is also making handbags, compared to Balenciaga's "three-piece bed set", it is obvious that LV's snakeskin bag is still not "bold" enough, not enough to surprise people's eyes.

The "three-piece bed" bag launched by Balenciaga is exactly the same as the plastic packaging bag of the three-piece bedding set of the domestic home furnishing brand!

In fact, this can be completely sued for plagiarism!

At that time, when Balenciaga held a big show, the model who came out with this bag was simply a "loveless" expression......

Because it is so ugly, it is estimated that this photo will become a "stain" on this model for the rest of his life.

Of course, Gucci is not to be outdone, with a large number of embroideries and prints, the styles produced in recent years have become more and more incomprehensible, and the designer has gone crazy......

His family's Chinese-style clothing can really be described as "purple and red", full of embroidery, up and down are patterns, and I can't wait to use dozens of colors.

Seeing that his peers were playing like this, Burberry, which has always been known for its stability, couldn't sit still. How can you not make a mistake when designing something with "Chinese elements" for the first time?

So there is, Burberry's most representative product scarf, with a square word "Fu" on it......

This time, even Madou's appearance can't save this scarf, it's ugly.

Do you think that such a simple and crude "Chinese style" style is only Burberry? Nike has proved with its strength what "there is no ugliest, only ugliest".

Nike is not far behind, launching a series of "Chinese style" sneakers.

These sneakers, or the shoes are printed with the pattern of "Lotus Boy", and ordinary people should not dare to wear them because they look weird......

There are also some that are printed with the word "fat" or "Fu" written upside down, anyway, how vulgar it comes.

……

Well, although these examples listed seem to be negative teaching materials, they also fully show that the current pursuit of "Huaguo style" in the fashion circle is obviously not as said by the few big-name designers who jumped out a few days ago.

In this issue of "VOGUE", in addition to listing the current fashion circle, the use of oriental elements by various brands is also systematically summarized what is the real "Chinese style".

The article quotes a quote from Eileen Chang.

"For those who can't speak, clothes are a code word, a kind of pocket drama to carry with them."

Chinese culture has always been a never-ending topic on the world trendy stage, and its magnificent patterns and unparalleled embroidery satin all reveal the unique ancient country of China. The long-standing oriental culture no longer only represents tradition and national quintessence, it is a pearl in the fashion industry.

The Chinese style clothing has a quiet temperament and strong heritage, and it will always be a beautiful scenery for people to linger on the luxurious and lively and colorful runway.

What is the Chinese Element? The Chinese Element is actually a Chinese tradition used in today's world vision or integrated into the world vision.

Element 1: Brocade embroidery

The brocade embroidery with Jiangnan characteristics is directly applied to the clothing fabrics of major brands. The most common is the lifelike embroidery flowers, or hollowed out or using uneven embroidery methods, unfolding the most enchanting posture of the flowers on the surface of the fabric, so that the fabric is full of three-dimensionality.

Element 2: Splashing ink

The splashing technique of Chinese landscape and Chinese painting also shows a unique charm in the clothing.

Element 3: Cheongsam structure

The treasures of traditional Chinese costumes can best reflect the personal charm of oriental women. Classic elements such as cheongsam-style shawl stand-up collars, side slats, and coiled buttons are also extremely common.

Element 4: Ethnic motifs

In recent years, the fashion industry has blown the national style, and the phrase "the national is the world" has elevated the national style element to an unparalleled lofty status.

Five: fine flowers

Flowers often appear on the typical small jasper in China, which looks pretty and cute, but also a little shy. To be honest, there will be some contradictions when using fine flowers, because this kind of fine flower pattern can make a woman both rustic and coquettish.

Element 6: Celadon vase

As an important part of the Chinese elements, blue and white porcelain represents the euphemism and charm of China. With its unique charm, it has attracted the attention of the world in recent years.

With Chinese traditional clothing as a source of inspiration, showing extraordinary vitality, the traditional culture of China is yours, is mine, but also the world, when the "Chinese style" out of the country, is also a very important step for Chinese clothing, in the future, there will be more elements, more brands to go out, only in this way "Made in China" will not always be used as a synonym for cheap products.

……

At the end of the article, it is emphasized that the clothes that are like dreams are the most authentic and charming Chinese style!

Moreover, because of the super high positioning, the fabrics and embroidery techniques used in Fusheng Rumeng are very precious even in China.

Many cutting-edge designers are even more respectful of the two main designs of the floating dream, praising their design, which truly conveys what is the real Chinese element and what is the real oriental charm!

"VOGUE" magazine is divided into many editions, the content of each country is completely different, in China, this magazine is co-organized with the People's Pictorial, called "VOGUE Fashion and Beauty", in foreign countries, each country has a separate editorial department.

But in this issue, on the version of every country, there is this special topic about old and new fashion, about Chinese elements.

Therefore, after the magazine was launched, it caused a great response in the fashion circle.

From this topic, although in the name of neutrality, in fact, everyone can see that this is on the side of the floating dream, and the war is waged against those big designers who jumped out to criticize the floating dream.

For a while, all the insiders who were a little famous expressed their opinions, some supported the floating dream, and some supported Karl Lagerfeld, after all, Karl's status was there, and his influence was still quite large.

In the beginning, the two sides were evenly matched.

Although the number of people who oppose the floating dream is a little smaller, they are all design directors of big brands and people with relatively large influence in the circle.

Among the traditional six blue blood and eight red blood, the design directors of five or six brands are clearly on the side of anti-floating dreams, while Hermes and Cartier, which have a better relationship with Wang Ye, implicitly expressed their support for floating dreams, and the rest of the brands remain silent and sit on the mountain to watch the tiger fight.

And the number of people who support the floating dream side is relatively large, especially the new generation of designers, who have long been dissatisfied with the discourse of the fashion circle being controlled by those old guys, and this time I saw that someone took the lead in resisting them, and it was the party that occupied morality.

It doesn't seem to be down at all, so what are you hesitating about, so many little designers have stood on the side of the floating dream.

……

This kind of confrontation was only controlled within the fashion circle at the beginning, but when many celebrities joined in, the nature of things changed.

The power of the big show mode is beginning to show!

How could many celebrities, especially those superstars who still hope to perform in the future Floating Dream Show and get the title of Lord, miss this opportunity to show their favor to Floating Dreams.

Moreover, luxury brands such as Chanel and Karl Lagerfeld, although they are very influential, those superstars do not need to look at Karl's face.

Maybe the supermodels don't dare to offend a figure like Karl Lagerfeld, because he can decide whether many supermodels can appear on the supershow, but those superstars in the entertainment industry are completely unaffected by him.

Moreover, superstars and luxury brands are actually equal in status, and many luxury brands do not have the tradition of finding superstars as spokespersons.

Many times, those big luxury brands prefer to use supermodels as spokespeople and do not like to use celebrities.

There are many complex factors involved.

In comparison, it is obviously the qualification to perform in the big show, and it has more influence on superstars than Karl Lagerfeld and others.

So, Rihanna was the first to jump out and speak.

"Recently, there seem to be a lot of people questioning the design style of the floating dream, what I want to say is, can you you, such a beautiful style, so charming Chinese style, there are still people who dare to say that it is not good-looking? I want to say, are your eyes blind? If you are too old and old and dizzy, then hurry up and see a doctor, your so-called fashion trend has long been outdated!"

Although this is not named, anyone who knows the details knows who it is talking about.

In order to show favor to the floating dream, Rihanna also let it go, and didn't care about Karl Lagerfeld's face at all, and directly said that he was outdated.

Rihanna just took the lead, and many other big names in the European and American entertainment industry such as Beyoncé and LADY GAGA, all superstars who felt that they were qualified to perform on stage like a dream, rushed to start attacking Karl Lagerfeld and others.

At the same time, he praised the floating dream, saying that he likes the clothes of the floating dream very much, and when he attends big occasions in the future, he will not wear the clothes that are not the floating dream!

The speeches and positions of these stars have a great impact.

You know, those big-name designers, like Karl Lagerfeld, have only a million followers on Facebook and Twitter.

As for the rest of the designers who have a weaker reputation, or who don't like to appear in public, the number of followers is even smaller, and some may only have tens of thousands of followers.

But what about Rihanna and others......

It can be said that although the number of fans is completely overwhelming, Rihanna's Facebook followers have already exceeded 50 million, and fans come from all over the world.

It can be said that the Facebook or Twitter of these superstars is a media with huge influence!

When these celebrities all speak out in support of the floating dream, it is a one-sided situation.

Karl Lagerfeld and the others, seeing that the situation was not right, also began to shut up and remain silent.

This time, the traditional big brands did not have much impact on the difficulties of floating dreams.

However, this incident also reminded Li Qinghuan that a new brand, if it wants to rise, it will inevitably suffer from the blows of traditional forces.

In the past, when I was doing Huashang brand and THE TOP SHOP, the reason why I didn't encounter strong sniping was because the brand was not very high-end, the market space was relatively large, and there were too many competitors, but no one would take special care of you.

But it's not the same to be a big luxury brand, because the top of the pyramid is just that big.

When you want to get to the top of the pyramid, you may have to squeeze the people who were standing there down, in which case someone else will definitely kick you while you are climbing up.

If they can kick you down, then everyone will be happy, and if they can't kick you, then they will disgust you.

……

This confrontation was easily resolved because of Wang Ye's layout in advance.

If there is no floating dream show, or rather, there are not so many special factors given to the floating dream show.

In addition, without the acquisition of the fashion group, there is no control over the most influential media in the fashion industry.

Well, the current situation is certainly not so easy.

In this era, the right to speak is the most important, when others judge you, if no one can hear what you say, then what others say is what it is, and you can't resist.

Of course, Wang Ye understands this truth, so he began to make these preparations before he became a luxury brand.

It is also a big show at any cost, and it is a huge amount of money to acquire a fashion group, the purpose is to have its own voice channel.

What Wang Ye wants is that when he wants to speak, everyone must hear!

This is the ability that a big guy must have!

His purpose, since he wants to build a fashion empire, then these things are equivalent to the foundation.

Now that the foundation has been laid, it will be easier to build it further.

……

The more high-end the brand, the more topical, the easier it is to attract everyone's attention, which is brought by the positioning itself.

However, in areas that people don't pay much attention to, Premium is expanding at an alarming rate.

This "cheap brand", which is rarely mentioned in the fashion circle, is actually the pillar industry of the royal fashion empire.

There is a saying called "make a fortune with a muffled voice", and this is obviously the case with the best products.

Regarding the difference between THE TOP SHOP, floating dreams and preferred products, Wang Ye has long discussed with Li Qinghuan.

High-end brands look cool and highly profitable, but they have too many limitations.

Take the simplest example, you can see the difference.

Chanel has done a good job, Chanel's perfumes, bags, and clothing can be said to be in the top three in their respective fields, and this is the only luxury brand that has achieved the top in several fields.

Moreover, the brand Chanel is privately held and not listed!

It stands to reason that the owner of Chanel should be very rich.

But it didn't......

Although the financial data has never been made public, there are many media outlets that estimate the company's earnings figures.

The two bosses behind Chanel are called Alain Widmore and Gérard Widmore, and they are brothers.

The two brothers, who each own 50% of Chanel, are the grandsons of Pierre Widmoor, a partner of Madame Coco, and the Widmore family has its roots comparable to that of the Rothschilds in finance, which themselves originated in Germany in the Middle Ages, but has been completely French over the generations.

These two brothers have completely controlled Chanel for so many years, how much is their net worth, together it is only 9.7 billion US dollars!

It seems like a lot, but when compared with its peers, it is completely insufficient.

ZARA's positioning and influence are completely incomparable with Chanel, so what is the net worth of ZARA's boss, last year, he ranked first on the Forbes list, with a net worth of 56.7 billion US dollars!

Uniqlo, this brand and Chanel can't be compared, so how much is the owner of Uniqlo, with a net worth of more than 40 billion US dollars, he is the richest man in Japan!

Even, far more than SoftBank boss Masayoshi Son, who is very famous in the Internet field!

This is to be a "cheap" brand and a fast-selling brand.

Maybe the fame and reputation are completely incomparable to the big luxury brands, but it's really profitable......