At nine o'clock in the morning, the conference room of Donghai Zhinu Light Industry and Textile Co., Ltd.

The conference room on the 17th floor is simple, or rather, simple.

Because of the disrepair, we can still see mottled bricks and wood chips on the opposite wall.

Zijiang sat in the middle, and Xiaoguan and I sat on both sides.

On the other side of the negotiation, there is a lot of talent.

Mr. Mingyang is in the center, with 3 people on the left and right sides. The person next to him to the left, with an inch head and a chubby round face, is Zhu Zi.

He came last night on a red-eye flight from Hohhot to the East China Sea.

In front of us, there are disposable teacups, light tea leaves, which make people have no interest in drinking water.

"Alright, everyone is here, let's get started. ”

Mr. Ming, smiled slightly.

In the future, the company did not call him chairman or Mr. Ming.

Because he believes in Taoist thought, he does nothing and does nothing.

In business, he is a spiritual leader.

It's a bit like Haier's Zhang Ruimin.

"Okay, Mr. Ming, let me talk about our offer first. ”

Zijiang stood up, the small tube, already on the white screen, showing the PPT.

"To sum up, our cost is so much, therefore, on the basis of cost, a certain and reasonable premium is the bottom line of our negotiations. ”

Alas! Maybe the old classmates are "returning and returning, and Xishan can't stay for a long time"; maybe it's because they are returning to the countryside, and the countryside will not return? It's not far away, and I feel that today is but yesterday is not.

In short, it is unwise to hand over the hole cards at the beginning of the negotiation!

Sure enough, Zhu Zi, as Mr. Ming's friend and chief negotiator, talked eloquently.

"Ah, in the bad environment of the international and domestic markets, from the marketing point of view, we believe that the sales performance of the Zhinu Company is difficult to improve in the expected 3-5 years; at that time, we will spend a huge amount of money to resettle the retired employees of the old state-owned enterprises; the transformation of production, the introduction of equipment, is a lot of expenditure; in addition, in order to maintain the stock price, enhance the confidence of shareholders, the strategic entry into Wanmin Real Estate Company, 51% of the equity acquisition and subsequent large-scale development, this is the astronomical expenditure.

Therefore, we insist that not only should there be no premium, but also that your costs should be handed over to a third party, such as the most famous regular accounting firm in Tokai, to issue an audit report to confirm whether it is reasonable.

I'm done talking. Thank you. ”

"You, you, Zhuzi, you can't say that. Our many years of friendship aside, how much did we spend on this acquisition alone? You see, we didn't even take into account the interest on the bank loan. Also, I exchanged views with Mr. Fei of the Weaver Girl Company in detail, and he made a market forecast, which is now sent to everyone, and the market expectation is very optimistic!"

Xiao Guan sent the sales forecast report, dozens of pages, to everyone present.

"First of all, let me explain. Zijiang, Dajun, yes, we are friends. But in Shangyan, as the chief negotiator hired by Mr. Ming, I had to be responsible for the acquirer, Hongyu Mining Company. I'm sorry for the offense!"

After speaking, Zhu Zi stood up and bowed to the two of us.

looked at Zijiang and nodded awkwardly.

Greater passivity is yet to come.

"I just looked at your forecast, and to put it mildly, very amateurish! Because both international and domestic revenue forecasts are based on the ratio of the number of sales customers last year to the total population of the target market. Although the forecast is later, based on the orders of the previous 3 years, it was revised. But that still doesn't mean anything!

It is a well-known fact that the consumer needs and preferences of customers change quickly and without a trace!

Can you say that a person who smokes Cosmic brand cigarettes will not be able to smoke Universal brand cigarettes tomorrow? What's more, the silk and knitted products you produce are not fast-moving consumer goods, nor are they disposable consumer goods. Right?

A simple understanding is that a shirt, in China, used to say: three years for the new, three years for the old, and another three years for sewing and mending. Now, people are richer, but why do you have to wear it for 2 or 3 years?

How do you make sure that your former customers are still obsessed with buying new shirts and only wear your Weaver Blouse?"

Zhu Zi is very polite, his language is sharp and well-founded. Confident and proud.

Mr. Ming also nodded frequently.

"Ah, this, Mr. Fei, he hired an expert marketing team in the East China Sea, and spent 500,000 yuan in market research fees. ”

Zijiang's face was flushed, and he was a little annoyed. I don't know, it's because the market research is not careful, or because Zhu Zi's talking style is very healthy and aggressive.

"Okay, I suggest that Mr. Fei and marketing experts come and explain, is it okay? ”

Seeing that the negotiations were deadlocked, and this was a marketing field that Zijiang and I were not very familiar with, my buddy had to "block the soldiers and cover the water".

Readers must have seen that my old classmate has made two strategic mistakes, yes, hole cards and marketing.

At the beginning of the negotiation, it is a taboo to hand over the hole cards rashly!

Many classic international and domestic negotiation cases tell us that in the almost marathon-like negotiations, the two sides fight wits and courage, you live and die, wise and foolish, foolish and cunning, painting cakes to satisfy hunger, hoping for plum to quench thirst, nothing more than that they want to keep their hole cards and test the other party's bottom line, but they are unwilling to negotiate and break down!

It is not difficult to praise people with a smile, and it is not difficult to scold people with a straight face. What is rare is that smiling and training people, this is the most difficult and difficult!

At the last moment when the two sides repeatedly tug-of-war, you attack and defend, the fat drags on, and the fat drags down, the gold flower is cheated, and the showdown! This is also a waste!

You AKQ, so do we, QKA. It's just that yours is a heart, and mine is a club!

It's like a good suspense TV series, until the last episode, you don't know that the person who always has a righteous face, is righteous and awe-inspiring, and will never betray is the real scum, a traitor who the enemy breaks into our interior!

Secondly, marketing.

Who is Zhu Zi?

If there is such a competition, I think he deserves to be the "Top Ten Outstanding Salesmen in Hoh".

We always fail a lot of the time, but few people sum it up.

Don't try to argue with my brother about the details of the theory of relativity, and don't always show off to Guan Gong that you are a big knife, okay?

Facts confirm my suspicions!

Mr. Fei, a man in his 50s, is quite tall, 176, and always has a bright smile on his face, but his eyes betray him, a little yin, well, eye bubbles, a little swollen.

As for that marketing elite, he didn't dare to compliment it.

A young man of 22 or 3 years old, with dyed red hair, clothes buttoned diagonally, a cigarette in his mouth, and a hanging-on expression. The eyes are full of words, well, the world is in my hands, whoever is not convinced will fight whoever is arrogant!

"This, that, alas! I don't understand you. Well, buddy, I'll give you an elite marketing course for free, which only the masters can listen to. ”

The marketing master, the young handsome guy, spoke.

"Well, to sum up, based on the flow of information, combined with search engine marketing, on Rich Media rich media, ah!

g Ads (floating advertising), PR promotion (advertorial promotion), through RTB (Real Time Biddi

g: Real-time bidding), oh! We're keeping an eye on Ad Excha

UV (U

ique Viste

, independent visitors), finally, my god!look, Oye, CTR (Click-Th

ough-Rate: click pass rate) and two-hop rate soared (after the website page is expanded, the first click generated by users on the page is called "two-hop", the number of two-hops is the "two-hop volume", and the ratio of the number of two-hops to the number of views is called the two-hop rate of the page). The repeat purchase rate (which refers to the number of repeated purchases made by consumers on the website) is far ahead, and the average customer unit price (which refers to the average purchase amount of goods per order, that is, the average transaction amount) remains high, fully ensuring that we are among the top three in single-day sales in the world!

That's it! done!

Fect (perfect)!"

The master made a one-way move pointing to the sky, pulling the bow with one hand, and shooting the sun with Houyi.

After Mr. Fei's lonely applause, Zhu Zi blushed, stood up, and defended his position as a marketing authority.

"The other party's defense friend, well, no, marketing elite, your terminology is very avant-garde, but selling products to thousands of households is not just by piling up and listing a few words, right?"

After everyone nodded, Zhu Zi immediately asked a few marketing terms, young man, self-taught, his eyes were pale, his face was red, and he was silent, completely ignoring Mr. Fei's ardent expectations and the eyes of his son Jackie Chan.

"Okay, I'll just expand it briefly, okay? Mr. Yang, Mr. Ming, and, buddies in the army. ”

The following debate and speeches will be handed over to the opponent's main debate, and we are the audience.

"In order to effectively use service marketing to achieve the purpose of enterprise competition, enterprises should pay attention to the segmentation of the service market, service differentiation, tangibility, standardization, service brand, public relations and other issues according to their own inherent characteristics, so as to formulate and implement a scientific service marketing strategy to ensure the realization of enterprise competition goals.

Below, I will give you a comprehensive introduction to the most advanced marketing concepts. ”

Zhu Zi, not calm enough. He left his seat and walked to the front of the white screen, luring him away.

"Marketing concept is the guiding ideology of enterprise marketing activities, and it is the basic condition for effectively realizing marketing functions.

To put it simply: constantly pursue the differentiation of products, services and marketing, and obtain competitive advantages by relying on differences.

According to the distribution of customers to choose sales channels, can sell through the dealer enterprises best do not choose to do direct sales, enterprises must ensure the consistency and continuity of dealer policies, must not be easy to change.

Never be superstitious about the propaganda role of advertising, and resolutely do not invest in advertising if it is impossible to predict the effect of advertising.

All the work processes of the sales department should be as simple as possible and not complicated, otherwise it will affect the time of serving customers and violate the service quality standards of timely service to customers.

The evolution of marketing ideas is summarized below.

Historically and realistically, businesses and other organizations have been guided by the following five beliefs.

(1) Production-oriented - production concept

The concept of production arose in the late 19th and early 20th centuries. Henry Ford, who was once the king of American automobiles, did everything possible to increase the production of Model T, and adopted an assembly line operation method to expand market share. This has formed a marketing concept that enterprises only care about production and do not care about the market.

(2) Product-oriented - product concept

The concept believes that consumers or users like products with good quality, good performance and characteristics the most, as long as the quality is good, customers will naturally come to the door, and customers are willing to pay a higher price for high quality. "The fragrance of wine is not afraid of deep alleys" and "the emperor's daughter does not worry about getting married" is a vivid portrayal of this guiding ideology. It can be summed up in one sentence: "As long as the product is good, I am not afraid that it will not be sold".

(3) Sales-oriented - sales concept

After the Second World War, the great development of capitalist industrialization led to an increasing number of social products, and many commodities in the market began to be oversupplied. In order to be invincible in the competition, enterprises have attached importance to sales work, such as: the formation of sales organizations, training sales personnel, research sales techniques, and vigorously advertising, etc., in order to induce consumers to buy products. This marketing concept is "what we will do, we will try to sell". The change from the concept of production and product to the concept of sales is a major change in the guiding ideology of enterprise management. However, this change has not gotten rid of the category of "production-centered" and "production-based marketing". The former emphasizes the production of products, while the latter emphasizes the promotion of products. The difference is that the first two concepts are waiting for customers to come to the door, while the sales concept is to strengthen the publicity and promotion of products.

(4) Marketing-oriented - marketing concept

This concept believes that the key to achieving the goal of the enterprise is to effectively grasp the needs and wishes of the target customers, and concentrate all the resources and forces of the enterprise with the customer demand as the center, design and produce marketable products, arrange an appropriate marketing mix, and adopt more effective strategies than competitors to meet the needs of consumers and obtain profits.

The marketing concept completely reverses the logic of the sales concept, not what is produced to sell, but to first discover and understand the needs of customers, what customers need to produce and sell. Customer needs are always at the center of the entire marketing process. It is a business philosophy oriented to the needs and desires of customers, and it is a major leap forward in business philosophy.

(5) Social marketing orientation - social marketing concept

At present, the conflict between corporate social image, corporate interests and social interests, and customer interests has attracted more and more attention from the government, the public and public opinion. Environmental pollution, price wars, abnormal consumption and other undesirable phenomena have led to calls for "rational consumption", "return to frugality", and "human concepts". Correspondingly, a series of new marketing concepts such as "green marketing", "from caring for customers to caring for human beings, from focusing on enterprises to paying attention to society", have also been accepted by more and more enterprises. Enterprises have changed from marketing concepts to social marketing concepts.

O army, let me talk about the steps of marketing planning, and encourage you!"

Before Zhu Zi finished his long lecture, he humbly greeted me, lest I refute him.

Hahaha, Zhu Zi, Zhu Zi, you underestimate me too much!

Isn't it boring for me to argue with you about marketing? Next, I want you to know that negotiation is not that you understand marketing, and that is fine! That requires a comprehensive combination of enterprise management, financial and tax law, marketing practice, production and procurement, logistics and supply, psychology, military strategy, and, most importantly, Guiguzi's strategy.

During the Warring States Period, on a mountain called Qingxi Guigu (now Hebi City, Henan), there lived in seclusion an old man who was respected as Guiguzi (real name Wang Xu, Wang Chan), who read books, meditated, and meditated on the mountain every day, and lived a life of isolation from the world.

However, for more than 2,000 years, the art of war has respected him as a saint, the Zongheng family has respected him as the ancestor, the fortune teller has respected him as the ancestor, and the Taoists have ranked him with Lao Tzu and respected him as the ancestor of Wang Chan.

Guiguzi has only gone down the mountain once in his life, and has only accepted four apprentices: Pang Juan, Sun Bin, Su Qin, and Zhang Yi - they were just nobodies before entering the mountain, and after they came out of the mountain, they all shined and became famous through the ages. These four people used the art of war and vertical and horizontal arguments taught by Guiguzi to enter and exit the prime minister in various countries, calling for wind and rain, and swaying the political situation in the troubled times of the Warring States.

Soon Sun Bin went down the mountain, first served as the supervisor of Wei, and then served as the military division of Qi, defeating Pang Juan and beating Wei to the ground; then Su Qin wore the seal of the six countries and persuaded all the countries to join forces, so that Qin did not dare to send a letter to Guguan for 15 years; and finally Zhang Yi was the minister of Qin, and teased the princes of the world with his incorruptible tongue, so that Su Qin's achievements fell short, and opened the prelude to Qin Shi Huang's unification of China.

The disciples conquered the world, Guiguzi sat in the deep mountains, turned over the clouds and rain, and quietly watched the disciples realize the ideal in their hearts little by little: to end the melee of the princes, the world will be unified, and the people will live and work in peace and contentment......

The ultimate realm of all intrigues, intrigues, conspiracies, and conspiracy in China.

"Hahaha, then you're welcome! ”

Zhu Zi laughed and finally spoke.

"Marketing planning consists of six steps: Scenario Analysis, Objectives, Strategy, Tactics, Budget, and Control.

I'm sorry, I turned the negotiation into a single teaching scene for us, well, I sent the contemptible, carefully written marketing forecast and strategy of the Weaver Girl Company in the next 5 years, to everyone, please criticize and correct. ”

Under Mr. Ming's nod and smile, Zhu Zi was full of ambition and distributed the materials with a spring breeze on his face.

I casually (must not worship the negotiation opponent) looked at the marketing report made by Zhu Zi, he believed, "in the next 5 years, the original business of the Weaver Girl Company, will gradually shrink, this is not the blind optimism of the victory of the day, only to stabilize the market, at the same time, to cultivate new company pillar industries, in order to get out of the predicament."

Otherwise, it's just one word, die!"

At the end, it hit the nail on the head.

In the back, before my buddy was in charge of the marketing department for a short time, I always felt that marketers were the most amazing team.

You think, we often say that a company starts from scratch, from small to large. But this is nothing and small, doesn't he just rely on people and marketing colleagues, and his tongue is not rotten, and it is difficult to achieve?

After actually managing marketing, I understand them deeply!

My buddies witnessed with their own eyes that a handsome young man, in order to promote our company's products, in less than 5 minutes, and a big sister of a public institution with a frosty face, agreed to go bowling three days later; the other, a middle-aged uncle in his early 40s, did not exceed 10 minutes, and several little girls in a certain company were willing to sing with him at night.

Is the product being marketed?

You guess.

Those two people, one later became a sales manager, Yang Jun, and the other was hired by Mr. Ming as a sales director, Xu Wei.

From the financial point of view of my supervisor, marketing is always the enemy of finance!

If you put it in a tube, you will die, and if you put it down, it will be messy.

Marketing team, elite gathering. From the perspective of budget, they always want bigger commercials, more flexible pricing strategies, and after-sales service that is like a brother.

But don't you need money?

In the past few decades, buddy has been balancing this pair of contradictions, and he should laugh at me affectionately, and he was born early.

"Brother Dajunren, what do you think? Why did you Xu Shu enter the Cao camp? I can tell the boss of Chuncheng, more than the cost we have paid, the more premium you get, you have a commission reward!"

Zijiang was anxious and no longer calm.

"Yes, Brother Dajun, can you tell me your opinion? Our request is not excessive, right? You, the chief negotiator, have not said a word. ”

Mr. Ming, with a pleasant face, said like a spring breeze.

"Hahaha, thank you. Because, just now I was thinking, how to untie this dead knot?"

I took a sip of water, frowned, and glanced at Mr. Fei.

No matter how poor you are, you can't be poor in face!

I haven't heard that some buddies in the East China Sea talk about things, and they all ask people to go to five-star hotels, lobbies, and cafes?

"Ah, because I have a major negotiation, I stayed in this hotel yesterday, yes, my home is in this city, but for the sake of solemnity, yesterday, reluctantly, so-so make do with the stay. Well, the result of the negotiation? Thank you for your inquiry, there is no danger, and everyone is happy. ”

In fact, it is to sell 100 bottles of mineral water.

"After studying Zhu Zi's marketing report seriously, comprehensively, and carefully (this is completely polite nonsense for entertainment, in fact, buddy just swept it, the big headlines of articles and paragraphs), I think, there is no doubt, no need to repeat, it can be seen that Zhu Zi, as a marketing authority, really lives up to expectations, well, everyone is expected, ah, high morality.

It also clearly shows that Mr. Ming, you, know people well, and have a good eye for pearls. ”

looked at the corners of the two of them, grinning slightly. Dude knows, the high hat successfully sent two more.

Is it easy?

"Alas, old classmate, where the hell are you?"

Yang was not satisfied.

"Hehehe, of course I'm am, well, no, I'm a person, I've always been right about things and not people! ”

I am happy, with a clear conscience, and continue to speak out. Attract the bewilderment and contempt of the tubes.

"Hey, hey, don't be unconvinced. You see, how detailed and comprehensive the preparations of the acquirers are, and they don't fight unprepared battles, don't they?

Buddy, first of all, follow what you said, this is to avoid rebound, and the other party is in a hurry, and he came up with a super strategy temporarily.

What is boiled frog in warm water?

This, just, yes.

Mencius said that the rich and the rich cannot be lewd, the poor and the lowly cannot be moved, and the mighty cannot be bent, which is called a great husband.

In negotiations, it will not work to be inward-looking, coercive and inducing! Because, who can sit at the negotiation table is not a big husband? Well, of course, if there are beautiful women participating, there are also not! However, haven't you heard that women are not allowed to shave their eyebrows?

Before launching a new round of attacks, Sun Tzu taught that soldiers are also treacherous.

Therefore, it can be shown but cannot be used, it is not used to show it, it is near and it is far away, and it is far away and it is shown to be near.

Profit and temptation, chaos and take, real and prepared, strong and avoid, angry and scratch, humble and arrogant, hard work, kiss and leave, attack its unpreparedness, surprise.

The victory of this soldier cannot be passed on first.

However, before launching a counterattack, you have to block the opponent's back road.

lest the negotiations fall into protracted negotiations again.

Isn't our time precious? Who has the spare time to accompany you to talk nonsense.

Mr. Ming, the look in my eyes has changed from admiration to confusion, and now, it is disdain!

"Hehe, may I ask, Mr. Zhu Zi, as your chief negotiator, do you have anything else to add?"

I pretended to turn a blind eye to the other party's contempt.

"Ahh ”

Zhu Zi stammered, and looked at Mr. Ming's words with a little shame.

Zijiang and Xiaoguan were puffing, and Mr. Fei had a deep and playful face.

"Alright, now, since you don't have anything to add. I will confine myself to one last question.

That is, opportunity cost. ”

It's the other party's turn to be blinded.

Mr. Ming, looking at the old accountant he brought, this person also shook his head.

Hehe, it's time for you to be confused, right?

I also gave a big lecture to my buddies, what marketing, well, what huge placement of employees, what transformation of equipment procurement, and what real estate project investment. I can give you a finance lesson, too! Well, sit down, you elites. Don't fall.

"Well, since you're not very familiar with financial jargon, let me give you an explanation. ”

Those who are good at fighting will always give to people, but not to others!

Who stipulates that it must be fought on the battlefield chosen by the enemy?

You hit yours, I'll hit mine, no?

"Well, the so-called opportunity cost (oppo

tu

Ity cost) refers to the opportunity for an enterprise to give up another business activity in order to engage in a certain business activity, or another kind of income when using a certain resource to obtain a certain income. The income to be obtained from another business activity or another income is the opportunity cost of the business activity being engaged. Through the analysis of opportunity cost, enterprises are required to correctly choose business projects in operation, based on the fact that the actual benefits must be greater than the opportunity costs, so that the limited resources can be optimally allocated. By comparing the different incomes obtained by the same economic resources in different production uses, economic resources will be transferred from production uses with relatively low income to production uses with relatively high incomes, otherwise it is a waste.

Opportunity cost, together with cost of capital, is the basis for determining the benchmark rate of return.

Opportunity cost and accounting cost are two different concepts. There are five types of accounting cost measurement, namely historical cost, replacement cost, net realizable value, present value, and fair value. Typically, it is measured at historical cost, which refers to the monetary cost actually paid. Opportunity costs may or may not equal accounting costs. Under the conditions of perfect competition, the opportunity cost is equal to the accounting cost; under the condition that the supply of commodities (or factors of production) is insufficient and rationing is implemented, the opportunity cost is higher than the accounting cost; and under the conditions of commodity overstocking or idle factors, the opportunity cost is lower than the accounting cost, or even zero. Usually, in cases where the opportunity cost is not equal to the accounting cost, it is more common to use the concept of opportunity cost in cases where the opportunity cost is higher than the accounting cost.

Finally, I also suggest that everyone, as the top management and elite of their respective enterprises, please have some financial knowledge in the new economic environment, which is commonly referred to as "financial quotient" (another kind of wisdom other than IQ). ”

After my explanation, I sat down and waited for others to understand and ask questions.

"Hehehe, very good! Comrade Dajun, you have taught us a vivid lesson! But why do I feel that the wind and horses are piled together?

Mr. Ming, yes, knowing is knowing, and if you don't know, ask for advice.

"Ah, thank you Mr. Ming for your question, I may not have made it clear. In fact, to put it simply, you emphasized the huge investment in the later stage, but you missed two key issues. “

I stood up and spoke.

"First, in all the huge inputs, except for the employees who are placed at the point, there is no corresponding source of compensation, and everything else, so to speak, has output. For some projects, this input-output ratio is still huge, such as real estate. As far as I know, the current practice is that you only need to pay 10%-50% of the land transfer fee, and you can get the land first, and the rest is generally paid within a year. Individual businesses, even after 5 years, have sold out of houses, and they still owe it.

Considering that some powerful builders will pay 30% of the development cost for you, and you will choose to invest in the rolling development gradually, and you will start pre-selling after you have set up a foundation. Well, the ROI of your real estate business, hehe, is not what is publicly available 30%! According to my calculations, it should be 10-15 times.

10 times less, you're embarrassed to tell your neighbors.

Well, none of you here have any real estate experience, but trust me, a professional accountant's calculations!"

In the process of my narration, there are two people who are the most attentive, one is Mr. Ming, and the other is Zijiang.

Their mouths were wide open, bewildered and shocked.

"Okay, let's talk about our opportunity cost.

We were originally very generous, but we have given up, and the interest on the funds we acquired from the corporate shares of the Weaver Girl Company is at least 5% of the annual bank loan interest rate, right?

But you, treacherous, fall into the ground, and don't even consider this little request!

Then we're welcome, now let's calculate the opportunity cost, right?

Old classmate, do you conservatively estimate that if these funds are invested in the stock market, what is the average annual investment rate of return?"

The buddy turned his head and gestured to Zijiang.

"Ah, according to the practice of the last two years, 25-30%, conservative, 20%. However, if you participate in the IPO, it is not easy to say, and it is common to turn a few heels. “

When it comes to their profession, there is no one who is not full of energy and energy.

"Hahaha, listen, everybody. If we had not acquired corporate shares, how much excess income would these funds have generated at a rate of return of 20 percent, minus interest on bank loans? This is the opportunity cost! Have you turned a blind eye?

The calculations are simple, so I don't need a demo, right?"

I say it proudly.

Years later, in several negotiations as a consultant, buddy continued to hone his negotiation skills.

Even once, I proudly told the other party that the negotiator of a real estate supercarrier, although my buddy is in a small company at the moment, I am not from a small company!

During the lengthy due diligence and endless bilateral consultations, I gave the 28- or 9-year-old man, who was said to be the chief financial officer, to explain why it was impossible for the tax department to issue documents to the company for compensation for the demolition of raw land. But because there were a lot of civil disputes and even homicides caused by forced demolition, the government strengthened supervision, and the real estate companies that became vulnerable groups of real estate companies had to lower their stature and have a good relationship with the demolition households, and even paid for them to hold a large-scale Mid-Autumn Festival party of "Golden Autumn Cool", a number of third-tier stars, who came to the scene in person, and also presented flowers and songs to the representatives.

For a very small number of nail households, there will be wise people under heavy rewards.

Well, what money can solve, that's not a thing!

Five words floated in the sky, "Gods and horses are floating clouds".

I am the CEO of a real estate company as a financial consultant, and I look at Fengyue with a smile.

The most enjoyable thing is that the legal department of another big company is always entangled with me about whether to provide cost tickets or expense tickets, which is the ABC of finance.

Well, when it comes to the law, buddy can't talk about you, but, financial and tax law, you, out of reach, okay, go back and communicate with your company's finances! We provide you with cost tickets, which can deduct both land appreciation tax and enterprise income tax, and you don't do it! Also, is your legal department the minister of the Imperial Mission? Don't you communicate with your financial colleagues?

Alas, science and technology will always be the primary productive forces!

However, science and technology, it, will always be in the hands of talents.

Many large enterprises, blindly expanding, and finally dragging down the enterprise, I think it is not because of funds or anything, but because of the lack of talents.

"Hahaha, army brother, well, not bad. We agree to a premium, but no more than 6%!"

Mr. Ming, my heart is moved.

"Well, 10%?"

Zijiang is working hard again.

”7%？“

”9%！“

”8%？“

"Deal!"

The negotiators exchanged memoranda of understanding, shook hands, and champagne opened!

In the afternoon, Zijiang excitedly reported to the big boss of the group in the office.

Zhu Zi came to invite me to a five-star hotel, explaining that Mr. wanted to see me.

On the 27th floor, Mr. Ming's room.

After taking a sip of cappuccino, Mr. Ming asked me with a smile.

"What's going on? What do you want? The army of brothers. “

Look, the art of man speaking!

It seems that the buddy has already handed over the table, just to discuss the treatment, the trivial matter of chicken feathers in this place.

"Oh, why? I'm a vagrant, except for finance, everything else, seven tricks through six. “

I was surprised, because at present, I still receive the financial advisory fee from my fellow countrymen, so I don't pick up all the vegetables in the basket.

"Hahaha, you kid, humor. Come on, I've heard that Qian always recommended you. If it weren't for your fiancée being in a unit, he wouldn't be willing to give you to me!"

Mr. Ming, laughing, motioned for Zhu Zi to surrender to me.

"Hehehe, Dajun, I was at Mr. Ming's place, patted my chest and vouched! However, you don't seem to have worked in a mining company, right? Ah, Mr. Ming, this internal manager is incompetent, well, brother, I'm a little unsure!"

He shook his head as he spoke.

"Hahaha, Zhu Zi, you're so cute! “

Looking at Mr. Ming's expectant eyes, I made up my mind.

"Yes, very good. What are the conditions, please say directly. “

Mr. Ming said gently, with a smile on his face.

"Well, as a financial controller, I need to be relatively independent, and before that, I would like to know the boss's management philosophy so that I can judge whether I can adapt to it. “

The so-called corporate culture is actually the founder's own soul, isn't it?

Buddy with a solemn face, before, in the future, I have gone through too many enterprises, state-owned enterprises, private enterprises, foreign enterprises, and many bosses or general managers have cooperated.

He is the chairman, general manager and chief financial officer of the troika of enterprise management.

All three legs must be strong, not to say strong, but to be capable.

Otherwise, it will be difficult for this tripod to stand majestically!

"Hehehe, fresh! Do you want to take the school for an old man like me? This is the first time the old man has encountered it. Well, what do you want to know?"

The following conversation made me steady, not to mention gearing up, at least I joined Mr. Ming's company with great expectations.

I have been working for 10 years and have not changed jobs again.

There are roses here, so let's dance here.