Chapter 389: Establishment of the China Design Institute

Li Yadong did not make much changes to the Range Rover model, but just "trimmed" the appearance appropriately with the vision of a futuristic person.

He wanted to change to the fourth-generation Range Rover he had been fascinated by in one step, but he had to take into account the manufacturing process of this era. It's like he can hand over the script of "Avatar" to Liu Weiqiang, but Liu Weiqiang can only stare at the script dryly.

The waistline has been raised a bit to add a touch of sportiness. The middle network has been changed, so that it has a future family-style face. "Gill" lines have been added on both sides of the front door to make it look more domineering. Then there are some chrome decorations in some parts of the body to set off its class.

But it was such a simple change, but it made the surrounding appearance designers stare round one by one.

"It's so beautiful!"

"Yes, boss, you must have thought about these ideas for a long time, and they fit perfectly with our Range Rover, and none of them seem out of place or superfluous. ”

"Isn't it superfluous? Do you find that such a few subtle changes have instantly improved the sense of grade of this Range Rover, and it has become much more graceful and luxurious!"

Several designers in the exterior department present were very excited, they always care too much about the perfection of the overall shape when designing a car, but ignore the contribution of details to the whole.

In their opinion, the boss just made a few strokes, which explained a truth to them very well: details determine success or failure.

"It feels okay, right?" Li Yadong said with a smile: "But to be honest, I can only give some opinions on the appearance, as for the internal structure, as well as electrical and technical things, you can only figure it out yourself." I believe that our new brand positioning should be able to give you some inspiration. ”

Everyone was smiling and nodding.

"These are the two models we are selling, and let's talk about the ones that are still being designed. The defender doesn't talk much about it, it's the same as the defender, it's not the main fight, you design it according to the original concept. What I would say is discovery. ”

Li Yadong paused and took another design drawing.

To be honest, the first-generation Land Rover found it to be really ugly, and it looked like cutting Santana's ass off, then raising the body and forcing a big roof butt on.

Anyway, from Li Yadong's point of view, that's it, obviously feeling discordant.

"If you find this car, how to say it, if it is built according to this design drawing, it will definitely be able to sell, but I am afraid that it will be difficult to achieve absolute competitiveness in the market. I have a better design scheme, you guys see how. ”

Li Yadong said, turning the design drawing over and depicting it on the blank back.

He is going to skip the first generation of Land Rover and start manufacturing from the second generation, this model should have been born in 1999 in the last life, a full decade later than now.

He pondered for a while, the boxy shell should not be technically difficult, but he was not sure, and planned to draw it for these professional designers to see.

He didn't have a professional drawing background, so he drew very slowly, and even had to use a ruler to draw straight lines, but fortunately, these drawing tools were the most indispensable in the design institute.

Half an hour later, a crooked second-generation Land Rover was spotted and jumped on paper.

It's rougher, more sporty, thicker and fuller than the designers' first generation.

"How's that?" Li Yadong asked with a smile.

Suddenly found that there was no reaction behind him, and turned his head to look, only to find that the group of people behind him, including Jack, were all dumbfounded.

One by one, they looked at him like monsters.

Speaking of which, I have to mention the history of Land Rover's discovery, the idea of this car, as early as the seventies, when Land Rover also specially invited Honda to develop together, but behind the Land Rover's parent company had a debt crisis, was acquired by the British government protectively, and became a state-owned asset. Without Honda's technical support, Land Rover had to develop its own and after an era, it was only in the late eighties that it designed a model that was consciously perfect.

However......

The person in front of him directly overturned the car they had spent so many years designing in terms of appearance and gave a more perfect plan.

"Boss, could this be your impromptu idea?" asked Stephen, swallowing his saliva.

"Oh, no, I've always had the intention of building a car, and I've been thinking about it in my head for many years, and I can't figure out anything else, so I thought of a few exterior models. Li Yadong smiled.

It can only be explained in this way, otherwise it will seem too demonic.

The characteristics of the times limit people's imagination, and many ideas that are not complicated in Li Yadong's eyes are completely miraculous.

"Boss, you are not engaged in car design, it is simply a great loss to the world automotive industry. Stephen sighed.

His words were echoed by others, whether it was the previous concept of "using electronic technology to compensate for off-road performance", or the current high-level vision of car exterior design, all of which highlighted their boss's superb design talent.

Li Yadong was embarrassed to be praised by these people, in fact, he was a few pounds and a few taels, and he was very clear, that is, he lived an extra life, copying books here, and there was really nothing to show off.

"Alright, let's get down to business. Is it technically difficult for industry to have such a car shape?"

"Nope. Stephen waved his hand and said, "With Range Rover's manufacturing equipment, with a little modification, it is not difficult to create such an appearance." ”

"That's going to be easy. Li Yadong smiled and nodded, "Since you all think that this model has a better appearance, then according to it, redesign and build, the structural design that should be changed inside, hurry up and start to change, I want to see it go on the market as soon as possible." ”

"Okay, boss. Everyone nodded.

"So we have two main models, but it's not enough. I've got an exterior design here, I've got to draw it out for you to see, and you'll have to figure out how to make it a starting model for the Land Rover brand, positioned as a small off-road vehicle. Just along with Range Rover's full-size large off-road vehicles, as well as the found mid-size off-road vehicles, to form a complete product line. ”

Li Yadong said, and began to look down again......

Another half an hour passed, and a car model that was still rough in appearance, but also had a bit of "cuteness" in its roughness, appeared on the paper.

With what happened just now, everyone was surprised, but at least they could still hold their breath.

"Boss, if the car just found that still has a hint of Range Rover flavor, then this car is completely new, and I can guarantee that there is no model in the world that has a rough sense of the same. Did you come up with it yourself?" said Stephen with an excited face.

"Yes. Li Yadong smiled, otherwise what else could he do, saying that he had stolen a teacher from the future?

"Boss, you're such a genius!" Stephen sighed, "This small off-road vehicle has a very stylish appearance, and it is completely enough to equip it with a 2.5-liter engine, which can greatly reduce the manufacturing cost, and then launch it on the market at a relatively affordable price, and there is absolutely no need to worry about sales." Boss, this is your design, and I think you should give it a name. ”

"This ...... Actually, I've already figured out the name for it. ”

"Oh?" the crowd pricked up their ears.

"Freelander. ”

……

A meeting didn't end until three o'clock in the afternoon, and everyone, including Li Yadong, actually forgot to eat. In the end, I had to ask the canteen master to reopen the fire and burn a large table of dishes.

There is no way, the area around the factory is relatively deserted, and there is no suitable place to eat, unless you go to the city.

The conference was significant, not only redefining the direction of the Land Rover brand, but also forming a complete product lineup.

In terms of hardcore off-roading, there are two major models, the Defender and the Defender. Not to mention, the Defender is already on sale, and the design of the Defender is also in the final stages, and the progress is slightly accelerated, and it should be available next year.

In terms of luxury off-roading, there are three major models: Range Rover, Discovery, and Freelander. They correspond to large, medium, small, and three-speed SUV segments.

Needless to say, the Range Rover is on sale, with some minor cosmetic improvements, which are well done.

If it is found, it can already be listed, but due to the large changes in appearance, the institutions inside will also have to change, which will take a lot of time, and it is expected that it will not be available until the end of next year at the earliest.

As for Freelander, this one is the most complex and needs to be redesigned. Li Yadong gave the designers three years, that is, they had to complete the design and development of the car from the inside out in 1991.

It is worth mentioning that in Li Yadong's last life, the Land Rover Freelander was born in 1997. This also means that he has come out six years ahead of schedule.

Li Yadong knows that as long as he stays up for another two or three years, the Land Rover brand will shine. Its technology is already world-class, coupled with the fact that he has inspired a lot of designers and his beautiful appearance from the future "copying books", the combination of the three makes no sense if it is not popular.

It is worth mentioning that Li Yadong also announced a position adjustment at the meeting: the appointment of Stephen as the chief designer of Land Rover Design Institute.

After eating, Li Yadong took Jack to the new office that Stephen had just moved into.

Originally owned by Davis, this office is very atmospheric and luxurious, and even equipped with a private bathroom and hidden bedroom.

"Boss. Stephen kindly beckoned Li Yadong to sit down on the leather sofa and brewed coffee himself.

These performances are not pretending, and they are not all because he has just promoted himself, and Stephen now really admires this young man in his heart.

"There's something I'd like to discuss with you. Li Yadong didn't touch the coffee, he never touched this instant coffee, and he would drink some of it freshly ground, not to put it on the score, but because he didn't like coffee.

"The boss has something to order as soon as possible. ”

"Before I talk about this matter, I have to tell you about my next car development plan...... Li Yadong said, and then he talked about the things on Hailan's side and his future car blueprint.

"You want to introduce Land Rover to China and build a factory in China?" asked Stephen with a wink. No wonder he was a little surprised, because in his opinion, where can the Chinese afford Land Rover, they have not tried to open up the Chinese market, and the results are obvious.

"Yes. Li Yadong nodded, "But I don't fancy China's current market, this move has two meanings, one is to open up the entire Asian market, Asia is poor, but there are a few rich countries, and they are our goal." Second, it is to lay the foundation for my next Chinese automobile manufacturing map. As I told you just now, I am ready to develop China's automobile industry, and although few Chinese can afford Land Rovers for the time being, there is still no shortage of markets for some vehicles worth tens of thousands or hundreds of thousands of yuan. Using Land Rover as a foundation to create a new low-end off-road brand that is in line with China's national conditions, this is what I want to do next. To this end, I will send some excellent designers from the design institute to work in Hailan in China, where I will set up a large design institute, and maybe even part of the design of Land Rover's models will be placed there in the future. And I need you to help me do this...... Don't be busy refusing first, I won't let them leave their hometown in vain, I will give them a good salary, and on the current basis, the salary will be doubled!"

Li Yadong is not ruthless, if China's automobile industry wants to take off, talent is indispensable, and it itself does not have it, so what can be done?

You can only smash it with money!

Smash these foreigners into China.

"Double?" Stephen was surprised, car designers like them are not paid low, and if they double it...... That's impressive.

"Boss, if that's the case, I want to go. Stephen chuckled.

As the saying goes, people die for money, birds die for food, who doesn't love money, working there for a year, can be in the UK for two years, what's the matter?

After the hard days first, won't you be comfortable later?

"Oh?" Li Yadong was overjoyed, if Stephen could go to work at Hailan, it would be the best.

This person has the same concept as him, has outstanding professional skills, and is still a rare managerial talent, just enough to go to Hailan to pick the design beam.

As for the UK side, there is a lot of talent, and it is not a big problem to find someone to work on the job.

No pop-ups(.)