"Is anyone else willing to share their opinions?"

Li Yadong looked around at everyone. However, wherever the eyes glimpsed, people everywhere lowered their heads.

What are you kidding, just now the chief designer "said the wrong thing" and was directly dismissed, and they don't want to be generous for the time being.

"That's good. Li Yadong nodded and said with a light smile: "I know that most of you still don't quite agree with my concept and my repositioning of the Land Rover brand. ”

He paused here and looked at Stephen on the side, "Off-road performance and luxury, or ride comfort, really can't be combined?"

Stephen smiled awkwardly and said, "Boss, in theory, that's the case. For example, our Range Rover was designed to increase comfort by modifying the suspension and lengthening the body size at the expense of off-road performance. ”

"Really?" Li Yadong smiled and asked rhetorically: "Then you haven't thought about how to make up for this part of the sacrificed off-road performance?"

"What...... What do you mean?" Stephen's eyes lit up, vaguely as if he had grasped something, but he couldn't say it for a while.

"Quite simply, as you said, in order to make the Range Rover, you modified the suspension to make it softer, which will definitely reduce its passability. Have you ever thought about redesigning the suspension system on top of this, so that it can have a new function on top of the softener...... The height of the vehicle can be adjusted up and down. In this way, when encountering complex road conditions, we can enable this function to pull it up a few centimeters in situ, so that its passability will be remedied?"

"Adjustable suspension?!"

Hearing him say this, the designers in the conference room were all dazzled.

It's a concept they've never heard of in the past!

A genius idea!

"yes!" Stephen slapped his thigh and said excitedly, "Boss, this is a brilliant idea, technically speaking, it can also be realized, just add four telescopic booms to the suspension system!"

"This is just one example. Li Yadong smiled, "There are still many aspects of off-road performance missing, we can make up for it through other methods, such as what kind of gentle slope steep descent system, uphill assist system, these technologies are not all existing in the industry at present, in this case, why not use them ......"

He recounted unhurriedly, and the eyes of the designers present became brighter and brighter, as if God was opening small windows for them.

At this time, I found out that their new boss was definitely not a car novice. In fact, he has a thorough understanding of the automotive industry.

In particular, the endless flow of wonderful ideas is breathtaking!

Wizard!

If this person is committed to car design, what kind of heights he will reach, everyone at the scene could not imagine.

"Well, having said all that, I just want to disprove the fallacy that Mr. Davis just said. With the development of science and technology and the progress of the times, our automotive industry must also keep pace with the times, otherwise it will be eliminated by the market. Some truths that seemed inviolable in the past can be made up for today by means of modern technology. And that's still the time, you have to understand that the world's technology is still evolving, and God knows how good automotive technology will be born in the future. Based on this premise, why can't the off-road performance and ride comfort of the car be taken into account?"

"yes, it's still possible. ”

"Yes, our previous design concept is too old, today listening to the boss say this, it is indeed a lot of inspiration, using electronic technology to make up for the lack of off-road performance, this idea is really great!"

"If we continue in this direction, our brand will definitely be able to take a completely different path and create a unique selling point. ”

"Isn't it? This allows you to completely differentiate yourself from other off-road brands, and you won't even be able to find a competitor for a short time. ”

Everyone present talked and nodded frequently. Everyone has benefited a lot.

"Now, is there anyone who doesn't agree with my repositioning of the Land Rover brand?" asked Li Yadong with a smile.

The designers here shook their heads, they are all people who are at the forefront of automotive technology, and their sense of smell for future trends is far beyond that of ordinary people, and their intuition tells them that this is the right way.

The future development of the automobile manufacturing industry should closely follow the pulse of the times, from pure machinery to electronic assistance, and slowly transform.

"Good. Li Yadong nodded and said, "So, please tell me together, what is the new positioning of the Land Rover brand?"

"The Rolls-Royce of building SUVs!" said in unison.

Li Yadong smiled, his mouth was dry, and he finally persuaded a group of designers to agree with him.

This is very important, they are the cornerstone of the Land Rover brand, and if their design direction is contrary to their own philosophy, they will only have to design a four-like one in the future.

"Okay, now that the brand positioning has been decided. Then let's talk about the model. ”

Everyone listened attentively, this time it was from the bottom of their hearts, and it was no longer a show for the boss.

"We currently have too few models, only two models in the world, and we haven't even built a basic product line. Li Yadong said with emotion.

"Product line?"

Such a new term made everyone here unclear.

"The so-called product line refers to a complete model camp, our main focus is off-road vehicles, so it means that we need to have corresponding models in various segments of the off-road consumer market. Like Range Rover, Stephen, what is your position for this model?"

"High-end elite cars. Stephen thought for a moment and added, "The kind of person who prefers to drive on his own and take his family on trips in his spare time." ”

"Actually, you're not very precise yet. Li Yadong said: "Believe it or not, in addition to the part of the population you mentioned, if the Range Rover car is built with heart, further increases its comfort, and takes into account the off-road performance, it will ban some cars, and become the exclusive passenger car of government administrative units and even rich bosses." Because it has some advantages that are incomparable to cars, such as passability. As a very simple example, if a rich man encounters a gangster on the street, do you think it is safer to ride in a Rolls-Royce or a Range Rover? ”

"It must be a Range Rover, the steps in the street and the little guardrail or something, it's not enough to block its passage, it's better to get rid of the gangsters. Stephen smirked.

"Hmm. But that's not what I'm going to say, back to our topic. After we have used Range Rover to satisfy this part of the population, what about the rest of the consumers, I will not talk about the lower class, what about the middle class, they don't necessarily can't afford Range Rover, but Range Rover is not very suitable for them. The first model is so big that they may not need such a large space at all, the second is too high in fuel consumption, and the third is such a big guy that the garage at home can't fit at all. There are other factors such as unsuitability, and the price factor is also a big reason, should we just give up this part of the middle class consumers?"

"Boss, there is a problem. Stephen said thoughtfully: "In fact, we are not unaware of this market, and the 'discovery' currently under development intends to be priced slightly lower than that of Range Rover, but we seem to be able to do so much, and then how to segment the market and design cheaper models, won't it lower our brand grade?"

"It's nice that you can take that into account. Li Yadong glanced at him appreciatively, and said with a smile, "The grade of the brand certainly needs to be maintained, but if you want to develop and grow the Land Rover brand, it will not work to rely on one or two models to win the world. Lamborghini is famous enough, it's good enough, it's just going the pure high-end route, but what is the result? I got the news earlier, it was recently acquired by Chrysler for 40 million dollars, only 40 million, such an excellent brand. What is the reason why its value is so low? If you look at the car giants in the world today, I won't talk about those who take the pure mass route, which are not comparable to our brands, and I will talk about Debao's Mercedes-Benz and BMW, who can deny that they are not high-end brands? But they also have low-end models that cost 10,000 pounds or 20,000 pounds. ”

"Boss, I see. Stephen nodded vigorously, "As long as we maintain a very high manufacturing standard, even if we build a slightly cheaper car, consumers will not look down on us." ”

That's exactly what happened. Li Yadong was very pleased, "Consumers are not fools, what kind of price to buy what kind of car, as long as the quality is guaranteed, the model has highlights, and the technology is distinctive, even if we build a Range Rover car with half the price, they will still not deny our brand value." ”

Not only Stephen, but all the designers present nodded subconsciously. Looking back at the examples given by the boss, Lamborghini and Mercedes-Benz and BMW, I have to admit that he was quite right.

This also made them realize why Land Rover is such a good brand, why it is still in a loss-making state.

Is the model not good enough?

No, no, absolutely not, the market response has been positive, and their two models have received worldwide acclaim.

The point is that they didn't grasp the market and wasted too many resources.

With the scale of 150 hectares, they could have built more cars, but now they only rely on two models to earn the money of a small number of rich people in the world.

"The two models on sale right now, the Land Rover...... Well, I'm going to change its name, now it's not like the past, we don't just have one model, but our company name is also Land Rover, some of it doesn't fit, change it to 'Defender', how do you feel?" Li Yadong asked with a smile.

"Guard?" everyone looked at each other and nodded.

"Yes, Guardian Guard, it does fit its toughness. ”

"Yes, it also has some symbolic meanings, some of its facelifts, and it has always been in the service of the army. ”

Everyone is fine.

"Then it's decided. Li Yadong said finally: "I just saw its facelift design plan, adhering to the consistent tough style, not bad." In addition, it is not destined to be the main model under our new brand positioning, so I don't plan to change it, just follow your design plan. ”

He paused here and continued: "Range Rover, it's a car with a lot of potential, it's not only the most expensive car we have now, it's going to be the flagship model of our brand in the future, so we're going to have to put a lot of thought into it. ”

Li Yadong picked up a design drawing, pointed and said, "Some details are lacking, and they are not high-end enough, come, you all come around, I will make a slight change according to my ideas, you can see how the effect is?"

As his words fell, everyone got up and left their seats and gathered around him.

Li Yadong picked up a pencil and began to carefully draw on the design drawings......