Today is the 16th, the weather is sunny and sunny. Wang Ye walked out of the hotel and drove to Ma Kaixuan's company. The company is not far from the hotel, along Xiangjiang Avenue for more than ten minutes.

This is a small six-story building, and the exterior of the building is decorated with large pieces of glass, which looks crystal clear and exquisite. There is a big door sign "Kaixuan Brand Management Company" hanging at the door, and it seems that the whole building is Mr. Ma's company, and its strength is indeed not weak.

Walking to the front desk and telling him what he meant, the front desk lady very enthusiastically guided Wang Ye to take the elevator to the top floor of Mr. Ma's office.

knocked on the door and entered, a middle-aged man with a big back and a slightly chubby figure greeted warmly: "Xiao Wang is here, welcome, welcome." After shaking hands and exchanging business cards, the two went to the sofa and sat down.

After Mr. Ma sat down, he began to boil water and make tea, and Wang Ye turned his head to look at the office. The area is very large, about 200 square meters. Under the corner glass window was a huge boss desk, made of wood, which looked unusually heavy and shiny. Behind the table are juxtaposed bookshelves and bogu shelves, which are filled with books and some antiques. In the other corner of the office, there is a snooker table, and it is not obvious that Ma Kaixuan still likes to play this.

After making tea, Mr. Ma politely greeted Wang Ye to drink tea. Picking up the teacup, the aroma came to the nose and praised "good tea". In fact, Wang Ye doesn't know much about tea, he can only distinguish between Pu'er and green tea, how to distinguish between good and bad tea, and where is good and bad, he can't understand. But it's always a good thing to compliment.

Ma Kaixuan's face smiled slightly, and he said slowly: "I listened to Mr. Feng's introduction to the situation of your company, and I also roughly asked someone to inquire, and the positioning of this new brand is still accurate after all." ”

Saying that, he poured another cup of tea for Wang Ye, Wang Ye kowtowed to thank him, and he changed his words and said, "But you should also know how much investment is needed and how difficult it is to make a new brand on the market now." Without the strong support of the head office, it is almost impossible for a new brand to do it in the following market. ”

Here, Wang Ye thought to himself. He replied: "Mr. Ma is right, this is the case in the early stage of the new brand, not only the brand company needs to have a large investment, but also the full cooperation of the customer. It's not as good as a mature old brand, but Mr. Ma also knows it. Once the new brand is made, the market space and profits are far beyond the old brand. ”

The meaning of Wang Ye's words is very clear, the company will have a big investment, but you, as a customer, can't sit back and enjoy its success. If you are worried about the risk, then I tell you, once you do it well, the profit is even greater. If you want to make money, you have to invest and take risks, and there is no such thing as getting something for nothing in these years.

Ma Kaixuan was a little surprised, glanced at Wang Ye, and thought to himself that this kid has something, he doesn't talk much, it seems that the news that Xichuan heard over there is not exaggerated, and he should be a very capable person. But on the ground of Shonan, even if you are a strong dragon, you can't fight my local snake.

He greeted politely: "Come, drink tea and drink tea", and took out a pack of cigarettes and motioned for Wang Ye to smoke one. Wang Ye was not polite, took one, and took a look, it was the Diamond Hibiscus King, a pack of 100 yuan.

Lighting a cigarette, Ma Kaixuan leaned on the back of the sofa, raised his head and spit out a puff of green smoke, and said leisurely: "I don't know if Manager Wang understands, the business here in Hunan is not easy to do, so the businessmen here are more united, and everyone can work together to do things and make money." My old horse has been doing this for a long time, and my friends in the following cities also trust me, if your company can cooperate with me, it is not difficult to open the market in Shonan. ”

This old fox is also threatened, Wang Ye scolded in his heart. Ma Kaixuan's meaning is obvious, Huashang brand can only enter the Xiangnan market by cooperating with him, if you don't cooperate with him, I'm afraid no one is willing to do it.

Wang Ye continued quietly: "If you can cooperate with Mr. Ma, it is naturally a great honor." Why don't you be the agent of the entire Shashi market?"

"Haha, what does a sand city do, the brands that my Lao Ma agent is all doing in the province. How about Manager Wang hand over the entire Shonan Province agent to me, don't worry, I will definitely give you this brand to make in Shonan. ”

Pretending to be overjoyed, Wang Ye said: "If Mr. Ma is willing to do the entire Xiangnan, then of course there is no problem." However, this capital investment is a bit large, the whole province will open at least two or three hundred stores, and the investment will exceed 100 million, Mr. Ma has made a big decision?"

Wang Ye is pretending to be confused here, he understands that Ma Kaixuan means to be a traditional channel agent, not to open a store himself, only to be a middleman, but he deliberately thinks that all stores are for Ma Kaixuan to open by himself.

Mr. Ma's face turned a little green, and he hurriedly explained: "Manager Wang misunderstood, I mean I will open a few image stores by myself, and I will find customers to do the rest." ”

Wang Ye sighed and said in disappointment: "I thought that the horse would always drive it by himself." However, even if I agree to this model, the company will not agree to it. The company launched this new brand to face the market directly and minimize the intermediate links, so as to reduce the retail price. If there are more provincial links in the middle, everyone's profits will drop a lot. ”

The two argued about this issue for a long time, and in the end, no one was convinced, so they had to put it aside and start talking about something else.

Wang Ye introduced the positioning and concept of Huashang brand to Ma Kaixuan, as well as the target consumer group. Mr. Ma also recognizes it very much, and he also believes that there is a shortage of this kind of brand in the market.

Unconsciously, the two chatted for an afternoon, and Wang Ye raised his wrist and looked at the green water ghost in his hand. It was not too early, so he got up to say goodbye, and Mr. Ma politely left him for dinner together, but Wang Ye politely refused.

Driving slowly along Xiangjiang Avenue, the car window opened, and the warm and moist river breeze blew in, and Wang Ye slowly sorted out his thoughts.

At present, Ma Kaixuan will not change his mind in the short term, and if he wants to compromise and make concessions, he must find a breakthrough point.

So where is this breakthrough point, and how can we play the greatest role in finding it, and how can we pry open the entire Shonan market in one fell swoop?

He first listed the advantages that his side has, as well as the points that can be exploited. The advantage is that the company is more powerful, and Mr. Ma also recognized the prospect of the new brand, which can be used by Cai Qingguo, an old customer in Shashi, and the customer in Czhou in his memory.

Ma Kaixuan's advantage is that the local people in southern Hunan are well-connected and influential, and the powerful customers in the following cities basically have a good relationship with him.

How to use his own advantages to open up the situation, and then disintegrate Ma Kaixuan's advantages, so that he willingly make concessions, and then drive the following city customers to sign contracts.

After analyzing it in this way, Wang Ye has a perfect plan. He secretly thought that he would do it as soon as possible tomorrow, and there was only half a month before the brand launch, and he couldn't afford to waste time.