Chapter 8 Harvest, Red Envelope!
Qi Jie's words were a little prickly, and her tone seemed to be a little sour. Pen % fun % Pavilion www.biquge.info
In the past two years, she has been doing well, but occasionally she will suddenly appear in this state.
Li Qian blinked at her and didn't speak.
But fortunately, Qi Jie just stabbed a few words, and at this time, her mind was not on this matter at all. At this time, she walked over, put a stack of folders on Li Qian's desk, and said with a smile: "Take a look." ”
Li Qian took the folder, and when he saw her spring breeze, he couldn't help but smile and said, "Very happy?"
Qi Jie smiled: "The second round was all negotiated yesterday, and this is the entire contract." ”
"Hey, it's fast enough!" Li Qian smiled and opened the folder.
The negotiations between Minghu Culture and the five David TV stations on the second round of broadcast rights of "The Legend of the New White Lady" have all ended - before the negotiations of "Super Girl" opened, this was originally considered by Qi Jie to be a period of negotiations, but with the amazing ratings of "The Legend of the New White Lady", which were stable to frightening, it didn't take a few days to add them together.
In the second round of broadcasting rights, a total of six TV stations were licensed: Hunan, Shandong, Liaoning, Shuntian, Dongfang, and Jiangsu.
Among these six, Hunan Taiwan was packaged and sold at the beginning, and it didn't even have a unit price, so in Qi Jie's report, it was only mentioned here, and the focus was on the remaining five.
This is a question of whether "The Legend of the New White Lady" can quickly return to its original cost, and even how much money it can earn, of course Li Qian is extremely concerned, so this document is also unprecedentedly serious.
Shandong Satellite TV is the first to negotiate, for Li Qian, Li's father's face is bigger than the sky, in order for his father to be more comfortable in Jinan Mansion, Li Qian doesn't care whether such a TV series sells two million more or two million less, because in many cases, the connection is not something that can be measured by money in China, which pays attention to relationships.
However, even if the Shandong side must have won the second round at the lowest price, the contract finally negotiated by the two sides and the second round of authorization sold to them was still as high as 7 million!
Even, if this price code is said now, those satellite TV stations that have been brushed down without even having a chance to enter the market will probably come up with a price code of 8 million or even higher without hesitation!
Again, this is the face price!
Of course, Li Qian knew that with Qi Jie's cleverness, since he let such a big one go out cheaply, he would definitely send the wind of words to the ears of those over there - since it was sold well, then he must let the other party understand it in his heart!
Liaoning Satellite TV is the second, to some extent, Li Qian and Qi Jie both understand that there must be face for Liao Liao - or that sentence, China, is a personal society.
Of course, this is a matter involving huge interests, Liao Liao will be willing to help his hometown TV station as much as possible if possible, but even if it is from her, he will definitely not lose his interests in order to help.
Therefore, with the consistently low ratings and influence of Liaoning Satellite TV among many satellite TV stations, they can enter the game, but the price will be slightly larger - nine million!
So far, this is definitely the sky-high price of the domestic TV drama industry!
It's just a second round of broadcast rights, and it's as high as 9 million! You must know that after a set of programs and TV drama channels of Huaxia TV Station were broadcast one after another, "Romance of the Three Kingdoms" began to sell broadcast rights to the outside world, and the highest price sold was only 5.8 million!
Both sides are phenomenal TV series, but you must know that "Romance of the Three Kingdoms" has eighty or ninety episodes, and "The Legend of the New White Lady" has only forty episodes.
In the final analysis, Huaxia TV is too greedy, relying on the good things in its own hands, and more than once in the past when it started broadcasting on other stations while desperately asking for a price, it actually let its TV drama channel have a third round of broadcasting, and continued to compete for ratings with the TV stations that spent money to buy the broadcast rights -- after a few times, everyone would rather not buy it than eat this set.
Up to now, when everyone talks about the contract with the TV drama production center of Huaxia TV, they will clearly require that the second round of broadcast time and broadcast satellite TV be restricted, and they are all bitten to death and refuse to pay a high price, even if it is "Romance of the Three Kingdoms".
However, Minghu Culture is doing things here, it will be much brighter, cooperation is cooperation, no one should hold back anyone, Li Qian and Qi Jie both understand very well in their hearts: This is a long-term business!
It is precisely because Minghu Culture negotiates with such a very sincere attitude that almost every TV station that contacts them can accept it happily despite their blood.
For example, Liaoning Satellite TV is very typical.
Although 9 million is really sky-high, you must know that in terms of cooperation qualifications, several satellite TV stations that have obtained the second round of broadcast rights, with the rapid rise of Hunan Satellite TV, and Shuntian, Dongfang, Shandong, Jiangsu and other TV stations have always been strong, liaoning satellite TV must be at the bottom, and taking out the nine million means that they will get great attention next, and they can even be at the same level as the above-mentioned major TV stations, so, although it hurts, they know from the fact that they signed the contract happily, they don't think that this business is a loss.
Then, Shuntian Satellite TV, needless to say, the old relation, eight million!
Although it is not cheap, in comparison, there is still a certain face factor here, which is not only for Zhang Yuping, the deputy director, but also for Guan Liang, an old friend who is about to return from studying and take up the post of director.
As for the remaining two, there is no face to speak of, after all, the previous contact between the two sides was not deep, at best, it was the artists on the side of Minghu Culture who had the last show in the past, and they were all win-win cooperation, so the two satellite TV stations of Jiangsu and Oriental were both 8.5 million!
…………
After reading this information one by one, Li Qian slowly exhaled.
In the first round, the package was sold to Hunan Satellite TV three times, and it was 15 million!
In the second round, five more were sold, totaling 41 million!
Therefore, up to now, the two rounds have been sold, and a total of 56 million has been recorded in Minghu Culture!
Needless to say, the cost of more than 30 million has been properly recovered, and it has made a steady profit of 20 million so far!
And you must know that for the producer of a popular TV series, the income from the sale of the first, second, and even third rounds together only accounts for about half of the total revenue of a TV series, and some are even less than half!
The next fragmentary licensing, including continuing the next round of broadcast licensing, including a large number of sales to prefecture-level TV stations around the country, don't look at the money sold every time is not much, but the key is that China is too big, there are too many TV stations, the number is small, the price is low, and there are dozens or hundreds of them if they can't be sold, so together, a popular TV series can even get the income that is not inferior to the first and second rounds in these seemingly inconspicuous copyright sales!
And then, there is another important big income, that is: video tape version, VCD version, DVD version!
These things, even including all cultural and artistic products, in fact, once they are put on the industrial assembly line to produce, its simple industrial cost is very small, but a popular TV series, there will be many people who are willing to spend dozens or even hundreds of yuan to buy it back and reminisce about it, or simply want to collect it - this money is not a lot, and it is sold in a long stream!
Theoretically, a TV series that can leave its mark in the rings of the times can even be sold for decades!
You know, the long-tail effect is not just for fun!
And because the cost has been fully recovered in the first two rounds, the above income that can be obtained at a glance is a net profit for Minghu Culture!
The first two rounds sold 56 million, with a net profit of 20 million, then, as long as you do a little calculation, you will know that this TV series will bring a huge income of 50 million to 80 million to Minghu Culture in the next year or two!
Even, if the second round of broadcasting can continue to maintain high ratings, the subsequent third and fourth rounds of broadcasting rights are estimated to be not low, and by that time, this income may even soar to more than 100 million!
Minghu Culture used to make records, and it was a big sell, and it was enough to make money, but even if it was sold to the level of the four major beauty bands and Liao Liao, it would never be possible to earn this level of income!
Even if "Once You" sells 20 million copies, the net profit that can bring to Minghu Culture is only about 50 million!
And you must know that in the domestic music scene for 30 years, there is only one "Once You"!
Like He Runqing's album, which sells 810 million copies, it is already a top existence that can be counted in the palm of her hand in China, and the profit that her album can bring to the company is only between 15 million and 20 million.
Therefore, after reading this information, even Li Qian already knew that as long as the first shot was fired, "The Legend of the New White Lady" would definitely bring huge profits to himself and Minghu Culture, and he couldn't help but feel a lot of emotion at this time.
Moreover, as soon as the two sides are compared, we can more deeply realize how pitted the packaging price given by Zhao Bingyuan on behalf of Huaxia TV was at the beginning!
You know, this is just a calculation of the income at the economic level, after rejecting the offer of Huaxia TV, he chose to operate the broadcast and sales of this TV series alone, for the next Minghu culture, which is determined to be deeply cultivated in the film and television industry, what he has gained is not just these tangible economic benefits!
The popularity has started, not only Li Qian's popularity as a director has started, but the signboard of "Produced by Minghu Culture" has also become an instant hit, for Minghu Culture, this significance is even more significant than earning hundreds of millions more with the help of "The Legend of the New White Lady"!
Then, with the popularity and big sale of a "Legend of the New White Lady", the current Minghu Culture has not only become a strategic partner with Hunan Satellite TV, but also the initiative of major TV stations to buy it, but also let Minghu Culture sit in Shuntianfu without moving, and quickly spread its network of contacts to the whole country!
And then it is conceivable that when the second round of broadcasting starts, as long as the ratings are considerable, there will only be more large and small TV stations that come to buy the third round, the fourth round, and the follow-up unlimited broadcast rights!
In the short term, this represents a huge amount of income, but in the long run, this means that Minghu Culture has successfully opened up its own TV series sales channels!
This is what a TV series that is so popular that "The Legend of the New White Lady" can get!
…………
After reading the information, Li Qian laughed slowly, with indescribable satisfaction in his smile.
Putting down the information, he looked at Qi Jie with a smile and said sincerely: "These days...... Thank you for your hard work. ”
Qi Jie smiled, "You also know that I work hard!"
She is obviously in a good mood, as a person who personally negotiated this single contract, as a person who had previously been worried about Li Qian's investment of tens of millions in one fell swoop to shoot a TV series, her feelings and excitement at this moment are obviously no less than Li Qian's!
At this time, she originally wanted to take the opportunity to make a joke, but when the words came to her lips, looking at the sincere expression of gratitude on Li Qian's face, she still couldn't help but say: "Actually, you work harder, I know, filming is not easy!"
Li Qian was stunned for a moment, and then laughed.
Then, he said a little teasingly: "Don't worry about it now? I'm going to make another TV series or something later, you won't object, right?"
Qi Jie couldn't help but subconsciously glance at him when he heard this, and said this at this time, isn't this pure deafness?
Investing 30 million returns, the return is up to hundreds of millions of net profits, and before and after, from the motion, to shooting, to editing, in fact, it took less than a year, this return on investment, to be honest, before the contract really landed, Qi Jie couldn't imagine it!
So, she said angrily: "No objection, no objection, what you want to do in the future, I don't ask for a reason to raise my hands and feet in favor, even if you let me jump off the building...... Okay, right?"
Li Qian rarely smiled with some smugness.
If you really want to say that you are not happy to earn so much money, it is definitely pretending, but to tell the truth, it is certainly happy to earn more money, but seeing Qi Jie so happy, he found that he actually felt that this would make him even happier!
However, there were some impatient feelings in his heart, but they only made a slight wave, and soon, Li Qian watched the spirit and said with a smile: "Since the sales are good, then we can't pick the door, up and down the company, and the staff and actors of the original crew, you can count it, everyone will send a red envelope......! Let's control it at around 10 million!"
Qi Jie was stunned for a moment when she heard this.
Giving out red envelopes is the proper meaning of the question, and those who eat alone will not be able to eat for a long time, and will be hated by others! But Li Qian took out 10 million to give out red envelopes with one mouth, but she was still startled.
Ten million, that's it!
If I am not mistaken, the combined salary of all the actors of "The Legend of the New White Lady" is only more than 6 million! And the salary of all the members of the crew is not even 2 million!
If such a red envelope is sent out, it basically means that everyone will be paid again!
However, in the past few years with Li Qian, she has become quite familiar with Li Qian's way of doing things, and after thinking about it at this time, she quickly understood what Li Qian meant.
If you continue to mix in the music world, of course, you don't have to be so public, because the strength of Minghu culture is well known, and Minghu culture is also where everyone in the entire singer circle yearns for!
Now "The Legend of the New White Lady" is an instant hit, but Li Qian and Qi Jie will not forget the things that were repeatedly rejected during the preparation for filming.
You must know that it is impossible to confine the news to a small circle with such a large sum of money to send red envelopes, and exposure and spread are almost inevitable - just let the news spread out by itself, so that the whole circle can take a look at the handiwork of Minghu culture!
For the actors and crew of "The Legend of the New White Lady", it is already a great joy in itself to have extra red envelopes in addition to their salaries and salaries, which can greatly improve their favorability towards Minghu culture, not to mention that this red envelope is even as big as their own salary!
It is conceivable that the favorability must be a direct explosion!
After all, in the current era, money represents sincerity!
And for more actors in this circle who have not worked together, this is equivalent to a big advertisement!
Look, this is our Minghu culture!
Cooperate with us, not only is it very likely to be an instant hit, but as long as we earn money, we will never treat the partners we have cooperated with! If we have money, everyone will earn! We are not a one-shot deal!
As his eyes turned, Qi Jie quickly guessed Li Qian's intentions, nodded at that time, and said, "Okay!"
At this moment, thinking of the stars who used all kinds of bizarre excuses to excuse themselves, Qi Jie suddenly felt a little excited in her heart, and couldn't wait to know what kind of mood those people would feel after learning that Minghu culture was so generous!
Of course, she knows that doing so is not without side effects!
Chinese people have always paid attention to whether it is a trivial matter to not show their wealth, the question is, your TV series is a big hit, and then you just give out red envelopes, so what do other film and television companies do?
You're forcing everyone to give out red envelopes like you! That's money!
Who wants to spit out the money they get?
Therefore, while brushing the favorability among the cast and crew, it is definitely necessary to brush a wave of the disgust of those film and television companies as peers!
But Qi Jie doesn't care!
Peers are enemies!
Moreover, in the past few years, following Li Qian step by step to the present, she has already understood a truth: the road is walked out by herself, and everyone will not help you because you want to get along with everyone!
The conflict of interests, never goodwill!
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