With Wenboyuan's experience in the industry for so many years, he naturally saw through the damage caused by the "permanent six-fold" of Meigo.com to L'Oreal at a glance.

Not to mention whether it can achieve a permanent 60% off, but as soon as the promotional slogan of this event is released, it will be the biggest harm to L'Oreal. Because after consumers see the word "permanent", they will form a fixed impression of the three brands of L'Oreal, Lancôme, and Helena, that is, they are often promoted, and it is not worth buying regular-priced products.

Wen Boyuan was shocked in his heart, Meigo.com was really ruthless this time.

Of course, he would love to see it. L'Oreal and Meigou have completely broken up, but Estee Lauder and not.

Maybe in the future, Meigo.com will vigorously support the Estee Lauder brand, even if the little green bottle of Flower Story has a great impact on Estee Lauder's products, there is always a group of loyal brand users who continue to choose Estee Lauder. And now, some users of Lancôme may also switch to Estee Lauder.

L'Oreal people are not stupid, after seeing this promotion of Meigo.com, the entire Asia-Pacific headquarters was shaken, and an emergency meeting was immediately held.

"Mr. Luo, you are in charge of the management of distribution channels, now please tell me, and tell everyone present! Why can Meigo.com hold such a big discount promotion, L'Oreal brand will not talk about it, why do they dare to give Lancôme and Helena six-fold discount?"

The president of L'Oréal Asia Pacific gritted his teeth and asked Vice President Luo, who was in charge of the dealer channel, that is, the person who signed the agreement with Meigou.com.

Deputy Luo is always a middle-aged man in his forties, slightly chubby, with a pair of black-framed glasses, and looks very elegant. At this time, his forehead kept sweating, and when he heard the president's question, he could only answer stubbornly: "Eh~ According to the latest agreement between us and Meigo.com, they have the right to do this discount." However, if you really do a six-fold discount, they don't make any money, which is equivalent to working for us in vain. ”

"Are you saying that this is allowed in the agreement, and can they reduce the price further?" the president asked as he stared at Vice President Luo.

"Yes...... Well, the minimum can be done...... 5% off, which is their purchase price. Vice President Luo began to sweat again, and replied while wiping it with a tissue.

"Then how many goods do they still have, our brand's goods?"

"About a billion. "This number, Vice President Luo can still guess.

The president relaxed a little, but fortunately, there are not many goods, and it is estimated that it will not last too long. But even this will cause irreparable damage to several major brands of L'Oréal! Someone must pay for it!

"Now, Vice President Luo, you can leave. The president said calmly to Vice President Luo.

"Ah, where are you leaving, aren't you still in a meeting now?" Vice President Luo looked dazed.

The president finally couldn't help it, and said loudly with a blue face: "You have been fired! Please get out! Do you understand?"

Well, this time I really understood, Vice President Luo stood up in despair and walked out of the conference room.

He didn't argue for anything, because he also understood that someone had to be responsible for this matter, and he, who signed the agreement with his own hands, was the best choice.

staring at Vice President Luo leaving, he turned his head and said to the person in charge of commodities: "Immediately stop supplying to Meigou.com, I don't care what excuse you use, from today onwards, no more shipments are allowed to be delivered to them, not a single one!"

The person in charge of the merchandise nodded in understanding.

The president turned to the legal counsel next to him: "Is this a damage to our company's brand, I mean, can they be ordered to stop this behavior from the legal level?" ”

The legal counsel thought for a moment, and then replied: "Although the agreement allows them to do this, this behavior of Meigou has indeed caused serious damage to our company's brand. From a legal point of view, we can indeed sue Meigo.com. ”

The president was beaming with joy and was about to speak, when the legal counsel spoke again.

However, this kind of ambiguity is difficult to obtain the court's approval, after all, the agreement is written in black and white, and they can set their own prices and sell them, as long as they are not less than 5% off. What's more, the place where the incident happened was in the mainland, and the registered address of Meigou was in Pengcheng. If we prosecute, we can only go to Pengcheng to sue. There was a lawsuit with Meigou.com, and the result was ...... You know. ”

After hearing these words, the president of L'Oréal Asia Pacific felt powerless, and this is indeed the case. It's an ambiguous thing, and then I go to someone else's home court to fight a lawsuit with someone, isn't this looking for abuse.

……

The launch of this large-scale promotional activity of Meigo.com has indeed caused a lot of shock among users. And the impact of this event on several brands of L'Oréal is also gradually emerging.

Mrs. Liu is a loyal user of Lancôme, and her home is in a prefecture-level city, which is a fourth-tier small city. My husband opened a small company, and his family was quite wealthy.

Liu Taiping naturally doesn't need to work or anything, just play cards and go shopping with a few friends with similar family conditions, do beauty or something.

Women in their thirties, especially those who have a little money at home, naturally pay the most attention to maintenance. When a few friends get together, they often talk about skincare tips and discuss which cosmetics work well.

When the Flower Story Little Green Vase was launched, several of them also discussed it. However, as a "wealthy" class, Mrs. Liu doesn't look down on cosmetics at the price of the little green bottle.

"Just looking at this price, you know that it must not be as good as Lancôme's small black bottle, otherwise why would it be sold so cheaply. Mrs. Liu said contemptuously.

"I can't say that, the things of Flower Story are good and cheap. Besides, big brands like Lancôme Estee Lauder have a lot of profits, and the cost is not very high. "This is Mrs. Wang, who has always been at odds with Mrs. Liu.

As for why the two of them don't deal with each other, it's because the two have different choices of cosmetics brands.

Mrs. Liu firmly supports Lancôme, believing that Lancôme is the best, and it must make sense that sales can be the first high-end brand in the country.

And Mrs. Wang likes Estee Lauder, she feels that there are too many people who use Lancôme, and only a low-key luxury brand like Estee Lauder is suitable for her.

Of course, with the level and environment they are in, they can't get access to high-end goods like La Mer Helena, and the highest-end cosmetics sold in this city are L'Oreal, not even Lancôme and Estee Lauder.

That is, since the launch of Meigou Online, Mrs. Wang has been able to buy Estee Lauder products relatively easily, and if she wanted to buy them before, she had to ask someone to buy them in several first-tier cities and send them back. And Mrs. Liu, you can ask someone to buy it from the provincial capital.

However, the harder it is to buy, the more it proves to be a good thing, so Mrs. Wang firmly believes that Estee Lauder is better than Lancôme.

Usually every time they talk about skin care products, the two inevitably have a debate, but this does not affect the friendship between each other, and they often play cards and go shopping together.

The Lancôme promotion organized by Meigou was discovered by Mrs. Wang first.

On this day, she remembered that her little brown bottle was almost running out, so she opened the U.S. stock network and prepared to buy another bottle. As a result, she saw this promotion at a glance, and at first she couldn't believe her eyes, because Lancôme's things, although they are occasionally discounted, are all eight or nine discounts, when did they do six discounts.

After a closer look, I found that it was indeed a six-fold discount, and it was a permanent price reduction! The promotion instructions of the United States shopping network are clearly written, and in the future, in the United States, L'Oreal, Lancôme, Helena's products, this discount will be given!

Mrs. Wang was overjoyed, she didn't see Lancôme doing promotions and wanted to buy this. Instead, I feel that Lancôme, a "fake high-end" brand, has finally shown its original form!

Look at Estee Lauder, why is there no price reduction! Why can you get a 6% discount on Lancôme, and it's permanent. This Lancôme can't be compared with Estee Lauder in the future.

She ordered two bottles of Estee Lauder's small brown bottles, originally planning to buy only one bottle, but now that she is happy, she will buy one more. Maybe I'll give my friend Mrs. Liu a bottle.

Meigou.com delivered quickly, Mrs. Wang placed an order on the morning of the first day, and received the express delivery the next morning.

In the afternoon, several old sisters made an appointment to play cards together, and before Mrs. Wang went out, her mind moved, so she put the small brown bottle of Estee Lauder that she had just gotten in the morning into her bag.

After a few people met, as usual, they chatted for a while, and Mrs. Wang took Mrs. Liu's hand and said enthusiastically: "Sister Liu, I have something for you." ”

As he spoke, he took out the box of Estee Lauder small brown bottles from his handbag and handed it to Mrs. Liu.

Mrs. Liu took it and looked at it, and said curiously: "I don't need this, I've been using the Lancôme Little Black Bottle, you know, besides, how can this Lancôme Little Black Bottle be easy to use, you better keep it for yourself." ”

And Mrs. Wang smiled slightly and said, "Hey, Sister Liu, who still uses Lancôme now, that brand is no longer good!

"Don't talk nonsense, Lancôme occasionally makes a nine-percent discount, hasn't Estee Lauder also had it. ”

"Hehe, you haven't logged in to the Meigou Internet café in the past few days, and now Lancôme, it's 60% off! And it's going to be this price in the future!" said Mrs. Wang.

"No, I don't believe it. "Mrs. Liu thinks it's impossible, this must be Mrs. Wang is lying.

"Turn on the computer and take a look, why am I lying to you? ”

Other people next to him, some of whom knew, said: "Sister Wang is right, now Lancôme is indeed 60% off, and it will be at this price in the future, I also saw it on the United States shopping network." ”

Mrs. Liu didn't believe in evil, got up and found the computer, opened it and logged on to the United States. As a result, I saw the dazzling promotional banner "Lancôme Sitewide Promotion, Permanent Six Percent Off!"

For a while, Mrs. Liu was distracted and felt that the faith in her heart had collapsed.