Chapter 85 Mobile phone pre-sale ideas

The conversation between the two continues, marketing itself is a means of being very strong against human nature, and everyone has a different opinion on this topic for a lifetime.

"Porcelain marketing is a very good means, I don't deny that the wave of "Journey" is very successful, but are we not beneficial? It's just that the benefits of the porcelain touchers are much greater than the benefits of the porcelain touches most of the time. ”

"But the key is still in the product itself, if his product is not good enough, even if he touches porcelain, he can only end up being touched porcelain. ”

"For example, the copycat machine goes to touch the porcelain Nokia, what is the good quality and cheap, is it useful? He does have sales, but for Nokia, it is insignificant, because the product itself is not at the same level, and the most important point of the success of "Journey" is that the game itself does not require users to pay the actual price, such as paying money, so their curiosity is enough to support them to make new attempts. ”

Depp listened and nodded thoughtfully.

Next, the two spent a happy time in the constant speculation about the new mobile phone that Bird and Sony collaborated on.

Not long after, the plane landed at Yongcheng Airport, and the two stepped out of the plane, and a heat wave followed.

"I hate this situation of not connecting to the covered bridge and using a shuttle bus, it's really unpleasant!" Li Xiaoming muttered and complained.

Depp smiled: "If you want to be comfortable, you can buy a plane." ”

Li Xiaoming waved his hand helplessly: "Forget it, if you buy a small plane, you have to take a car, buy a big plane, it's expensive! ”

Depp's eyes rolled: "Actually, the small plane is also good, at least it is very time-saving, and it is comfortable, private space, and luxurious." ”

Li Xiaoming's eyes narrowed slightly, and he smiled: "I think you want to sit, right?"

Depp was not a little embarrassed, and said confidently: "If we have our own plane, we can save time anywhere, we really don't have enough time now, of course it is okay to have an aircraft that belongs to the company." ”

Li Xiaoming touched his chin and suddenly said, "Yes, I'll give you a breakthrough in baseband chip technology, how about it?"

"Then I think Gulfstream is good. ”

"Hey, you already have a model you like?"

"That's nature. ”

"Let's go, let's go to the hotel first, and at the press conference tomorrow morning, let's see what kind of moth Bird and Sony are going to make. ”

The two got out of the airport, stopped a taxi, and quickly headed to the hotel.

Li Xiaoming has actually been recalling one thing in the car.

What are the key mobile phone transformation technologies in recent years, after all, the first generation of mobile phones of Longtu Electronics is obviously unable to integrate all the technologies into one, which is also detrimental to the future development.

Once all the cutting-edge technologies are developed into the first generation of products, then once the follow-up research and development cannot keep up with the rhythm, Longtu's mobile phone is very likely to be short-lived and disappear in the long river of history.

So what the first generation of Longtu electronic mobile phones should do is to add new or more superior functions that other mobile phones do not have at a relatively fair mobile phone level to make Longtu's mobile phones quickly open up the market.

Sharp launched a camera phone three years ago, but so far the camera phone situation has been unsatisfactory, with insufficient memory, low camera pixels, and screen resolution, among other problems, which have limited the development of this feature.

If Longtu can open a breakthrough in this regard, and cooperate with [Rainbow Blog] to shout a slogan of "recording a better life", Li Xiaoming believes that this mobile phone will definitely have its place.

However, this key still depends on the technology itself, and Li Xiaoming feels a headache when he thinks of this.

A mobile phone launched by Nokia this year has used a TFT color screen and a 300,000-pixel camera, but the poor 16MB memory is very touching, if there is no breakthrough here, the result of Longtu's first mobile phone will not be much better.

Thinking of this, Li Xiaoming suddenly touched his chin and recalled a mobile phone with a model number A1200 released by Motorola in 2006.

The transparent clamshell design has attracted a lot of attention, and if it is used as a breakthrough, there may be unexpected consequences.

But the phone's memory is even more impressive, at just 10MB.

"Alas, memory!!" Li Xiaoming lamented.

"What's wrong with the memory?" Depp said, turning his head to look at him strangely.

"If only 128MB or more of RAM could be mounted on a mobile phone now, we'd send it!"

Depp shrugged: "The JEDEC (Solid State Technology Association) standard is there, we still have a long way to go, after all, it's only a single chip, and it takes time to break through." ”

Li Xiaoming complained: "It's all about industrial problems, and the accuracy of basic industries is insufficient, so it can't be solved." ”

Speaking of this, he rolled his eyes and suddenly said, "You said let's make the chip bigger, or stuff a few more pieces in a mobile phone, can it work?"

Depp thought for a while: "From the technical aspect, the problem is not very big, as long as there is no problem in the connection of various components, but the energy consumption and cost will rise significantly." ”

Li Xiaoming suddenly excited: "This is not a problem! We have never thought about making big road goods, we have to establish a high-end image at the beginning, just release a mobile phone a year, like Nokia's machine sea tactics let him play, our technology itself is weak, to fight with people on the model and price, isn't it the enemy's director?"

"You mean, we only do high-end?"

"That's right! In the high-end market segment, not only do we not have to extravagant production lines in the early stage, but also technology research and development can keep up with the pace, when we can really develop the mobile phone on the Longtu electronic wall, that is the best time to show your talents. ”

When Depp heard this, he frowned and fell silent, because Longtu Electronics was giving up the mass market by doing so, and it was impossible to predict what the future would be.

Li Xiaoming seemed to know his concerns, and smiled: "We can even start selling the prototype without producing it after it comes out, and I believe that our publicity channels are enough to achieve such an effect." ”

"You mean pre-sale?"

"You know the pre-sale?"

"Isn't it strange? Pre-sale was not invented by us, and some cars in the United States loved to play this set in the early years. Depp said, pouting disdainfully.

"This is different, think about it, how expensive is the car, who will pay for the car online? But the mobile phone is different! We continue to promote and increase the popularity through our channels, so that many users are in anticipation, and finally come to pre-sale, you still need to wait in line to get it, hunger marketing must be applicable at this time. ”

Depp still doesn't seem to be optimistic about such a plan, but he doesn't have a better way, after all, Longtu's foundation is too weak, and finally he has to sigh and say: "Okay, you are the boss, you have the final say." ”