Weiye Jiahua Company, Liu Ruomei. Please come with me, the chairman is waiting for you in the company. ”
This girl is Liu Ruomei, Wang Ye sent her to pick up Li Xin to the company. Li Xin followed Liu Ruomei, got into the Bentley driven by Lu Jianjun, and went to Mingguang Science and Technology Park.
On the road, Li Xin chatted with Liu Ruomei for a few words, he wanted to know more about Weiye Jiahua Company, and only by knowing himself and his opponent could he not be defeated in a hundred battles.
When it comes to Mingguang Science and Technology Park, Liu Ruomei said proudly: "This science and technology park was wholly purchased by our company, as the company's headquarters base, you can see it when you arrive, it is very beautiful." ”
Li Xin asked tentatively: "Wang Dongdu has acquired the Demon Capital, why don't you put the headquarters in the Demon Capital, isn't it more convenient to manage it that way?"
"Oh, Modu Jiahua is just a branch under our headquarters, and there are several other companies, and it is more convenient to manage the headquarters in Pengcheng. ”
Through Liu Ruomei's words, Li Xin learned that Weiye Jiahua is not simple, and it seems that there are many things that cannot be found on the Internet. Since the headquarters is located in Pengcheng, there should be more important branches or businesses here, and the scale will be larger than that of Modu Jiahua.
The car quickly arrived at the Mingguang Science and Technology Park and parked under the No. 1 office building.
"Please come with me, Mr. Lee. Liu Ruomei said politely, and then took Li Xin to the top floor of Building 1 by special elevator.
Even if it is a well-informed Li Xin, he can't help but marvel at the huge area of the chairman's office, more than 1,000 square meters, is it a bit too extravagant. However, it is also understandable that you want to have no area in your own industrial park and your own office building.
The two walked into Wang Ye's office, and Wang Ye, who had been waiting for a long time, greeted him with a smile.
"Hello Mr. Li, welcome to Weiye Jiahua. ”
"Hello Chairman Wang, I am honored to have the opportunity to meet with you this time. ”
"Come, please sit here. ”
Wang Ye politely invited Li Xin to sit down in the reception area, and then asked him, "What do you want to drink?"
"Coffee bar, I've been outside for a long time, I'm used to drinking, hehe~"
Liu Ruomei brought two cups of steaming black coffee, and then sat behind Wang Ye's side.
"For Weiye Jiahua, Mr. Li should know a little. Our company is mainly engaged in cosmetics brands, and I don't know what Mr. Li thinks about the cosmetics industry, or domestic cosmetics brands. ”
Wang Ye has started a formal interview and communication.
For a position like CFO, both the recruiting and applying parties are on equal footing. The company offers a generous salary package for this position, and there will naturally be no shortage of people to choose from. The applicants are all workplace elites with high education and perfect resumes, and there are many positions to choose from.
So, can we reach a consensus and work together? It depends on whether the two sides have the same ideas and whether they can recognize each other. To put it simply, it is whether you can see the right eye.
As for expertise, no company is going to interview for these things, because that's the basic threshold. If you don't have those, you won't even be eligible to be shortlisted, let alone meet with the boss of the recruiter.
Hearing this question, Li Xin smiled slightly, about why Wang Ye chose to enter the Jahwa industry across industries, he thought a lot in the past two days, and also learned about the current situation of domestic cosmetics companies in detail. Let him talk now, and he can still say some of his thoughts.
"There are more than 3,300 production enterprises in the domestic cosmetics industry, with sales of 153 billion yuan in 2010, an average annual growth rate of about 10% compared with 2005, and there are about 25,000 kinds of products. The whole industry is in a period of rapid growth, and the prospects are very promising, but ......"
First, he said a series of data, expressing optimism about the development of the cosmetics market, and then Li Xin continued: "However, among them, foreign cosmetics brands occupy a considerable part of the market share, and in the past two years, it has continued to rise. The market share of domestic brands is declining!"
This is something that every discerning person can see, it is not surprising, if Li Xin only sees this, it will make Wang Ye a little disappointed.
Nodding, Wang Ye then asked: "If you want to build a domestic cosmetics brand or even defeat a foreign brand, does Mr. Li think you can do it? ”
If you want to answer this question well, you must have dry goods. It's easy to find a problem, but it's hard to solve it. People who can find problems can be found everywhere. And people who can solve problems can be called talents.
Li Xin smiled bitterly and said frankly: "Wang Dong's question, I really can't give an accurate answer, I can only say a little bit of my thinking." ”
"It's okay, let's just discuss, there is no right or wrong answer to this kind of question, just see if we can give you some inspiration. Wang Ye encouraged.
"I think there is still hope, although foreign brands are big now, and the brand awareness is very high. However, those domestic brands, the reputation accumulated over many years, still have enough foundation. The key is whether this heritage can be stimulated and guide consumers to re-understand domestic cosmetics brands. ”
He paused and said: "In fact, the competition in traditional sales channels is too fierce, and the cost is too high, and the establishment of new sales channels is imminent!"
"Oh, the new sales channel, what kind of one, can you elaborate?" Wang Ye asked with interest.
"To tell you the truth, I had an interview with the CEO of a cosmetics e-commerce company a few days ago. ”
Li Xin smiled for a moment, and then said: "That company is a vertical e-commerce sales platform for cosmetics, I think this model is very good! It is also a new sales idea, reducing sales links, greatly reducing sales costs, and the brand directly faces end consumers!"
"Oh, I don't know if it's Lebee.com or Jumei?" Wang Ye asked with a smile.
"Wang Dong also knows? Li Xin said frankly.
"That company, I personally don't think about their development prospects, Jumei is a little better. Wang Ye commented.