Chapter 413 Mobile Phone Project

In the conference room, Dong Mingming, on behalf of the company, introduced the situation of Gree Electric Appliance Company to the visiting Pengcheng people.

Air conditioning is, of course, Gree's trump card product, and it is also the pride of the company.

When Dong Mingming talked about it, he was also full of spring breeze.

In recent years, the sales of Gree air conditioners are also booming, invincible in the domestic market, product quality has long been recognized by consumers, and the brand reputation is very high.

However, Dong Mingming also mentioned that the company's current product line is relatively simple, and compared with household appliance companies like Haier, it has suffered a great loss.

"So, we're planning to make a big project and make a mobile phone! Now that smartphones are starting to spread, it's a big market. Although Gree Electric has not made communication equipment, isn't this thing assembly, and what technical reserves does Xiaomi have, and it is not very good. ”

Dong Mingming showed her ambition to launch a mobile phone project.

Gree mobile phone ......

Wang Ye felt a headache, Gree Electric's technology has nothing to say, scientific research investment and research spirit, among the top few domestic companies.

However, to make a mobile phone, Gree Electric really doesn't have this gene.

If you want to be a successful mobile phone brand, you need a lot of factors.

The reason why Huawei's mobile phone can succeed is because it is in the communication industry and has invested heavily in technology research and development.

When Huawei first started making mobile phones, it was difficult to sell them, but he had a good relationship with major communication giants.

At that time, the products relied on the large purchases of China Mobile and Unicom, and the activity of charging phone bills and sending mobile phones helped Huawei digest quite a lot of products.

What's more, Huawei's mobile phones have not achieved great success just after they were made, but through continuous accumulation, they can really achieve high-end after accumulation.

At this time, Huawei mobile phones are not as famous as Xiaomi.

The success of Xiaomi mobile phones actually puts more effort into marketing.

That is, starting from Xiaomi, the mobile phone sales channel began to shift from offline physical stores to online sales.

Abandoning offline channels and abandoning agents and dealers, Xiaomi mobile phones can give away a lot of profits that originally needed to be distributed to dealers to consumers.

That's why Xiaomi can make the price so low!

It is by relying on low prices and marketing methods that Xiaomi has done it.

Compared with these two companies, Gree does not have the conditions to do it at all.

First of all, Gree has no accumulation in the communications industry, don't want to follow Huawei's old path.

In addition, Gree is not as good at playing as Xiaomi in terms of marketing, and even in product design.

Look at Gree's current products, his air conditioner is notoriously good in quality, but the appearance design is really not complimentary.

And the mobile phone, the appearance is very important, and it can even be said that it is more important than the performance.

……

Wang Ye can conclude that Gree can't make mobile phones at all.

"That...... Sister Dong, in fact, there is nothing good about making mobile phones. I know Xiaomi's Rebus, their company's profitability is not as good as everyone thinks, and it is even losing money. ”

Wang Ye tactfully persuaded.

However, what he said is not wrong, in order to open up the market and expand market share, a few years ago, Xiaomi really sold mobile phones for money.

All kinds of important components are purchased, assembled in their own factories, and the price does not dare to sell at a high price, and the profit of Xiaomi mobile phones is really, very low!

Rebus once calculated the cost of Xiaomi mobile phones for everyone at the new product launch conference, and the profit per mobile phone was less than 50 yuan.

That's it, and I haven't added the company's operating costs.

However, Rebus does Xiaomi, and the routine he plays is not the same as that of the traditional industry.

If the traditional industry is not profitable, it will usher in death, and it will not be able to do it at all.

But Rebus has to be said to be a master, and his idea of operating Xiaomi is based on the Internet company.

In the early stage, we do not seek to make money, but only market share and brand awareness. Then after the company's market value is enlarged, the listing circle is ......

This is obviously the way Internet companies play it.

Rebus was originally born in an Internet company, so it's not surprising that he is good at this, but there is no clear answer in a short period of time whether this company is good or bad.

Even if Xiaomi can be operated to the market, it will only be a phased victory.

In the end, how long this company and this brand can survive will take time to verify.

If Wang Ye was given the choice, he would not hesitate to choose the Huawei model.

Doing products in a down-to-earth manner, and engaging in technology research and development little by little, in the past few years, it seems to be on par with other domestic brands, or even as good as them.

But after a few years, you'll see again.

Then mobile phone brands that rely on marketing, advertising, and channels have begun to die in large numbers.

Even if you don't die, it's still hard to get by.

As for Huawei, mobile phones are becoming more and more high-end, profits are getting bigger and bigger, and brand awareness and reputation are getting higher and higher.

Even to the extent that you can wrestle your wrists with the global giants.

Thinking of this, Wang Ye found that his Pengcheng Club did not bring Huawei's boss Ren in.

It's no wonder that Huawei's boss Ren is also a very low-key person, and his life is also very simple, and his social circle is also very small, and he pounces on the company all day long.

Naturally, he didn't buy the house in Tianqin Bay.

Even, Mr. Ren and Pengchenghui, these rich people, usually don't deal with much, so everyone subconsciously omitted him.

Wang Ye is ready to visit this boss Ren when he has time and pull him into Pengcheng.

This kind of person who is dedicated to doing a good job is also what Wang Ye admires the most.

If necessary, in the future in the event of a crisis in Huawei, Wang Ye can help them.

……

Wang Ye's euphemistic persuasion, Dong Mingming didn't listen, she said heartily: "It's okay, we Gree people just like difficult challenges! As long as you are determined to do it, you will definitely be able to do your best." ”

Well, seeing that Dong Mingming is so confident, Wang Ye can't say anything.

Anyway, with Gree's strength, there is no need to invest too much money to do the mobile phone project, and even if it is not successful, there will not be much loss.

Even if you can't sell your mobile phone, you can still engage in activities and get a "buy an air conditioner and get a mobile phone"......

Originally, Dong Mingming introduced this mobile phone project, and he also wanted to involve Wang Ye and others, but as soon as the topic was raised, Wang Ye blocked it.

Naturally, the following words were not easy to say, but she didn't take it to heart.

Well, when the project is first established, it may not be favored.

But as long as you can make certain achievements, everyone will always see it, since the people of Pengcheng Club are not interested now.

Then I will do it myself first, and then invite them to come and inspect after making certain results.

After a brief conversation, everyone got up and went to visit Gree's production workshop and R&D center.

These are all part of the inspection procedures, and the most important thing is, of course, to get to know the top management of Gree.

Gree's investigation here is relatively simple, and it will be done in one day.

For the investigation of Moutai, it is a little troublesome, because Pengcheng is quite far away from the city where Moutai Distillery is located.

However, this is not a problem for the Pengcheng Society.

Among the members of the club alone, there are five who own private jets.

Wang Ye has Gulfstream G550, Xu Jiaheng, Yao Huazhen and others also have it, and it is also the same model.

Of course, there are less than twenty people in total, so you can't use so many private jets.

In the end, it was three planes that flew to your province.

……

On Wang Ye's plane, there were Wang Ye, Qin Qiqi, Lao Ma Xiaoma, and Yao Huazhen.

Of course, the old horse here is a safe old horse, not Ali's old horse.

While everyone was chatting, Qin Qiqi talked about one thing.

"In the second half of this year, the restructuring of China Merchants Bank will begin. The goal of this restructuring is very clear, that is, state-owned assets should withdraw from the previous model of absolute holding and management, introduce private capital, and the original employees can also hold shares. ”

Wang Ye's heart moved, he had already paid attention to this matter.

China Merchants Bank is a fairly large commercial bank, and its headquarters is in Pengcheng, which is the best opportunity to enter the financial market.

Of course, Wang Ye didn't want to control China Merchants Bank, or engage in finance or anything like that, he just wanted to take advantage of this opportunity to be a shareholder of China Merchants Bank.

In addition, although state-owned assets have withdrawn, it is impossible for private ownership to be held in such a sensitive and important industry as banks.

It must be controlled in disguise through various public offerings or state-owned institutions, and now only private capital is allowed to enter, but it does not say that private capital is allowed to hold.

It can be said that you don't need to spend too much money to invest in China Merchants Bank, which is a profitable investment.

If you miss this opportunity, you may never have it again.

Wang Ye asked with concern: "Does Chairman Qin have any plans? You have worked the side of China Merchants Bank for so many years, and you also single-handedly built the bank, and now that the system is restructured, will Chairman Qin take the management to hold shares, right?"

When the two of them discussed this matter, Yao Huazhen and Lao Ma next to them immediately sensed what was going on, stopped chatting, and pricked up their ears to listen to the conversation between Wang Ye and Qin Qi.

After that, the pony was still ignorant, and he was indeed much slower to respond to these doorways.

Qin Qiqi smiled and replied in a low voice: "The proportion of state-owned assets will be compressed to about 45, and the rest of the shares will be divided into two parts, one is the shareholding of internal employees and executives, and the other part is to introduce new funds." Since we want to introduce new shareholders, then I thought, why not our own people in Pengchenghui, why should we cheap outsiders. ”

As he spoke, he and Wang Ye smiled heartily, and everything was silent.

This matter still has to be done by Wang Ye, he has considerable influence in the city government and the people of Pengcheng, and if he comes forward, there will be a lot less obstacles.

……

As soon as I arrived at the airport, the senior management of Moutai Distillery was already waiting here.

Moutai's headquarters is not in the provincial capital, but in a small town in the northwest of your province, which is called Moutai Town.