This is indeed a difficult problem, but it is placed in front of Guo Yeshan.

Early in the morning, Gao Changsong and Yang Wenyuan came to find Guo Yeshan and Kong Lingdong and put forward the idea of restarting the Hongqi Distillery.

They believe that if the Hongqi Distillery is shelved like this, in the end, the more than one million assets of the two villages will be lost, not only will the debts outside not be recovered, but also the dozens of acres of land, factories and equipment in the factory will be taken away by the credit cooperatives.

Most of the rented land has been leveled with cement, and now it is a big investment to re-cultivate, and I am afraid that the villagers will really make trouble at that time.

Therefore, they believe that it is necessary to take advantage of the fact that the reputation of the Hongqi Distillery is still alive and the debts are not long in coming, on the one hand, they must organize personnel to go out to collect the arrears, and on the other hand, they must negotiate with the credit union and the town to raise funds, call back the original technicians and workers, and let the factory resume work.

"Lao Gao and Lao Yang came to talk with me and Lao Kong for a morning, they think that if the winery is not open, then it will be very difficult to collect the arrears, people will think that your factory will collapse anyway, and you will not cooperate in the future, this is a dead account, if the factory reopens, considering that there may be cooperation in the future, so at least part of it can be recovered, the amount of this arrears is not small, this is one of them;"

"Just like Lao Fan said just now, such a large amount of collective assets is lost, and it is difficult for the two village committees to explain to the villagers, even if there is a glimmer of hope to revitalize the assets, they have to give it a try, this is the second;"

"They also did some investigations, that the current liquor market has been depressed should have reached a minimum stage, with the national regulation and control of the economy, the economy improves, the liquor market will also usher in a recovery period, Hongqi Distillery's Hongqi Daqu and Hongqi Touqu, in Handu and several nearby cities, there are still some markets and influence, you can take this opportunity to rush, this is the third......;

Guo Yeshan spoke very slowly, and he still hadn't made up his mind.

Hongqi Winery is a piece of his heart, although relying on the administrative order to convert the land requisition and demolition money and land lease money into the equity of the two villages, but this has also caused great dissatisfaction in the two villages, and the risks are not small, if someone takes the lead in it, it is difficult to say whether this matter can be suppressed.

The prestige of Gao Changsong in Hongqi Village is higher, and it may not be a big problem, but Yang Wenyuan in Dongfang Village is weaker.

In fact, Yang Wenyuan is relatively authoritative in Dongfang Village, but Dongfang Village is next to Chengguan Town, and it has always been the most difficult village in the town, and everything has to be compared with Chengguan Town, so it is quite difficult.

Now the two villages are not too much to make this request, but it only involves the town, and if there is a problem in the future, most of the town will be dragged in, which is contrary to his original intention.

"Zhengyang, you have been running Hongqi Village during this time, in addition to the theme activities, you also have some understanding of the situation of Hongqi Village and Hongqi Winery, what do you think about this matter?"

There was an eerie silence in the room.

This is a party and government office meeting, theoretically it can only be attended by town leaders, Sha Zhengyang is just a staff member of the party and government office to make records, and he is not qualified to speak, but the leader who presided over the meeting can speak, and it seems that he can also speak.

"Secretary Guo, I'm ......" Sha Zhengyang was surprised and stood up.

"It's nothing, you are a hanging point cadre, Hongqi Distillery is also a Hongqi Village and Dongfang Village-based enterprises, I also heard that you are working very carefully in Hongqi Village, and you have also made some understanding of the situation of Hongqi Distillery, this 'reminiscence of tradition, make contributions, and be qualified party members in the new era' theme activities, I think the focus is on making contributions, if you have good ideas and opinions on the development of Hongqi Distillery, you may wish to put it forward, so that everyone can refer to it in detail, if it is beneficial to the future development of the distillery, it can also be regarded as a contribution. ”

Guo Yeshan waved his hand and signaled Sha Zhengyang not to be so restrained, "There's no need to be so timid, just talk about your opinions, and work together." ”

"Since Secretary Guo has given me such an opportunity, then I will talk about some of my thoughts and opinions. Sha Zhengyang knew that this was not the time for stage fright, and it could be regarded as an opportunity to show himself in front of the leaders of the town party committee and government.

"I spent my summer internship in college in Quanxing Distillery, mainly engaged in market research and marketing, it should be said that those days were very deep for me, in my opinion, in fact, if you only talk about the quality of wine, Hongqi Daqu is not much inferior to Quanxing Daqu, but whether it is on brand, scale, market share, profit and tax, Hongqi Distillery can not say that it can not be counted with Quanxing Distillery, it is far from the county distillery, of course, the county distillery is not having a good time now. ”

Sha Zhengyang's introduction made a lot of surprises when he came out of Guo Yeshan.

No wonder this guy dares to say here, it turns out that he has been engaged in market research and marketing for a period of time in Quanxing Distillery, Quanxing Distillery is the premier distillery in Handu, and the scale of the wheel is also among the top few in the province, and it is also one of the several golden flowers in Hanchuan Province.

"Of course, our Hongqi Daqu and Quanxing Daqu are still slightly different in nature, one is multi-grain wine, running cellar style, and the other is single-grain wine, original cellar style, from the origin, our Hongqi Ququ wine is more similar to Wuliangye and Jiannanchun. ”

Sha Zhengyang incarnated as a wine expert and talked eloquently.

"From a technical point of view, several of our senior technicians of Hongqi Distillery are senior craftsmen and retired technicians from the original Wuliangye Distillery and Jiannanchun Distillery,......

“……”

"At present, I have also analyzed the main reason for the current embarrassing situation of our Hongqi Distillery, quality is not a problem, our Hongqi Daqu and Hongqi Touqu can be called good wines, not inferior to the quality of those local famous wines, but our brand power and influence are poor, the popularity is weak, and the marketing is backward,......"

"This has also led to our poor market share, sales difficulties, which has formed a vicious circle, the more poor the market, weak sales, it is more unfavorable for us to cultivate the brand, and the brand can not be cultivated, the marketing difficulty is greater, the funds can not be returned, the profits are meager, and naturally there is no strength to cultivate the brand ,......"

"I got in touch with a few of our original Hongqi Distillery blending masters, from them I can feel their confidence in Hongqi Daqu, I don't know much about the technical level, but in terms of marketing, I think Hongqi Distillery has not done a good job, and there is a lot of potential to be tapped,......

“……”

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