Chapter 414: Moutai, the national liquor
On Moutai's side, Chairman Liu Dong also came over in person, which was quite a face-saving meeting for Pengcheng.
On the side of your province, Chairman Moutai is also the No. 1 person, and it can be said that even in the provincial capital, there are only a handful of people who can make him sell face.
Sometimes, the scale of state-owned enterprises is too large, and it is also very influential.
The CEOs of some state-owned enterprises also enjoy all kinds of treatment, what representatives, what associations members, and even direct dialogue with higher levels, so they should not be underestimated.
Because it was at the airport, the welcome ceremony was not too grand, and the two sides got to know each other, boarded the luxury bus, and began to travel in the direction of Moutai Town.
In terms of administrative level, Moutai's Liu Dong is not as high as Qin Jin, chairman of China Merchants Bank, and is a whole level lower.
Therefore, in front of Qin Encouragement, Liu Dong was still very polite, and his posture was also very upright.
"I am very pleased that Moutai can be recognized and supported by all leaders and Pengcheng colleagues, and I also welcome Pengcheng to become a shareholder of Moutai Co., Ltd.
Moutai is an old enterprise, and it also needs outstanding entrepreneurs like Wang Dong and Qin Dong to impart better and more advanced experience. ”
Qin Qiqi waved his hand, and said with a spring breeze on his face: "Chairman Liu is polite, this investment in Moutai is also the suggestion of our president, he is very respectful of Moutai, saying that it is the only brand in China that has the hope of becoming a luxury brand, and buying Moutai stocks is value investment, haha......"
Between the words, he pushed Wang Ye out.
Liu Dong looked at Wang Ye with gratitude on his face, although he didn't attach much importance to the stock price, because it would not affect the company's operation.
However, Moutai is also a state-owned enterprise, and a state-owned enterprise must pay attention to a performance, at least the data should be good-looking.
There is a big difference between an enterprise with a market value of 100 billion yuan and an enterprise with a market value of 10 billion.
If Moutai's stock price is relatively high, and the company's market value exceeds 100 billion or even 200 billion, then when Liu Dong goes to see the leader, his waist can be straightened.
When you report on your work, or ask for any support, you should be confident. Because we are a big company, the market value is so high, the influence on the local area is huge, the profits and taxes paid are enough, and more jobs are created in the local area.
These are what state-owned enterprises attach more importance to. It's not unimportant how much money you make, but it's not as important as these things.
However, if the stock price is very low and the market value is only tens of billions, then it is not good to say.
The most worrying thing is that some people with ulterior motives may say that under the leadership of the previous leader, the market value of Moutai exceeded 100 billion. Now, after Liu Moumou took office, the company is getting worse and worse, and its market value has decreased by tens of billions!
Many times, others will not consider or deliberately pretend not to see the factors such as stock prices, nor will they care about the big bull and bear markets, they will only say what they want to say, but what they say is indeed the truth, and you can't refute it.
In this way, it is easy to give the leader the impression that you are really incapable.
Don't underestimate these seemingly boring rumors, sometimes the lethality is still amazing.
Now that Pengcheng will be willing to support Moutai, and has directly invested a huge amount of money in shares, of course Liu Dong wants to express his gratitude.
……
After the convoy came to Moutai Town, it was greeted by a strange smell.
Liu Dong said proudly: "This smell is the unique aroma of wine in our Moutai Town, which cannot be smelled elsewhere, haha......"
It is said that it is fragrant, but it is really not very fragrant......
Wang Ye smelled that this smell was a bit like the smell of decay after the grain was fermented, with a sour smell.
To be honest, it doesn't smell very good.
However, you can't say this in front of the host's family, and everyone praises it.
"Sure enough, the name is well deserved, and before I entered the town, the smell of wine came to my nose, haha. ”
"Oh, no, when I asked about the taste of this wine, I wanted to have two glasses, Liu Dong, there is Moutai to drink, it is best to age. ”
Liu Dong laughed and said: "Of course there is, of course there is! We may not have anything else here, but the wine is absolutely full!"
Moutai Town, it is said to be a town, but the scale is really not small, and it is very wealthy.
Surrounded by mountains and rivers, the environment is beautiful, and the whole town is built around the Moutai Distillery.
Now that it is noon, it is natural to eat first, and as for the investigation, it is not too late to go after eating and drinking.
In order to entertain the guests from Haopeng City, Moutai Distillery also spent a lot of thought.
Mountain delicacies are indispensable, as for the seafood, then it is free, Pengcheng is a seaside city, and I have never eaten any seafood.
The highlight is, of course, the self-produced Moutai.
Everyone sat around a huge round table, and Liu Dong accompanied Wang Ye and Qin Qili to sit in the back seat, and said with a smile: "Today, I have contributed all the treasures of the town factory to everyone to taste, this kind of wine cannot be bought outside." ”
Everyone is very curious, what kind of good wine is that Liu Dong can boast about like this.
You must know that these people present are not ordinary people, and they have never drunk any wine.
Take Wang Ye as an example, Romanée-Conti 1945 and Silent Ship are often drunk in million-level auction wines, and Moutai is only about 1,000 yuan a bottle, will it be better than million-level wine?
Liu Dong beckoned, his assistant opened the door of the VIP room, and a young male waiter walked in with a tray in his hand.
The way he holds the tray is different from that of a typical hotel waiter, not with one hand.
Instead, he held the tray with one hand and carefully held a bottle of wine in the tray with the other.
The careful appearance was as if the tray was not wine, but a precious artifact.
Qin Qi was well-informed, and when he looked at the bottle of wine in the tray, his eyes lit up, and he blurted out: "Clay bottle wheel Moutai!"
Liu Dong clapped his hands and said with a smile: "Qin Dong has good eyesight! This is a wheel brand clay vase Moutai produced in the 50s, which has been cellared for almost 60 years, if it weren't for the distinguished guests who came today, I would not be willing to take it out." This kind of wine, drink one bottle less than one bottle!"
Xu Jiaheng next to him asked curiously: "Sixty years? That is a long year, can this wine still be available on the market now?"
Qin Qi replied: "You can't see it on the market, and you can see it at auction by chance." Last year, at an auction at Christie's, such a bottle of wine sold for more than 1.8 million. ”
Even though everyone here is billionaires, a bottle of wine costs nearly two million, which also makes everyone smack.
After this bottle of wine is opened, it is really full of aroma, which is also unique to domestic liquor.
Those red wines, whiskeys, vodkas, etc., even if they are old, do not have this aroma.
The silent ship photographed by Wang Ye is hundreds of years old, and it still has no taste after opening.
Of course, the taste is still very good.
Baijiu is different, just by smelling it, you can tell whether the wine is good or bad.
"I like to drink liquor, especially the sauce-flavored ones. Qin said inspiringly.
There are four basic flavor types of liquor: sauce, thick, clear, and rice.
The representative of sauce-flavored liquor is Moutai.
This bottle of aged Moutai has also aroused everyone's interest, and it can be regarded as everyone's discussion about the difference between foreign wine and national liquor.
"I wonder why people can sell those foreign wines that taste weird, and the cost is definitely not as expensive as our Moutai. Liu Dong said depressedly.
It is said that Moutai is the only luxury brand in China, but this statement is really a bit reluctant.
Because there are more than 1,000 bottles of Moutai, how can there be such a cheap real foreign famous wine.
Take the best of red wines, Romanée-Conti and Grand Lafite, often cost tens of thousands of dollars.
Moreover, in foreign countries, Moutai is not as popular as everyone thinks.
Many media reports that foreigners were fascinated as soon as they drank Moutai, and praised them again and again. That's all.
Real foreigners are not used to drinking these domestic liquors, perhaps the taste buds and tastes of Eastern and Western people are naturally different.
Like vodka, that thing is like pure alcohol, let the Chinese people drink it, absolutely not distinguish between good and bad, but in foreign countries, it is more popular than domestic liquor.
At this point, you can't be convinced.
"Is there any good way for Wang Dong to make our Moutai brand move to a higher level. Liu Dong humbly asked.
"Price increase!" Wang Ye said dryly.
Liu Dong was stunned: "The price has risen? We are now more than 1,000 yuan per bottle, and it is still rising, can we sell it?"
Wang Ye smiled and said, "You underestimate the consumption level of domestic consumers too much. Romanée Conti can afford tens of thousands of yuan, why can't thousands of Moutai be consumed. ”
"That'...... What if the price is suddenly raised, what if it leads to bad sales?" Liu Dong hesitated and asked again.
"Then store it and sell it in a few years, so that it can be sold at a good price." Wang Ye said nonchalantly.
Liu Dong nodded lightly and didn't ask any more, but Wang Ye's suggestion left a bud in his heart.
After this bottle of more than 60 years of wheel Moutai was opened, only half of the wine in the bottle was left, which was still well sealed and did not evaporate too much, otherwise, there might be only a little left.
When the liquor is poured out, it is really amber and a little sticky.
Even people like Wang Ye, who don't drink much liquor, take a small sip, and they feel that the aftertaste is full of fragrance, and the taste is extremely mellow.
"Good wine!"
A lot of people are blurting it out.
It's a pity that there are not many good things, and this kind of wine, even if it is Moutai Distillery, cannot be drunk by everyone without restrictions.
That is, take out a bottle and let everyone taste it.
What I really want to drink is only twenty or thirty years old, but the taste of these wines is also quite good, and everyone praises it, saying that this investment in Moutai is indeed the right choice.
Among the members who came, some of them were younger, and they liked to play Weibo or something, and they also took a few photos and posted them on their Weibo.
After Wang Ye saw it, he also had a sudden inspiration, and suggested that everyone should take a photo and post it on their respective Weibo, which can be regarded as a promotion for Moutai.