In the East China Sea in August, the sun is overly enthusiastic.

The sun scorched the earth, and the elves of the heat wave, in this city, unscrupulously, held a grand ball.

The thirsty sun is no longer picky, whether it is a sweet spring or sea water, even a pool of faint muddy water, all of which are sucked away.

When the sun shines in, there is a colorful refraction.

The room, the air conditioning, tenaciously changes the season.

People are becoming more and more dependent on technological progress.

We emit exhaust gases, produce carbon dioxide, temporarily and irreversibly raise the temperature of the blue planet.

As a result, the thousand-year-old ice of the Arctic melted movingly, and the Antarctic flew away with excitement for thousands of miles of ozone.

In response to the heat wave, we invented the air conditioner, which emitted freon, which further damaged the ozone layer.

The protective effect of ultraviolet rays has waned, and people are scrambling to research technologies to repair the ozone layer.

Headache heals, foot pain heals.

Ecological balance, the positive ring of the atmosphere, it is said, is a vast system project.

The United Nations is in charge, okay, all right?

In fact, it was only a long time before I learned that carbon emission indicators can also be sold for money.

On the day I knew, I felt more and more insignificant, as long as you paid for it, could you drastically reduce the technical improvements and equipment upgrades?

When you squander carbon dioxide at will, you are happy, hehe earned, and the person who collects the money, he is also happy.

Wind, why do you have trouble with the geese?

Atmospheric circulation, collect or not collect money, everyone enjoys more exhaust gases, fair.

Of course, in recent years, this situation has fundamentally improved.

Humanity is chosen, and this is the discerning eye and masterpiece of nature!

Okay, let's get down to business.

"You want to know my management philosophy, right? But I want to ask you first, how much do you know about Haier?"

Successful people are the best at kicking ball.

In the process of kicking around, urgently study countermeasures and refine sublimation ideas!

You can even say something that makes you feel convincing based on the other party's story, combined with your own thinking and experience.

In quantum mechanics terms, your observations will inevitably change the outcome of your observations.

"Hehe, when I was working in Dalian, I was sent to Qingdao, that beautiful coastal city. It's a pity that the three-day study, information and report were put on the shelf by the chairman. ”

I smiled and explained to Mr. Ming.

"Hahaha, it seems that your leader is also Ye Gong!"

Mr. Ming, said with a smile.

"Well, I think so, judging from Haier's development process, this is almost the benchmark and history of the rise and strength of our national industry! ”

According to memory and understanding, below, is Haier in my eyes.

Zhang Ruimin, the founder of the Rendanyi model, one of the world's top 50 thought managers, created Haier, the world's first brand of white goods. Gary Hammer, a world-class strategist, commented on Zhang Ruimin as a representative of CEOs in the Internet era. Michael Porter, the "father of competitive strategy", described him as "an outstanding strategic thinker".

In 1984, Zhang Ruimin was appointed to take over as the director of Qingdao Refrigerator General Factory, which was insolvent and on the verge of bankruptcy. In the past 32 years of entrepreneurship and innovation, Zhang Ruimin has always guided Haier with innovative entrepreneurial spirit and advanced strategic decision-making in line with the trend of the times, and continued to develop. In 2015, Haier's global turnover was 188.7 billion, with a compound growth rate of 6% in revenue and a profit of 18 billion yuan, a year-on-year increase of 20%, and since 2007, Haier's profit compound growth rate has been more than 30% for nine consecutive years, which is 5.5 times the compound growth rate of revenue. According to Euromonitor International (EU

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According to the 2015 global retail sales data of large household appliance brands, Haier's retail sales of large household appliances brands ranked first in the world for the seventh consecutive time, while refrigerators, washing machines, wine coolers, and freezers also continued to rank first in the world by a large margin ahead of the second place in retail sales.

Phase: 1984-1991

Differentiated path: Haier has created a differentiated path to improve people's quality rather than relying solely on the introduction of equipment and technology to produce high-quality products through activities such as smashing refrigerators and self-management teams.

Diversification strategy

Phase (1991-1998)

Differentiated path: Merge 18 companies through the idea of entering Harvard's "Eating Shock Fish" case. Create a merger path that relies on corporate culture and puts the human factor first.

Zhang Ruimin put forward a slogan: "Change more ideas and less people, and change people if you don't change ideas", focusing on improving people's quality and changing people's concepts. During this period, many enterprises realized the importance of quality, and were busy making up for the lesson of quality, and did not care about the construction of the service system. And Zhang Ruimin has already proposed star-rated service, and later there is Haier's most famous service system.

Internationalization strategy

Phase (1998-2005)

Differentiation path: through the establishment of a factory in South Carolina and the acquisition of a factory in Italy, its own gap was exposed. Create a way to improve the quality of international talents to promote the implementation of the internationalization strategy.

Nowadays in the United States, the younger generation knows that Haier is a good home appliance brand, but they no longer know that it is a brand from China, and the Haier brand is becoming a local brand in the United States.

The expensive refrigerators that consumers see on the German market today are made in Italian factories.

Global brand strategy

Phase (2005 - 2012)

Differentiated path: through the promotion of zero inventory on-demand and supply, and the establishment of community stores, with the completion of the three-specialty store system, to create a road from enterprise-centric to user-centric to user-centric.

When the industry is fighting a price war, Zhang Ruimin took the lead in promoting the on-demand supply strategy under zero inventory in the home appliance industry, establishing community stores, and establishing a road from enterprise-centric to user-centered to user-centered with the built-in three-specialty store system. It is necessary to achieve immediate supply under zero inventory, that is, users can provide it immediately, and users do not want and will not form inventory.

Networking strategy

Phase (2012 - 2019)

On December 26, 2012, on the occasion of Haier's 28th anniversary, Zhang Ruimin announced that Haier had entered the fifth strategic stage, with the theme of networking strategy.

Zhang Ruimin believes that the traditional theoretical model of enterprise management is not only outdated, but also subverted. For the times, what users need is personalized needs, but the traditional assembly line can only provide large-scale manufacturing, which requires enterprises to change from large-scale manufacturing to mass customization. At the same time, in the past, there was information asymmetry, and now the initiative of information asymmetry is in the hands of users, in Zhang Ruimin's view, this requires enterprises to disintermediate, disintermediate.

Enterprise is people, culture is the soul, and it is appropriate to take Mr. Zhang Ruimin's sentence as the end of the introduction of Haier. ”

I finished explaining, took a sip of coffee, and waited comfortably.

It took a while for Mr. Ming to wake up from what seemed to be asleep. The eyes became clear and wise again.

"Very good! Yes, Brother of the Army, you have a heart. ”

Mr. Ming unfolded the discussion firmly and steadily, not long, and enlightening the heart.

"Actually, like the amorphous form of Go, the same is true of management.

In my opinion, what the ancestors said, the time, the place, and the people, are actually the extreme realm of management thought!

The so-called time is the international and domestic environment, not only the economic environment.

The geographical advantage is the area you are investing in, the efficiency of the government departments, the speed of financial institutions, and whether the competition in the same industry is orderly.

People are simpler, the internal management and internal control mechanism are sound, the decision-making of senior leaders is relatively correct, the response is rapid, and the adjustment is timely. As for the staff, the execution is excellent.

In management, I believe in the unity of nature and man, people-oriented, and also advocate doing nothing and doing nothing.

Many companies are keen to learn, learn Panasonic today, and learn general tomorrow.

I'm not saying it's bad to study, but you have to digest and absorb it.

Seeking truth from facts is a Chinese idiom, which means starting from the actual object, exploring the internal relationship of things and the regularity of their development, and understanding the essence of things. It usually refers to doing things as they are.

Its philosophical connotation is: proceed from reality in everything, integrate theory with practice, and persist in testing and developing truth in practice.

The earliest allusion, source: "Hanshu • The Biography of Liu De, the King of Hejian": "Study the ancients well, seek truth from facts." ”

Seeking truth from facts was put forward by Mao Weiren on May 19, 1941 in the article "Transforming Our Learning".

He pointed out in "Transforming Our Learning" that "facts" are all things that objectively exist, "is" is the internal relationship of objective things, that is, regularity, and "seeking" is what we study. Mao Weiren believes that "is" is the law of things, and "seeking truth" is to seriously pursue and study the law of development of things, find out the internal relationship of surrounding things, and serve as a guide for our work.

In fact, this requires us to find out the correct rules according to the specific practice within the enterprise to guide the operation and management.

The three things I admire most about Deng Weiren are: "What we want to build is socialism with China's own characteristics," and "not engaging in arguments is an invention of mine." Don't argue, it's to buy time to do it. As soon as you argue, it's complicated, and you can't do anything if you fight for all the time. Don't argue, try boldly, break boldly. Also, "It doesn't matter if it's a black cat or a white cat, it's a good cat if it catches a mouse."

In fact, this provides a classic theoretical direction for the in-depth management of our enterprises from three aspects.

First, whether you have international or domestic, advanced experience, you must selectively absorb it, and then creatively reform it according to the actual conditions of the enterprise; second, give full consideration to the "cost of holding meetings." Meetings should be streamlined, efficient, and problem-solving. Encourage innovation, put an end to empty talk, and last but not least, be tolerant and allow trial and error. If it's wrong, just change it. However, if you don't experiment, that's not wrong, but can you improve?

My thinking is very simple, the vision is clear, the rights and responsibilities are in place, the rewards and punishments are clear, and everyone is happy.

By the way, O Army, I will also share with you the plates that I often think about and optimize:

"Organizational structure" (division of responsibilities, decentralization, continuous liberation of body and mind)

"Compensation mechanism" (money-sharing plan, happy employees, multiplying performance)

"Promotion mechanism" (plans and requirements for employees to be promoted and wealthy)

"Marketing process" (continuous, automated, fool-proof way of collecting money)

"Performance Appraisal" (Restraining Bestiality, Stimulating Human Nature, and Enhancing Divinity)

"Recruitment Process" (Continuous Attraction of Talent)

"Training Program" (Continuously cultivating the human resources that the company needs)

"Fill in the gaps" (where else needs to be optimized)

Well, after so many years, the most profound experience is that the management ideas and methods must be complex and detailed, broad and profound, but the management system must be simplified, and it is best not to exceed one page.

There are many enterprises where the rules and regulations are so vast that even the formulators can't memorize them all, and ordinary employees are even more confused: Is this kind of behavior prohibited? Or is it forbidden? Tianxingjian, the gentleman is unremitting in self-improvement, and the terrain is good, and the gentleman is virtuous

At the beginning of all things, the road is simple, and the evolution is complex.

It is easy to know and difficult to do, and the unity of knowledge and action is successful.

How about I, an old man, can I still get into the eyes of your little brother?"

Mr. Ming's suggestive words woke me up and moved me in my heart, but I didn't speak, I nodded solemnly.

The most touching thing is that Liu Dajun is listed in the register of shareholders filed by industry and commerce, with an equity ratio of 5%.

On a rainy summer night, the air became damp, sticky and unpleasant. I can't wait to take a shower three times a day.

East China Sea "Dream Back to Yundian" Yunnan Restaurant.

Xu Qianya sang the south of the clouds, in our "tender Dai Township" private room, the accompaniment of the gourd silk, the voice is delicate and atmospheric, full of flexible tension, with a wide range and clear timbre, just like the bright sky of the imaginary "South of the Colorful Clouds".

The direction of my heart in the south of the clouds

The peacock flies away and the memories are long

The Jade Dragon Snow Mountain shone with silver light

Beautiful Lijiang people are on the road

The place where the south of the clouds returned

The fragrance of the past flutters in the wind

Singing is flowing by the butterfly spring

The heart of Lugu Lake is still rippling

I remember how blue the sky was at that time

There is a gentle sunshine in your eyes

The world is changing, where are you now?

Forgive me for not being able to walk with you that long

Someone else's paradise is not our far away

Don't regret this trip

The whole piece runs through the dynamic rhythm and high-pitched melody, and also contains delicacy and ethereal.

Ah, this song makes Zijiang and I feel a little melancholy and yearning.

The peacock flew away, the Jade Dragon Snow Mountain, the Butterfly Spring, and later, I went there successively.

Only the shore of Lugu Lake has been retained.

Lugu Lake, commonly known as Zuosuo Lake, the ancient name of Lede Lake, Luku Lake, Naxi Mosuo language "Lu" for the ravine, "Gu" for the li, which means the lake in the ravine, the lake is located in Yanyuan County, Tianfu Province and Ninglang County, Yunnan Province, at the junction of Sichuan and Yunnan.

Lugu Lake is the highest lake in Yunnan Province and the third largest deep-water lake in China.

There are many ethnic groups living on the shores of Lugu Lake, mainly the Mongolian people (note: it is not the "Mosuo people", and there is no "Mosuo people" among the 56 ethnic groups in China. After the founding of the People's Republic of China, the State Ethnic Affairs Commission and other departments identified the Mosuo people on the shore of Lugu Lake in Yunnan and Yunnan as the Naxi people in the first ethnic identification, while the Mosuo people on the shore of Lugu Lake in Tianfu were Mongolian). It is spoken in the Mongolian language of other parts of Yanyuan County, but does not have its own script. Its culture is Daba culture, and the Mosuo people are the only matrilineal clan society that still exists in China, and the "walking marriage" system of "men do not marry, women do not marry". The men and women who get married are called "Ah Note" and "Ah Xia" respectively, so they are called "Ah Xia Marriage".

The Mosuo people of Lugu Lake still retain the matriarchal family form, which is called the "mysterious daughter country", in which the mother dominates everything in the matrilineal family, and women have a high status in the family.

The narrow-minded localism has always made me wonder whether to drive from Yanyuan County as a native of Tianfu or to arrive by horse through Ninglang County as a native of Yundian, the fourth hometown.

Wait, before retirement, buddy decides, toss a coin and choose the somersault cloud landing route with the beautiful scenery of the lakeshore!

"Mr. Yang, in the future, please come back often. ”

Yang Yan, with a gentle voice, rarely showed a reluctant little daughter.

"Alas, I don't want to either, I don't want to leave, I actually want to stay. However, it's a little sad here. Old Fan, I'm so good to him!"

Zijiang, holding a wine glass, was a little low.

"Okay, old classmate, don't be sad, don't you still have so many brothers and sisters?

I was also a little choked, although in the East China Sea, I didn't rely on him, and now, I also have a bit of a forest alone, and my roots are buried deep in the soil. But deep down, on a spiritual level, he is still my strongest support and support in the East China Sea.

"Well, let's do it. ”

Student Yang, trying to squeeze out a smile.

"Mr. Yang, don't be sad, if you don't dislike it, I want to climb high and recognize you as a brother, okay? I don't have any brothers and sisters. ”

Yang Yan raised her head and said solemnly, the expression on her face was beautiful and amorous, which I had never seen before.

"Great, thank you, Yang Yan, I'll go back and tell my father, when you must come to Maitreya, the official ceremony. ”

Zijiang held her hand excitedly and said excitedly.

"Well, now it's okay, I have a sister, such a beautiful sister. Hey, Yang Yan, I'll call you Sister Yan in the future, okay?

"Okay, then what do I call you? Brother Zi, or Brother Jiang?"

Yang Yan is also very happy, people, sometimes very fragile, with an older brother, even if he recognizes it, he feels that he has something to rely on in life.

"Well, I'm the third in the family, call me the third brother, right?"

The third brother and Yanmei drank it all.

Over there, Qingqing's wife and Niu Na are also inseparable.

"Well, Sister Na, you must come back when you have time! I can't bear you, go." “

Qingqing's wife, tears looming.

"Okay, you can come to Spring City and play with me. “

Niu Na was moved after all! With such a sister who has no scheming, defends her everywhere, and is not afraid of losses, what more can a woman ask for?

Holding hands and looking at each other's teary eyes, they were speechless and choked.

Press the table, the camera returns, Xiao Guan and Wang Chuhan.

"Alas, I'm leaving, Wang, Chu Han, ah, can I ask you one last question?"

Xiao Guan, blushing, and his delicate eyes were covered with a layer of fog and waves.

"Hmm. You ask. “

Wang Chuhan, maybe thinking that everyone is gone, the annoying autumn wind is gone. touched a tender string in my heart.

"Ah, I don't get tired of reading you a thousand times, and I don't get tired of reading you like spring, a classic beautiful period of joy. Chu Han, I just want to ask, do I still have hope?"

The little tube raised his head and looked bravely at her for the first time.

"Oh, I really don't want to lie to you. There is no feeling. I've always considered you my best friend, little brother, and I hope you find a good one, better than me, and she'll be happy!"

Wang Chuhan said gently, gently, and cautiously, but firmly.

"Oh! I wish you happiness soon! I will bless you. But I still want to know, do you have someone in your heart now? I want to know, why am I inferior to him?"

Xiaoguan, a little unwilling, after all, in the past 3 years, Wang Chuhan has been the whole of his spare time. As long as you are happy, letting go is also a kind of love, this can be chic, but the process of psychological healing is long after all. Some people, in fact, are all their lives.

"Oh, not yet. Well, it doesn't seem to be, I don't know, my heart is very messy. Don't ask, okay? You're not the same kind of people. “

At that time, my wife and I were respecting Zijiang. Because she had to drive them, she didn't drink, and Wang Laoji took her place.

On the opposite side, a beam of light swept by in an instant.

After 2 years, I went to Maitreya for counseling. Xiaoguan was drunk, still blushing, complaining about me, why didn't you tell him earlier who Wang Chuhan's crush was?

"Old classmate, this time, the mountains and rivers are long, the sky is high and the clouds are light, I wish you a great future! Regret is also a kind of beauty, isn't it?"

Holding the wine glass, he patted Zijiang on the shoulder, as if saying to himself, I don't want to be too sad, so I will do it first as a respect.

Yang Yan never said a word to me. Just toasted me and Qingqing's wife with a glass of wine.

At Hongqiao Airport, Xiao Guan finally blushed and asked to hug Wang Chuhan.

Xiao Ni's face was like a summer flower, she glanced at me and took the initiative to hug him.

In the pocket of the tube, the mobile phone suddenly rang.

The happiness you want is a kind of giving

Endure the pain of loneliness and release

Find a reason to quit

It's also a blessing to really let go

None of us should cry

Since love has reached the end, there is no way out

Why are you stupid not to admit defeat

It's also a blessing to really let go

None of us should cry

All that ends is pain and no baggage

Freedom is the truest gift God has given me

The chord kept ringing, the small pipe, just quietly hugging Wang Chuhan, and the lonely night was even thicker.

The plane rushed into the night sky, looked up at the starry sky, and silently blessed it.

The old classmate is gone, and the little tube is also gone, and I feel lost.